According to a survey ran in October 2023, France had the highest share of active and casual lifestyle brand purchasers who were more concerned about the sustainability of products than they were the previous year, with over ************** of respondents making this claim. Germany had the lowest share with ** percent.

According to a survey conducted in late 2023, approximately **** in five consumers in the United States agreed that companies need to be more specific when labeling their sustainability initiatives and that the typically used umbrella term "sustainability" is insufficient. This was by far the leading issue U.S. consumers had regarding corporate sustainability communications.

Consumers and sustainability premiums How much money consumers around the world are willing to dish out for sustainable goods has evolved somewhat over the last few years. The number of people who had paid a premium of one to five percent for a more sustainable product was about ** percent higher in late 2023 than it was back in 2020. However, the number of people who spent an additional **** percent or more for goods that were manufactured sustainably dropped slightly within that timeframe. Price has always been an important factor among shoppers, and they may not always be willing or able to meet these higher price points. What motivates consumers to shop more sustainably? Unsurprisingly, price is a big reason why it can be difficult to shop more sustainably. That said, it is not the only issue. As mentioned by surveyed apparel shoppers in Europe, sustainable goods can also be challenging to find, or it can even be unclear what eco-friendly aspects are fulfilled by brands. In the United Kingdom, individuals were asked what would help them adopt more sustainable habits, and the two leading answers included making the ethical option the more affordable option, and the implementation of better plastics and packaging removal schemes.

In 2023, about ** percent of consumers surveyed worldwide had paid a premium of one to just under **** percent more for a sustainable product, which is an increase compared to 2020. That said, the number of surveyed people who spent an additional **** percent or more for goods that were manufactured sustainably dropped noticeably in that time. This would demonstrate that price remains one of the leading purchasing factors among consumers, as well as a potential drop in willingness to meet these high price points.

According to a survey in October 2023, France has the highest share of active and casual lifestyle brand purchasers who intend to buy fewer products in order to live more sustainably, with ** percent of respondents making this claim. The United States had the lowest share with ** percent.

In 2023, reasons for the increased focus on sustainability are varied with corporate environment, social, and governance (ESG) initiatives and supply chain disruptions or long hardware procurement cycles topping the list as the main drivers, with ** and ** percent respectively.

According to a survey conducted among consumers in the United States, ** percent of Millennial respondents said sustainability was a driving factor behind their purchasing decisions. Gen Z respondents driven by sustainability amounted to ** percent.

According to a 2023 survey on public views on sustainability in the Middle East and North Africa (MENA) region, using low energy lightbulbs was among the most common steps taken by ** percent of respondents in Saudi Arabia to live a more sustainable lifestyle. Measures requiring low to medium effort were prioritized by respondents.

According to a survey conducted among consumers in the United States in October 2023, ** percent of Gen Z and ** percent of Millennial respondents said they only bought from brands they considered sustainable or that matched their values. Sustainability was considered alongside with other factors when choosing brands by ** percent of Gen Z and ** percent of Millennial respondents. The generation with the largest share of consumers who said to seldom consider sustainability while choosing between brands was Gen X, with ** percent of its respondents saying so.

According to a survey on sustainable consumption in Indonesia conducted by Rakuten Insight in December 2023, approximately ** percent of respondents stated that they reduced their use of single-use plastic in the past year. The same survey also revealed that making environmental friendly products more affordable would encourage more people to adopt more sustainable consumption practices.

As of January 2023, French consumers were the most concerned about the sustainability of home delivery, with ** percent of them worried about its environmental impact. Consumers based in Belgium and Germany followed, with ** and ** percent, respectively.

The displayed data on attitudes towards sustainability shows results of the Consumer Insights Sustainable Consumption survey conducted in the United States in 2023. Some ** percent of respondents answered the question "Which of the following statements do you agree with?" with "I can contribute to tackling environmental problems through my daily behavior".

When asked about their sustainable lifestyle behavior, nearly ************** of consumers in the United Kingdom (UK) said they recycled or composted household waste, making it the most common sustainable habit among UK individuals in 2022, 2023, and 2024. ‘Sustainable consumerism’ has become somewhat of a buzzword in recent years, through an increased awareness of the importance of protecting and preserving our environment. Accordingly, many more UK shoppers are trying to shop in a more environmentally friendly way. Sustainable fashion While the environment is typically one of the first things that come to mind when thinking about the production of food, sustainability is also an increasingly vital topic in the world of fashion. As such, increasing numbers of consumers are keeping this in mind when buying clothes. In 2023, over one in **** British consumers said they had reduced their apparel purchases due to sustainability reasons. About the same percentage of Brits increased their second-hand clothing purchases.

Sustainable shooping plays an important role on consumer buying decisions in Great Britain. In a 2023 survey, ** percent of online consumers considered the use of sustainable packaging materials important. Over half of surveyed consumers expected businesses to fully recycle returned items, whereas almost half of shoppers believed businesses should offer fairtrade products.

In a survey conducted in March 2023 among consumers worldwide, nearly two-thirds (or ** percent) of respondents from China stated that the main factor that made a beauty product sustainable was its naturality. In the United States, ** percent of consumers saw a beauty product as sustainable when it was cruelty-free.

Around ** percent of data center professionals responding to a 2023 survey said that sustainability concerns had impacted their decision-making around edge deployments to a large extent. Edge data centers are generally small in scale, making it difficult for operators to match the sustainability metrics achieved by large-scale facilities.

According to a survey conducted among consumers in the United States in October 2023, ** percent of male and ** percent of female respondents said they only bought from brands they considered sustainable or that matched their values. Sustainability was considered alongside with other factors when choosing brands by ** percent of female and ** percent of male respondents.

As of 2023, over half the surveyed companies expect emerging technologies to play a vital role in accelerating sustainability. In 2024, this figure has continued to increase, closer to ** percent of the organizations worldwide. The only perspective that had been shrinking was the expectation that the technologies could play a largely positive role in enabling sustainability, but also present some risks. The last has decreased at the same rate as the first expectation from the previous year.

The United States had the highest share of purchasers who check the sustainability practices of brands very often, according to a survey of active and casual lifestyle brand purchasers in October 2023. France had the highest share of consumers who checked sustainability at least somewhat often, at ** percent.

In a June 2023 survey by Statista, ** percent of responding members of Generation Z and ** percent of Millennials stated that sustainability is a particularly important criteria for them when buying food and beverages in the United States. This concern over sustainability was smaller among older respondents.

Sustainable AI cost savers were all reported as having at least ** percent impact level on costs in enterprises in 2023. Notable that lower carbon footprint was slightly less impacted, with only ** percent of high impact.