Super Bowl LV took place at the Tampa Bay stadium on February 7, 2021. As a result of the coronavirus (COVID-19) pandemic, in-person attendance for the event was capped at 22 thousand in the 65 thousand capacity stadium. During a February 2021 survey in the United States, 24 percent of respondents believed that no fans should have been allowed to attend the Super Bowl in person, while 19 percent felt that more fans should have been allowed into the stadium.

Super Bowl LV took place between the Kansas City Chiefs and the Tampa Bay Buccaneers at the Tampa Bay stadium on February 7, 2021. As a result of the coronavirus (COVID-19) pandemic, gatherings of large groups of people were banned or advised against, putting the annual tradition of Super Bowl parties up and down the country in jeopardy. In keeping with recent pandemic tradition of staying in touch online, 23 percent of respondents in a February 2021 survey stated that they intended to join a virtual Super Bowl party via Facetime, Zoom, or video chat.

Detailed insight into this years Super Bowl, looking closely at the participating teams, the commercial landscape of the game and the international platform for which it sits. Read More

The Super Bowl is one of the most-watched sporting events in the world, regularly attracting more than 70 thousand fans to the live event. The highest attendance figures are often associated with games that feature popular teams, exciting matchups, or other special circumstances such as the large seating capacity of the stadium within which the games are hosted. The 2025 Super Bowl, which was hosted at Caesars Superdome, New Orleans, had an attendance of 65,719 fans. This game saw the Philadelphia Eagles beat the Kansas City Chiefs to claim their second Super Bowl title. Overall, the Super Bowl attendance figures demonstrate the popularity and enduring appeal of American football as a major sport and cultural event in the United States. Popularity of the Super Bowl The Super Bowl's popularity is undeniable, with the annual championship game of the National Football League being one of the biggest single-day sports events in the world. Each year, the champions of the National Football Conference and the American Football Conference compete against each other, drawing high television ratings. The 2024 Super Bowl set a record-breaking average TV audience of over 123 million viewers in the United States. Super Bowl spending The Super Bowl generates millions of dollars in advertising revenue for the NFL, with the advertising revenue from the 2024 Super Bowl standing at a record 650 million U.S. dollars. A 30-second ad spot during the Super Bowl broadcast cost an average of eight million U.S. dollars in 2024. The big game also leads to significant consumer spending, with Super Bowl-related consumer spending in the U.S. estimated to have stood at about 17.3 billion U.S. dollars in 2024. The average American consumer planned to spend over 86 U.S. dollars on Super Bowl Sunday, with expenditures on food and beverages, televisions, furniture, team apparel and accessories, and decorations.

Budweiser was the company that has spent the most on Super Bowl advertising as of January 2021, doling out a total of 470.5 million U.S. dollars on Super Bowl commercials since the first Super Bowl in 1967. Pepsi followed with a total spend of 320.36 million dollars, while Coca-Cola came in third with 202.44 million.

All three companies have long been Super Bowl fixtures, producing ads that have become firmly entrenched in American pop culture, such as Coca-Cola's 1980 "Hey Kid, Catch!," which went on to become the subject of caricatures on TV series and was parodied by Coca-Cola itself in 2009. Both Budweiser's parent company Anheuser-Busch and PepsiCo are among the NFL's largest sponsors, with Bud Light serving as the NFL's official beer, and Pepsi sponsoring the big game's halftime show since 2012.

Amid the impact of the COVID-19 pandemic, Budweiser, Pepsi, and Coca-Cola announced they would not air ads during Super Bowl LV in 2021, but were expected to make a return in 2022.

In 2023, the 32 teams of the National Football League (NFL) generated a total revenue of approximately 20.2 billion U.S. dollars. This shows an increase of nearly two billion U.S. dollars over the previous year. How does the NFL compare to other major sports leagues? The NFL is the most profitable professional sports league in the United States. Between 2001 and 2019, the total revenue of all 32 NFL teams steadily increased, reaching 15 billion U.S. dollars in 2019. This figure dropped to approximately 12.2 billion U.S. dollars in 2020, due to the impact of the coronavirus (COVID-19) pandemic, however, shot back up in 2021 to exceed pre-pandemic levels. In comparison, the revenue generated by Major League Baseball (MLB) teams amounted to around 11.34 billion U.S. dollars in 2023, while the revenue of the National Basketball Association (NBA) was 10.58 billion U.S. dollars in the 2022/23 season. NFL revenue streams In the list of most watched TV programs in the U.S., football games dominate the top spots. Duly, the NFL has a diverse array of lucrative revenue streams, such as sponsorships, media partnerships (both broadcasting and digital), ticket sales and concessions. As of February 2024, media deals between the NFL and networks in the United States alone accounted for over 10 billion U.S. dollars annually. Meanwhile, NFL league and team sponsorships provided nearly 1.9 billion U.S. dollars in revenue in 2022. Which team generates the most income? In 2023, the five-time Super Bowl champion Dallas Cowboys topped the rankings of NFL teams with the highest revenues. That year, the Cowboys were the only team to generate more than one billion U.S. dollars in revenue. The Las Vegas Raiders ranked second with approximately 779 million U.S. dollars in revenue. Meanwhile, the team with the most Super Bowl titles of the last 20 years- the New England Patriots- sat in fourth place with 712 million U.S. dollars in revenue.

In 2023, the greatest share of players by ethnic group in the National Football League (NFL) were black or African American athletes, constituting just over ** percent of players within the NFL. Despite the large population of Hispanic or Latino people within the United States, there is a substantial underrepresentation within the NFL, with only *** percent of players identifying as such. National Football League The National Football League (NFL) is a professional American football league that was established in 1920 and now consists of 32 clubs divided into two conferences, the National Football Conference (NFC) and the American Football Conference (AFC). The league culminates in the Super Bowl, the NFL's annual championship game. As the league’s championship game, the Super Bowl has grown into one of the world's largest single-day sporting events, attracting high television ratings and generating billions of dollars in consumer spending. NFL revenues The NFL is one of the most profitable sports leagues in the world, generating a staggering **** billion U.S. dollars in 2022. This total revenue of all ** NFL teams has constantly increased over the past 15 years and, although this figure dropped significantly in 2020, this was largely as a result of the impact of coronavirus (COVID-19) containment measures. This significant drop in revenue demonstrates one of the primary impacts of COVID-19 on professional sports leagues. NFL franchises As a result of this profitability in non-pandemic times, the franchises of the NFL are attributed extremely high market values. The Dallas Cowboys were by far the most valuable franchise in the NFL, with a market value of **** billion US dollars in 2023. The high value of NFL franchises can be seen clearly when compared to those of the NBA, MLB, and NHL. Franchises within the NFL had an average market value of approximately *** billion U.S. dollars in 2023.