The Super Bowl is the highlight of the NFL season, watched by millions in the United States and many more across the world. During a February 2023 survey in the United States, around ** percent of Hispanic respondents stated that it was very likely that they would watch Super Bowl LVII in February 2023.

During a January 2023 survey in the United States, three-quarters of female respondents stated that they were likely to watch the Super Bowl this year. This marked a significant increase on the ** percent of female respondents who said they would watch the Super Bowl in 2021.

The Super Bowl is the highlight of the NFL season, watched by millions in the United States and many more across the world. During an early-2024 survey in the United States, over half of respondents stated that it was likely that they would watch Super Bowl LVIII in February 2024. The share of people who plan to watch the Super Bowl was the highest among 30 to 44-year-olds.

The Super Bowl is the highlight of the NFL season, watched by millions in the United States and many more across the world. During a 2025 survey in the United States, around 78 percent of respondents stated that they planned to watch Super Bowl LIX between the Kansas City Chiefs and the San Francisco 49ers.

In a January 2023 survey, ** percent of white participants in the United States stated that the Super Bowl was very important to them. Meanwhile, ** percent of African American or Black respondents, ** percent of Latino respondents, and ** percent of Asian respondents held the NFL championship game in the same high regard.

The 2025 edition of the Super Bowl, which saw the Philadelphia Eagles emerge victorious against the Kansas City Chiefs was watched by ***** million viewers in the United States, making it not only the most watched Super Bowl in history, but also the most popular TV program of all time in the U.S. The second most watched Super Bowl was aired in the previous year, when the Kansas City Chiefs won against the San Francisco 49ers. What is the Super Bowl? The Super Bowl is the last game of the NFL season with the winners of the two football conferences, the American Football Conference (AFC) and the National Football Conference (NFC), competing with each other. The game determines the champion of the National Football League. The first Super Bowl was played on January 15, 1967, following the 1966 football season. In that game, the Green Bay Packers of the National Football League defeated the Kansas City Chiefs, then of the American Football League, with a score of 35 to 10, winning the first-ever Super Bowl championship. Super Bowl giants The Super Bowl came into being as part of a merger agreement between the two rival football leagues (National Football League and the American Football League) at the time. From 1967 to 1970, the game pitted the champions of the two rival leagues against each other. Since 1971 and the completion of the merger agreement, the winners of the two conferences have squared off against each other. The Pittsburgh Steelers and the New England Patriots have won the most Super Bowl titles, with a total of * each. The Patriots have also appeared in the National Football League’s annual championship game a record ** times, thereby topping the list for Super Bowl appearances.

The U.S. viewership throughout the 2023 Super Bowl, which saw the Kansas City Chiefs defeat Philadelphia Eagles, peaked by the end of the second quarter at around *** million. Afterwards, the number of viewers slightly decreased to ***** million during Rihanna's halftime show. At the end of the game, ***** million people tuned in, whereas the trophy celebration was only watched by **** million viewers.

The Super Bowl is one of the most-watched sporting events in the world, regularly attracting more than 70 thousand fans to the live event. The highest attendance figures are often associated with games that feature popular teams, exciting matchups, or other special circumstances such as the large seating capacity of the stadium within which the games are hosted. The 2025 Super Bowl, which was hosted at Caesars Superdome, New Orleans, had an attendance of 65,719 fans. This game saw the Philadelphia Eagles beat the Kansas City Chiefs to claim their second Super Bowl title. Overall, the Super Bowl attendance figures demonstrate the popularity and enduring appeal of American football as a major sport and cultural event in the United States. Popularity of the Super Bowl The Super Bowl's popularity is undeniable, with the annual championship game of the National Football League being one of the biggest single-day sports events in the world. Each year, the champions of the National Football Conference and the American Football Conference compete against each other, drawing high television ratings. The 2024 Super Bowl set a record-breaking average TV audience of over 123 million viewers in the United States. Super Bowl spending The Super Bowl generates millions of dollars in advertising revenue for the NFL, with the advertising revenue from the 2024 Super Bowl standing at a record 650 million U.S. dollars. A 30-second ad spot during the Super Bowl broadcast cost an average of eight million U.S. dollars in 2024. The big game also leads to significant consumer spending, with Super Bowl-related consumer spending in the U.S. estimated to have stood at about 17.3 billion U.S. dollars in 2024. The average American consumer planned to spend over 86 U.S. dollars on Super Bowl Sunday, with expenditures on food and beverages, televisions, furniture, team apparel and accessories, and decorations.

The Super Bowl is one of the highlights of the sporting calendar, but many viewers tune in for more than just the game itself. During a January 2025 survey in the United States, almost 35 percent of respondents stated that the famous Super Bowl commercials were one of the parts of the event they were looking forward to.

As of February 2023, most of U.S. adults, no matter which age group, preferred to watch the Super Bowl live on TV, with for example ** percent of people interviewed aged 65 years and older planning to do so. In comparison, roughly two in three ** to-34-year-olds would watch the 2023 Super Bowl on television. With ** percent, the highest share of respondents who planned to use streaming services to watch the sporting event was found within this age group.

The Super Bowl is one of the highlights of the sporting calendar in the United States and is watched by millions of fans every year. The 2023 Super Bowl between the Kansas City Chiefs and the Philadelphia Eagles was watched by a combined ***** million viewers, of which some ** million watched the game out of home.

Super Bowl streaming viewership in the United States continues to grow, with the share increasing by *** percentage points between 2023 and 2024 to ** percent. This trend reflects the ongoing shift in how Americans consume major sporting events, as digital platforms gain popularity alongside traditional television broadcasts.

In February 2024, ******* people in the UK watched the Super Bowl on Sky Sports. This marks an increase of nearly ** percent compared to the previous year's broadcast on the pay TV provider.

In 2024, Super Bowl LVII between the Kansas City Chiefs and the San Francisco 49ers achieved a TV rating of 42.1, up from the all-time low of 36.9 two years prior. In total, the number of Super Bowl viewers exceeded a record 123 million in 2024.

According to a January 2023 survey conducted in the United States, the Super Bowl was very important to ** percent of respondents aged between 18 and 34 years. Meanwhile, just *** percent of individuals aged 65 and over held the NFL championship game in the same regard.

The number of U.S. viewers streaming the Super Bowl in 2025 jumped to nearly ** million, up from about **** million streaming viewers recorded in the previous year. By comparison, over *** million people watched the game via their TV networks.

A higher proportion of older survey participants from the United States expressed no desire to spend money on Super Bowl tickets compared to younger participants. According to the January 2023 survey, ** percent of respondents aged 65 and over were unwilling to spend any money in purchasing a single Super Bowl ticket, whereas this figure amounted to ** percent for respondents aged between18 and **.

The statistic depicts the consumer spending in the United States related to the Super Bowl weekend from 2007 (Super Bowl XLI) to 2024 (Super Bowl LVIII). It is estimated that a total of more than ** billion U.S. dollars will be spent by consumers in the United States on Super Bowl related purchases in 2023. These purchases include, for example, food and beverages, game-related merchandise, other apparel, decorations and televisions. Super Bowl advertising The Super Bowl, the annual NFL championship game, is one of the biggest sports events in the world. Super Bowl Sunday is somewhat of an unofficial holiday in the United States as the game is watched by millions of people every year. Due to its popularity and high TV ratings, the Super Bowl broadcast is a very attractive place for TV advertisements. In fact, the Super Bowl brings in hundreds of millions of U.S. dollars in ad revenue every single year. An average 30-second ad-spot during the Super Bowl broadcast is also very expensive, costing approximately * million U.S. dollars in 2023. Super Bowl consumer spending The estimated total Super Bowl related consumer spending was at **** billion U.S. dollars in 2025, an increase of over a billion U.S. dollars compared to the previous year. In 2025, consumers in the United States are expected to shell out an average of just over ** U.S. dollars on purchases related to the Super Bowl, mainly on food and beverages. Other products that were purchased by consumers include team apparel/accessories, decorations, televisions and furniture. Part of this consumer spending also includes wagering money on the game. In 2025, about ** million U.S. dollars was won on Super Bowl-related bets at casinos in the state of Nevada alone. This amounted to a winning percentage of about ** percent.

In 2025, companies spent over *** million U.S. dollars on in-game advertising during the Super Bowl. Super Bowl LIX was played between the Kansas City Chiefs and the Philadelphia Eagles, and took place in New Orleans on February 9, 2025. The Eagles won 40 to 22 that year. Super Bowl pop-culture element Watching Super Bowl commercials is an annual pastime of many Americans, and thanks to the internet, it is also popular around the world. Therefore, Super Bowl attracts many high-profile companies to advertise and enhance their visibility. In 2025, the companies which showcased their products included Booking.com, Budweiser, and Novartis, just to name a few. The average cost of a 30 second commercial hit a new record that year, reaching ***** million dollars. One of the major attractions of Super Bowl is the Halftime Show, which represents a fundamental link to pop culture, and has popular singers performing. The Halftime Show has been sponsored by Pepsi since 2013, and saw U.S. rapper Kendrick Lamar leading the stage in 2025. In 2019, the halftime show was veiled in controversy linked to Colin Kaepernick's protests against police brutality and claims of NFL's unjust treatment of the player. As a result, the show was reported to garner negative reviews and the lowest rating in a decade.

Based on a January 2023 survey, ** percent of respondents from the United States watched the Super Bowl for the halftime show. Meanwhile, ** percent of respondents did not like the halftime show and did not plan on watching it.