The UN Intergovernmental Panel on Climate Change (IPCC) released a special report in 2018 stating that the world has just over a decade to restrict global warming to 1.5°C above pre-industrial levels, beyond which the risk of floods, droughts and extreme heat will significantly worsen. With a growing awareness of climate change people are becoming more environmentally conscious. According to the source, as of February 2024, ** percent of travelers worldwide believe that sustainable travel is important.

The global sustainable tourism market value is estimated to be US$ 1,511,465.9 million in 2024 according to the updated industry analysis report. Consequently, the share of the global sustainable tourism industry in the parent market (travel and tourism industry) is estimated to be at 2% to 5%.

Report Attribute	Details
Sustainable Tourism Market Size (2024)	US$ 1,511,465.9 million
Market Anticipated Forecast Value (2034)	US$ 12,815,005 million
Market Projected Growth Rate (2024 to 2034)	23.8% CAGR

Global Sustainable Tourism Market Historical Analysis Vs Forecast Outlook

Attributes	Details
Sustainable Tourism Market Value (2019)	US$ 2,200,800 million
Market Revenue (2023)	US$ 1,244,535.6 million
Market Historical Growth Rate (CAGR 2019 to 2023)	-13.3% CAGR

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Regional Market Comparison	CAGR (2024 to 2034)
United States	8%
Germany	4.8%
United Kingdom	5.5%
India	27.1%
China	24.9%

Category-wise Insights

Attributes	Details
Top Type segment	Green Tourism
Market Share in 2024	35.7% CAGR

Attributes	Details
Top Booking Channel segment	Phone Booking
Market Share in 2024	39.4% CAGR

Sustainable tourism is a way of traveling that focuses on minimizing the harmful impacts of tourism on the natural environment. A global survey in 2020 revealed that ****************************** are the generations that are the most concerned with the importance of choosing an environmentally-friendly travel option. In comparison, those from ************************************* were more neutral in their views regarding eco-friendly travel.

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Sustainable Tourism Market Size 2025-2029

The sustainable tourism market size is forecast to increase by USD 508.3 billion at a CAGR of 11.6% between 2024 and 2029.

The market is experiencing significant growth, driven by the increasing number of eco-conscious travelers and the efforts of large tourism companies to adopt sustainable practices. According to recent studies, the global eco-tourism market is projected to reach new heights, with an estimated growth rate of substantial percentage year-over-year. This trend is being fueled by travelers' growing awareness of the environmental and social impact of their choices and their desire to minimize their carbon footprint. However, the market's growth is not without challenges. Developing countries, which often rely heavily on tourism revenues, face significant obstacles in implementing sustainable tourism policies due to limited resources and infrastructure. This creates a complex landscape for companies seeking to capitalize on market opportunities and navigate challenges effectively. To succeed in this market, businesses must stay informed of the latest trends and be agile in their approach, adapting to changing consumer preferences and regulatory environments. By focusing on sustainable practices and innovative solutions, companies can differentiate themselves, build customer loyalty, and contribute positively to the communities and environments they serve.

What will be the Size of the Sustainable Tourism Market during the forecast period?

Request Free SampleThe market is experiencing significant growth as consumers increasingly prioritize eco-friendly travel options. This shift is driven by the depletion of forests and the loss of biodiversity, which have raised awareness about the environmental impact of traditional tourism. Sustainable tourism, which includes soft tourism, ecotourism, and community tourism, is becoming an integral part of the tourism value chain. Phone booking and in-person booking platforms are facilitating this trend, allowing travelers to make eco-conscious choices. Cheesemans Ecology Safaris and G Adventures are among the companies leading the charge in sustainable tourism. Policies and regulations are also playing a role, as governments and industry bodies implement measures to reduce carbon emissions and promote eco-friendly practices. The tourism industry is responding to these trends by offering more green and eco-tourism options. Package travelers and independent travelers alike are seeking out experiences that align with their moral principles and respect the environment and local population. Indigenous cultures are also being integrated into tourism offerings, providing visitors with authentic and experiences. Eco-tourism is not just about minimizing negative impacts; it's about preserving wilderness areas and promoting sustainable practices. This approach benefits both the environment and the local communities, creating a and mutually beneficial relationship. The tour group market is also embracing sustainability, with more companies offering tours that prioritize eco-friendly practices and responsible travel. In the tourism industry, the focus on sustainability is a key trend that is here to stay. As the environment and local communities become increasingly important considerations for travelers, businesses that prioritize sustainability will be well-positioned to succeed.

How is this Sustainable Tourism Industry segmented?

The sustainable tourism industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments. TypeDomesticInternationalChannelPhone bookingOnline bookingIn-person bookingGeographyEuropeFranceGermanyItalyUKNorth AmericaUSCanadaAPACChinaIndiaJapanSouth AmericaBrazilMiddle East and Africa

By Type Insights

The domestic segment is estimated to witness significant growth during the forecast period.Sustainable tourism, a travel practice that prioritizes environmental stewardship and cultural sensitivity, has gained significant traction among domestic consumers in various regions. Millennials and Generation Z, driven by their environmental concerns and moral principles, are leading the charge towards eco-friendly travel options. Sustainable tourism encompasses a wide range of experiences, from mountain tourism and ecotourism to city breaks and instructional programs. Historical landmarks, galleries, museums, and cultural events serve as popular attractions, while eco-travel suppliers offer unique experiences in wildlife conservation, marine travel, and rural tourism. Local tourism organizations play a crucial role in implementing sustainable policies and regulations, ensuring animal welfare and community involvement. Urban tourism and solo travelers also contribute to the m

Sustainable tourism is a way of traveling that focuses on minimizing the harmful impacts of tourism on the natural environment. A global survey in 2020 revealed that ** percent of respondents believed it was important to choose environmentally-friendly travel options. In comparison, ** percent of respondents did not agree that choosing an eco-friendly travel option was important.

This report from the ONS Tourism Intelligence Unit details recent work undertaken that has been concerned with a review and appraisal of sustainable tourism indicators. This review has drawn on a wide range of examples of such indicators currently in use, from an international and domestic perspective.

Source agency: Office for National Statistics

Designation: Supporting material

Language: English

Alternative title: Tourism Sustainability, ST

The Sustainable Travel market has emerged as a vital segment within the broader tourism industry, catering to an increasing demand for eco-friendly and responsible travel options. As travelers become more environmentally conscious, the concept of sustainability in travel emphasizes minimizing carbon footprints, pres

The Global Sustainable Tourism Apps Market Size Was Worth USD 3 Trillion in 2023 and Is Expected To Reach USD 11 Trillion by 2032, CAGR of 15.5%.

Each year a survey is undertaken to look at the awareness of environmental impacts of the department, measure changes in behaviour, in order to improve and priorities the focus of the environment program. The survey also questions staff on their mode of travel to and from work for a period of a week. Sustainable transport includes: walking, car-pooling, cycling, public transport

Small island states present a significant challenge in terms of sustainable tourism development. On a small island there are limited resources, economic and social activities tend to be concentrated on the coastal zone, and the interconnectivity between economic, environmental, social, cultural and political spheres is strong and pervasive. Consequently the sustainable development of tourism is more a practical necessity than an optional extra. This paper investigates the question of how to monitor sustainable tourism development (STD) in Samoa, an independent small island state in the South Pacific. It describes some of the methodological considerations and processes involved in the development of STD indicators and particularly highlights the importance of formulating clear objectives before trying to identify indicators, the value of establishing a multi-disciplinary advisory panel, and the necessity of designing an effective and flexible implementation framework for converting indicator results into management action.Available online and also kept in vertical file collectionCall Number: VF 6920 [EL]Physical Description: 24 p. ; 29cm

[300 Pages Report] The Italy sustainable tourism market size is estimated to reach US$ 34.9 Mn in 2021. Furthermore, with rising awareness of sustainable tourism in Italy and other European regions, the overall demand is forecast to increase at a prolific 14.5% CAGR between 2022 and 2032.Total sales in the Italy sustainable tourism market represent 3%-6% of the global sustainable tourism market.

Attribute	Details
Italy Sustainable Tourism Market Estimated Size (2022)	US$ 34.9 Million
Value-based CAGR (2022 to 2032)	14.5 %
Top Players Share in 2021.	3%-7%

Scope of Report

Attribute	Details
Estimated Market Size (2022)	US$ 34.9 Million
Projected Growth Rate (2022 to 2032)	14.5% CAGR
Forecast Period	2022 to 2032
Historical Data Available for	2017 to 2021
Market Analysis	US$ Million for Value
Key Region Covered	Europe
Key Countries Covered	Italy
Key Segments Covered	Tourism Type, Booking Channel, Consumer Orientation, Tourist Type,Tour Type, Age Group, and Region.
Key Companies Profiled	GetYourGuide Bitan - Daily Tours Capri Hydro Fortieventi Venice Black Car Etna and Sea Excursion Rome Tour Tickets Francesco Linzalone UNIQUE EXPERIENCE Panorama Sicilia Go-Etna Sesto Continente Tours Sicicla ARCA - Associazione per la Ricerca e la Conservazione dell'Ambiente DST- Diving & Snorkelling Team Sardegna
Report Coverage	Market Forecast, Company Share Analysis, Competition Intelligence, DROT Analysis, Market Dynamics and Challenges, and Strategic Growth Initiatives

Indonesia sustainable tourism industry is set to leap forward with a CAGR of 27.3% through 2034. The industry is valued at USD 17.4 billion in 2024, and by 2034, is likely to reach USD 195 billion.

Attributes	Description
Estimated Indonesia Sustainable Tourism Industry Size (2024E)	USD 17.4 billion
Projected Indonesia Sustainable Tourism Industry Value (2034F)	USD 195 billion
Value-based CAGR (2024 to 2034)	27.3%

Category-wise Insights

Segment	Eco-tourism (Tourism Type)
Value Share (2024)	37%

Segment	26 to 35 Years (Age Group)
Value Share (2024)	34%

Fact Sheet - Pacific tourism depends on healthy marine ecosystems for aesthetic appeal and for the ecosystem services that support human occupation. This fact sheet links it to SDGs and brief background info on how the Pacific island countries face challenges in planning for sustainable development of infrastructure as well as sea and land uses related to tourism

The global ecotourism market, valued at $407,090 million in 2025, is projected to experience robust growth, exhibiting a compound annual growth rate (CAGR) of 10.8% from 2025 to 2033. This expansion is driven by several key factors. Increasing consumer awareness of environmental sustainability and a growing preference for responsible travel experiences are significantly boosting demand. The rising middle class in developing nations, coupled with increased disposable incomes globally, fuels the desire for unique and enriching travel experiences, many of which align with the principles of ecotourism. Furthermore, advancements in sustainable tourism infrastructure and the proliferation of eco-friendly travel options cater to this expanding market. The segment breakdown reveals a diverse landscape, with various ecotypes (mountain, forest, marine, etc.) and age demographics contributing to the overall market size. While specific data on each segment isn't provided, it's evident that each plays a crucial role in shaping the market's overall trajectory. Geographic distribution shows a strong presence across North America, Europe, and Asia Pacific, although the exact market share for each region requires further investigation. The market's growth isn't without challenges. Environmental concerns, such as climate change and biodiversity loss, pose potential restraints, requiring careful management and sustainable practices within the ecotourism sector. Moreover, ensuring genuine ecological responsibility and avoiding "greenwashing" are crucial for maintaining consumer trust and market integrity. Successfully navigating these challenges will require collaboration between governments, businesses, and local communities to develop and implement effective sustainable tourism strategies. This includes promoting responsible practices amongst tour operators and educating travelers about the importance of minimizing their environmental impact. The diverse range of companies involved, from established tour operators to smaller, specialized ventures, suggests a dynamic and competitive marketplace with opportunities for innovation and growth in niche segments. The future of ecotourism lies in its ability to balance economic development with environmental protection and cultural preservation.

The Sustainable Tourism Destinations market is rapidly evolving, reflecting a growing global consciousness about the environmental and social impacts of travel. This market encompasses a wide range of initiatives aimed at promoting eco-friendly travel practices, protecting cultural heritage, and supporting local eco

In March 2022, the share of travelers in the United States who intended to make more sustainable travel decisions even if it inconvenienced them was approximately ***** percent. Meanwhile, the share of respondents who would make more eco-friendly travel arrangements if it did not inconvenience them was ***** percent.

The environmental tourism market is experiencing robust growth, driven by increasing consumer awareness of climate change and a desire for sustainable travel experiences. While precise market size figures for 2025 are unavailable from the provided data, a reasonable estimate, considering industry growth rates and the popularity of eco-conscious travel, places the market value at approximately $15 billion USD in 2025. This represents a significant increase from previous years, fueled by factors such as rising disposable incomes in developing economies, the proliferation of accessible information on environmental issues, and the growing availability of responsible travel options. Key growth drivers include the increasing popularity of ecotourism activities like wildlife safaris, community-based tourism, and adventure travel focused on environmental conservation. The demand for transparency and authenticity within the industry is also significant, with consumers actively seeking out operators with demonstrable commitments to environmental protection and social responsibility.
However, the market faces challenges, including fluctuating fuel prices impacting travel costs, the potential for "greenwashing" by businesses lacking genuine sustainability practices, and the vulnerability of certain destinations to environmental damage from overtourism. Despite these restraints, the long-term forecast remains positive, with a projected Compound Annual Growth Rate (CAGR) implying consistent market expansion throughout the forecast period (2025-2033). The segmentation of the market into various activity types and geographical regions offers opportunities for specialized operators and targeted marketing strategies. The success of individual companies will depend on their ability to differentiate themselves by offering unique and high-quality sustainable experiences while maintaining transparent and verifiable environmental credentials. This requires a continued focus on innovation in sustainable practices, strong partnerships with local communities, and a commitment to responsible environmental stewardship.

Sustainable tourism is developing its place in the tourism sector of Thailand, with a projected industry value of USD 33.2 million in 2024 and a presentable CAGR of 15.8% from 2024 to 2034. By taking a look at the trend of eco-tourism and people’s likeness toward the diverse ecosystem of the country, the sustainable tourism industry in Thailand is envisioned to generate USD 143.9 million in revenue by 2034.

Attributes	Description
Estimated Thailand Sustainable Tourism Industry Size (2024E)	USD 33.2 million
Projected Thailand Sustainable Tourism Industry Value (2034F)	USD 143.9 million
Value-based CAGR (2024 to 2034)	15.8%

Category-wise Insights

Segment	26 to 35 Years (Age Group)
Value Share (2024)	39.6%

Segment	Online Booking (Booking Channel)
Value Share (2024)	58.3%

Background: The rapid growth of tourism has necessitated a re-evaluation of its impacts on local cultures and economies, highlighting the need for sustainable practices. This paper explores the intersection of sustainable tourism and city branding, focusing on how destinations can balance economic growth with the preservation of authenticity. Method: Through a comparative case study analysis of Indonesia and the Philippines, this research examines the strategies employed by major cities in these countries to attract tourists while maintaining cultural integrity and promoting sustainability. In Indonesia, cities like Bali and Jakarta have implemented various initiatives aimed at fostering sustainable tourism, such as community-based tourism projects and environmental conservation efforts. Similarly, destinations like Manila and Cebu have developed branding strategies in the Philippines that emphasize cultural heritage and ecological sustainability. This study identifies common challenges faced by both countries, including managing the environmental impact of tourism and ensuring local community involvement in tourism planning. Result: The findings suggest that while Indonesia and the Philippines have made significant strides in integrating sustainability into their tourism and branding efforts, substantial hurdles remain to achieving a perfect balance. Conclusion: Key recommendations include enhancing policy frameworks, increasing stakeholder collaboration, and fostering greater awareness among tourists about sustainable practices. This paper contributes to the broader discourse on sustainable tourism and city branding by providing insights that can inform policy and practice in other regions facing similar challenges. Novelty/Originality of this study: They are developing a holistic and adaptable comparative framework for evaluating sustainable tourism strategies, integrating economic, social, cultural and environmental aspects, and considering each destination's unique characteristics. Various tourism destinations can adopt and adapt this framework to develop and implement tourism practices that effectively balance economic growth, cultural preservation and environmental sustainability in their local context.

Brand performance data collected from AI search platforms for the query "sustainable tourism certifications list".