What are the average email marketing results in different countries? Here’s what we’ve found.

Here, we’ve gathered email marketing benchmarks by industry. You can see how your average email open, click-through, click-to-open, unsubscribe, and spam complaint rates compare against other companies in your industry.

According to a 2024 survey carried out among marketers in selected countries worldwide, the click-through-rate (CTR) - the amount of clicks that an ad receives as a share of the total number of times it has been displayed - was the most preferred metric to determine the success of e-mail marketing campaigns other than the open rate, cited by **** percent of respondents. The conversion rate - the number of viewers who converted as a share of the total number of viewers - came second, with **** percent of professionals relying on it.

What’s the right email frequency? What’s the potential increase in the number of conversions your email campaigns generate if you add an extra message to your schedule? The data in this table should help you find the right answers.

Despite the growth and prominence of mobile messengers and chat apps, e-mail is an integral part of daily online life. In 2023, the number of global e-mail users amounted to **** billion and is set to grow to **** billion users in 2027. Global e-mail audiencesIn 2023, approximately *** billion e-mails were sent and received every day worldwide. This figure is projected to increase to over *** billion daily e-mails in 2027. As of July 2022, Apple Mail Privacy accounted for over half of the e-mail opens, while mobile use of e-mails saw a significant decrease in their market shares. Apple MPP e-mail app was the most popular e-mail client, accounting for ** percent of e-mail opens. Gmail, the free e-mail service owned by Google, was ranked second with a ** percent open share. Malicious mailMany online users use e-mails for website and newsletter signups and brace themselves for the inevitable flood of spam and marketing communications. Whereas most unwanted e-mails are annoying yet ultimately benign, consumers are right to be wary of malicious e-mail that can be used to compromise their digital accounts and devices. In 2023, ** percent of fraud reports in the United States related to cases in which victims were contacted via e-mail.

During a 2019 survey carried out among marketers from across the globe, ** percent of agency respondents stated that they used click-through rates as a performance indicator for their email marketing. Other commonly used metrics were open rates and conversion rates.

Here, we’re looking at other elements that may play a role in how you run your email marketing campaigns and the average metrics you could expect.

During a 2021 survey carried out among marketers from the United Kingdom, it was found that the approximate return for every pound spent on email marketing stood at ***** British pounds. A year earlier, it amounted to ***** pounds.

During a survey carried out among marketers in selected countries worldwide, the click-through-rate (CTR) - the number of users who saw an ad and proceeded to click on it after seeing it - was still the most preferred metric to determine the success of e-mail marketing campaigns post-Apple's mail privacy protection (MPP) - ** percent of respondents chose it. Apple's MPP is a consumer protection program that prevents marketers from finding out further information linked to a user's online activity and IP address after interacting with advertisements.

Do individual phrases in email subject lines correlate with email campaign performance? Here we explore whether individual words have the power to make or break your email campaigns.

Global Email Address & Contact Data Solutions: 293M+ Verified Emails and Phone Numbers for B2B & B2C Outreach Boost your marketing and sales strategies with Forager.ai's Global Contact Data and Email address Data. Our comprehensive database offers access to over 293 million verified email addresses, along with phone number data and detailed B2B Email data and contact information. Whether you're focused on expanding your B2B Email outreach or improving lead generation, our solutions provide the tools you need to engage decision-makers and drive success.

Designed to support your Email data-driven marketing efforts, Forager.ai delivers valuable insights with email data, phone number data, and contact details for both B2B and B2C audiences. Build meaningful connections and leverage high-quality, verified Email data to execute precise and effective outreach strategies.

Core Features of Forager.ai B2B Email Data Solutions: Targeted B2B Email Data: Gain access to a diverse collection of email addresses that help you execute personalized email campaigns targeting key decision-makers across industries.

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B2B and B2C Contact Data: Tailor your messaging with B2B contact data and B2C contact Email address data that allow you to effectively connect with C-suite executives, decision-makers, and key consumer groups.

CEO Contact Information: Unlock direct access to CEO contact details, ideal for high-level networking, partnership building, and executive outreach.

Strategic Applications of Forager.ai Data: Online Marketing & Campaigns: Utilize our email address data and phone number information to run targeted online marketing campaigns, increasing conversion rates and boosting outreach effectiveness.

Database Enrichment: Improve your sales databases and CRM systems by enriching them with accurate and up-to-date contact data, supporting more informed decision-making.

B2B Lead Generation: Tap into our rich B2B Email data to expand your business networks, refine your outreach efforts, and generate high-quality leads.

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Competitive Market Intelligence: Gain valuable insights into your competitors by leveraging our comprehensive contact data to analyze trends and shifts in the market.

Why Forager.ai Stands Out: Precision & Accuracy: With a 95%+ accuracy rate, Forager.ai ensures that your email data and contact information is always fresh, reliable, and ready to be used for maximum impact.

Global Reach, Local Relevance: Our Email address data solutions cover global markets while allowing you to focus on specific regions, industries, and audience segments tailored to your business needs.

Cost-Effective Solutions: We offer scalable, affordable B2B email data and B2B contact data packages, ensuring you get high-value results without breaking your budget.

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Unlock the Power of Verified Email (Personal Email data & Business Email data) Contact Data with Forager.ai Explore the potential of our 293M+ verified email addresses and phone numbers to elevate your B2B email marketing, sales outreach, and data-driven initiatives. Our contact data solutions are tailored to support your lead generation, sales pipeline, and competitive intelligence efforts, giving you the tools to execute more effective and impactful campaigns.

Top Use Cases for Forager.ai Data Solutions: Lead Generation & B2B Prospecting

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Account-Based Marketing (ABM)

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Reach out to us today to discover how Forager.ai's high-quality Email data and contact data can transform your outreach strategies and drive greater business success.

Aong the presented sectors, email marketing click-through rates in the United Kingdom (UK) were highest in the publishing sector, at *** percent. Finance and utilities sectors ranked second with *** percent. Click-through rate is defined as the number of clicks an ad received divided by the number of times the ad is shown.

The email direct marketing service market, valued at $1057.5 million in 2025, is projected to experience steady growth, exhibiting a Compound Annual Growth Rate (CAGR) of 2.1% from 2025 to 2033. This moderate growth reflects a maturing market, yet significant opportunities remain for providers who adapt to evolving customer expectations and technological advancements. Key drivers include the increasing need for targeted marketing campaigns, the rising adoption of email automation tools for improved efficiency and personalization, and the growing importance of data analytics for campaign optimization and ROI measurement. The market’s sustained growth is fueled by businesses of all sizes recognizing email marketing’s effectiveness in customer acquisition, retention, and nurturing. However, factors such as increasing email deliverability challenges, growing concerns about data privacy and regulations (like GDPR and CCPA), and the competition from other digital marketing channels pose significant restraints. The market segmentation likely includes features like pricing tiers (basic, premium, enterprise), functionalities (automation, analytics, A/B testing), and industry verticals (e-commerce, SaaS, healthcare, etc.). The competitive landscape is dynamic, with established players like MailChimp, Constant Contact, and GetResponse alongside newer entrants leveraging innovative technologies and AI-powered capabilities. The forecast period (2025-2033) presents a compelling outlook for strategic players focusing on enhanced personalization, AI-driven campaign optimization, and robust analytics dashboards. Companies effectively addressing evolving consumer preferences for data privacy and security, while simultaneously leveraging advanced automation and integration capabilities, will likely gain a competitive edge. The success of email marketing services will increasingly depend on providing comprehensive solutions that integrate seamlessly with CRM systems and other marketing automation tools, allowing businesses to achieve a unified and holistic marketing strategy. Geographic expansion into untapped markets, particularly in developing economies with growing internet penetration, will also offer significant growth prospects. The market's trajectory necessitates continuous innovation and adaptation to maintain its relevance and effectiveness in the ever-changing digital landscape.

The global bulk email services market is experiencing robust growth, driven by the increasing reliance on email marketing by small and medium-sized enterprises (SMEs) and large enterprises alike. The shift towards cloud-based solutions offers scalability and cost-effectiveness, fueling market expansion. This trend is further amplified by the rising adoption of email automation tools for personalized marketing campaigns and improved customer engagement. While on-premises solutions still hold a segment of the market, the clear preference for flexible and accessible cloud-based options is undeniable. Market segmentation reveals a significant portion of revenue stemming from SMEs leveraging bulk email for affordable outreach, while large enterprises utilize the services for targeted campaigns and data-driven marketing strategies. Geographic analysis indicates strong growth in North America and Europe, fueled by established digital marketing infrastructure and high internet penetration rates. Emerging markets in Asia-Pacific also present significant opportunities for future growth, driven by increasing digitalization and expanding e-commerce activities. However, challenges remain, including concerns around deliverability rates, increasing spam filters, and the need for compliance with evolving data privacy regulations like GDPR. These restraints necessitate robust email marketing strategies focusing on list hygiene and subscriber engagement to maintain positive ROI. Over the forecast period (2025-2033), the market is expected to experience sustained growth, driven by technological advancements in email marketing automation and an expanding user base. The competitive landscape is dynamic, with established players like Mailchimp, SendGrid, and HubSpot vying for market share alongside newer entrants offering innovative solutions. This competition fosters innovation and drives down prices, making bulk email services increasingly accessible to businesses of all sizes. The market's future success hinges on continued adaptation to evolving customer expectations, technological advancements, and the ever-changing regulatory environment. A focus on personalization, deliverability, and data-driven strategies will be critical for success in this competitive and rapidly evolving landscape. Companies are continuously investing in AI-powered features to enhance campaign optimization and improve overall marketing ROI. The market’s continued expansion depends on the successful integration of these technological advancements alongside a steadfast adherence to ethical marketing practices.

How many emails should you put into your autoresponder cycle? We’ve analyzed how the average engagement metrics change depending on the number of emails our customers used in their autoresp onder cycles.

According to Cognitive Market Research, the global Email Optimization Software Market size is USD 1458.20 million in 2024 and will expand at a compound annual growth rate (CAGR) of 12.60% from 2024 to 2031. North America held the major market of more than 40% of the global revenue with a market size of USD 583.28 million in 2024 and will grow at a compound annual growth rate (CAGR) of 10.8% from 2024 to 2031. Europe accounted for a share of over 30% of the global market size of USD 437.46 million. Asia Pacific held the market of around 23% of the global revenue with a market size of USD 335.39 million in 2024 and will grow at a compound annual growth rate (CAGR) of 14.6% from 2024 to 2031. Latin America market of more than 5% of the global revenue with a market size of USD 72.91 million in 2024 and will grow at a compound annual growth rate (CAGR) of 12.0% from 2024 to 2031. Middle East and Africa held the major market of around 2% of the global revenue with a market size of USD 29.16 million in 2024 and will grow at a compound annual growth rate (CAGR) of 12.3% from 2024 to 2031. The Cloud-Based held the highest Email Optimization Software Market revenue share in 2024. Market Dynamics of Email Optimization Software Market Key Drivers for Email Optimization Software Market Growing Demand for Personalization The growing demand for personalization is a key driver fueling the Email Optimization Software Market. As consumers increasingly expect tailored experiences, businesses seek software solutions that can effectively personalize email content based on user preferences, behavior, and demographics. Email optimization software equipped with advanced personalization features enables businesses to deliver relevant and engaging content to their audience, leading to higher open rates, click-through rates, and conversions. By leveraging data analytics, segmentation, and dynamic content capabilities, these solutions empower marketers to create highly targeted email campaigns that resonate with individual recipients. As personalization continues to be a cornerstone of effective marketing strategies, the demand for email optimization software that enables scalable and impactful personalization is expected to drive market growth. Rising Importance of Email Marketing and Advancements The rising importance of email marketing and advancements in technology are significant drivers propelling the Email Optimization Software Market. Despite the evolution of various digital marketing channels, email remains a cornerstone for customer engagement and lead generation. As businesses recognize the pivotal role of email in their marketing strategies, there's a heightened demand for software solutions that can enhance email campaign effectiveness. Advancements in artificial intelligence (AI) and machine learning (ML) empower email optimization software to analyze vast datasets, predict user behavior, and automate personalized content delivery, driving higher engagement and conversion rates. With the competitive landscape emphasizing the need for targeted and efficient marketing, the convergence of email marketing's importance and technological innovations underscores the pivotal role of email optimization software in meeting evolving market demands and driving business success. Restraint Factor for the Email Optimization Software Market Resistance to Change Resistance to change poses a significant restraint factor for the Email Optimization Software Market. Some businesses may exhibit reluctance or hesitancy in adopting new technologies due to concerns about disrupting existing workflows, integration complexities, or apprehensions regarding the learning curve associated with implementing new software solutions. This resistance can stem from organizational inertia, fear of unknown outcomes, or a preference for familiar processes. As a result, potential customers may delay or avoid investing in email optimization software, hindering market growth. Addressing this restraint requires software vendors to prioritize user-friendly interfaces, seamless integration capabilities, comprehensive training and support programs, and clear communication of the benefits and value proposition of their solutions to overcome resistance and foster adoption among businesses. Impact of Covid-19 on the Email Optimization Software Market The COVID-19 pandemic has had a mixed impact on the Email Optimization Software Market. On one hand, businesses increasing...

How many of your subscribers open your emails within the first two, four, or six hours after sending? Is it the same for clicks? Here, we’re looking at how the recipients’ engagement changed over time after the campaign was sent.

Snapshot img

Transactional Anding Emails Market Size 2025-2029

The transactional anding emails market size is forecast to increase by USD 19.72 billion, at a CAGR of 14.2% between 2024 and 2029.

Major Market Trends & Insights

APAC dominated the market and accounted for a 46% growth during the forecast period.
By the Application - Marketing segment was valued at USD 7.58 billion in 2023
By the End-user - Retail and e-commerce segment accounted for the largest market revenue share in 2023

Market Size & Forecast

Market Opportunities: USD 222.80 billion
Market Future Opportunities: USD USD 19.72 billion 
CAGR : 14.2%
APAC: Largest market in 2023

Market Summary

The market has witnessed significant advancements in recent years, with businesses increasingly leveraging interactive elements to enhance customer engagement. According to market research, transactional email open rates have shown a steady increase of around 20% compared to bulk promotional emails. This trend is driven by the personalized nature of transactional emails, which are triggered by specific user actions, such as password resets or order confirmations. Furthermore, the adoption of advanced technologies like artificial intelligence and machine learning has enabled businesses to deliver more targeted and timely emails, leading to higher conversion rates.
However, the implementation of stringent user data protection regulations, such as GDPR and CCPA, has added complexity to email marketing strategies, necessitating compliance measures and increased transparency. Despite these challenges, the market is expected to continue evolving, with a focus on optimizing user experience and maximizing ROI through data-driven insights.

What will be the Size of the Transactional Anding Emails Market during the forecast period?

Explore market size, adoption trends, and growth potential for transactional anding emails market Request Free Sample

The transactional email market experiences continuous growth, with current performance registering over 75% of businesses utilizing this communication channel for customer engagement. Future expectations indicate a 15% annual increase in adoption, underlining its significance in modern business communication. Notably, real-time email tracking and email automation workflows are critical components driving the market's expansion. Email deliverability services and monitoring tools enable businesses to optimize email content for better user engagement and inbox placement. Furthermore, email list segmentation and client compatibility enhance email marketing strategies, ensuring effective communication and improved deliverability scores.
Comparatively, email deliverability audit services and email deliverability consulting have seen a substantial rise in demand, as businesses aim to maintain high deliverability standards and avoid potential email sending infrastructure issues. Consequently, email API documentation, email validation services, and email campaign analytics have become essential tools for businesses seeking to maximize their email marketing efforts.

How is this Transactional Anding Emails Industry segmented?

The transactional anding emails industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD million' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Application

  Marketing
  Transactions


End-user

  Retail and e-commerce
  BFSI
  Healthcare
  Travel and hospitality


Deployment

  Cloud-based
  On-premises


Geography

  North America

    US
    Canada
    Mexico


  Europe

    France
    Germany
    UK


  APAC

    China
    India
    Japan
    South Korea


  Rest of World (ROW)

By Application Insights

The marketing segment is estimated to witness significant growth during the forecast period.

Transactional anding emails, a segment of business communication, have gained significant traction as a marketing tool. Approximately 73% of millennials prefer businesses to communicate with them via email, making it an effective channel for engagement . In terms of volume, transactional emails accounted for 80% of all business email traffic in 2020. Moreover, email engagement metrics, such as open rates, click-through rates, and conversion rates, are crucial for measuring the success of these emails. To optimize these metrics, businesses employ various strategies, including email deliverability testing, email authentication protocols, and email list hygiene.

Email security protocols, such as SMTP server configuration and email API integration, are essential to ensure email deliverability and protect against spam filtering. Additionally, email marketing automation and dynamic email content enable businesses to personalize their communications and improve click-through rates. Em

Success.ai’s Email Address Data API equips businesses with unparalleled access to over 700 million verified professional email addresses, ensuring every outreach effort lands in the right inbox. Designed to streamline email campaigns and enhance engagement, this API provides continuously updated, AI-validated data that minimizes bounce rates and maximizes response.

Whether you’re targeting new markets, strengthening existing relationships, or launching strategic account-based marketing initiatives, Success.ai’s Email Address Data API offers the reliability and scale you need. Backed by our Best Price Guarantee, this solution empowers your sales and marketing teams to confidently connect with the global professional community.

Why Choose Success.ai’s Email Address Data API?

1. Comprehensive Global Coverage

   • Tap into a vast database of 700M+ verified emails spanning all major industries and geographic regions.
   • Scale your outreach globally, discovering new opportunities and accelerating pipeline growth.

2. AI-Validated Accuracy

   • Rely on 99% data accuracy, minimizing wasted outreach on invalid addresses and ensuring maximum deliverability.
   • Reduce manual data checks and focus on building meaningful connections.

3. Real-Time Data Updates

   • Automatically refresh your contact lists with the latest verified emails, staying aligned with dynamic market and organizational changes.
   • Adapt swiftly to new product launches, seasonal campaigns, or evolving strategic priorities.

4. Ethical and Compliant

   • Fully adheres to GDPR, CCPA, and other global privacy regulations, ensuring responsible and lawful data usage.

Data Highlights:

• 700M+ Verified Professional Emails: Engage with diverse audiences across industries and markets.
• AI-Driven Validation: Leverage automated accuracy checks to boost deliverability and reduce bounce rates.
• Real-Time Updates: Keep your CRM or marketing tools fresh with continuously refreshed email data.
• Best Price Guarantee: Achieve top-tier results at the most competitive prices in the industry.

Key Features of the Email Address Data API:

1. Instant Contact Enrichment

   • Enrich your existing records with verified emails to enhance your communication efforts.
   • Automate data updates and avoid laborious manual checks.

2. Granular Filtering and Segmentation

   • Query the API to target specific roles, industries, or regions for precision marketing.
   • Zero in on your ideal customer profile (ICP) segments, boosting conversion and engagement rates.

3. Scalable and Flexible Integration

   • Easily integrate the API into CRM systems, marketing automation platforms, or analytics tools.
   • Adjust parameters and queries as your business evolves, ensuring the API grows with your needs.

4. Continuous Validation and Reliability

   • Count on AI-driven validation to ensure your email addresses are always up-to-date and actionable.
   • Improve ROI by focusing on verified, relevant contacts who are ready to engage.

Strategic Use Cases:

1. Sales and Lead Generation

   • Empower sales teams with accurate, verified emails to reach decision-makers quickly and efficiently.
   • Personalize outreach efforts to resonate with high-value prospects.

2. Marketing Campaigns and ABM Strategies

   • Integrate verified email data into ABM campaigns for highly targeted, personalized messaging.
   • Increase open and click-through rates by delivering compelling content to the right audience.

3. Market Expansion and Product Launches

   • Identify and reach potential customers in new markets or industries with minimal guesswork.
   • Accelerate time-to-market by connecting with prospects before competitors enter the scene.

4. Recruitment and Talent Acquisition

   • Use verified emails to directly engage qualified candidates, speeding up hiring cycles.
   • Ensure recruiters focus on responsive, relevant talent pools.

Why Choose Success.ai?

1. Best Price Guarantee

   • Access top-tier email address data at unmatched prices, ensuring excellent ROI on your outreach initiatives.

2. Seamless Integration

   • Effortlessly incorporate the API into your existing workflows, eliminating data silos and manual imports.

3. Data Accuracy with AI Validation

   • Depend on 99% accuracy to guide data-driven decisions, improve targeting, and enhance conversion rates in every campaign.

4. Customizable and Scalable Solutions

   • Tailor your queries, filters, and datasets to align with shifting business objectives or market conditions.

Additional APIs for Enhanced Functionality:

1. Data Enrichment API

   • Combine verified email addresses with other enrichment data for a comprehensive view of your prospects, enabling more informed targeting and personalization.

2. Trend Analysis API

   • Leverage real-time insights into market shifts, ...

In 2023, marketing e-mails in Great Britain had an open rate of ***** percent. The unsubscribe rate stood at **** percent and the bounce rate at **** percent.