The 2025 edition of the Super Bowl, which saw the Philadelphia Eagles emerge victorious against the Kansas City Chiefs was watched by ***** million viewers in the United States, making it not only the most watched Super Bowl in history, but also the most popular TV program of all time in the U.S. The second most watched Super Bowl was aired in the previous year, when the Kansas City Chiefs won against the San Francisco 49ers. What is the Super Bowl? The Super Bowl is the last game of the NFL season with the winners of the two football conferences, the American Football Conference (AFC) and the National Football Conference (NFC), competing with each other. The game determines the champion of the National Football League. The first Super Bowl was played on January 15, 1967, following the 1966 football season. In that game, the Green Bay Packers of the National Football League defeated the Kansas City Chiefs, then of the American Football League, with a score of 35 to 10, winning the first-ever Super Bowl championship. Super Bowl giants The Super Bowl came into being as part of a merger agreement between the two rival football leagues (National Football League and the American Football League) at the time. From 1967 to 1970, the game pitted the champions of the two rival leagues against each other. Since 1971 and the completion of the merger agreement, the winners of the two conferences have squared off against each other. The Pittsburgh Steelers and the New England Patriots have won the most Super Bowl titles, with a total of * each. The Patriots have also appeared in the National Football League’s annual championship game a record ** times, thereby topping the list for Super Bowl appearances.

The statistic shows the distribution of the Super Bowl final audience in Italy in 2016 and 2017. As of the survey period, the number of individuals watching the final match increased from about *** percent of the audience in 2016, to *** percent in 2017.

The statistic shows figures on the television ratings and viewership figures for NFL games in the United States from September 11 (week 1) to February 5, 2017 (Super Bowl). The game in week nine between the Denver Broncos and Oakland Raiders, broadcast on NBC, was watched by a total of 18.3 million viewers. The final and most important game of the season, the Super Bowl, was watched by over 111 million people in the United States. The most-watched Super Bowl since 1990 was Super Bowl XLIX in 2015, which was contested between the New England and the Seattle Seahawks. The game was watched by over 114 million people across the United States, giving it a household rating of 47.5.

Figures for the 2017/18 season can be found here.

The Super Bowl is the highlight of the NFL season, watched by millions in the United States and many more across the world. During a February 2023 survey in the United States, around ** percent of Hispanic respondents stated that it was very likely that they would watch Super Bowl LVII in February 2023.

The Super Bowl is one of the most-watched sporting events in the world, regularly attracting more than 70 thousand fans to the live event. The highest attendance figures are often associated with games that feature popular teams, exciting matchups, or other special circumstances such as the large seating capacity of the stadium within which the games are hosted. The 2025 Super Bowl, which was hosted at Caesars Superdome, New Orleans, had an attendance of 65,719 fans. This game saw the Philadelphia Eagles beat the Kansas City Chiefs to claim their second Super Bowl title. Overall, the Super Bowl attendance figures demonstrate the popularity and enduring appeal of American football as a major sport and cultural event in the United States. Popularity of the Super Bowl The Super Bowl's popularity is undeniable, with the annual championship game of the National Football League being one of the biggest single-day sports events in the world. Each year, the champions of the National Football Conference and the American Football Conference compete against each other, drawing high television ratings. The 2024 Super Bowl set a record-breaking average TV audience of over 123 million viewers in the United States. Super Bowl spending The Super Bowl generates millions of dollars in advertising revenue for the NFL, with the advertising revenue from the 2024 Super Bowl standing at a record 650 million U.S. dollars. A 30-second ad spot during the Super Bowl broadcast cost an average of eight million U.S. dollars in 2024. The big game also leads to significant consumer spending, with Super Bowl-related consumer spending in the U.S. estimated to have stood at about 17.3 billion U.S. dollars in 2024. The average American consumer planned to spend over 86 U.S. dollars on Super Bowl Sunday, with expenditures on food and beverages, televisions, furniture, team apparel and accessories, and decorations.

The statistic shows the combined time spent with Super Bowl ads on YouTube on the Game Day from 2016 to 2019. On February 2, 2019, consumers spent *** thousand hours watching Super Bowl ads on YouTube, representing a ** percent increase over the previous year.

As of 2022, Katy Perry's 2015 Super Bowl halftime show ranked as the most viewed halftime performance ever, with 118.5 million viewers tuning in to experience it. Perry's show saw her riding a giant mechanical lion, jam with Lenny Kravitz, and trade verses with Missy Elliott.

Lady Gaga's 2017 presentation set was the second highest-rated halftime show, with 117.5 million viewers watching the "Born This Way" star kick off her piece by jumping off the roof of Houston's NRG Stadium. Of the 10 most watched halftime sets, Gaga's was the only one that did not feature any guest performer.

Coldplay's 2016 show turn came in third, with 115.5 million viewers witnessing the British band fill the stadium with colorful lights and streamers. Beyoncé and Bruno Mars - both fresh from headlining halftime shows in the previous five years - appeared as guests, with the former paying homage to Black Lives Matter during the debut performance of her single "Formation".

The statistic shows the percentage of consumers planning to use selected social networks during Super Bowl ** viewing in the United States in 2016, sorted by gender. It was found that ** percent of female respondents and ** percent of male respondents planned to use Instagram while watching the Super Bowl.

The statistic shows the percentage of consumers planning to use selected social networks during Super Bowl ** viewing in the United States in 2016. It was found that ** percent of respondents planned to use Instagram while watching the Super Bowl.

According to a survey conducted in 2024, the Super Bowl was expected to increase its share of streaming-only viewers in Canada by ** percent compared to 2023, making it the most popular streaming-only sporting event in both years. However, although the share of streaming viewers watching the Summer Olympics was less popular, the event's viewership is expected to increase by ** percent in 2024 compared to the Winter Olympics in 2022.