The Super Bowl is one of the highlights of the sporting calendar, but many viewers tune in for more than just the game itself. During a January 2025 survey in the United States, almost 35 percent of respondents stated that the famous Super Bowl commercials were one of the parts of the event they were looking forward to.

The Super Bowl is the highlight of the NFL season, watched by millions in the United States and many more across the world. During a 2025 survey in the United States, around 78 percent of respondents stated that they planned to watch Super Bowl LIX between the Kansas City Chiefs and the San Francisco 49ers.

The Super Bowl is one of the most-watched sporting events in the world, regularly attracting more than 70 thousand fans to the live event. The highest attendance figures are often associated with games that feature popular teams, exciting matchups, or other special circumstances such as the large seating capacity of the stadium within which the games are hosted. The 2025 Super Bowl, which was hosted at Caesars Superdome, New Orleans, had an attendance of 65,719 fans. This game saw the Philadelphia Eagles beat the Kansas City Chiefs to claim their second Super Bowl title. Overall, the Super Bowl attendance figures demonstrate the popularity and enduring appeal of American football as a major sport and cultural event in the United States. Popularity of the Super Bowl The Super Bowl's popularity is undeniable, with the annual championship game of the National Football League being one of the biggest single-day sports events in the world. Each year, the champions of the National Football Conference and the American Football Conference compete against each other, drawing high television ratings. The 2024 Super Bowl set a record-breaking average TV audience of over 123 million viewers in the United States. Super Bowl spending The Super Bowl generates millions of dollars in advertising revenue for the NFL, with the advertising revenue from the 2024 Super Bowl standing at a record 650 million U.S. dollars. A 30-second ad spot during the Super Bowl broadcast cost an average of eight million U.S. dollars in 2024. The big game also leads to significant consumer spending, with Super Bowl-related consumer spending in the U.S. estimated to have stood at about 17.3 billion U.S. dollars in 2024. The average American consumer planned to spend over 86 U.S. dollars on Super Bowl Sunday, with expenditures on food and beverages, televisions, furniture, team apparel and accessories, and decorations.

The U.S. viewership throughout the 2023 Super Bowl, which saw the Kansas City Chiefs defeat Philadelphia Eagles, peaked by the end of the second quarter at around 124 million. Afterwards, the number of viewers slightly decreased to 123.5 million during Rihanna's halftime show. At the end of the game, 113.6 million people tuned in, whereas the trophy celebration was only watched by 75.9 million viewers.

During a January 2023 survey in the United States, three-quarters of female respondents stated that they were likely to watch the Super Bowl this year. This marked a significant increase on the 50 percent of female respondents who said they would watch the Super Bowl in 2021.

The 2025 edition of the Super Bowl, which saw the Philadelphia Eagles emerge victorious against the Kansas City Chiefs was watched by ***** million viewers in the United States, making it not only the most watched Super Bowl in history, but also the most popular TV program of all time in the U.S. The second most watched Super Bowl was aired in the previous year, when the Kansas City Chiefs won against the San Francisco 49ers. What is the Super Bowl? The Super Bowl is the last game of the NFL season with the winners of the two football conferences, the American Football Conference (AFC) and the National Football Conference (NFC), competing with each other. The game determines the champion of the National Football League. The first Super Bowl was played on January 15, 1967, following the 1966 football season. In that game, the Green Bay Packers of the National Football League defeated the Kansas City Chiefs, then of the American Football League, with a score of 35 to 10, winning the first-ever Super Bowl championship. Super Bowl giants The Super Bowl came into being as part of a merger agreement between the two rival football leagues (National Football League and the American Football League) at the time. From 1967 to 1970, the game pitted the champions of the two rival leagues against each other. Since 1971 and the completion of the merger agreement, the winners of the two conferences have squared off against each other. The Pittsburgh Steelers and the New England Patriots have won the most Super Bowl titles, with a total of * each. The Patriots have also appeared in the National Football League’s annual championship game a record ** times, thereby topping the list for Super Bowl appearances.

The Super Bowl is the highlight of the NFL season, watched by millions in the United States and many more across the world. During a February 2023 survey in the United States, around ** percent of Hispanic respondents stated that it was very likely that they would watch Super Bowl LVII in February 2023.

The Super Bowl is one of the highlights of the sporting calendar in the United States and is watched by millions of fans every year. The 2023 Super Bowl between the Kansas City Chiefs and the Philadelphia Eagles was watched by a combined ***** million viewers, of which some ** million watched the game out of home.

During a January 2023 survey among respondents planning to watch Super Bowl LVII in the United States, almost ** percent stated that they would purchase snacks in advance of the game. Meanwhile, ** percent of respondents planned to buy take out for the Super Bowl.

The Super Bowl is one of the biggest events in the sporting calendar in the United States, with millions tuning in every year to watch the big game. During a ************* survey in the United States, ** percent of respondents stated that they would be very likely to host or attend a Super Bowl party or get together with a group of people they did not live with.

The number of U.S. viewers streaming the Super Bowl in 2025 jumped to nearly ** million, up from about **** million streaming viewers recorded in the previous year. By comparison, over *** million people watched the game via their TV networks.

Booking.com's "Melissa McCarthy in 'Somewhere, Anywhere" ad had garnered 128.04 million views across leading video platforms and websites as of February 15, 2023, three days after it aired during Super Bowl LVII. T-Mobile's "New Year, New Neighbor" commercial followed with 59.82 million views, while Doritos' "Jack's New Angle" completed the top three with 58.84 million views.

According to a January 2023 survey conducted in the United States, the Super Bowl was very important to ** percent of respondents aged between 18 and 34 years. Meanwhile, just *** percent of individuals aged 65 and over held the NFL championship game in the same regard.

In a January 2023 survey, ** percent of white participants in the United States stated that the Super Bowl was very important to them. Meanwhile, ** percent of African American or Black respondents, ** percent of Latino respondents, and ** percent of Asian respondents held the NFL championship game in the same high regard.

The Super Bowl is the final game of the NFL season, which pits the champion of National Football Conference (NFC) against the winner of the American Football Conference (AFC). The game is watched by millions across the United States with many wagers being placed on the eventual winners of the showpiece event. According to the source, wagers on the Super Bowl reached ** billion U.S. dollars in 2023. This was forecast to increase to **** billion U.S. dollars in 2024.

The Super Bowl is the highlight of the NFL season, watched by millions in the United States and many more across the world. During an early-2024 survey in the United States, over half of respondents stated that it was likely that they would watch Super Bowl LVIII in February 2024. The share of people who plan to watch the Super Bowl was the highest among 30 to 44-year-olds.

As of February 2023, most of U.S. adults, no matter which age group, preferred to watch the Super Bowl live on TV, with for example ** percent of people interviewed aged 65 years and older planning to do so. In comparison, roughly two in three ** to-34-year-olds would watch the 2023 Super Bowl on television. With ** percent, the highest share of respondents who planned to use streaming services to watch the sporting event was found within this age group.

Super Bowl streaming viewership in the United States continues to grow, with the share increasing by six percentage points between 2023 and 2024 to 34 percent. This trend reflects the ongoing shift in how Americans consume major sporting events, as digital platforms gain popularity alongside traditional television broadcasts.

A January 2023 survey found that the Super Bowl was very important to ** percent of adults in the United States. Meanwhile, the championship game held no importance to ** percent of respondents in the survey.

How much does a Super Bowl ad cost in 2025? In 2025, advertisers are paying an average of eight million U.S. dollars to air a 30-second long commercial during the Super Bowl LVI broadcast. The Super Bowl is one of the biggest events on the sporting calendar, but it is so much more than just the football being played on the pitch. The spectacle surrounding the event, which culminates in the legendary half-time show, is hotly anticipated and watched by millions around the world. With so many captive viewers before, during, and after the game, advertisers use the Super Bowl as a means of raising awareness for their products. However, this awareness and visibility comes at a cost – since 2017 the average price of a 30-second TV advertisement during Super Bowl stood at a minimum of five million U.S. dollars and has risen even further in the last few years. Super Bowl ads The Super Bowl commercials have become a phenomenon in their own right, with social media buzzing with speculation about the innovative ways in which big corporations will sell their products. A 2020 survey revealed that 79 percent of viewers see the commercials as entertainment, while almost 71 percent stated that they enjoyed watching the commercials. It also seems the viewers will go to some lengths to see these commercials beyond their original air date during the big game – during the 2019 Super Bowl, consumers spent 641 thousand hours watching Super Bowl ads on YouTube, representing a 58 percent increase over the previous year. Large corporations spend big The allure of a Super Bowl commercial spot is hard to resist for big corporations. Some of the largest Super Bowl advertisers in 2021 included Pepsico and T-Mobile, while Anheuser-Busch sat top of the list, spending 52 million U.S. dollars on advertising during the big game. As a result of this big spending, Super Bowl advertising revenue reached a record 485 million U.S. dollars in 2021, more than twice the figure of 2011.