Finnish mobile game developer and publisher Supercell generated approximately two billion U.S. dollars in revenue in 2024. That year, the company reported annual earnings of 287 million U.S. dollars. Supercell regularly ranks among the leading Google gaming app publishers based on revenue in the United States. As of 2025, Supercell has only fully released six mobile games, all of which are commercially successful. Early beginnings: Hay Day After starting out with browser games, Supercell started developing games for mobile devices in 2011. In early 2012, the company released its first international game, Hay Day. The free-to-play game with in-game purchase options was similar to Zynga’s then-popular farming simulator Farmville and quickly became one of the top grossing mobile titles worldwide. Supercell immensely profited off the rapidly growing mobile gaming market and as of January 2025, Hay Day’s lifetime in-app revenue amounted to almost 1.4 billion U.S. dollars. Finding the niche: strategy games Released in 2012, multiplayer strategy game Clash of Clans is Supercell’s other big hit and has remained the company’s top-grossing app in 2024. The mobile app title allows players to form groups with other gamers called clans, train troops, and attack other players to earn resources. Facing off against other players in clan wars is one of the key components of the game, with loot and trophies available for the winners. Clash of Clans also features a single-player mode, but the core gameplay it based on multiplayer. Squad Busters Supercell’s latest blockbuster mobile gaming title Squad Busters was released in May 2024 and features characters from Clash of Clans, Clash Royale, Brawl Stars, Hay Day, and Boom Beach. Squad Busters is a multiplayer online battle area (MOBA) hero shooter where players compete against other players or AI opponents in multiple game modes with hero characters they unlocked via gameplay or purchases. Squad Busters was Supercell’s second-most downloaded mobile game in 2024, generating more than 46 million downloads during that year.

In 2024, Brawl Stars was Supercell's most popular app, with over 94 million combined downloads across the Apple App Store and Google Play Store worldwide. The multiplayer title was also Supercell's top-grossing game of the year. The success of freemium mobile games All of Supercell’s major mobile gaming releases successfully use the freemium business model. This is a strategy by which players can play the game free of charge, but money is required for additional features or in-game items. Some of these items enhance gameplay, while others are purely cosmetic. The freemium business model is a recipe for success – all the highest-grossing mobile gaming apps are free-to-play (F2P) with in-app purchases. Supercell – a Finnish gaming success story Founded in 2010 and headquartered in Helsinki, Finland, Supercell is a mobile game development company that debuted its first and only non-mobile gaming title, Gunshine.net, before switching to mobile gaming. In May 2012, Supercell published its first mobile game, Hay Day, a version of Zynga's successful Facebook game FarmVille. In August 2012, Supercell released Clash of Clans, and the rest is history – currently, Clash of Clans sits at over five billion U.S. dollars in lifetime gross and is still a popular title after a decade on the market.The success of these titles led to a rapid growth of Supercell and growing interest from Asian mobile leaders. A collaboration with Japanese video game company GungHo led to a later acquisition by GungHo and Softbank Corporation, a multinational investment company. GungHo and Softbank acquired 51 percent of Supercell’s shares for a total of 1.1 billion euros — the largest price for a Finnish private company ever. After various transactions, Supercell was bought out by Chinese conglomerate Tencent Holdings in 2016. In 2024, the annual revenue of Supercell amounted to approximately 1.44 billion U.S. dollars.