Worldwide, **** percent of internet users watched content via streaming services each month as of the third quarter of 2023. People from the South Africa were using video streaming platforms the most, with ** percent of respondents to the survey stating to stream every month. Chile came second, with ** percent of people watching TV content on streaming platforms, followed by Mexico. By comparison, only **** percent of consumers from Russia indicated to use video streaming services, such as Netflix, on a monthly basis.

Overview

Streaming Services Statistics: Streaming services have transformed the entertainment landscape, revolutionizing how people consume content.

The advent of high-speed internet and the proliferation of smart devices have fueled the growth of these platforms, offering a wide array of movies, TV shows, music, and more, at the viewers' convenience.

This introduction provides an overview of key statistics that shed light on the impact, trends, and challenges within the streaming industry.

In the fourth quarter of 2024, Amazon Prime Video was the most popular subscription video-on-demand (SVOD) service in the United States with a market share of ** percent, based on the users' interest in adding content to their watch lists of certain streaming platforms. Netflix followed closely with a market share of ** percent. Subscription streaming market – a money-losing business? While subscription streaming platforms increased their subscriber bases in the years 2020 and 2021 due to the measures taken during the COVID-19 pandemic, 2022 and 2023 saw services such as Netflix and Disney+ lose a substantial number of customers. Furthermore, the direct-to-consumer (DTC) businesses of large media companies are struggling to turn a profit. Paramount, for example, reported a loss of *** billion U.S. dollars for its streaming services in 2023. Streaming companies take action In order to compensate for subscriber and income losses, streaming companies implemented several strategies, such as launching more profitable ad-supported tiers, cracking down on credential sharing, laying off thousands of employees, and spending less on content. The Walt Disney Company was already able to increase DTC profits recently. Its cost-cutting measures include layoffs and savings in content spending by reducing content produced and removing TV shows and movies from its streaming services.

In 2024, a survey revealed the most popular streaming platforms that U.S. users prefer to bundle, with Netflix holding the lead with ** percent of respondents, followed by Prime Video and Hulu. In contrast, Peacock was the least desired streaming service to consolidate, with just above ** percent.

In the first quarter of 2024, Netflix and YouTube were the most popular video streaming apps in the U.S., with 64 percent and 57 percent of households using them. Other notable services, including Peacock, Disney+, and Paramount+, reached less than 30 percent of American households.

According to a 2024 recent survey, around one in three households in the United States spent under 10 U.S. dollars per month on video streaming services, a decrease from 40 percent of respondents saying the same in 2023. The share of households spending between 20 and 40 U.S. dollars per month remained relatively stable, with a slight decrease from 21 percent in 2023 to 20 percent in 2024. In 2024, 13 percent of American households spent more than 60 dollars a month on video streaming services.

A survey held in the United States in May 2020 showed that ** percent of respondents aged 18 to 34 years old stated that they currently subscribed to a streaming service, compared to just ** percent of those aged 65 or above who said the same. Older generations were more likely to say that they had never subscribed to a streaming service at all, whereas by contrast, the vast majority of adults aged 18 to 44 were currently paying to access their favorite content online via a subscription video-on-demand platform.

According to the most recent data, ** percent of consumers in the United States were using a subscription video-on-demand service in 2023, an increase of over ** percentage points in five years. It is no secret that one of the most popular platforms (and certainly the one with the most U.S. subscribers) is Netflix. The number of Netflix streaming subscribers in the United States and Canada passed the ** million mark for the first time in early 2020. Netflix as the most used video streaming service in the U.S. To say Netflix has the monopoly on the U.S. streaming market would be an understatement, and with a wealth of original content appearing all the time, Netflix’s appeal is built to last. Data shows that Netflix has more viewers than Hulu and Amazon in the U.S., leaving services such as Disney+, Apple TV+, and ESPN+ trailing far behind. How to satisfy subscribers? However, the threat of new competitors could cause Netflix's subscriber base to dwindle if video consumers decide to go elsewhere. Upcoming services ranging from the long anticipated Disney+ to Warner Bros. Discovery's HBO Max and Discovery+ will likely draw some customers away from Netflix by virtue of what they can offer, and as new services enter the market, they will likely reclaim their own. Additionally, recent price increases in light of an upcoming recession led to losses in Netflix's subscriber numbers in the first half of 2022.

The most widely used paid video streaming platform in the United States was Netflix. A 2024 survey found that the majority of Netflix subscribers were found in the ** to ** age group, with ** percent of respondents paying for the service. Hulu and Amazon Prime Video were the second and third most used paid video streaming platforms in this age group.

According to a 2023 survey in the United States, ** percent of Gen Z consumers preferred watching content on their smartphones. Another ** percent of Gen Z engaged with ad-supported video streaming services, while over **** of respondents had plans to subscription cycle in the six months after the survey period.

In 2024, watching streaming content together was the most popular among Disney+ customers, with an average of 1.7 viewers per viewing households in the U.S., indicating that family-friendly content may be a key driver in the co-viewing phenomenon. Other major players like Prime Video and Hulu were close behind with a 1.5 co-viewing rate.

As of the first quarter of 2024, ** percent of U.S. Prime Video consumers had an ad-supported account, while ** percent had an ad-free subscription. In contrast, ** percent of Netflix subscribers had an ad-free account and just ** percent subscribed to an ad-supported tier.

With ** percent ad-supported subscribers, the share of subscribers to Peacock's ad-supported plan was higher than that to its ad-free plan as of October 2023. By contrast, ***** percent of Netflix's users subscribed to the recently launched ad-supported plan, while the vast majority had an ad-free subscription.

The U.S. streaming market continues to evolve, with Amazon Prime Video and Netflix dominating the landscape in March 2025. Both services maintain a market share of over ** percent, highlighting the fierce competition in the subscription video-on-demand (SVOD) industry.

Between December 2022 and January 2024, online searches regarding "youtube tv subscription" increased by approximately 310 percent. "Netflix subscription" searches ranked second, with a growth of 123.8 percent in the examined period.

As of March 2024, Netflix was the most unused paid video streaming service in the United States, with nearly three in ten respondents reporting they were not using it. Other top-tier services like Disney+ and Prime Video also saw significant inactivity, with around 28 percent and 26 percent of subscribers, respectively, remaining inactive.

The statistic displays the share of consumers who use streaming services weekly in selected countries worldwide as of October 2017. During the survey, 20 percent of consumers stated that they used Spotify weekly as of October 2017.

According to a 2024 survey, U.S. consumer awareness of the major video streaming services was high - the consumer awareness levels of Netflix amounted to 100 percent, while Amazon Prime Video and Hulu recorded a 99-percent-awareness. By contrast, consumer understanding with each of these services was quite divergent. While ** percent of U.S. consumers expressed confidence with Netflix's streaming platform, just ** percent indicated understanding with Hulu's brand identity.

In June 2024, the share of U.S. consumers using ad-free streaming services significantly dropped to ** percent, compared to ** percent recorded in 2023, suggesting a change in viewing behavior. Meanwhile, the share of consumers using ad-supported services increased from ** percent in June 2021 to ** percent in June 2024.

A survey conducted in 2023 revealed that TV sets dominated as the preferred device for streaming programs across various services in the United States. For example, ** percent of Netflix users in the U.S. preferred TVs for streaming video, with similar trends for Amazon Prime Video, Hulu, Disney+, and Apple TV+. In contrast, mobile viewing was less common, with usage rates between ***** and ** percent.