At roughly 80 percent, food and beverages are the most popular purchases made by people who planned on watching the Super Bowl each and every year. The showpiece event is consistently one of the most-watched television broadcasts of the year, with consumers across the United States spending an average of just over 85 U.S. dollars during the Super Bowl. TV viewers spend big bucks on the big game The 2025 edition of the Super Bowl, which saw the Philadelphia Eagles emerge victorious against the Kansas City Chiefs, was watched by roughly 130 million viewers, a big increase on the previous year. In total, consumers in the United States were expected to spend an estimated 18.6 billion U.S. dollars over Super Bowl weekend in 2025. Patriots reign supreme, but for how much longer? The Pittsburgh Steelers and New England Patriots are tied for the most Super Bowl wins. The Patriots played in three straight Super Bowls between 2017 and 2019, lifting the Vince Lombardi trophy in 2017 and 2019. The only team to play in four consecutive Super Bowls is the Buffalo Bills between 1991 and 1994 – the Bills lost all four of those games.

The Super Bowl is one of the most-watched sporting events in the world, regularly attracting more than 70 thousand fans to the live event. The highest attendance figures are often associated with games that feature popular teams, exciting matchups, or other special circumstances such as the large seating capacity of the stadium within which the games are hosted. The 2025 Super Bowl, which was hosted at Caesars Superdome, New Orleans, had an attendance of 65,719 fans. This game saw the Philadelphia Eagles beat the Kansas City Chiefs to claim their second Super Bowl title. Overall, the Super Bowl attendance figures demonstrate the popularity and enduring appeal of American football as a major sport and cultural event in the United States. Popularity of the Super Bowl The Super Bowl's popularity is undeniable, with the annual championship game of the National Football League being one of the biggest single-day sports events in the world. Each year, the champions of the National Football Conference and the American Football Conference compete against each other, drawing high television ratings. The 2024 Super Bowl set a record-breaking average TV audience of over 123 million viewers in the United States. Super Bowl spending The Super Bowl generates millions of dollars in advertising revenue for the NFL, with the advertising revenue from the 2024 Super Bowl standing at a record 650 million U.S. dollars. A 30-second ad spot during the Super Bowl broadcast cost an average of eight million U.S. dollars in 2024. The big game also leads to significant consumer spending, with Super Bowl-related consumer spending in the U.S. estimated to have stood at about 17.3 billion U.S. dollars in 2024. The average American consumer planned to spend over 86 U.S. dollars on Super Bowl Sunday, with expenditures on food and beverages, televisions, furniture, team apparel and accessories, and decorations.

The 2025 edition of the Super Bowl, which saw the Philadelphia Eagles emerge victorious against the Kansas City Chiefs was watched by 127.7 million viewers in the United States, making it not only the most watched Super Bowl in history, but also the most popular TV program of all time in the U.S. The second most watched Super Bowl was aired in the previous year, when the Kansas City Chiefs won against the San Francisco 49ers. What is the Super Bowl? The Super Bowl is the last game of the NFL season with the winners of the two football conferences, the American Football Conference (AFC) and the National Football Conference (NFC), competing with each other. The game determines the champion of the National Football League. The first Super Bowl was played on January 15, 1967, following the 1966 football season. In that game, the Green Bay Packers of the National Football League defeated the Kansas City Chiefs, then of the American Football League, with a score of 35 to 10, winning the first-ever Super Bowl championship. Super Bowl giants The Super Bowl came into being as part of a merger agreement between the two rival football leagues (National Football League and the American Football League) at the time. From 1967 to 1970, the game pitted the champions of the two rival leagues against each other. Since 1971 and the completion of the merger agreement, the winners of the two conferences have squared off against each other. The Pittsburgh Steelers and the New England Patriots have won the most Super Bowl titles, with a total of six each. The Patriots have also appeared in the National Football League’s annual championship game a record 11 times, thereby topping the list for Super Bowl appearances.

Adults in the United States planned on spending an average of almost 92 U.S. dollars on Super Bowl Sunday in 2025, with food and beverage purchases being the most common among those planning on watching the game. NFL fans spend billions The fact that American football and the NFL (National Football League) are a big deal in the United States is not a surprising statement to anyone. To cement this fact, one needs only look at the annual sales generated by the Super Bowl. Total planned Super Bowl spending in the United States was estimated to be almost 19 billion U.S. dollars in 2025. Compared to just the year before, total spending was expected to increase by nearly one billion U.S. dollars. Gambling in the United States The Super Bowl also attracts interest from those wishing to make some money – sportsbooks in the state of Nevada took over 150 million U.S. dollars in Super Bowl wagers in 2025. Until recently, Nevada was the only state to permit a wide variety of legal sports betting, but the Supreme Court overturned a federal law in 2018, and sports betting is now legal in many states.

The statistic depicts the consumer spending in the United States related to the Super Bowl weekend from 2007 (Super Bowl XLI) to 2024 (Super Bowl LVIII). It is estimated that a total of more than 17 billion U.S. dollars will be spent by consumers in the United States on Super Bowl related purchases in 2023. These purchases include, for example, food and beverages, game-related merchandise, other apparel, decorations and televisions. Super Bowl advertising The Super Bowl, the annual NFL championship game, is one of the biggest sports events in the world. Super Bowl Sunday is somewhat of an unofficial holiday in the United States as the game is watched by millions of people every year. Due to its popularity and high TV ratings, the Super Bowl broadcast is a very attractive place for TV advertisements. In fact, the Super Bowl brings in hundreds of millions of U.S. dollars in ad revenue every single year. An average 30-second ad-spot during the Super Bowl broadcast is also very expensive, costing approximately eight million U.S. dollars in 2023. Super Bowl consumer spending The estimated total Super Bowl related consumer spending was at 18.6 billion U.S. dollars in 2025, an increase of over a billion U.S. dollars compared to the previous year. In 2025, consumers in the United States are expected to shell out an average of just over 90 U.S. dollars on purchases related to the Super Bowl, mainly on food and beverages. Other products that were purchased by consumers include team apparel/accessories, decorations, televisions and furniture. Part of this consumer spending also includes wagering money on the game. In 2025, about 22 million U.S. dollars was won on Super Bowl-related bets at casinos in the state of Nevada alone. This amounted to a winning percentage of about 15 percent.

The New England Patriots have appeared in the National Football League’s annual championship game a record 11 times, winning the Super Bowl six times. The Patriots and the Pittsburgh Steelers share the honor of winning the Super Bowl the highest number of times (six wins each). All of the Patriots six Super Bowl wins have come with Bill Belichick as the head coach and Tom Brady under center at the quarterback position. The biggest sporting event in the U.S. Super Bowl Sunday, somewhat considered an unofficial national holiday in the United States, is the biggest single day sports event in the United States. Every year the final game of the NFL season has a domestic TV audience of around 100 million viewers. The game generates several hundred million U.S. dollars in advertising revenue, with average costs of a 30-second TV commercial during the game sitting at around seven million U.S. dollars. The impact of the game also shows in the estimated consumer spending related to the Super Bowl, as U.S. consumers spend over 15 billion U.S. dollars on food and beverages, team gear, decorations, TVs and furniture every year.

According to a survey from early 2025, men were more likely to watch the Super Bowl than women, with 72 percent of male respondents at least somewhat likely planning to watch the highlight of the NFL season. By contrast, the share of women who planned to watch the Super Bowl in 2025 was 62 percent.

The New England Patriots have won the Super Bowl a record six times, most recently Super Bowl LIII in February 2019. Joining them at the top of this list is the Pittsburgh Steelers, whose most recent of their six titles came in 2009. The franchise's most successful period came between 1975 and 1980, during which they claimed four titles. What is the Super Bowl? The Super Bowl is the annual championship game of the National Football League (NFL), pitting the champions of the NFL’s two conferences (AFC and NFC) against each other. The 2025 Super Bowl saw the Philadelphia Eagles emerge victorious against the reigning champions the Kansas City Chiefs to win their second ring in franchise history. The most watched Super Bowl in history was Super Bowl LVIII in 2024, when a record 123.4 million viewers saw the Chiefs beat the San Francisco 49ers. Legendary quarterbacks The New England Patriots defeated the Los Angeles Rams in Super Bowl LIII in 2019 with a score of 13-3, which made quarterback Tom Brady the most decorated player of all time with six Super Bowl victories. Having left the Patriots at the end of the 2019 season, Brady remarkably went on to win his seventh Super Bowl title in his first season with the Tampa Bay Buccaneers in 2020. While Tom Brady is certainly a legend of the game, he does not top the list of quarterbacks with the most passing yards in NFL history. This honor belongs to fellow quarterback legend, Drew Brees, who has thrown a total of over 80 thousand yards in his career, making him the only player in history to surpass this figure. However, Brady is the undoubted master of the playoffs – he has won a total of 34 playoff games during his career, more than double that of his closest rival on the list, Joe Montana, making him by far the quarterback with the most playoff wins. Brady is also peerless when it comes to total passing yards for the Patriots franchise – his over-74,000 yards are more than double those of Drew Bledsoe, who occupies second place on the all-time list.

The Super Bowl is one of the biggest events on the sporting calendar. The main game attracts millions of viewers every year, but the event is about more than just a game of football. The halftime show, which features some of the biggest stars in music, has grown to be almost as significant and hotly-anticipated as the game itself. The 2025 Super Bowl halftime show, which starred Kendrick Lamar, attracted an audience of over 133 million viewers, making it the most watched Super Bowl halftime show on record.

The number of U.S. viewers streaming the Super Bowl in 2025 jumped to nearly 40 million, up from about 25.6 million streaming viewers recorded in the previous year. By comparison, over 127 million people watched the game via their TV networks.

During a January 2023 survey in the United States, three-quarters of female respondents stated that they were likely to watch the Super Bowl this year. This marked a significant increase on the 50 percent of female respondents who said they would watch the Super Bowl in 2021.

The Super Bowl Most Valuable Player Award is an annual award given to the best player during the NFL's championship game, the Super Bowl. Since the trophy was first awarded during the inaugural Super Bowl in 1967, six players have won the award more than once. Legendary quarterback Tom Brady has won the Super Bowl MVP Award a record five times, most recently in 2021 as he led the Tampa Bay Buccaneers to Super Bowl glory against the reigning champions, the Kansas City Chiefs.

During a February 2025 survey in the United States, it was revealed that almost half of respondents watched the Super Bowl with one or two other people. Meanwhile, seven percent of respondents watched the championship game in a group of ten or more.

During a February 2025 survey in the United States, just over one quarter of respondents stated that they would like the Philadelphia Eagles to win Super Bowl LIX. The 2025 championship game was a repeat of the Super Bowl from two years prior, when the Kansas City Chiefs emerged victorious 38-35.

The Super Bowl is one of the sporting and cultural highlights of the year in the United States. The event is about more than just a game of football, with the commercials and half time show becoming an attraction in themselves. During a January 2025 survey in the United States, 17 percent of respondents stated that the commercials were the most important part of the Super Bowl.

In 2024, Super Bowl LVII between the Kansas City Chiefs and the San Francisco 49ers achieved a TV rating of 42.1, up from the all-time low of 36.9 two years prior. In total, the number of Super Bowl viewers exceeded a record 123 million in 2024.

According to a 2025 survey among adults in the United States, Taylor Swift did not play a major role in the excitement about watching the Super Bowl LIX. While 38 percent of respondents stated not to be more excited, nearly 28 percent said that their decision to watch did not depend on Taylor Swift's attendance. On the contrary, one in four Americans were indeed more excited to watch because of Taylor Swift.

The Super Bowl is the annual championship game of the National Football League (NFL), pitting the champions of the NFL’s two conferences (AFC and NFC) against each other. Analysis suggests that buying a ticket for the big game on the secondary market can become very expensive. For the 2025 Super Bowl held in New Orleans, the most expensive single-ticket for lower-level club seats at midfield sold for almost 29,000 U.S. dollars on the secondary market.

During a January 2025 survey in the United States, the Kansas City Chiefs emerged as favorites among respondents to win Super Bowl LIX. The Chiefs were looking to make history by becoming the first team to win the championship game three years in a row.

The Super Bowl is the highlight of the NFL season, watched by millions in the United States and many more across the world. During an early-2024 survey in the United States, over half of respondents stated that it was likely that they would watch Super Bowl LVIII in February 2024. The share of people who plan to watch the Super Bowl was the highest among 30 to 44-year-olds.