How much does a Super Bowl ad cost in 2025? In 2025, advertisers are paying an average of eight million U.S. dollars to air a 30-second long commercial during the Super Bowl LVI broadcast. The Super Bowl is one of the biggest events on the sporting calendar, but it is so much more than just the football being played on the pitch. The spectacle surrounding the event, which culminates in the legendary half-time show, is hotly anticipated and watched by millions around the world. With so many captive viewers before, during, and after the game, advertisers use the Super Bowl as a means of raising awareness for their products. However, this awareness and visibility comes at a cost – since 2017 the average price of a 30-second TV advertisement during Super Bowl stood at a minimum of five million U.S. dollars and has risen even further in the last few years. Super Bowl ads The Super Bowl commercials have become a phenomenon in their own right, with social media buzzing with speculation about the innovative ways in which big corporations will sell their products. A 2020 survey revealed that 79 percent of viewers see the commercials as entertainment, while almost 71 percent stated that they enjoyed watching the commercials. It also seems the viewers will go to some lengths to see these commercials beyond their original air date during the big game – during the 2019 Super Bowl, consumers spent 641 thousand hours watching Super Bowl ads on YouTube, representing a 58 percent increase over the previous year. Large corporations spend big The allure of a Super Bowl commercial spot is hard to resist for big corporations. Some of the largest Super Bowl advertisers in 2021 included Pepsico and T-Mobile, while Anheuser-Busch sat top of the list, spending 52 million U.S. dollars on advertising during the big game. As a result of this big spending, Super Bowl advertising revenue reached a record 485 million U.S. dollars in 2021, more than twice the figure of 2011.

Super Bowl Ads (Year-by-Year)

Analyzing Funny, Patriotic, and Product Promotion Ads Year By Year

By data.world's Admin [source]

About this dataset

This dataset contains a comprehensive collection of Super Bowl Ads broadcasted. Our data comes from superbowl-ads.com, providing us with the URL's to watch each ad on YouTube. We have included seven defining characteristics of these advertisements - including funniness, patriotism, celebrity presence, animals featured, and use of sex to sell the product - that will offer unique insights into the cultural trends present in each year's advertising campaigns. Furthermore, this dataset implores us to ask questions about the relationship between popular culture and the kinds of ads companies have used in order to both promote their products as well as better relate with their audience through utilizing images and themes which reflect current society. With so much data available in an easily accessible format than ever before thanks to modern technology; exploring this content could give way to unprecedented opportunities for marketers who want gain an advantage in understanding their target demographic or can provide a fresh perspective for those looking consume something new

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How to use the dataset

There are a few different ways you can use this data to uncover America’s secrets through Super Bowl ads. Let’s explore some potential uses!

• Analyze changes in the types of themes across years: By looking at the data for each year separately and trying to identify trends or similarities across years in particular themes (like funny ads or dangerous ad), you can gain an understanding of any changes in how Americans view these aspects of their entertainment. For example, is there a trend towards more funny ads? Or more patriotic ones?

• Utilize Brand Analysis: pull up all of an individual brand’s data from all years and ask what types of messages this brand has been sending throughout its Super Bowl advertising over time– Do they like animals? Are their famous people in most ads? An understanding what type brands put out will allow insight into how Americans perceive them overall.

• Analyze correlations between themes: Find correlations between different aspects by performing analyses that compare two columns at a time over multiple years; some examples may include correlation between using sex vs using animals in advertising or correlation between having a celebrity spokesperson/actor/actress vs being patriotic with ad content could also be interesting to analyze.

Research Ideas

• Creating an interactive visualization that allows users to explore the different trends surrounding Super Bowl ads over the last two decades. This could include visuals such as bar graphs, line charts and scatter plots that show how often certain characteristics are used in ads, and how these characteristics have evolved over time.

• Running a classifier model to predict which characteristics will be used in an upcoming Super Bowl ad. This could use factors such as past data from similar brands or from the same company over multiple years.

• Using the data to create a machine learning algorithm that recommends which kinds of elements (i.e funny jokes, celebrity appearances, animals ect.) should be included in a new ad based on user input about their desired outcome for the ad (i.e increase brand awareness or position brand image)

Acknowledgements

If you use this dataset in your research, please credit the original authors. Data Source

License

License: CC0 1.0 Universal (CC0 1.0) - Public Domain Dedication No Copyright - You can copy, modify, distribute and perform the work, even for commercial purposes, all without asking permission. See Other Information.

Columns

File: superbowl-ads.csv | Column name | Description | |:------------------------------|:--------------------------------------------------------------| | year | The year the ad was broadcasted. (Integer) | | brand | The brand associated with the ad. (String) | | superbowl_ads_dot_com_url | The URL of the ad on Superbowl-ads.com. (String) | | youtube_url | The URL of the ad on YouTube. (String) ...

The advertising landscape during the Super Bowl in the past years has been fairly steady, with numbers of ads oscillating roughly between ** and 100, and total advertising time around ** minutes. In 2020, ** commercials were shown during the Super Bowl broadcast, amounting to a total ad time of ** minutes. The majority of TV commercials airing during the Super Bowl are ** seconds long, with some stretching out to a minute or longer, but ** seconds remains the norm and few ads are shorter than that. How much is spent on TV advertising during Super Bowl?   In the past three years, Super Bowl ads generated more than *** million U.S dollars in revenue, and in 2020 specifically the figure amounted to *** million. The average cost of a 30-second spot during that year's game was *** million U.S. dollars. The list of those who were willing to pay that price includes some prominent FMCG names, such as Anheuser-Busch, as well as major auto makers like Volksvagen.
Is spending on Super Bowl ads worth it?   It is a popular opinion among adults in the United States that Super Bowl commercials are good entertainment - the majority of surveyed Americans perceive them that way. What is more, some ** percent indicate that Super Bowl advertising makes them aware of advertiser brands, which fortunately means that companies can count on exposure to prospective customers. Therefore, Super Bowl advertising is definitely effective.

The Super Bowl Ads dataset provides a comprehensive analysis of advertisements that have aired during the Super Bowl, one of the most watched television events in the United States. The Super Bowl is not just a sporting event, but also a cultural phenomenon, attracting a massive audience that is eagerly anticipating the commercials that air during the game.

The dataset includes information on the advertisers, their products or services, the length of the ad, and the cost of airing the ad during the Super Bowl. It also provides data on the popularity and success of each ad, such as viewer ratings and social media engagement. Additionally, the dataset contains information on the trends in advertising during the Super Bowl, such as the types of products and services that are most commonly advertised and the advertising strategies used by companies.

This dataset is valuable for marketers, advertisers, and business analysts who are interested in understanding the success rates and patterns of advertising during the Super Bowl. The dataset can be used to identify trends in successful ads, as well as to analyze the factors that contribute to an ad's success, such as creativity, humor, and emotional appeal. Additionally, the dataset may have practical applications in fields such as marketing and advertising, as it provides insights into the types of ads that are most effective in reaching and engaging with consumers during one of the most high-profile events of the year.

According to an October 2024 survey among viewers in the United States, ** percent of respondents said they tuned in to the Super Bowl to watch the commercials. When it came to women, this figure rose to ** percent, while ** percent of men said they tuned in to the big game in order to watch ads.

The statistic shows the distribution of TV commercials during the Super Bowl from 2014 to 2019, broken down by ad length. According to the source, ** percent of all Super Bowl commercials in 2019 were 60-seconds long, while a year earlier the same was true for ** percent of ads. All in all, there were ** network TV commercials during the Super Bowl game that year.

Contains a list of ads from the 10 brands that had the most advertisements in Super Bowls from 2000 to 2020, according to data from superbowl-ads.com, with matching videos found on YouTube.

Booking.com's "Melissa McCarthy in 'Somewhere, Anywhere" ad had garnered ****** million views across leading video platforms and websites as of February 15, 2023, three days after it aired during Super Bowl LVII. T-Mobile's "New Year, New Neighbor" commercial followed with ***** million views, while Doritos' "Jack's New Angle" completed the top three with ***** million views.

Google's "Loretta" and Amazon's "Before Alexa" Super Bowl 2020 ads tied as most expensive Super Bowl commercials ever as of ************, with a cost of **** U.S. million dollars. ** Lumber's "The Journey Begins" and Ford's "Go Further" Super Bowl 2017 ads both came in second with a cost of **** million dollars, while Chrysler's "America's Import" Super Bowl 2014 ad rounded out the top three with a cost of ** million.

Super Bowl Game Results

Super Bowl game results: Winning teams, scores, and viewer data

By Throwback Thursday [source]

About this dataset

How to use the dataset

• Winning and Losing Teams: The dataset includes columns for both the winning team and the losing team. You can analyze trends or patterns in team performance over time by comparing their records in different Super Bowl games.

• Scores: The final score of each Super Bowl game is provided in two separate columns: Winning Team Points and Losing Team Points. You can explore which games had high-scoring or low-scoring outcomes, and identify any interesting patterns or outliers.

• Conferences: The dataset includes information about the conferences to which both the winning and losing teams belong. You can analyze the success rates of teams from different conferences or compare their performances in specific seasons.

• Venue and City: You can find information about where each Super Bowl game was played by referring to the Venue and City columns. This allows you to explore geographical aspects of the games' locations.

• Attendance: The number of people in attendance at each Super Bowl game is provided under the column Attendance. This data point allows you to understand how popular a particular game was among fans.

• Networks: Television networks that broadcasted each Super Bowl game are included in this dataset under Network. Analyzing network preferences for airing these games may reveal interesting insights into TV viewership habits over time.

• Average U.S.Viewers,Rating,and Share: Columns like Average U.S.Viewers provide valuable information regarding viewership trends across different years while Rating provides insight into audience interest as measured by ratings.Advertisers may be interested in exploring instances where the Cost Per 30s Ad increased in line with higher ratings.

• Cost Per 30s Ad: The cost of a 30-second advertisement during each Super Bowl game is listed under the Cost Per 30s Ad column. This allows you to examine trends in advertising costs or identify Super Bowl games that commanded particularly high advertising rates.

• Notes: Additional notes or details about each Super Bowl game are provided under the Notes column. These notes may contain interesting information, trivia, or historical context that can enrich your analysis.

Remember not to include dates as per your requirement for this guide.

With

Research Ideas

• Analyzing the popularity of Super Bowl games: With data on average U.S. viewers, rating, share, and cost per 30s ad, this dataset can be used to analyze the popularity and viewership trends of different Super Bowl games over the years. This can help identify patterns and factors that contribute to a successful Super Bowl event.
• Comparing team performance: By analyzing the winning and losing team points for each game, as well as their conferences, this dataset can be used to compare the performance of different teams in Super Bowl games. It can help determine which conferences or teams have historically performed better or worse in these high-stakes games.
• Studying advertising trends: The cost per 30s ad information in this dataset allows for an analysis of advertising trends during the Super Bowl. By examining how ad costs have changed over time, advertisers can gain insights into the value and effectiveness of Super Bowl commercials, as well as understand shifts in consumer behavior and preferences during these major sporting events

Acknowledgements

If you use this dataset in your research, please credit the original authors. Data Source

License

See the dataset description for more information.

Columns

File: ThrowbackDataThursday 2019 Week 5 - Super Bowl.csv | Column name | Description | |:----------------------------|:--------------------------------------------------------------------------------------------------------------------------------------------------------| | Game | The number assigned to each Super Bowl game. (Numeric) | | Date | The date on which the Super Bowl game took place. (Date) | | Winning team | The name of the team ...

During the LVI Super Bowl in 2022, aired on February 14 that year, Amazon earned the title of the top ad spender, having invested ** million U.S. dollars in promoting its products. In comparison, runners-up Toyota and Budweiser spent **** million dollars each on commercials aired during the telecast. Ad revenues score new touchdowns The Super Bowl's ad revenue reached a new peak of ***** million dollars in 2022. Rising Super Bowl ad revenues have made the average cost of a 30-second ad-spot surge over the last two decades – reaching a record 7-million-dollar price tag during Super Bowl 2023, which saw the Kansas City Chiefs defeat the Philadelphia Eagles 38 to 35 in Glendale, Arizona. Budweiser remains the king of Super Bowl ads Amazon's Super Bowl success notwithstanding, Budweiser remains the company that has spent the most on Super Bowl commercials, allocating a total of ***** million dollars on Super Bowl ads between the first Big Game in 1967 and Super Bowl LIV in 2020. Between 1989 and 2023, Budweiser's parent company Anheuser-Busch held exclusive rights as the game's only alcohol advertiser.

Budweiser was the company that has spent the most on Super Bowl advertising as of January 2021, doling out a total of ***** million U.S. dollars on Super Bowl commercials since the first Super Bowl in 1967. Pepsi followed with a total spend of ****** million dollars, while Coca-Cola came in third with ****** million.All three companies have long been Super Bowl fixtures, producing ads that have become firmly entrenched in American pop culture, such as Coca-Cola's 1980 "Hey Kid, Catch!", which went on to become the subject of caricatures on TV series and was parodied by Coca-Cola itself in 2009. Both Budweiser's parent company Anheuser-Busch and PepsiCo are among the NFL's largest sponsors, with Bud Light serving as the NFL's official beer, and Pepsi sponsoring the big game's halftime show since 2012.Amid the impact of the COVID-19 pandemic, Budweiser, Pepsi, and Coca-Cola announced they would not air ads during Super Bowl LV in 2021, but were expected to make a return in 2022.

According to a February 2022 survey among people who plan to watch the Super Bowl in the United States, ** percent of respondents said their favorite part of the big game were the commercials. Among female respondents, this figure rose to ** percent, while ** percent of male respondents said they were especially tuning in for the ads. When considering age groups, the ***** year-olds were the ones who most favored ads, with ** percent deeming them their favorite part of the Super Bowl.

The New England Patriots have appeared in the National Football League’s annual championship game a record 11 times, winning the Super Bowl six times. The Patriots and the Pittsburgh Steelers share the honor of winning the Super Bowl the highest number of times (six wins each). All of the Patriots six Super Bowl wins have come with Bill Belichick as the head coach and Tom Brady under center at the quarterback position. The biggest sporting event in the U.S. Super Bowl Sunday, somewhat considered an unofficial national holiday in the United States, is the biggest single day sports event in the United States. Every year the final game of the NFL season has a domestic TV audience of around 100 million viewers. The game generates several hundred million U.S. dollars in advertising revenue, with average costs of a 30-second TV commercial during the game sitting at around seven million U.S. dollars. The impact of the game also shows in the estimated consumer spending related to the Super Bowl, as U.S. consumers spend over 15 billion U.S. dollars on food and beverages, team gear, decorations, TVs and furniture every year.

The Super Bowl is one of the highlights of the sporting calendar, but many viewers tune in for more than just the game itself. During a January 2025 survey in the United States, almost 35 percent of respondents stated that the famous Super Bowl commercials were one of the parts of the event they were looking forward to.

Context

Whether or not you like football, the Super Bowl is a spectacle. There's drama in the form of blowouts, comebacks, and controversy in the games themselves. There are the ridiculously expensive ads, some hilarious, others gut-wrenching, thought-provoking, and weird.

Content

The halftime shows with the biggest musicians in the world, sometimes riding a giant mechanical tiger or leaping from the roof of the stadium. In this project, you will find out how some of the elements interact with each other.

What are the most extreme game outcomes? How does point difference affect television viewership? How have viewership, TV ratings, and advertisement costs evolved? Who are the most prolific musicians in terms of halftime show performances?

The statistic shows the combined time spent with Super Bowl ads on YouTube on the Game Day from 2016 to 2019. On February 2, 2019, consumers spent *** thousand hours watching Super Bowl ads on YouTube, representing a ** percent increase over the previous year.

Content

Whether or not you like football, the Super Bowl is a spectacle. There's a little something for everyone at your Super Bowl party. Drama in the form of blowouts, comebacks, and controversy for the sports fan. There are the ridiculously expensive ads, some hilarious, others gut-wrenching, thought-provoking, and weird. The half-time shows with the biggest musicians in the world, sometimes riding giant mechanical tigers or leaping from the roof of the stadium. In this notebook, we're going to find out how some of the elements of this show interact with each other. After exploring and cleaning our data a little, we're going to answer questions like:

1. What are the most extreme game outcomes?
2. How does the game affect television viewership?
3. How have viewership, TV ratings, and ad cost evolved over time?
4. Who are the most prolific musicians in terms of halftime show performances?

Acknowledgements

The dataset we'll use was scraped and polished from Wikipedia. It is made up of three CSV files, one with game data, one with TV data, and one with halftime musician data for all 52 Super Bowls through 2018.

Reference

This dataset is one of the projects of Data Scientist with Python Career Track at DataCamp. Link: https://www.datacamp.com/projects/684

According to a survey conducted among viewers in the United States in October 2024, ** percent said hilarious ads were their favorite type of Super Bowl ad. This was followed by ** percent of respondents citing throwback ads, while ***** percent mentioned interactive ads.

NFL's "Born To Play" ad topped a ranking of the most effective Super Bowl LVIII commercials among viewers in the United States in Feburary 2024, reaching an aggregated creative effectiveness score (CES) of ****. Popeye's "The Wait Is Over" followed with a score of ****, while Uber Eats' "Don't Forget' rounded out the top three with ****.