The global dietary supplements market size was estimated at USD 177.50 billion in 2023 and is projected to reach USD 327.42 billion by 2030, growing at a CAGR of 9.1% from 2024 to 2030

The global dietary supplements market is projected to grow from $93.46 billion in 2024 to $182.52 billion by 2032 at a CAGR of 8.73% over the forecast period

By 2031, the value of the U.S. dietary supplement market is expected to reach exceed ** billion U.S. dollars. This would be a significant increase compared to 2022 when the market was valued at around ** billion U.S. dollars. Dietary supplements in the U.S. It is estimated that the growth in the dietary supplement market is due, in part, to awareness of nutrition, lifestyle, a more geriatric population and an increase in chronic illnesses. A significant proportion of the U.S. adult population uses dietary supplements. Dietary supplements are marketed as a healthy option for many adults to reduce chronic disease and live a longer and healthier life. Many consumers are already participating in healthy lifestyle choices as well. Types of dietary supplements used There are many types of supplements available to U.S. consumers. Among all supplements, vitamins and minerals are used by a vast majority of all dietary supplement users, followed by specialty supplements and botanicals. Among vitamin and mineral consumers, a majority took a multivitamin or vitamin D supplement. Sports and weight loss supplements are also popular among U.S. adults. Among those that took sports or weight loss supplements a majority used a protein supplement.

US consumers have been buying vitamins and supplements for decades, but the growing popularity of health and wellness trends has pushed interest in dietary supplements to a record level. Now, more people are turning to supplements to improve things like their mental health, physical appearance and stamina. The pandemic initially invigorated the dietary supplement category, as concerned consumers sought vitamins to boost their and their family's immunities. A combination of easing pandemic anxieties and inflation has slowed spending since vitamin and supplement manufacturers are still benefiting from the heightened interest in a wider variety of health products for broader market groups. In all, revenue has been expanding at a CAGR of 0.8% to an estimated $34.1 billion over the past five years, including expected growth of 2.0% in 2025. A booming health and wellness market has widened the scale and scope of vitamin and supplement production in the US. Big-box retailers like Target and Walmart are introducing more varieties of vitamins and nutritional aids to shelves, with newer markets like beauty stores also offering larger assortments of vitamins than ever before. Social media is partially responsible for driving this interest by exposing new customers to trending health fads or exciting ingredients, although longer-term trends in longevity and overall well-being are also supporting the industry's growth. The rising interest in vitamins and supplements in recent years won't settle moving forward, but some shifts in the industry's landscape are expected. Consumers will continue becoming more critical of what they buy and put in their bodies, supporting manufacturers that connect with their buyers or offer personalized options. More standard offerings, like those from major brands such as Nature's Bounty, will remain a mainstay, especially for a growing number of adults aged 65 and over looking to maintain their health and wellness as they age. Industry-wide revenue is forecast to expand at a CAGR of 1.4% over the next five years to total $36.6 billion.

Increasing health awareness is expected to drive the growth of vitamin supplement market from 2025 to 2035 Vitamin supplements help maintain immune health, bone strength, metabolism, and overall well-being, which is why these vitamin supplements are a staple in the daily nutrition of various consumer demographics. In addition, the market is poised to generate approximately USD 68,219.1 million in revenue by the year 2025, and will be around USD 152,826.7 million by 2035, at a 8.4% CAGR.

Metric	Value
Market Size (2025E)	USD 68,219.1 million
Market Value (2035F)	USD 152,826.7 million
CAGR (2025 to 2035)	8.4%

Country-Wise Outlook

Country	CAGR (2025 to 2035)
USA	8.7%

Country	CAGR (2025 to 2035)
UK	8.1%

Region	CAGR (2025 to 2035)
European Union	8.4%

Country	CAGR (2025 to 2035)
Japan	7.9%

Country	CAGR (2025 to 2035)
South Korea	8.6%

Segmentation Outlook - Vitamin Supplement Market

Supplement Type	Market Share (2025)
Vitamin D	32.7%

Supplement Form	Market Share (2025)
Gummies	41.2%

Competitive Outlook

Company Name	Estimated Market Share (%)
Pfizer Inc. (Centrum)	20-24%
Amway Corporation	15-19%
Bayer AG (One A Day)	12-16%
GSK plc ( Emergen -C)	8-12%
The Nature’s Bounty Co.	5-9%
Other Companies (combined)	30-40%

The global Dietary Supplement market is expected to be valued at USD 40 billion in 2025, growing at a CAGR of 9.5% to reach an estimated value of USD 60 billion from 2025 to 2035. Between 2020 and 2025, the market experienced a compound annual growth rate (CAGR) of 9.0%.

Attributes	Description
Estimated Global Industry Size (2025E)	USD 40 Billion
Projected Global Industry Value (2035F)	USD 60 Billion
Value-based CAGR (2025 to 2035)	9.5%

Analyzing Dietary Supplement Market by Top Investment Segments

Ingredients	Share (2025)
Vitamins & Minerals	33%

Form	Share (2025)
Softgels	48%

Country wise Insights

Countries	CAGR 2025 to 2035
United States	7.8%
UK	7.9%
China	10.6%

Market Size statistics on the Vitamin & Supplement Manufacturing industry in United States

In 2024, the children’s health supplement market was valued at USD 2,520.1 million. In 2025, the demand for children’s health supplements witnessed a growth of 3.7% year-on-year, and it translates to USD 2,613.3 million in the international market in the respective period. Overall, in terms of sales, the global market is set to take the lead with a 4.7% CAGR over the forecast period (2025 - 2035) to be ending up at a sales value of USD 4,128.0 million by the end of 2035.

Attributes	Description
Estimated Size (2025E)	USD 2,613.3 million
Projected Value (2035F)	USD 4,128.0 million
Value-based CAGR (2025 to 2035)	4.7%

Semi-Annual Market Update

Particular	Value
H1 (2024 to 2034)	4.3%
H2 (2024 to 2034)	4.5%
H1 (2025 to 2035)	4.6%
H2 (2025 to 2035)	4.7%

Country-wise Insights

Country	CAGR, 2025 to 2035
USA	3.8%
Germany	4.2%
China	5.4%
Japan	4.6%
India	6.1%

Category-Wise Insights

Segment	Value Share(2025)
Vitamin and Minerals ( By Product Type)	34.9%

Segment	Value Share (2025)
Snacks( By Application)	24.6%

The North America Dietary Supplement Market report segments the industry into Product Type (Vitamins and Minerals, Proteins and Amino Acids, Fatty Acids, Herbal Supplements, and more), Form (Tablets, Capsules, Powder, Gummies, and more), Distribution Channel (Supermarkets/hypermarkets, Pharmacies/drug Stores, Online Retail Stores, and more), and Geography (United States, Canada, Mexico, and more).

The Asia Pacific Dietary Supplements Market report segments the industry into Type (Vitamins, Minerals, Proteins and Amino Acids, Herbal Supplements, Fatty Acids, Probiotics, Other Types), Distribution Channel (Supermarkets/Hypermarkets, Pharmacies and Drug Stores, Convenience/Grocery Stores, Online Retail Stores, Other Distribution Channels), and Geography (China, Japan, India, Australia, Rest of Asia-Pacific).

The multi nutritional supplement market is anticipated to witness significant growth over the coming years, with its market size projected to expand from USD 412.74 billion in 2025 to an impressive USD 730.63 billion by 2035. This growth reflects a CAGR of 5.9%

Metric	Value
Industry Size (2025E)	USD 412.74 billion
Industry Value (2035F)	USD 730.63 billion
CAGR (2025 to 2035)	5.9%

Country-wise Outlook

Country	CAGR (2025 to 2035)
United States	5.1%

Country	CAGR (2025 to 2035)
United Kingdom	5.2%

Region	CAGR (2025 to 2035)
European Union	5.4%

Country	CAGR (2025 to 2035)
Japan	5.3%

Country	CAGR (2025 to 2035)
South Korea	5.5%

Segmentation Outlook

By Product	Market Share (2025)
Sports Nutrition	38.2%

By Consumer Group	Market Share (2025)
Adults	41.5%

The global dietary supplement market is forecast to reach a market value of ***** billion U.S. dollars in 2025. In 2021, it was estimated to be worth around *** billion U.S. dollars. The market has been growing since 2018 and is expected to continue to grow until 2028.

Snapshot img

North America Dietary Supplements Market Size 2025-2029

The dietary supplements market in North America size is forecast to increase by USD 27.8 billion at a CAGR of 8.6% between 2024 and 2029.

The dietary supplements market is experiencing significant growth, driven by the increasing popularity of e-commerce channels and the rising demand for personalized nutrition solutions. With more consumers prioritizing health and wellness, the market is witnessing a rise in demand for customized supplements tailored to individual needs. However, this market expansion is not without challenges. Navigating this complex regulatory landscape requires a deep understanding of the evolving regulatory requirements and a commitment to maintaining the highest standards of quality and safety.


As the market continues to evolve, stakeholders must stay informed of the latest trends and challenges to capitalize on opportunities and mitigate risks. Regulatory hurdles continue to pose a significant barrier, with stringent regulations governing the production, labeling, and distribution of dietary supplements. Dietary supplements, including vitamins, minerals, amino acids, proteins, and nutraceuticals, are increasingly popular for their ability to enhance personal health online grocery, support weight management, and improve overall well-being.

What will be the Size of the market During the Forecast Period?

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The dietary supplement industry caters to the growing demand for personalized nutrition, particularly among the aging and elderly population. Vitamin dietary supplements remain popular, but prebiotic supplements and nutraceuticals, such as those offered by Hum Nutrition, are gaining traction due to their nutritional benefits. Dietary supplement companies innovate with new formulations, including premium liquid supplements, microencapsulation technologies, and nanoencapsulation for improved bioavailability.

Weight management and preventive healthcare continue to drive market growth, with fortification of food and self-directed care contributing to the trend. Internet resources enable consumers to research and compare various dietary supplements, including tablets, powders, amino acids, protein supplements, and sports nutritional supplements, to meet their unique well-being needs. The dietary supplements market is experiencing significant growth, driven by the increasing popularity of e-commerce channels and the rising demand for personalized nutrition solutions.

How is this market segmented and which is the largest segment?

The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Distribution Channel

  Offline
  Online


Product

  Vitamins
  Fatty acids
  Combination
  Probiotics
  Others


Source

  Plant-based
  Animal-based
  Synthetic-based
  Microbial-based
  Mineral-based


Form Factor

  Tablets
  Capsules
  Powders
  Gummies


Geography

  North America

    US
    Canada
    Mexico

By Distribution Channel Insights

The offline segment is estimated to witness significant growth during the forecast period. Dietary supplements are widely available through various offline distribution channels, including hypermarkets, supermarkets, drug stores, and discount stores. Supermarkets and hypermarkets have gained significant popularity in North America as the preferred distribution channels for dietary supplements. The expanding retail industry and the proliferation of retail outlets contribute to the market's growth. Consumers benefit from the convenience of having a diverse range of supplements under one roof, along with frequent discounts offered for promotional purposes. Prebiotic, premium, and customized dietary supplements, among others, are anticipated to see increased demand in the coming years. Doctor's recommendations, personalized nutrition, and preventive healthcare are driving the market for these supplements.

The geriatric population, with its unique health requirements, presents a significant opportunity for dietary supplements. Cardiovascular health, joint health, immune system function, and bone strength are some of the key health concerns addressed by these supplements. The dietary supplement industry caters to various consumer needs, offering tablets, powders, liquids, soft gels, and capsules. Consumer skepticism regarding supplement safety and bioavailability has led to the adoption of advanced technologies like nanoencapsulation and microencapsulation. Malnourishment and micronutrient deficiencies are prevalent issues, particularly in the elderly population. Dietary supplements offer nutritional benefits, addressing these deficiencies and contributing to overall well-being.

Protein, minerals, vitamins, and amino ac

The Middle-East and Africa Dietary Supplement Market report segments the industry into By Type (Vitamin and Mineral, Herbal Supplements, Proteins and Amino Acids, Fatty Acid, Probiotics, Other Types), By Distribution Channel (Supermarkets and Hypermarkets, Pharmacies and Drug Stores, Online Channels, Other Distribution Channels), and By Geography (Saudi Arabia, United Arab Emirates, South Africa, Rest of Middle-East and Africa).

The Pet Supplement Market Report is Segmented by Product Form (Tablets and Capsules, Chewables and Soft Chews, and More), by Supplement Type (Multivitamins, and More), by Function (Urinary Tract Health, and More), by Pet Type (Dogs, and More), by Distribution Channel (Convenience Stores, and More), and Geography (North America, Europe, and More). The Market Forecasts are Provided in Terms of Value (USD).

The herbal supplement market is capable of accumulating US$ 93,886.3 million in revenues in 2024. As the appeal of natural or plant-based supplements has increased substantially recently, the overall market is set to experience a year-on-year growth of 7.6% during the forecast period. By following this promising CAGR, the herbal supplement industry is progressing to attain a revenue potential of US$ 194,859.4 million by 2034.

Report Attribute	Details
Herbal Supplement Market Size (2024)	US$ 93,886.3 million
Market Forecast Value (2034)	US$ 194,859.4 million
Market Projected Growth Rate (2024 to 2034)	7.6% CAGR

Historical Analysis (2019 to 2023) Vs Forecast Outlook (2024 to 2034)

Attributes	Details
Market Value (2019)	US$ 86,859.4 million
Market Historical Growth Rate (CAGR 2019 to 2023)	7.04% CAGR

Country-wise Insights

Regional Market Comparison	CAGR (2024 to 2034)
United States	7.2%
Germany	5.8%
Japan	3.7%
China	6.8%
India	4.2%

Category-wise Insights

Attributes	Details
Top Form Type or Segment	Powder
Total Market Share in 2024 to 2034	32.8%

Attributes	Details
Top Ingredient Type or Segment	Moringa
Total Market Share in 2024	32.4%

Snapshot img

Dietary Supplements Market Size 2025-2029

The dietary supplements market size is forecast to increase by USD 72 billion, at a CAGR of 8.3% between 2024 and 2029.

The market is experiencing significant growth, driven by the increasing adoption of healthy eating habits among consumers. This trend is fueled by a growing awareness of the benefits of supplements in maintaining optimal health and wellness. A notable development in the market is the rise of plant-based protein supplements, catering to the increasing demand for vegan and vegetarian options. However, the market faces challenges as consumer trust is being eroded due to misleading marketing activities. Companies must prioritize transparency and authenticity to build trust and credibility with their customer base.
Navigating these dynamics requires a strategic approach, with a focus on product innovation, ethical marketing practices, and consumer education. Companies that successfully address these challenges will be well-positioned to capitalize on the market's potential and meet the evolving needs of health-conscious consumers.

What will be the Size of the Dietary Supplements Market during the forecast period?

Explore in-depth regional segment analysis with market size data - historical 2019-2023 and forecasts 2025-2029 - in the full report.
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The market continues to evolve, with dynamic market trends shaping various sectors. Antioxidant activity and nutrient density are key focus areas, driving the demand for herbal supplements and functional foods. Ingredient transparency and third-party testing are increasingly important for supplement safety, as consumers seek assurance in product authenticity and efficacy. Adverse effects and gut health are critical concerns, leading to the development of digestive enzymes and probiotics. Recovery time and muscle growth are essential for sports performance, fueling the growth of sports nutrition. Hormonal balance and mood regulation are also significant areas of interest, with hormonal supplements and mood support supplements gaining popularity.

Direct-to-consumer marketing and health claims are shaping consumer behavior, with online retailers and subscription services offering convenience and affordability. Precision nutrition and nutritional genomics are revolutionizing personalized nutrition, while allergen information and scientific evidence are essential for ensuring consumer safety. Immune support supplements and cardiovascular health supplements are in high demand, with anti-inflammatory properties and absorption rate being key considerations. Energy boosters and cognitive enhancement supplements cater to the needs of busy consumers, while sleep quality and joint health supplements address common health concerns. Vegan supplements and GMP certification are essential for catering to diverse consumer preferences. Consumer reviews and clinical trials provide valuable insights into product effectiveness, while amino acids and body composition are critical components of weight management supplements.

The ongoing unfolding of market activities and evolving patterns highlight the importance of staying informed about the latest trends and developments in the dietary supplements industry.

How is this Dietary Supplements Industry segmented?

The dietary supplements industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Product

  Vitamins
  Combination
  Fatty acids
  Probiotics
  Others


Distribution Channel

  Offline
  Online


Type

  Energy and weight management
  General health
  Bone and joint health
  Cardiac health
  Others


Formulation

  Tablets
  Powder
  Capsules
  Softgels
  Liquid


End-user

  Adults
  Geriatric population
  Pregnant women
  Children and infants


Geography

  North America

    US
    Canada


  Europe

    France
    Germany
    Italy
    UK


  Middle East and Africa

    Egypt
    KSA
    Oman
    UAE


  APAC

    China
    India
    Japan


  South America

    Argentina
    Brazil


  Rest of World (ROW)

By Product Insights

The vitamins segment is estimated to witness significant growth during the forecast period.

The market encompasses a range of products, including vitamins, minerals, herbal remedies, amino acids, and functional foods. These supplements cater to diverse health needs, such as muscle growth, gut health, immune support, hormonal balance, sports nutrition, and cognitive function. Antioxidant activity is a significant factor in the market, with consumers seeking supplements to combat free radicals and promote mental clarity and cardiovascular health. Herbal supplements, such as turmeric and ginger, are popular for their anti-inflammatory properties, wh

Dietary Supplements Market will grow from USD 209.04 billion in 2025 to USD 454.38 billion by 2034, showing an impressive CAGR of 9.0%.

The global sales of veterinary dietary supplements are estimated to be worth USD 2,110.4 million in 2024 and anticipated to reach a value of USD 4,190.4 million by 2034. Sales are projected to rise at a CAGR of 7.1% over the forecast period between 2024 and 2034. The revenue generated by Veterinary Dietary Supplements in 2023 was USD 1,970.5 million.

Attributes	Key Insights
Historical Size, 2023	USD 1,970.5 million
Estimated Size, 2024	USD 2,110.4 million
Projected Size, 2034	USD 4,190.4 million
Value-based CAGR (2024 to 2034)	7.1%

Semi Annual Market Update

Particular	Value CAGR
H1	8.1% (2023 to 2033)
H2	7.8% (2023 to 2033)
H1	7.1% (2024 to 2034)
H2	6.7% (2024 to 2034)

Country-wise Insights

Countries	Value CAGR (2024 to 2034)
USA	2.2%
Germany	2.2%
China	7.1%
France	3.6%
India	8.0%
Spain	4.1%
Australia	3.3%
South Korea	5.6%

Category-wise Insights

By Dosage Form	Gummies and Chewable
Value Share (2024)	45.1%

By Application	Joint Health Support
Value Share (2034)	21.5%

According to Cognitive Market Research, The global dietary supplements market size is USD 166.5 billion in 2023 and will expand at a compound annual growth rate (CAGR) of 9.50% from 2023 to 2030.

The demand for Dietary Supplements is rising due totherising disposable income and increasing awareness of health and well-being.
Demand for concentrated remains higher in the Dietary Supplements market.
The online sales category held the highest Dietary Supplements market revenue share in 2023.
Asia Pacific dietary supplements will continue to lead, whereas the North America Dietary Supplements market will experience the most substantial growth until 2030.

Growing Health Awareness and Preventive Healthcare to Provide Viable Market Output

The increasing awareness about the importance of health and preventive healthcare measures acts as a significant driver for the Dietary Supplements market. With rising health concerns, consumers are proactively seeking supplements to bridge nutritional gaps in their diets. Factors such as sedentary lifestyles, unhealthy eating habits, and stress contribute to the demand for supplements containing essential vitamins, minerals, and antioxidants. Additionally, an aging population is more inclined towards dietary supplements to maintain overall health and combat age-related health issues.

In November 2022, the company formed a collaboration with TerraCycle, a recycling firm, to redirect its flexible packaging away from landfills through its NOW Recycling Program. Customers have the opportunity to earn $1 for every pound of waste they send to TerraCycle, which can then be contributed to a charitable organization or school.

(Source:www.terracycle.com/en-US/pages/nrp-press)

Innovation and Diversification of Products to Propel Market Growth

Innovation and diversification play a pivotal role in driving the Dietary Supplements market. Continuous research and development efforts lead to the introduction of new and advanced supplements catering to specific health needs. Formulations catering to diverse demographics, such as children, athletes, and the elderly, are gaining traction.

In September 2022, Abbott introduced a fresh iteration of Ensure enriched with HMB. This scientifically formulated dietary supplement, known as the new Ensure, is packed with 32 vital nutrients including protein, calcium, and vitamin D, which work together to enhance muscle and bone robustness.

(Source:www.abbott.in/media-center/press-releases/abbott-launches-new-ensure-with-HMB-to-help-protect-and-strengthen-indian-adults-muscles.html)

Market Dynamics of Dietary Supplements

Regulatory Challenges and Quality Concerns to Restrict Market Growth

The dietary supplements market revolves around regulatory complexities and quality concerns. Varying regulations across different countries make it challenging for manufacturers to ensure compliance with diverse standards. Stricter regulations regarding labeling, safety, and efficacy of supplements impact market accessibility. Quality control becomes a paramount concern as the market is flooded with a multitude of products, making it difficult for consumers to distinguish between genuine and substandard supplements. Instances of adulteration or mislabeling raise skepticism among consumers, affecting their trust in dietary supplements.

Impact of COVID–19 on the Dietary Supplements Market

The COVID-19 pandemic significantly impacted the dietary supplements market, leading to both challenges and opportunities. As the pandemic spread globally, there was a surge in demand for dietary supplements, especially those believed to boost immunity, such as vitamins C and D, zinc, and herbal supplements. Health-conscious consumers, aiming to strengthen their immune systems, turned to these supplements, leading to a spike in sales. However, disruptions in the supply chain, manufacturing delays, and restrictions on movement impacted the industry. Introduction of Dietary Supplements

Dietary supplements consist of minerals, vitamins, amino acids, enzymes, and herbs. These supplements are available in various forms, including capsules, tablets, gel caps, soft gels, liquids, and powders. Unlike medications, dietary supplements cannot be advertised to diagnose, treat, cure, or prevent diseases. The demand for these products is driven by rising disposable income and increasing awareness of health and well-being.

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