In the fourth quarter of 2024, Amazon Prime Video was the most popular subscription video-on-demand (SVOD) service in the United States with a market share of ** percent, based on the users' interest in adding content to their watch lists of certain streaming platforms. Netflix followed closely with a market share of ** percent. Subscription streaming market – a money-losing business? While subscription streaming platforms increased their subscriber bases in the years 2020 and 2021 due to the measures taken during the COVID-19 pandemic, 2022 and 2023 saw services such as Netflix and Disney+ lose a substantial number of customers. Furthermore, the direct-to-consumer (DTC) businesses of large media companies are struggling to turn a profit. Paramount, for example, reported a loss of *** billion U.S. dollars for its streaming services in 2023. Streaming companies take action In order to compensate for subscriber and income losses, streaming companies implemented several strategies, such as launching more profitable ad-supported tiers, cracking down on credential sharing, laying off thousands of employees, and spending less on content. The Walt Disney Company was already able to increase DTC profits recently. Its cost-cutting measures include layoffs and savings in content spending by reducing content produced and removing TV shows and movies from its streaming services.

The U.S. streaming market continues to evolve, with Amazon Prime Video and Netflix dominating the landscape in March 2025. Both services maintain a market share of over ** percent, highlighting the fierce competition in the subscription video-on-demand (SVOD) industry.

The video streaming market size was valued at USD 104.8 Billion in 2024. Looking forward, IMARC Group estimates the market to reach USD 411.7 Billion by 2033, exhibiting a CAGR of 18.66% from 2025-2033. North America currently dominates the market, driven by the growing enhancement in streaming capabilities, increasing integration of virtual reality (VR) and augmented reality (AR) to improve user experiences, and rising utilization of mobile devices for streaming content.

Report Attribute	Key Statistics
Base Year	2024
Forecast Years	2025-2033
Historical Years	2019-2024
Market Size in 2023	USD 104.8 Billion
Market Forecast in 2032	USD 411.7 Billion
Market Growth Rate 2025-2033	18.66%

IMARC Group provides an analysis of the key trends in each segment of the global video streaming market, along with forecast at the global, regional, and country levels from 2025-2033. The market has been categorized based on component, streaming type, revenue model, end user and region.

Video Streaming Market is Segmented by Streaming Type (Live Video Streaming, Non-Linear / VOD Streaming), Component (Software, Services), Solutions (Over-The-Top, Internet Protocol TV, and More), Platform (Smartphones and Tablets, Smart TV, Laptops and Desktops, and More), Revenue Model (Subscription, Advertising, Rental / Transactional), Deployment Type (Cloud, On-Premises), End User (Consumer, Enterprise), and Geography.

The Video Streaming market is projected to grow significantly, from USD 246.9 billion in 2025 to USD 787 billion by 2035 and it is reflecting a strong CAGR of 12.3%.

Attributes	Description
Industry Size (2025E)	USD 246.9 billion
Industry Size (2035F)	USD 787 billion
CAGR (2025 to 2035)	12.3% CAGR

Contracts & Deals Analysis

Company	Netflix Inc.
Contract/Development Details	Entered into a multi-year licensing agreement with a major film studio to expand its content library, securing exclusive streaming rights for upcoming movie releases and popular franchises.
Date	March 2024
Contract Value (USD Million)	Approximately USD 500
Estimated Renewal Period	10 years

Company	Amazon Prime Video
Contract/Development Details	Partnered with a leading sports organization to acquire exclusive live streaming rights for major sporting events, aiming to attract a broader audience and enhance subscriber engagement.
Date	September 2024
Contract Value (USD Million)	Approximately USD 750
Estimated Renewal Period	8 years

Country-wise Insights

Countries	CAGR (%)
India	16.2%
China	14.5%
Germany	9.8%
Japan	13.0%
The USA	11.7%

Segment-wise Analysis

Type	CAGR (2025 to 2035)
Live Video Streaming	14.3%

End User	Value Share (2025)
Residential	59.4%

Competitive Outlook

Company Name	Estimated Market Share (%)
Netflix	18-22%
Amazon Prime Video	15-18%
Disney+ (incl. Hulu, ESPN+)	14-17%
YouTube (YouTube Premium & YouTube TV)	12-15%
HBO Max (Max)	7-10%
Other Players Combined	30-40%

From the beginning of 2023 to October 2024, Amazon Prime Video market share increased by 4.3 percent. Peacock experienced an increase of 2.7 percent in net revenue. In comparison, Disney+ market share declined by 2.3 percent during the same examined period.

According to Cognitive Market Research, the global streaming service market size will be USD 107581.5 million in 2024. It will expand at a compound annual growth rate (CAGR) of 22.50% from 2024 to 2031.

North America held the major market share for more than 40% of the global revenue with a market size of USD 43032.60 million in 2024 and will grow at a compound annual growth rate (CAGR) of 20.7% from 2024 to 2031.
Europe accounted for a market share of over 30% of the global revenue with a market size of USD 32274.45 million.
Asia Pacific held a market share of around 23% of the global revenue with a market size of USD 24743.75 million in 2024 and will grow at a compound annual growth rate (CAGR) of 24.5% from 2024 to 2031.
Latin America had a market share of more than 5% of the global revenue with a market size of USD 5379.08 million in 2024 and will grow at a compound annual growth rate (CAGR) of 21.9% from 2024 to 2031.
Middle East and Africa had a market share of around 2% of the global revenue and was estimated at a market size of USD 2151.63 million in 2024 and will grow at a compound annual growth rate (CAGR) of 22.2% from 2024 to 2031.
The music streaming is the fastest growing segment of the streaming service industry

Market Dynamics of Streaming Service Market

Key Drivers for Streaming Service Market

Increasing demand for on-demand content to drive market growth

The increasing demand for on-demand content is a primary driver of growth in the streaming service market. As consumers become accustomed to the flexibility of accessing their favorite shows and movies at their convenience, traditional viewing habits are shifting. This trend is particularly prominent among younger demographics, who prefer streaming over scheduled programming. The proliferation of binge-watching culture has further fueled this demand, leading platforms to invest heavily in vast libraries of on-demand content. Consequently, services that offer extensive content libraries and innovative features, such as personalized recommendations and user-friendly interfaces, are more likely to attract and retain subscribers. This consumer preference for on-demand content will continue to propel the growth of the streaming service market as more players enter the space and competition intensifies.

Increasing availability of high-speed internet connections

The increasing availability of high-speed internet connections is a key driver of the streaming services market, significantly transforming how people consume entertainment and other digital content. High-speed internet connections enable streaming platforms to deliver high-quality content and live streaming of events like sports and concerts. Over-the-Top (OTT) services have grown in popularity because to high-speed internet, delivering content directly to users over the internet bypassing traditional distribution channels. With the infrastructure to deliver vast amounts of data, streaming services can provide a constantly growing library of films, TV series, music, podcasts, and even specialized content that appeals to certain interests, attracting a diverse audience.

Restraint Factor for the Streaming Service Market

Rising costs of content acquisition and production

The escalating cost of content acquisition and production represents a significant restraint on the profitability and long-term sustainability of streaming service platforms. Due to intense competition for new and existing subscribers, platforms must make significant investments in original, high-quality programming and obtain exclusive licensing rights for well-known titles. This leads to either increasing subscription prices, potentially leading to subscriber churn, or absorbing higher costs, thereby significantly impacting their margins. This economic pressure is made worse by changing consumer demands for localized and varied content, which calls for ongoing investments in production capacity and worldwide distribution. As a result, maintaining steady profitability in the competitive streaming market is extremely challenging.

High competition in the market to limit market growth

High competition in the streaming service market poses a significant restraint to growth. With numerous platforms vying for consumer attention, it becomes increasingly challenging for individual services to differentiate themselves. The presence of established players like Netflix and Amazon Prim...

Global Video Streaming Market size and share is estimated to be USD 2845.0 Billion by 2034, with a CAGR of 17.0% during the forecast period.

Video Streaming Market size was valued at USD 97.09 Billion in 2022 and is poised to grow from USD 102.30 Billion in 2023 to USD 174.97 Billion by 2031, at a CAGR of 8.13% during the forecast period (2024-2031).

The video streaming market size is expected to rise from $364.7 billion in 2024 to $2,236 billion by 2035, growing at a CAGR of 17.93% from in the forecast period.

Live TV Streaming Service Market Outlook

The global market size for live TV streaming services is poised to expand significantly from $50 billion in 2023 to an impressive $150 billion by 2032, reflecting a robust CAGR of 12.5%. This exponential growth is fueled by an increasing shift towards digital media consumption, coupled with the rising penetration of high-speed internet across the globe. Moreover, the growing preference for on-demand and flexible viewing experiences over traditional cable and satellite TV services is a significant growth factor for this market.

Several growth factors are driving the live TV streaming service market. First and foremost, the proliferation of smart devices such as smartphones, tablets, and smart TVs has made it easier for consumers to access streaming services anytime and anywhere. This convenience factor is compelling more users to cut the cord on traditional TV subscriptions and opt for live streaming services. Furthermore, advancements in broadband and 5G technologies have ensured seamless streaming experiences, thereby enhancing user satisfaction and driving market growth. Another critical factor is the increasing availability of exclusive and original content on streaming platforms, which attracts a wide range of subscribers looking for unique content that is not accessible via traditional TV channels.

Another pivotal driver of this market is the ongoing trend of digital transformation across various sectors. Media companies and broadcasters are increasingly adopting digital platforms to reach a broader audience and deliver personalized content. This shift is not just limited to entertainment but extends to news, sports, and educational content, thereby broadening the scope and demand for live TV streaming services. Additionally, the COVID-19 pandemic has accelerated the adoption of streaming services as people spent more time at home and sought diverse entertainment options. The surge in demand during this period has prompted many service providers to invest in technology and content creation, setting the stage for sustained growth in the coming years.

From a regional perspective, North America currently holds the largest share of the live TV streaming service market, attributed to the high internet penetration, early adoption of technology, and the presence of major streaming service providers. However, the Asia Pacific region is expected to witness the fastest growth over the forecast period. Factors such as increasing smartphone adoption, rising disposable incomes, and a youthful population inclined towards digital media consumption are driving the market in this region. Europe and Latin America are also expected to see considerable growth, driven by technological advancements and increasing popularity of streaming services.

Service Type Analysis

The live TV streaming service market can be segmented by service type into subscription-based, ad-supported, and pay-per-view models. Subscription-based services are currently the most popular, accounting for a significant portion of the market share. This model provides users with unlimited access to a wide range of content for a fixed monthly or annual fee, offering a cost-effective alternative to traditional cable subscriptions. Companies like Netflix, Hulu, and Amazon Prime have capitalized on this model, attracting millions of subscribers globally. The predictability of revenue streams and the ability to invest in exclusive content creation are some of the key advantages driving the growth of subscription-based services.

Ad-supported models, often offered for free or at a lower subscription cost, are another important segment of the live TV streaming service market. These services are primarily funded through advertisements, making them accessible to a broader audience who may not be willing or able to pay for subscription-based services. Platforms like YouTube TV and Peacock have successfully implemented this model, offering a mix of live and on-demand content supported by ads. The growing sophistication of targeted advertising technologies is enhancing the effectiveness of this model, making it an attractive option for both service providers and advertisers.

The pay-per-view model, although smaller in market share compared to subscription-based and ad-supported models, holds its own niche, particularly in the sports and entertainment sectors. This model allows users to pay for individual events or specific content, s

The graph depicts the streaming market share of the largest record companies worldwide in 2016 and 2017. In 2017, the Universal Music held a streaming market share of 33.74 percent, down slightly from 35.02 percent in the previous year. Sony Music's streaming market share also decreased, whereas the share held by independent record labels grew from 17.11 percent in 2016 to 19.55 percent in 2017.

The global Cloud Video Streaming Market size is expected to reach USD 35.65 Billion in 2032 registering a CAGR of 20.6% Discover the latest trends and analysis on the Cloud Video Streaming Market. Our report provides a comprehensive overview of the industry, including key players, market share, grow...

The size of the Video Streaming Market was valued at USD 348.82 Billion in 2024 and is projected to reach USD 966.38 Billion by 2033, with an expected CAGR of 15.67% during the forecast period. The video streaming market has experienced exponential growth in recent years, driven by increasing internet penetration, advancements in technology, and a shift in consumer preferences toward on-demand content. Platforms like Netflix, Amazon Prime Video, Disney+, and YouTube dominate the industry, offering diverse libraries of movies, TV shows, and original programming. The rise of smartphones and affordable data plans has further fueled this trend, making streaming accessible to a broader audience. Additionally, the COVID-19 pandemic accelerated the adoption of video streaming as people turned to digital entertainment during lockdowns. Emerging markets, particularly in Asia and Africa, are witnessing rapid growth due to rising smartphone usage and improved digital infrastructure. Furthermore, the integration of artificial intelligence and machine learning in content recommendation systems enhances user experiences by delivering personalized suggestions. Live streaming for events, gaming, and sports is also gaining traction, attracting advertisers and expanding monetization opportunities. However, challenges such as intense competition, content saturation, and licensing costs persist. As the market evolves, companies are exploring hybrid revenue models, regional content production, and innovative technologies like augmented and virtual reality to sustain growth and cater to evolving consumer demands. Key drivers for this market are: Increasing internet penetration and faster broadband speeds.

Growing demand for personalized content and on-demand viewing experiences.

Technological advancements in video compression and delivery.

Expansion of mobile video consumption and smart device adoption.

Shift from traditional TV viewing to streaming services.. Potential restraints include: High content acquisition and distribution costs.

Competition from established cable and satellite TV providers.

Privacy concerns over data collection and targeted advertising.

Internet connectivity issues in remote areas.. Notable trends are: Virtual Reality (VR) and Augmented Reality (AR) streaming for immersive experiences.

Interactive video formats, such as Choose Your Own Adventure (CYOA) and live Q&A sessions.

User-generated content (UGC) integration, empowering creators and fostering community.

Blockchain technology for secure content distribution and monetization..

Global Live TV Streaming Services market size 2025 was XX Million. Live TV Streaming Services Industry compound annual growth rate (CAGR) will be XX% from 2025 till 2033.

According to Cognitive Market Research, the global Online Streaming Platform market size will be USD 218562.3 million in 2025. It will expand at a compound annual growth rate (CAGR) of 16.20% from 2025 to 2033.

North America held the major market share for more than 40% of the global revenue with a market size of USD 80868.05 million in 2025 and will grow at a compound annual growth rate (CAGR) of 14.9% from 2025 to 2033.
Europe accounted for a market share of over 30% of the global revenue with a market size of USD 63383.07 million.
APAC held a market share of around 23% of the global revenue with a market size of USD 52454.95 million in 2025 and will grow at a compound annual growth rate (CAGR) of 19.2% from 2025 to 2033.
South America has a market share of more than 5% of the global revenue with a market size of USD 8305.37 million in 2025 and will grow at a compound annual growth rate (CAGR) of 16.6% from 2025 to 2033.
The Middle East had a market share of around 2% of the global revenue and was estimated at a market size of USD 8742.49 million in 2025. It will grow at a compound annual growth rate (CAGR) of 16.7% from 2025 to 2033.
Africa had a market share of around 1% of the global revenue and was estimated at a market size of USD 4808.37 million in 2025. It will grow at a compound annual growth rate (CAGR) of 12.1% from 2025 to 2033.
SVOD (Subscription-based Video on Demand) category is the fastest growing segment of the Online Streaming Platform industry

Market Dynamics of Online Streaming Platform Market

Key Drivers for Online Streaming Platform Market

Increasing consumer demand for on-demand content to Boost Market Growth

The primary driving factor for the growth of the online streaming platform market is the growing consumer demand for on-demand content. With the rise of internet penetration and improved access to mobile devices, consumers now expect the ability to access their favourite shows, movies, and other content at their convenience, without the constraints of traditional broadcasting schedules. This demand for on-demand entertainment has driven major streaming platforms like Netflix, Amazon Prime, and Disney+ to continually expand their libraries and offer exclusive content. Consumers are increasingly seeking a personalized experience, including the ability to binge-watch entire seasons or select content based on specific interests. Streaming platforms, in turn, are responding by enhancing their offerings, creating original content, and improving user interfaces, all of which contribute to the growing success and proliferation of online streaming services. For instance, Vbrick, a U.S.-based Enterprise Video Platform provider, acquired Ramp Holdings, a U.S.-based enterprise content delivery network (eCDN) provider. This collaboration integrates the best features of the eCDN market into multicast solutions and edge caching.

https://vbrick.com/press-releases/vbrick-acquires-ecdn-provider-ramp/

Advancements in Streaming Technology and Infrastructure To Boost Market Growth

Technological advancements have played a crucial role in fueling the growth of the online streaming platform market. With the development of faster internet speeds, the introduction of 5G technology, and improvements in video compression algorithms, streaming platforms are now able to offer higher-quality content to a larger number of consumers. These innovations allow for seamless streaming experiences, even in regions with less stable internet connections. Furthermore, the increased availability of cloud storage has facilitated the scalability of streaming platforms, enabling them to accommodate a growing number of users and content. The evolution of artificial intelligence (AI) and machine learning also enhances user recommendations, optimizing the content experience based on individual preferences.

Restraint Factor for the Online Streaming Platform Market

Content Licensing and Distribution Challenges, Will Limit Market Growth

Streaming platforms must acquire licensing agreements with content creators, production houses, and distributors to legally offer movies, TV shows, and music. However, these agreements can be expensive, especially for exclusive content or content from popular franchises. Furthermore, geographical restrictions and regional content rights create additional complexities in delivering a consistent and global content libr...

The Video Streaming Market will grow at a CAGR of 21.6% during the forecast period, with an estimated size and share crossing USD 606.77 billion by 2032

Video Streaming Market - Global Industry Insights, Size, Share, Trends, Outlook, and Opportunity Analysis

The Video Streaming Market size was valued at USD 129.26 billion in 2023 and is projected to reach USD 505.24 billion by 2032, exhibiting a CAGR of 21.5 % during the forecasts period. A video streaming industry refers to companies and products that transmit video over the internet to share or watch videos without the use of files for downloads. This covers streaming services such as Netflix or the ones that are ad-supported such as YouTube, and those that conduct live streaming like Twitch. Uses span entertainment, education, and corporate communications and social media. Some main areas include movies, television serials, live events, telecentric education, and messages from the audience. Some of the market’s currents trends include: platform-original content production, the constant growth in demand for 4K and HDR streaming, expansion of mobile streaming, and integration of AI tools for recommendation systems and other superior clients’ experiences. Thus, a growing tendency of the video streaming market is observed due to the consumers’ desire for on-demand and easily accessible content. Recent developments include: In March 2023, Brightcove, Inc., a U.S.-based internet company, announced integrations with Instagram, Shopify, and Salesforce Sales Cloud to their video cloud platform. This integration aims to enable companies to reach, capture, and activate audiences with interactive, immersive, and live and on-demand video content. , In March 2023, IBM Watson Media, an American virtual events platform company, announced some event registration features integrated into IBM Enterprise Video Streaming. This enterprise video streaming registration form feature aims to enable customers to manage events more efficiently. , In December 2022, Vbrick, a U.S.-based Enterprise Video Platform provider, acquired Ramp Holdings, a U.S.-based enterprise content delivery network (eCDN) provider. This collaboration integrates the best features of eCDN market into multicast solutions and edge caching. .

The global media streaming market, valued at $128.36 billion in 2025, is projected to experience robust growth, driven by increasing internet penetration, affordable mobile data plans, and the rising popularity of on-demand content. A Compound Annual Growth Rate (CAGR) of 7.86% from 2025 to 2033 indicates a significant expansion of this market. Key drivers include the proliferation of streaming platforms offering diverse content – from music and video to live sports and original programming – across various devices. The shift towards subscription-based revenue models, supplementing advertising-based income, ensures a stable revenue stream for platforms. Segments like music streaming are likely to see consistent growth, while video streaming, particularly high-definition content and immersive experiences, will continue to be a primary growth driver. Competition among established players like Spotify, Netflix, and Amazon Prime, alongside emerging regional platforms, fuels innovation and enhances consumer choice, further contributing to market expansion. Geographic variations exist, with North America and Asia Pacific regions expected to lead the market due to higher internet penetration and disposable income, while emerging markets in Africa and Latin America represent significant untapped potential. However, challenges such as content licensing costs, piracy concerns, and network infrastructure limitations in certain regions could act as restraints on growth. The market segmentation reveals significant opportunities. Smartphone and tablet usage for streaming is driving the platform segment, with a considerable portion of the market. However, growth in Smart TVs and gaming consoles as streaming platforms presents a strong area of future growth. The subscription-based model is expected to continue dominating the revenue model segment due to its predictable and recurring revenue streams, though advertising remains a significant revenue source, particularly for free streaming services. Content-wise, video streaming's dominance is undeniable, although music streaming continues to hold a significant and stable market share. The competitive landscape is intensifying with the entrance of new players, while established companies are consolidating their market positions through mergers and acquisitions and strategic content partnerships. The forecast period of 2025-2033 promises significant expansion, with market growth fueled by technological advancements, evolving consumer preferences, and increased investment in original content. Recent developments include: January 2023: IndiaCast Media Distribution Pvt. Ltd., the multi-platform content asset monetization entity jointly owned by TV18 and Viacom18, has partnered with Amagi to launch Desi Play TV, a free ad-supported streaming television (FAST) channel in HD on Sling in the US and Plex across the US, Canada, and Middle East regions. Amagi is a world leader in cloud-based SaaS technology for broadcast and connected TV. The network's first FAST channel will feature some of the most well-liked, carefully chosen Hindi series with English subtitles from its catalog of Viacom18 material.January 2023: To handle the increase in local and international demand for the 2022 FIFA World Cup, Beyond Technology, a global player in technology transformation, and Infinera successfully implemented a 3.6 Terabit network for a top Middle Eastern network operator.. Key drivers for this market are: Easy Accessibility and Playlist Customization on Various Audio Streaming Platforms, Growing Adoption of Subscription Video on Demand (SVoD) Services; Increasing Popularity of Live Sports Streaming Services. Potential restraints include: Easy Accessibility and Playlist Customization on Various Audio Streaming Platforms, Growing Adoption of Subscription Video on Demand (SVoD) Services; Increasing Popularity of Live Sports Streaming Services. Notable trends are: Music Streaming Segment is Expected to Witness Significant Growth.