In the fourth quarter of 2024, online shoppers spent an average of about 2.98 U.S. dollars per visit across all verticals. Electronics is the category in which consumers spent the most money per visit on average, at 3.32 U.S. dollars, followed by luxury apparel at 3.10 dollars. Nickels and dimes Over the past few years, the average order value for e-commerce purchases has increased globally, from around 118 U.S. dollars in September 2022 to around 126 U.S. dollars in the same month of 2023. The average order value also depends heavily on the online traffic source consumers use. In 2023, the value per order value was the highest when navigating directly, averaging around 167 dollars. Direct navigation means searching for a website directly in the browser's address bar, bypassing the use of search engines. Orders placed from social media stores were the lowest in value, with an average of less than 110 dollars. Mobile shopping on the rise Online shoppers have clear preferences when it comes to device type. When comparing gadgets, the average purchase amount has always been the highest for desktops, with an order value of 160 U.S. dollars. This indicates that bigger purchases are made via desktop computers. However, consumers are more likely to complete orders when shopping on mobile devices. Mobile devices were also clearly preferred when browsing retail websites, with around three-fourths of consumers using smartphones instead of desktops or tablets.

Mobile phones dominate global digital commerce website visits and contribute to the largest share of online orders. As of the fourth quarter of 2024, smartphones constituted around 78 percent of retail site traffic globally, responsible for generating 68 percent of online shopping orders. Marketplace momentum Retail e-commerce has significantly increased globally over the past few years. Currently, the leading countries in retail e-commerce growth, such as the Philippines, have seen an increase of up to 24 percent. In 2024, the majority of online purchases worldwide were made on online marketplaces, incurring around a 30 percent share of consumer purchases. The top four retail websites for consumers to visit globally were all marketplaces, with the leading website being Amazon.com. Converting clicks When shopping online, website visits often do not end in purchases. This can be due to having second thoughts when online shopping, or simply due to consumers using the platforms to search for products. In 2024, the conversion rate of online shoppers globally was just over two percent, with food and beverages incurring the highest conversion rate from online purchases. Across the globe, almost 20 percent of all retail sales were conducted online. This figure is forecast to increase to at least 21 percent by 2027.

Introduction

Online Vs In-Store Shopping Statistics: Consumer behavior keeps changing, and in a scenario like this, online shopping becomes more in competition with indoor shopping. A good example could be taken from Walmart itself. Due to the increase in digitalization and globalization, online shopping has increased crazily during the last ten years.

In 2024, convenience, technology, and economics will all be the strong forces behind the new trends. The online vs. In-store shopping statistics refer to the general percentage of consumers worldwide who prefer to shop in a certain way.

Online conversion rates of e-commerce sites were the highest in the food & beverage sector, at 3.1 percent in the fourth quarter of 2024. Beauty & skincare followed, with a three percent conversion rate. For comparison, the average conversion rate of e-commerce sites across all selected sectors stood at just over two percent. How does conversion vary by region and device? The conversion rate, which indicates the proportion of visits to e-commerce websites that result in purchases, varies by country and region. For instance, since at least 2023, e-commerce sites have consistently recorded higher conversion rates among shoppers in Great Britain compared to those in the United States and other global regions. Furthermore, despite the increasing prevalence of mobile shopping worldwide, conversions remain more pronounced on larger screens such as tablets and desktops. Online shopping cart abandonment on the rise Recently, the rate at which consumers abandon their online shopping carts has been gradually rising to more than 70 percent in 2024, showing a higher difficulty for e-commerce sites to convert website traffic into purchases. By the end of that year, food and beverage was one of the product categories with the lowest online cart abandonment rate, confirming the sector’s relatively high conversion rate. In the United States, the primary reason why customers abandoned their shopping carts is that extra costs such as shipping, tax, and service fees were too high at checkout.

Introduction

Social Commerce Statistics: Social commerce is transforming the online shopping experience by integrating social media with e-commerce. It enables people to purchase products directly from Instagram, Facebook, and TikTok. This trend is growing rapidly, with millions of users worldwide discovering and buying products through their favourite social media apps. Recently, social commerce has enabled businesses to reach a wider audience by making shopping more convenient and enjoyable.

Many companies now focus on creating interesting content to encourage purchases through social media. The data suggest that this trend is becoming an increasingly significant aspect of online shopping, particularly as younger generations prefer shopping on their phones and social media platforms.

In a survey conducted in 2024, approximately 41 percent of global online shoppers said they abandoned their carts because delivery fees were too expensive. Another 30 percent of shoppers were abandoning their carts due to unexpected costs at checkout, or because they found items cheaper elsewhere.

Delivery trumps all else? Delivery may well be such a pivotal criterion in the online shopping experience that it can effectively make or break an online purchase. Consumer delivery preferences have veered towards the lowest-cost delivery in most if not all product categories in 2024. In fact, cost of delivery was the most important delivery feature according to 35 percent of online shoppers worldwide, followed by speed and convenience of delivery.

Free versus sustainable In a survey conducted in September 2023, free shipping was the most important e-commerce delivery consideration for shoppers in the United States, United Kingdom, and Germany. Fast shipping, shipment tracking, and free return shipping also ranked high on the list of top delivery preferences. Carbon-neutral shipping, however, did not.

During the fourth quarter of 2024, 3.1 percent of visits to e-commerce websites in the UK converted to purchases. In Switzerland, online shopper conversion rates stood at 2.9 percent. Mobile takes over e-shopping Online shopping has long since established itself as an everyday activity of online life – this holds for both desktop and mobile. As of the third quarter of 2024, more than three-quarters of retail site visits worldwide came from smartphones and generated about two-thirds of online shopping orders. Based on mobile retail performance growth, it is only a matter of time before mobile overtakes desktop in revenue generation.

Introduction

Voice Commerce Statistics: Voice shopping is growing fast as more people use smart speakers and voice assistants to find and buy things online. In 2025, this type of shopping is expected to increase even more with the help of devices like Amazon Alexa, Google Assistant, and Apple Siri. As voice technology improves, it’s changing how people shop, making the process quicker, easier, and hands-free. Voice commerce, or v-commerce, is set to become a more important part of online shopping in the next few years.

As people become more comfortable using voice commands on their phones and smart devices at home, voice assistants will play a bigger role in shopping and connecting with different brands. This article will shed more light on Voice Commerce Statistics.

Demographic data (n = 101) (Study 1).

PCs and laptops are used for a variety of reasons and occasions: at work, at home, for scientific purposes or for online gaming. Students might use either one of these devices to learn new things or to work on their assignments. There are countless possibilities of how to use these devices but what are the most common motivations for U.S. consumers to use PC or laptop?

The most common usage of PC or laptop among U.S. consumers between 18 and 64 who own these devices, is e-mailing, as of December 2023. Around 6 out of every 10 respondents fall in this category. That doesn’t come as a surprise considering the fact that e-mail is one of our main communication means – whether at work or in private. 2nd and 3rd rank watching videos and buying products.

Online shopping

Up to 2023, the number of digital buyers in the United States is expected to go beyond 250 million people. This is good news for popular e-retailers like Amazon and eBay who generate billions of dollars every year thanks to online shopping.

Out of all mediums used by consumers to shop online, the average order value of customers shopping through desktop computers is way higher than from any other medium. Also, people visiting a retail website from a desktop computer and tablet spend more time on that website than a consumer using his smartphone.

The Global Smart Shopping Trolley Market size is expected to grow at a CAGR of 7.1% from 2021-2028. The rising demand for eco-friendly and sustainable products and increasing adoption of Internet of Things (IoT) technologies are the key factors driving this market. The RFID technology has been widely applied in various industries which include Energy & Power, Defense & Aerospace, Food & Beverages, Transportation, and Retail among others.

A smart shopping trolley is a basket that can be wirelessly charged using inductive charging technology. It communicates with the store's server to get information about products that are placed in it, allowing customers to scan barcodes of items they wish to purchase via their smartphones. Smart shopping trolleys are more likely to be installed at supermarkets and other retail outlets that have a high volume of customers.

On the basis of Type, the market is segmented into Zigbee, RFID, Bar Code.

Zigbee:

Zigbee is a wireless standard for simple, low-power digital radios. Zigbee operates in the globally unlicensed industrial, scientific and medical (ISM) radio bands at around 900 MHz or about two-thirds of all worldwide bandwidth. It has been optimized to work with low-power hardware such as battery-powered light switches and sensors which makes it ideal for Internet of Things applications like smart shopping trolleys where there are large numbers of devices communicating wirelessly within short distances without showing up on Wi-Fi networks or using mobile phone data plans.

RFID:

Radio-frequency identification (RFID) is the wireless use of electromagnetic fields to transfer data, for the purposes of automatically identifying and tracking tags attached to objects. An RFID tag is an object that can be applied to or incorporated into a product, animal, or person for the purpose of identification using radio waves.

Bar Code:

A bar code is a machine-readable representation of data, which shows information about the product. Until recently, barcodes were printed directly on products or their packaging to identify them. As technology advances, companies are using new methods for encoding data in the form of an optical machine-readable symbology that can be scanned with a laser beam and read by computers used in retailing.

On the basis of Application, the market is segmented into Supermarket, Shopping Malls, Others.

Supermarket:

The increasing use of smart shopping trolleys in supermarkets is one the most important factor which is expected to boost the growth of the smart Shopping Cart market during the forecast period. The growing demand for convenience and various other factors such as the need to reduce physical efforts, offering personalized services, storage space optimization, and reducing the time required for grocery shopping are some key reasons why supermarkets across different regions prefer using these devices.

Shopping Malls:

The shopping malls are the one-stop destination for all kinds of retail products and services, with a huge variety to suit everyone's needs. Shopping Malls provide everything from groceries to fashion items at affordable prices under one roof. The smart shopping trolley offers great convenience as it is easy to use and navigate through different stores in high traffic areas such as airports, train stations, or bus terminals by simply pressing a button on your smartphone!

On the basis of Region, the market is segmented into North America, Latin America, Europe, Asia Pacific, and Middle East & Africa.

The North American market is estimated to account for the largest share. The demand for smart shopping trolleys across Europe and Asia Pacific regions will increase during the forecast period, owing to the growing adoption rate as well as increasing disposable income among consumers. The region of Latin America held the largest share, followed by North America. The growth is attributed to the high demand for smart Shopping Carts in retail stores including supermarkets and malls due to the increasing number of online sho

The best-known department stores are full-range retailers that offer clothing, textiles, household items and electronic devices as well as food in some cases. In recent years, department stores' sales have been subject to strong fluctuations, growing by an average of 2% per year between 2019 and 2024. For 2024, IBISWorld expects sales to fall by 4% to EUR 15.2 billion due to further store closures as part of the Galeria insolvency proceedings concluded at the end of July 2024. The fiercest competition for department stores are online retailers such as Amazon or other providers where consumers can order products online and have them delivered to their homes. The variety of products on offer on the Internet, which far exceeds the range offered by bricks-and-mortar department stores, is contributing to the fact that more and more consumers prefer to shop online. At the same time, the increasing turnover of online retailers is an indicator that customer footfall in city centres is continuously falling, which means fewer walk-in customers for sector players. Specialised retailers are also important competitors because they offer potential customers a wider selection in their respective areas than department stores and also have more knowledgeable staff due to their focus on one product group. In addition, department stores are losing some of their customers to shopping centres, which house the sales areas of various retailers, making them a kind of full-range retailer. Even after the coronavirus crisis has been overcome, competition from online retail is expected to continue to increase. IBISWorld therefore expects an average decline in sales of 2.6% per year over the next five years and industry sales of 13.3 billion euros in 2029. The number of industry players is also likely to decline due to strong competition.

Demographic data (n = 464) (Study 3).

Introduction

Cart Abandonment Rate Statistics: Cart abandonment is a significant issue for online stores, where many customers add items to their carts but fail to complete the purchase. Knowing the cart abandonment rates is important for businesses that want to improve their sales.

Various reasons cause cart abandonment, such as surprise fees, complicated checkout processes, or a lack of confidence in the website’s security. By tracking these rates, businesses can identify opportunities to reduce abandonment and increase sales. This article will shed more light on Cart Abandonment Rate Statistics.

Americans planned to spend 63 U.S. dollars on average on decorations for the holiday season in 2021. This is an increase of almost ten dollars compared to 2015, when consumers spent around 54 U.S. dollars.

Holiday season spending

Home and holiday furnishings, which includes decorations, ranked in fifth place on a list of planned holiday expenditures among American consumers. In 2020, Americans planned to spend approximately 140 U.S. dollars on home and holiday furnishings on average. Gifts topped the list that year with consumers planning to spend around 350 U.S. dollars. When it came to total Christmas spending, most U.S. consumers in 2020 said they would spend around the same amount of money as last Christmas, whilst roughly 15 percent planned on spending more.

Online holiday shopping

During the very busy holiday shopping season, many consumers prefer shopping online in order to avoid the crowds. In fact, in 2020 and 2021, more than nine in ten consumers in the United States used Amazon during the holiday season, making it the most popular e-commerce website for this time of year. In order to keep up with the high demand, Amazon planned to hire about 125 thousand workers ahead of the holiday shopping stretch.

Hypothesis results (paired t-test and ANOVA) (Study 1).

Introduction

Visual Search Statistics: Visual search is changing how people find things online. Instead of typing words, users can now search using pictures. This makes it faster and easier to look for products, places, or ideas just by using images. Big companies like Google, Pinterest, and Amazon use this technology to help users find what they need more quickly.

Visual search is becoming more popular yearly as more people use smartphones and cameras. Businesses are also using it to improve shopping experiences and attract more customers. This article will examine important statistics about visual search, how fast it grows, and why it matters in today’s digital world. These numbers can help us understand how visual search shapes the future of online search and shopping.

Over the last few years, the internet has gained more and more space in our daily activities, shopping being one of them. In Spain, nearly eight out of ten Internet users were online shoppers in 2020, roughly twice as many as in 2010.

The ‘empire’ of Amazon One of the main reasons why online purchase has been hugely increasing in the last decade is the surge of large online marketplaces such as Amazon. This company was founded in 1994 by Jeff Bezos, and in the beginning, it specialized in the wholesale of books. However, it was not until 2010 when it expanded as a large e-commerce website. Today, the American online retailer is the leading online marketplace and all over the world and it sells all types of products, from electronic devices to baby toys. In Spain, it is also the leading e-commerce marketplace . In fact, in 2019, the Amazon annual sales value in Spain reached approximately 112.8 million euros in the Spanish market. And only is this tendency not expected to change, but projections point to even higher figures for 2020.

Food e-commerce: a new trend in Spain Food and beverage are two product lines that have not had a good start in e-commerce. Due to the fact that food has an expiry date, it is not easy to store. Moreover, it is worth noting that some foodstuffs need refrigeration, which increases the logistics costs. For these reasons, many companies have decided not to invest in this sector.
Nevertheless, the food e-commerce situation started to change a few years ago when supermarkets entered the picture. As they have the highest share of food sales by distribution channel in Spain, this was a big step in online food purchasing, which began to grow slowly.
In March 2020, Spain went into a two-month lockdown, and e-commerce’s users increased. In fact, more than 50 percent of people said that their frequency of buying online rose. In this context, mobility restrictions and the fear of a virus infection made people try out food e-commerce. Thus, the foodstuff-online consumption in Spain grew 46 percent during the lockdown, which was one of the highest step-up categories.

Presentation values (n = 371) (Study 2).

Anchor values for each cart presentation (Study 3).