In the fourth quarter of 2024, Amazon Prime Video was the most popular subscription video-on-demand (SVOD) service in the United States with a market share of ** percent, based on the users' interest in adding content to their watch lists of certain streaming platforms. Netflix followed closely with a market share of ** percent. Subscription streaming market – a money-losing business? While subscription streaming platforms increased their subscriber bases in the years 2020 and 2021 due to the measures taken during the COVID-19 pandemic, 2022 and 2023 saw services such as Netflix and Disney+ lose a substantial number of customers. Furthermore, the direct-to-consumer (DTC) businesses of large media companies are struggling to turn a profit. Paramount, for example, reported a loss of *** billion U.S. dollars for its streaming services in 2023. Streaming companies take action In order to compensate for subscriber and income losses, streaming companies implemented several strategies, such as launching more profitable ad-supported tiers, cracking down on credential sharing, laying off thousands of employees, and spending less on content. The Walt Disney Company was already able to increase DTC profits recently. Its cost-cutting measures include layoffs and savings in content spending by reducing content produced and removing TV shows and movies from its streaming services.

Video Streaming Market is Segmented by Streaming Type (Live Video Streaming, Non-Linear / VOD Streaming), Component (Software, Services), Solutions (Over-The-Top, Internet Protocol TV, and More), Platform (Smartphones and Tablets, Smart TV, Laptops and Desktops, and More), Revenue Model (Subscription, Advertising, Rental / Transactional), Deployment Type (Cloud, On-Premises), End User (Consumer, Enterprise), and Geography.

The U.S. streaming market continues to evolve, with Amazon Prime Video and Netflix dominating the landscape in March 2025. Both services maintain a market share of over ** percent, highlighting the fierce competition in the subscription video-on-demand (SVOD) industry.

Key Video Streaming App StatisticsTop Video Streaming AppsVideo Streaming App RevenueVideo Streaming Subscribers by AppVideo Streaming Users by AppUS Video Streaming App Market ShareUK Video...

In the third quarter of 2024, Netflix was the most popular subscription video-on-demand (SVOD) service in the United Kingdom, capturing a market share of ** percent based on users' interest in adding content to their watch lists. Amazon Prime Video followed closely with a market share of ** percent, while Disney+ ranked third with a market share of ** percent.

The U.S. Video Streaming Market size was valued at USD 22.42 billion in 2023 and is projected to reach USD 79.40 billion by 2032, exhibiting a CAGR of 19.8 % during the forecasts period. The U. S video streaming has been defined as the distribution of video material to clients over the internet, offering films, TV programs and live events on request. It covers the subscription Video On-Demand – SVOD, Advertising Video On-Demand – AVOD and Transactional Video On-Demand – TVOD. Entertainment is the primary use of this technology being followed by education and marketing by companies such as Netflix, Hulu, and Amazon Prime Video among others. Modern tendencies are observed in increasing shares of original production, preferences of viewers, and use of augmented reality (AR) and virtual reality (VR). It is still growing, for instance, through high-speed internet access together with altered customer nature towards portable viewing. Recent developments include: In February 2023, Amazon asserted that it augmented content spending to USD 16.6 billion in 2022. Approximately USD 7 billion of that figure was earmarked for Amazon Originals, licensed third-party video content included with Prime and live sports programming. , In October 2023, Apple is gearing up to inject funds into Formula 1 as it contemplates gaining exclusive streaming rights for Formula 1 racing. The American giant is apparently seeking a 7-year deal, while global rights are expected to become accessible five years into the deal. .

The Game Streaming Market Report is Segmented by Hardware (Mobile Devices, PCs/Laptops/TVs, Game Consoles, and More), Content Genre (Shooter/Battle Royale, Adventure/RPG, and More), Revenue Model (In-Game Advertising, Subscription, Donations/Virtual Gifts, and More), Streaming Platform Type (Web-Based, Mobile Apps, Console-Integrated, and More), and Geography. The Market Forecasts are Provided in Terms of Value (USD).

Music Streaming Market is Segmented by Streaming (On-Demand Streaming, Live Streaming), Revenue Model (Subscription, Ad-Supported), Platform (Application-Based, Web / Browser-Based), Content Type (Audio, Video, Podcast and Other Spoken-Word), End-User (Individual, Commercial), and Geography. The Market Forecasts are Provided in Terms of Value (USD).

The Video Streaming market is projected to grow significantly, from USD 246.9 billion in 2025 to USD 787 billion by 2035 and it is reflecting a strong CAGR of 12.3%.

Attributes	Description
Industry Size (2025E)	USD 246.9 billion
Industry Size (2035F)	USD 787 billion
CAGR (2025 to 2035)	12.3% CAGR

Contracts & Deals Analysis

Company	Netflix Inc.
Contract/Development Details	Entered into a multi-year licensing agreement with a major film studio to expand its content library, securing exclusive streaming rights for upcoming movie releases and popular franchises.
Date	March 2024
Contract Value (USD Million)	Approximately USD 500
Estimated Renewal Period	10 years

Company	Amazon Prime Video
Contract/Development Details	Partnered with a leading sports organization to acquire exclusive live streaming rights for major sporting events, aiming to attract a broader audience and enhance subscriber engagement.
Date	September 2024
Contract Value (USD Million)	Approximately USD 750
Estimated Renewal Period	8 years

Country-wise Insights

Countries	CAGR (%)
India	16.2%
China	14.5%
Germany	9.8%
Japan	13.0%
The USA	11.7%

Segment-wise Analysis

Type	CAGR (2025 to 2035)
Live Video Streaming	14.3%

End User	Value Share (2025)
Residential	59.4%

Competitive Outlook

Company Name	Estimated Market Share (%)
Netflix	18-22%
Amazon Prime Video	15-18%
Disney+ (incl. Hulu, ESPN+)	14-17%
YouTube (YouTube Premium & YouTube TV)	12-15%
HBO Max (Max)	7-10%
Other Players Combined	30-40%

Amazon Prime Video emerged as the leading transactional video-on-demand (TVOD) platform in the U.S. and Canada, holding a 41 percent market share in the second quarter of 2024, based on purchases and rentals. YouTube and Microsoft Movies & TV were the second and third most popular pay-per-view platforms in the region.

The global media streaming market, valued at $128.36 billion in 2025, is projected to experience robust growth, driven by increasing internet penetration, affordable mobile data plans, and the rising popularity of on-demand content. A Compound Annual Growth Rate (CAGR) of 7.86% from 2025 to 2033 indicates a significant expansion of this market. Key drivers include the proliferation of streaming platforms offering diverse content – from music and video to live sports and original programming – across various devices. The shift towards subscription-based revenue models, supplementing advertising-based income, ensures a stable revenue stream for platforms. Segments like music streaming are likely to see consistent growth, while video streaming, particularly high-definition content and immersive experiences, will continue to be a primary growth driver. Competition among established players like Spotify, Netflix, and Amazon Prime, alongside emerging regional platforms, fuels innovation and enhances consumer choice, further contributing to market expansion. Geographic variations exist, with North America and Asia Pacific regions expected to lead the market due to higher internet penetration and disposable income, while emerging markets in Africa and Latin America represent significant untapped potential. However, challenges such as content licensing costs, piracy concerns, and network infrastructure limitations in certain regions could act as restraints on growth. The market segmentation reveals significant opportunities. Smartphone and tablet usage for streaming is driving the platform segment, with a considerable portion of the market. However, growth in Smart TVs and gaming consoles as streaming platforms presents a strong area of future growth. The subscription-based model is expected to continue dominating the revenue model segment due to its predictable and recurring revenue streams, though advertising remains a significant revenue source, particularly for free streaming services. Content-wise, video streaming's dominance is undeniable, although music streaming continues to hold a significant and stable market share. The competitive landscape is intensifying with the entrance of new players, while established companies are consolidating their market positions through mergers and acquisitions and strategic content partnerships. The forecast period of 2025-2033 promises significant expansion, with market growth fueled by technological advancements, evolving consumer preferences, and increased investment in original content. Recent developments include: January 2023: IndiaCast Media Distribution Pvt. Ltd., the multi-platform content asset monetization entity jointly owned by TV18 and Viacom18, has partnered with Amagi to launch Desi Play TV, a free ad-supported streaming television (FAST) channel in HD on Sling in the US and Plex across the US, Canada, and Middle East regions. Amagi is a world leader in cloud-based SaaS technology for broadcast and connected TV. The network's first FAST channel will feature some of the most well-liked, carefully chosen Hindi series with English subtitles from its catalog of Viacom18 material.January 2023: To handle the increase in local and international demand for the 2022 FIFA World Cup, Beyond Technology, a global player in technology transformation, and Infinera successfully implemented a 3.6 Terabit network for a top Middle Eastern network operator.. Key drivers for this market are: Easy Accessibility and Playlist Customization on Various Audio Streaming Platforms, Growing Adoption of Subscription Video on Demand (SVoD) Services; Increasing Popularity of Live Sports Streaming Services. Potential restraints include: Easy Accessibility and Playlist Customization on Various Audio Streaming Platforms, Growing Adoption of Subscription Video on Demand (SVoD) Services; Increasing Popularity of Live Sports Streaming Services. Notable trends are: Music Streaming Segment is Expected to Witness Significant Growth.

The video streaming market size was valued at USD 104.8 Billion in 2024. Looking forward, IMARC Group estimates the market to reach USD 411.7 Billion by 2033, exhibiting a CAGR of 18.66% from 2025-2033. North America currently dominates the market, driven by the growing enhancement in streaming capabilities, increasing integration of virtual reality (VR) and augmented reality (AR) to improve user experiences, and rising utilization of mobile devices for streaming content.

Report Attribute	Key Statistics
Base Year	2024
Forecast Years	2025-2033
Historical Years	2019-2024
Market Size in 2023	USD 104.8 Billion
Market Forecast in 2032	USD 411.7 Billion
Market Growth Rate 2025-2033	18.66%

IMARC Group provides an analysis of the key trends in each segment of the global video streaming market, along with forecast at the global, regional, and country levels from 2025-2033. The market has been categorized based on component, streaming type, revenue model, end user and region.

The Media Streaming Market Report is Segmented by Content Type (Video Streaming, Music Streaming), Service Type (Live Streaming, On-Demand Streaming), Revenue Model (Subscription, Advertising), Streaming Quality (SD, HD, 4K/UHD, 8K), and Geography. The Market Forecasts are Provided in Terms of Value (USD).

By 2034, the Music Streaming Market is expected to reach a valuation of USD 200.1 billion, expanding at a healthy CAGR of 15.2%.

From the beginning of 2023 to October 2024, Amazon Prime Video market share increased by 4.3 percent. Peacock experienced an increase of 2.7 percent in net revenue. In comparison, Disney+ market share declined by 2.3 percent during the same examined period.

According to Cognitive Market Research, the global streaming service market size was USD 107581.5 million in 2024. It will expand at a compound annual growth rate (CAGR) of 22.50% from 2024 to 2031.

North America held the major market share for more than 40% of the global revenue with a market size of USD 43032.60 million in 2024 and will grow at a compound annual growth rate (CAGR) of 20.7% from 2024 to 2031.
Europe accounted for a market share of over 30% of the global revenue with a market size of USD 32274.45 million.
Asia Pacific held a market share of around 23% of the global revenue with a market size of USD 24743.75 million in 2024 and will grow at a compound annual growth rate (CAGR) of 24.5% from 2024 to 2031.
Latin America had a market share of more than 5% of the global revenue with a market size of USD 5379.08 million in 2024 and will grow at a compound annual growth rate (CAGR) of 21.9% from 2024 to 2031.
Middle East and Africa had a market share of around 2% of the global revenue and was estimated at a market size of USD 2151.63 million in 2024 and will grow at a compound annual growth rate (CAGR) of 22.2% from 2024 to 2031.
The music streaming is the fastest growing segment of the streaming service industry

Market Dynamics of Streaming Service Market

Key Drivers for Streaming Service Market

Increasing demand for on-demand content to drive market growth

The increasing demand for on-demand content is a primary driver of growth in the streaming service market. As consumers become accustomed to the flexibility of accessing their favorite shows and movies at their convenience, traditional viewing habits are shifting. This trend is particularly prominent among younger demographics, who prefer streaming over scheduled programming. The proliferation of binge-watching culture has further fueled this demand, leading platforms to invest heavily in vast libraries of on-demand content. Consequently, services that offer extensive content libraries and innovative features, such as personalized recommendations and user-friendly interfaces, are more likely to attract and retain subscribers. This consumer preference for on-demand content will continue to propel the growth of the streaming service market as more players enter the space and competition intensifies.

Increasing availability of high-speed internet connections

The increasing availability of high-speed internet connections is a key driver of the streaming services market, significantly transforming how people consume entertainment and other digital content. High-speed internet connections enable streaming platforms to deliver high-quality content and live streaming of events like sports and concerts. Over-the-Top (OTT) services have grown in popularity because to high-speed internet, delivering content directly to users over the internet bypassing traditional distribution channels. With the infrastructure to deliver vast amounts of data, streaming services can provide a constantly growing library of films, TV series, music, podcasts, and even specialized content that appeals to certain interests, attracting a diverse audience.

Restraint Factor for the Streaming Service Market

Rising costs of content acquisition and production

The escalating cost of content acquisition and production represents a significant restraint on the profitability and long-term sustainability of streaming service platforms. Due to intense competition for new and existing subscribers, platforms must make significant investments in original, high-quality programming and obtain exclusive licensing rights for well-known titles. This leads to either increasing subscription prices, potentially leading to subscriber churn, or absorbing higher costs, thereby significantly impacting their margins. This economic pressure is made worse by changing consumer demands for localized and varied content, which calls for ongoing investments in production capacity and worldwide distribution. As a result, maintaining steady profitability in the competitive streaming market is extremely challenging.

High competition in the market to limit market growth

High competition in the streaming service market poses a significant restraint to growth. With numerous platforms vying for consumer attention, it becomes increasingly challenging for individual services to differentiate themselves. The presence of established players like Netflix and Amazon Prime Vi...

The global video streaming market is experiencing explosive growth, projected to reach $129.88 billion in 2025 and maintain a robust Compound Annual Growth Rate (CAGR) of 23.59% from 2025 to 2033. This surge is fueled by several key drivers: the increasing affordability and accessibility of high-speed internet, the rising popularity of on-demand content consumption, and the proliferation of smart TVs and mobile devices capable of streaming high-quality video. Furthermore, the continuous innovation in streaming technologies, including advancements in video compression and adaptive bitrate streaming, contributes to a smoother and more efficient user experience, further boosting market adoption. The market is highly competitive, with established players like Netflix, Amazon, and Disney vying for market share alongside emerging tech companies such as Roku and smaller players focusing on niche audiences. The expansion of streaming services into diverse content categories, including live sports, esports, and interactive experiences, represents a significant trend shaping the market's future. However, challenges remain. Content licensing costs are a significant expense for streaming platforms, impacting profitability. The increasing competition for subscribers and the rising concerns around data privacy and security also present hurdles. Regional variations in internet infrastructure and consumer preferences influence market penetration, with developed regions exhibiting higher adoption rates. Future growth will depend on factors such as the continued evolution of streaming technologies, the development of innovative business models, and the ability of companies to effectively manage content costs and maintain subscriber engagement. The market's segmentation reflects this diverse landscape, with varying offerings targeting different demographics and preferences. Successfully navigating these complexities will be crucial for companies seeking sustained success in this dynamic and competitive market. Recent developments include: May 2023: The International Boxing Association (IBA) announced a strategic agreement with OTTera, a top white-label professional service specializing in individualized OTT solutions. The IBA Men's World Boxing Championships served as a backdrop for the agreement's conclusion in Tashkent. This agreement intends to give boxing fans a better watching experience and raise the sport's international visibility owing to the combined expertise of IBA and OTTera., February 2023: A partnership between MoEngage, a prominent customer engagement platform, and Myco, a platform for web-3 video streaming, fundraising, production, and distribution, was announced. By utilizing MoEngage's insights-led technology, which uses push notifications as a channel, the alliance seeks to increase audience and creator engagement on Myco., August 2022: An innovative white-label Free Ad-Supported TV (FAST) platform with a built-in viewer reward scheme was introduced by TVCoins. The platform allows content owners to post their live and on-demand videos without making any upfront payments within days of registering for the service. The TVCoins platform was utilized by Telemedelln, one of Colombia's public TV networks, to launch their new TM+ app, which offers premium content on iOS and Android devices worldwide.. Key drivers for this market are: Growing Availability of High-speed Internet Connections, Rising Popularity of Live Streaming Events, such as Sports, Concerts, and Gaming. Potential restraints include: Growing Availability of High-speed Internet Connections, Rising Popularity of Live Streaming Events, such as Sports, Concerts, and Gaming. Notable trends are: Growing Availability of High-speed Internet Connections.

The music streaming market is booming, projected to reach $140.6 billion by 2033 with a 19.99% CAGR. Discover key trends, leading companies like Spotify and Apple Music, and regional market analysis in this comprehensive report. Explore the drivers, challenges, and future outlook for this dynamic industry.

As of 2019, China's three largest video streaming platforms - iQiyi, Tencent Video, and Youku - controlled about ** percent of the online video market. Facing intensive competition from new entrants, the three giants have invested more in original content production to secure their leading positions in the market.

Discover the booming streaming media market! Our in-depth analysis reveals key trends, growth drivers, and top players from 2019-2033, covering video streaming, music streaming, and more. Explore regional market shares and future projections for this rapidly expanding industry.