As of July 2024, subscription video-on-demand (SVOD) services Amazon Prime Video and Netflix held the highest share of total content viewing hours in the UK by a large margin, at over 42,000 content hours each. Other competing SVOD services, such as Disney+ and Channel 4 counted less than 20 thousand content viewing hours. Rakuten TV and Apple TV+ recorded some of the lowest viewing time in the UK between all streaming services examined in the study.

In the third quarter of 2024, Netflix was the most popular subscription video-on-demand (SVOD) service in the United Kingdom, capturing a market share of 27 percent based on users' interest in adding content to their watch lists. Amazon Prime Video followed closely with a market share of 26 percent, while Disney+ ranked third with a market share of 21 percent.

As of June 2023, Amazon Prime Video ranked first as the most popular video streaming service on subscription for consumers in the United Kingdom (UK) with 73 percent of respondents reporting to prefer this service. Netflix ranked second, with 72 percent of respondents reporting to prefer the streaming subscription service. In comparison, only 13 percent reported preferring YouTube Premium.

A total of 27 percent of UK internet users said in an October 2022 survey that they used two streaming services, making this the most popular amount. A further 23 percent of people interviewed stated that they had no video streaming platform at all.

In 2024, 36 percent of people aged 65 and above chose Amazon Prime Video as their preferred streaming service, while one third watched content on Netflix. The third most popular streaming platform among the demographic group was Disney+.

This statistic, according to data provided by Parrot Analytics, shows a ranking of the most popular video streaming services based on audience demand in the United Kingdom (UK) in 2017. That year, Netflix was the most in-demand streaming platform in the UK, with approximately 16.89 billion demand expressions in 2017.

This statistic shows the results of a survey on the leading paid-for television and music streaming services in the United Kingdom (UK) as of September 2017. During the survey period it was found that 44 percent of respondents stated to have a Netflix subscription, making the subscription video-on-demand (SVoD) provider the most popular streaming service in the UK, followed by Sky and Amazon Prime with 34.9 and 30.4 percent, respectively.

In the first half of 2023, a significant 88 percent of UK households watched six or less video streaming services. Meanwhile, roughly one in four households limited their streaming platforms to one service during this period.

In March 2024, YouTube.com was the leading video streaming website in the United Kingdom. During the measured period, the video platform accounted for over 71.7 percent of desktop traffic in the arts & entertainment - TV, movies, and streaming subcategory. Netflix was ranked second with an 6.52 percent market share.

It was found that adults in the United Kingdom engage with social media equally as much as with video streaming platforms. For example as of May 2023, UK TikTok users spent 58 minutes per day with the social network while Netflix users in the country also spent the same amount of time using the video streaming service daily. Video viewing - ad-supported options are driving consumption Since 2021, the reach of video-on-demand subscriptions in the United Kingdom has been oscillating around 19 million households. The viewership boom that started during the coronavirus outbreak has now transitioned into steady audience numbers. Video streaming in the UK remains strong, however, the market is pivoting from premium models to free ad-supported ones such as broadcaster video-on-demand (BVOD). The data shows that the viewership of BVOD services surpassed the SVOD viewer-base. Among many BVOD platforms, BBC iPlayer is by far the most popular ad-supported service in the UK, followed by ITV and All 4, showing the prevalence of local players. However, international services, such as Pluto TV, are slowly entering the market as well. In fact, while Netflix and Amazon Prime Video are losing viewer interest, Pluto TV is one of the platforms that experienced an increase in total content viewing hours between 2022 and 2023, indicating its growth potential.

The UK streaming market remains highly competitive, with Netflix maintaining its lead despite facing strong competition. As of September 2024, Netflix held a 27.2 percent market share, closely followed by Amazon Prime Video at 26.4 percent. This narrow gap between the top two players highlights the intense battle for viewers in the British streaming landscape.

This statistic shows the penetration of free video streaming usage amongst internet users in the United Kingdom (UK) in 2015 and 2016. During the period of consideration, a trend towards increasing popularity of free streaming services can be observed. As of the most recent survey wave, 54 percent of respondents reported using free streaming services like YouTube (9 percent growth since the beginning of 2015).

This statistic shows the results of a survey on the most popular video on-demand and streaming services in the United Kingdom (UK) in 2017. The survey found that 63 percent of adult respondents stated to use BBC iPlayer when watching TV programs or films, making it the most popular streaming service among those aged 16 years and over. Among teenagers aged between 12 and 15 years, YouTube was the most used service at 66 percent.

In the fourth quarter of 2024, the number of UK households subscribing to video-on-demand services amounted to around 20 million. This is a slight dip from the 20.1 million UK households in the third quarter of the same year.

Similar to other countries worldwide, subscription-based video streaming services (SVOD) in the UK has increased in popularity in recent years. In 2023, the revenue of the SVOD market in the country amounted to 3.96 billion British pounds. By contrast, companies in this industry generated only around half as much in 2019.

A 2019 report in the United Kingdom (UK) shows the top streaming services used for music by teenagers. Nearly 60 percent claimed to use YouTube to access music, while 53 percent used music streaming service Spotify. Other music streaming platforms such as Amazon Music and Apple Music were used by less than 20 percent of teenagers, while only 10 percent accessed music through Soundcloud.

This statistic shows the results of a survey on the number of pirated streaming services users in the UK in 2017, broken down by type. About five million people in the UK, i.e. roughly 10 percent of the population, stated to use pirated television streaming services, for example via illegal Kodi boxes, Amazon Fire TV Chipped Sticks, and illegal streaming apps. Of these, approximately 830 thousand users stated that they had cancelled a TV service to which they had previously been subscribed.

According to a survey conducted among consumers in the United Kingdom between the end of February and the beginning of March 2023, 96 percent of respondents reported using BBC Sounds on a monthly basis. In comparison, 95 percent of respondents reported using Amazon streaming services to listen to audio and music. Approximately 90 percent of respondents reported using YouTube to listen to music and audio content online.

This statistic shows the share of respondents using streaming services for music and/or videos in the United Kingdom (UK) in 2017. The highest share of respondents stated they were using a streaming service with a total of 51 percent.

This statistic shows the leading music streaming services based on market penetration in Great Britain during the four weeks ending July 2, 2017 and July 1, 2018. During the 2018 survey period, Spotify was the most used music streaming service in Great Britain with a penetration rate of 11 percent, suggesting that slightly over one out of ten British adults was using the service.