The Media Streaming Market is Segmented by Content Type (Music Streaming, Video Streaming), Revenue Model (Advertising, Subscription), Streaming Platform (Smartphone & Tablet, Laptop, and Desktop, Smart TV), and Geography (North America (United States, Canada), Europe (Germany, UK, France, Spain, and Rest of Europe), Asia-Pacific (China, Japan, India, Australia, and Rest of Asia-Pacific), and Latin America (Brazil, Mexico, Argentina, and Rest of Latin America), and Middle East & Africa (UAE, Saudi Arabia, South Africa, and Rest of MEA). The Market Sizes and Forecasts are Provided in Terms of Value (USD) for all the Above Segments.

The video streaming market is expected to capture a CAGR of 16.4% from US$ 279.5 million in 2024 to US$ 1,277.4 million by 2034, according to a recent analysis. The increasing demand for encoders that support numerous broadcasting formats, the rise in live-streamed content, and technical advancements are the main factors propelling the expansion of the video streaming software market.

Attributes	Details
Market Value for 2024	US$ 279.5 million
Market Value for 2034	US$ 1,277.4 million
Market CAGR from 2024 to 2034	16.4%

Charting the Video Streaming Market Journey From 2019 to 2023 and Predicting the Path from 2024 to 2034

Attributes	Details
Market Value for 2019	US$ 154.4 million
Market Value for 2023	US$ 246 million
Market CAGR from 2019 to 2023	12.4%

Category-wise Outlook

Leading Segment	Video On-Demand
Segment Share	7.1%

Leading Segment	OTT
Segment Share	46.5%

Country-wise Analysis

Nation	Australia
CAGR	19.9%

Nation	India
CAGR	17.6%

Country	China
CAGR	16.9%

Nation	Germany
CAGR	15.9%

Nation	United States
CAGR	13.3%

The Media Streaming Market is projected to grow at 8.5% CAGR, reaching $202.8 Billion by 2029. Where is the industry heading next? Get the sample report now!

The video streaming market size is expected to rise from $364.7 billion in 2024 to $2,236 billion by 2035, growing at a CAGR of 17.93% from in the forecast period.

The video streaming market size was valued at USD 104.8 Billion in 2024. Looking forward, IMARC Group estimates the market to reach USD 411.7 Billion by 2033, exhibiting a CAGR of 18.66% from 2025-2033. North America currently dominates the market, driven by the growing enhancement in streaming capabilities, increasing integration of virtual reality (VR) and augmented reality (AR) to improve user experiences, and rising utilization of mobile devices for streaming content.

Report Attribute	Key Statistics
Base Year	2024
Forecast Years	2025-2033
Historical Years	2019-2024
Market Size in 2023	USD 104.8 Billion
Market Forecast in 2032	USD 411.7 Billion
Market Growth Rate ​​​​​​​2025-2033	18.66%

IMARC Group provides an analysis of the key trends in each segment of the global video streaming market, along with forecast at the global, regional, and country levels from 2025-2033. The market has been categorized based on component, streaming type, revenue model, end user and region.

According to Cognitive Market Research, the global streaming service market size will be USD 107581.5 million in 2024. It will expand at a compound annual growth rate (CAGR) of 22.50% from 2024 to 2031.

North America held the major market share for more than 40% of the global revenue with a market size of USD 43032.60 million in 2024 and will grow at a compound annual growth rate (CAGR) of 20.7% from 2024 to 2031.
Europe accounted for a market share of over 30% of the global revenue with a market size of USD 32274.45 million.
Asia Pacific held a market share of around 23% of the global revenue with a market size of USD 24743.75 million in 2024 and will grow at a compound annual growth rate (CAGR) of 24.5% from 2024 to 2031.
Latin America had a market share of more than 5% of the global revenue with a market size of USD 5379.08 million in 2024 and will grow at a compound annual growth rate (CAGR) of 21.9% from 2024 to 2031.
Middle East and Africa had a market share of around 2% of the global revenue and was estimated at a market size of USD 2151.63 million in 2024 and will grow at a compound annual growth rate (CAGR) of 22.2% from 2024 to 2031.
The music streaming is the fastest growing segment of the streaming service industry

Market Dynamics of Streaming Service Market

Key Drivers for Streaming Service Market

Increasing demand for on-demand content to drive market growth

The increasing demand for on-demand content is a primary driver of growth in the streaming service market. As consumers become accustomed to the flexibility of accessing their favorite shows and movies at their convenience, traditional viewing habits are shifting. This trend is particularly prominent among younger demographics, who prefer streaming over scheduled programming. The proliferation of binge-watching culture has further fueled this demand, leading platforms to invest heavily in vast libraries of on-demand content. Consequently, services that offer extensive content libraries and innovative features, such as personalized recommendations and user-friendly interfaces, are more likely to attract and retain subscribers. This consumer preference for on-demand content will continue to propel the growth of the streaming service market as more players enter the space and competition intensifies.

Rising internet penetration and connectivity to boost market growth

Rising internet penetration and connectivity are significantly boosting the streaming service market. As broadband access becomes more widespread, particularly in developing regions, a growing number of consumers can enjoy high-quality streaming experiences. Enhanced internet infrastructure, including the rollout of 5G technology, is facilitating faster and more reliable connections, enabling users to stream content seamlessly without buffering issues. This increased accessibility allows streaming services to reach new audiences, expanding their subscriber base. Additionally, the integration of streaming platforms into smart TVs, gaming consoles, and mobile devices has made it easier for consumers to access content anytime, anywhere. This trend toward greater connectivity is expected to drive market growth further, as more people embrace streaming as their primary source of entertainment.

Restraint Factor for the Streaming Service Market

High competition in the market to limit market growth

High competition in the streaming service market poses a significant restraint to growth. With numerous platforms vying for consumer attention, it becomes increasingly challenging for individual services to differentiate themselves. The presence of established players like Netflix and Amazon Prime Video, alongside emerging platforms, leads to a saturated market where customer loyalty is hard to maintain. This intense competition often results in price wars and increased marketing expenditures, straining the profitability of streaming services. Additionally, as consumers become overwhelmed by the sheer number of options, they may experience subscription fatigue, leading to cancellations or switching between platforms. Consequently, streaming services must continually innovate and invest in original content and user experience enhancements to stay relevant and attract new subscribers in this highly competitive landscape.

Impact of Covid-19 on the Streaming Service Market

The COVID-19 pandemic had a profound negative impact on the streaming servic...

United States video streaming market size is projected to exhibit a growth rate (CAGR) of 18.15% during ​2025-2033​. The increasing proliferation of smartphones and other mobile devices that has made it convenient for users to access video content anytime, anywhere, is driving the market.

Report Attribute	Key Statistics
Base Year	2024
Forecast Years	2025-2033
Historical Years	2019-2024
Market Growth Rate (2025-2033)	18.15%

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the country level for ​2025-2033​. Our report has categorized the market based on component, streaming type, revenue model, and end user.

Overview

Streaming Services Statistics: Streaming services have transformed the entertainment landscape, revolutionizing how people consume content.

The advent of high-speed internet and the proliferation of smart devices have fueled the growth of these platforms, offering a wide array of movies, TV shows, music, and more, at the viewers' convenience.

This introduction provides an overview of key statistics that shed light on the impact, trends, and challenges within the streaming industry.

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The Video Streaming Market will grow at a CAGR of 21.6% during the forecast period, with an estimated size and share crossing USD 606.77 billion by 2032

In the fourth quarter of 2024, Amazon Prime Video was the most popular subscription video-on-demand (SVOD) service in the United States with a market share of 22 percent, based on the users' interest in adding content to their watch lists of certain streaming platforms. Netflix followed closely with a market share of 21 percent. Subscription streaming market – a money-losing business? While subscription streaming platforms increased their subscriber bases in the years 2020 and 2021 due to the measures taken during the COVID-19 pandemic, 2022 and 2023 saw services such as Netflix and Disney+ lose a substantial number of customers. Furthermore, the direct-to-consumer (DTC) businesses of large media companies are struggling to turn a profit. Paramount, for example, reported a loss of 1.7 billion U.S. dollars for its streaming services in 2023. Streaming companies take action In order to compensate for subscriber and income losses, streaming companies implemented several strategies, such as launching more profitable ad-supported tiers, cracking down on credential sharing, laying off thousands of employees, and spending less on content. The Walt Disney Company was already able to increase DTC profits recently. Its cost-cutting measures include layoffs and savings in content spending by reducing content produced and removing TV shows and movies from its streaming services.

The Report Covers Global Streaming Analytics Market Companies and is Segmented by Type (Software and Service), Deployment (On-Premise and Cloud), End-user Industry (Media and Entertainment, Retail, Manufacturing, Healthcare, BFSI) and Region

The estimated value of the on-demand video streaming market in Japan amounted to 525 billion Japanese yen in 2023. The market, which encompasses subscription video-on-demand (SVOD), transaction video-on-demand (TVOD), electronic sell-through (EST), and live-streaming services, more than doubled in size since 2018.

The Japanese video streaming market

Japan was comparably slow to embrace paid streaming services, both in the case of video and music streams. Hulu, which was founded as a joint venture between 21st Century Fox, Disney, and Comcast, established its operations in Japan in September 2011, but its Japan business was eventually sold to Nippon Television in 2014. The service initially suffered from high pricing and a neglect of local content that could have appealed to Japanese audiences. Amazon started Amazon Instant Video in November 2013, which was then followed by Amazon Prime Video in 2015 as Netflix also started its operations in Japan. Both companies today rank among the leading SVOD services in Japan, next to services such as U-Next, DAZN, and Disney+.

Market prospects

The paid video streaming market is several times larger than the subscription-based music streaming market, which reached a value of about 85 billion yen in 2023. While real-time television broadcasting continues to be the most popular form of video consumption in Japan, the share of people who use paid online video streaming services steadily increased in recent years and is expected to grow further.

In 2020, the video streaming market in the Asia-Pacific region was valued at around 10.35 billion U.S. dollars. Estimated to grow at a compound annual growth rate (CAGR) of 21.8 percent, the region's market was projected to reach around 74.64 billion U.S. dollars in 2030.

Future Market Insights’ recent report on the video streaming software ecosystem highlights various opportunities and growth spots for the coming decade. As per the analysis, the video streaming software market is set to account for a current valuation of US$ 6.9 billion in 2024.

Attributes	Details
Market Value for 2024	US$ 6.9 billion
Market Value for 2034	US$ 18.38 billion
Market Forecast CAGR for 2024 to 2034	10.20%

Historical Performance and Future Growth of the Video Streaming Software Market

Historical CAGR	8.0%
Forecast CAGR	10.20%

Category-wise Insights

Category	Market Share in 2024
Live Video Streaming Software	59.1%
Media and Entertainment	29.2%

Country-wise Insights

Countries	CAGR
United States	7%
Germany	5.6%
Japan	4.9%
China	10.7%
Australia	13.7%

Report Scope

Attributes	Details
Estimated Market Size in 2024	US$ 6.9 billion
Projected Market Valuation in 2034	US$ 18.38 billion
Value-based CAGR 2024 to 2034	10.2%
Forecast Period	2024 to 2034
Historical Data Available for	2019 to 2023
Market Analysis	Value in US$ billion
Key Regions Covered	North America Latin America Western Europe Eastern Europe South Asia and Pacific East Asia The Middle East and Africa
Key Market Segments Covered	Type Solution Vertical Region
Key Countries Profiled	The United States Canada Brazil Mexico Germany The United Kingdom France Spain Italy Russia Poland Czech Republic Romania India Bangladesh Australia New Zealand China Japan South Korea GCC countries South Africa Israel
Key Companies Profiled	Disney Plus IBM Kaltura Inc. Panopto VUALTO Netflix Amazon Prime Video Vbrick Sonic Foundry Kollective Technology, Inc. YouTube TV

Published on: July 24, 2024

By Revenue Model:The market is segmented by revenue model into Subscription-Based (SVoD), Advertisement-Based (AVoD), Transactional (TVoD), and Hybrid Models. Subscription-Based (SVoD) leads the market as consumers prefer ad-free experiences and access to exclusive content. Major platforms like Shahid and Netflix have captured significant audiences through competitive pricing and a wide content library. By Service Type:The Saudi Arabia streaming media market is segmented by service type into Video-on-Demand (VoD), Live Streaming, and Audio Streaming. Video-on-Demand (VoD) holds a dominant market share due to the increasing popularity of binge-watching and original Arabic content produced by major platforms. The convenience of personalized viewing experiences further strengthens its market position. KSA Streaming Media Market Segmentation The rollout of advanced ad-technology tools has significantly transformed the advertising landscape, enabling more effective targeted marketing campaigns and generating an estimated $5 billion in incremental revenue globally in 2024.

Access the summary of the Cloud Video Streaming market report, featuring key insights, executive summary, market size, CAGR, growth rate, and future outlook.

Global Content Streaming Market to hit USD 307.62B by 2029 growing at 13.2% CAGR. Explore trends, drivers, and competition for strategic insights with The Business Research Company.

The global video streaming market size is set to increase from USD 677.91 billion to USD 4.49 trillion, demonstrating a CAGR of around 17.9% during the forecast period, from 2025 through 2037. North America industry is projected to hold the largest revenue share by 2037, due to high consumption of video content by the population in the region.

The global streaming media services market has undergone significant growth in recent years, with a market size valued at millions and a CAGR of around 20%. This expansion is primarily attributed to the increasing popularity of online video content, the availability of high-speed internet, and the proliferation of smart devices. Streaming services offer convenience, accessibility, and a vast selection of content, making them a highly sought-after form of entertainment. Among the key trends shaping the streaming media services market are the rise of personalized content recommendations, the integration of artificial intelligence (AI) to enhance user experience, and the emergence of cloud-based streaming platforms. The market is expected to witness continued growth in the years to come, driven by technological advancements, the expansion of internet penetration, and the growing demand for high-quality video content. Major players in the streaming media services market include Apple Inc., Adobe Systems Inc., Microsoft, RealNetworks Inc., and Netflix Inc.