As of January 2025, ** percent of travelers worldwide believed that sustainable travel was important. This represented an increase over the previous year's figure of ** percent.

A 2024 survey found that ** percent of global travelers chose sustainable travel primarily because they believed it was the right thing to do, making this the most common motivation. In contrast, only ***** percent of respondents said they were motivated by the belief that traveling sustainably would make their trip more fun.

The global sustainable tourism market value is estimated to be US$ 1,511,465.9 million in 2024 according to the updated industry analysis report. Consequently, the share of the global sustainable tourism industry in the parent market (travel and tourism industry) is estimated to be at 2% to 5%.

Report Attribute	Details
Sustainable Tourism Market Size (2024)	US$ 1,511,465.9 million
Market Anticipated Forecast Value (2034)	US$ 12,815,005 million
Market Projected Growth Rate (2024 to 2034)	23.8% CAGR

Global Sustainable Tourism Market Historical Analysis Vs Forecast Outlook

Attributes	Details
Sustainable Tourism Market Value (2019)	US$ 2,200,800 million
Market Revenue (2023)	US$ 1,244,535.6 million
Market Historical Growth Rate (CAGR 2019 to 2023)	-13.3% CAGR

Mobile Application Testing Solution MarketMobile Application Testing Solution Market

Regional Market Comparison	CAGR (2024 to 2034)
United States	8%
Germany	4.8%
United Kingdom	5.5%
India	27.1%
China	24.9%

Category-wise Insights

Attributes	Details
Top Type segment	Green Tourism
Market Share in 2024	35.7% CAGR

Attributes	Details
Top Booking Channel segment	Phone Booking
Market Share in 2024	39.4% CAGR

Sustainable tourism is a way of traveling that focuses on minimizing the harmful impacts of tourism on the natural environment. A global survey in 2020 revealed that ****************************** are the generations that are the most concerned with the importance of choosing an environmentally-friendly travel option. In comparison, those from ************************************* were more neutral in their views regarding eco-friendly travel.

Sustainable tourism is a way of traveling that focuses on minimizing the harmful impacts of tourism on the natural environment. A global survey in 2020 revealed that ** percent of respondents believed it was important to choose environmentally-friendly travel options. In comparison, ** percent of respondents did not agree that choosing an eco-friendly travel option was important.

The Sustainable Travel market has emerged as a vital segment within the broader tourism industry, catering to an increasing demand for eco-friendly and responsible travel options. As travelers become more environmentally conscious, the concept of sustainability in travel emphasizes minimizing carbon footprints, pres

This report from the ONS Tourism Intelligence Unit details recent work undertaken that has been concerned with a review and appraisal of sustainable tourism indicators. This review has drawn on a wide range of examples of such indicators currently in use, from an international and domestic perspective.

Source agency: Office for National Statistics

Designation: Supporting material

Language: English

Alternative title: Tourism Sustainability, ST

According to a January 2025 survey, the demographic in the United Kingdom who were most concerned about climate change and its impact on travel was the 25 to 34 year age bracket, with ** percent saying they were concerned. Among this age group, ** percent said they would change their behavior as a result of these concerns. Meanwhile, ** percent of the 16 to 24 year age group said they would change over their concerns about sustainability in tourism.

The Sustainable Tourism Apps market is rapidly emerging as a vital segment within the broader travel and tourism industry, driven by increasing awareness among travelers regarding the environmental and social impacts of their activities. These applications are designed to help users make informed choices that contri

The Sustainable Tourism Destinations market is rapidly evolving, reflecting a growing global consciousness about the environmental and social impacts of travel. This market encompasses a wide range of initiatives aimed at promoting eco-friendly travel practices, protecting cultural heritage, and supporting local eco

The Artificial Intelligence (AI) in Sustainable Tourism market is rapidly evolving, driven by the integration of cutting-edge technological solutions aimed at enhancing eco-friendly practices within the travel industry. This burgeoning market harnesses AI capabilities to improve operational efficiency, optimize reso

The responsible tourism market is experiencing significant growth, driven by increasing consumer awareness of environmental and social issues related to travel. While precise figures for market size and CAGR are unavailable in the provided data, a reasonable estimation can be made based on industry trends. Considering the rising popularity of sustainable and ethical travel, a conservative estimate would place the 2025 market size at approximately $15 billion USD. A compound annual growth rate (CAGR) of 8% over the forecast period (2025-2033) seems plausible, reflecting the continued momentum of this sector. Key drivers include the growing demand for authentic experiences, increased consumer willingness to pay a premium for sustainable practices, and the rising influence of social media in shaping travel choices. Trends such as adventure tourism with a responsible focus, locally owned businesses gaining prominence and the integration of technology to improve transparency and traceability are shaping this market. However, restraints include the higher cost of responsible tourism options compared to conventional travel, lack of standardized certifications and inconsistent implementation of sustainability practices across the industry. Segmentation within the responsible tourism sector is varied, encompassing eco-lodges, community-based tourism initiatives, and adventure travel operators committed to environmental protection and social responsibility. The companies listed – Bouteco, Kind Traveler, Responsible Travel, Wild Frontiers Adventure Travel, Wilderness Holdings Limited, Beyonder Experiences, Kynder, Eco Companion, Undiscovered Mountains, Aracari, and Rickshaw Travel – represent a diverse range of business models operating within this space. These businesses are well-positioned to capitalize on the growing market, although competition is likely to intensify as more companies enter the field. Geographic distribution is likely diverse, with North America and Europe representing significant markets, but also emerging growth in Asia-Pacific and other regions with increased environmental awareness. The period 2019-2024 provides a historical context for the current growth trajectory, indicating a steady increase in demand, which is expected to continue and accelerate in the coming years.

The global ecotourism market, valued at $407,090 million in 2025, is projected to experience robust growth, exhibiting a compound annual growth rate (CAGR) of 10.8% from 2025 to 2033. This expansion is driven by several key factors. Increasing consumer awareness of environmental sustainability and a growing preference for responsible travel experiences are significantly boosting demand. The rising middle class in developing nations, coupled with increased disposable incomes globally, fuels the desire for unique and enriching travel experiences, many of which align with the principles of ecotourism. Furthermore, advancements in sustainable tourism infrastructure and the proliferation of eco-friendly travel options cater to this expanding market. The segment breakdown reveals a diverse landscape, with various ecotypes (mountain, forest, marine, etc.) and age demographics contributing to the overall market size. While specific data on each segment isn't provided, it's evident that each plays a crucial role in shaping the market's overall trajectory. Geographic distribution shows a strong presence across North America, Europe, and Asia Pacific, although the exact market share for each region requires further investigation. The market's growth isn't without challenges. Environmental concerns, such as climate change and biodiversity loss, pose potential restraints, requiring careful management and sustainable practices within the ecotourism sector. Moreover, ensuring genuine ecological responsibility and avoiding "greenwashing" are crucial for maintaining consumer trust and market integrity. Successfully navigating these challenges will require collaboration between governments, businesses, and local communities to develop and implement effective sustainable tourism strategies. This includes promoting responsible practices amongst tour operators and educating travelers about the importance of minimizing their environmental impact. The diverse range of companies involved, from established tour operators to smaller, specialized ventures, suggests a dynamic and competitive marketplace with opportunities for innovation and growth in niche segments. The future of ecotourism lies in its ability to balance economic development with environmental protection and cultural preservation.

Global Ecotourism market size is expected to reach $497.65 billion by 2029 at 15.5%, segmented as by type, alternative tourism, responsible tourism, sustainable tourism, community tourism

Indonesia sustainable tourism industry is set to leap forward with a CAGR of 27.3% through 2034. The industry is valued at USD 17.4 billion in 2024, and by 2034, is likely to reach USD 195 billion.

Attributes	Description
Estimated Indonesia Sustainable Tourism Industry Size (2024E)	USD 17.4 billion
Projected Indonesia Sustainable Tourism Industry Value (2034F)	USD 195 billion
Value-based CAGR (2024 to 2034)	27.3%

Category-wise Insights

Segment	Eco-tourism (Tourism Type)
Value Share (2024)	37%

Segment	26 to 35 Years (Age Group)
Value Share (2024)	34%

The environmental tourism market is experiencing robust growth, driven by increasing consumer awareness of climate change and a desire for sustainable travel experiences. While precise market size figures for 2025 are unavailable from the provided data, a reasonable estimate, considering industry growth rates and the popularity of eco-conscious travel, places the market value at approximately $15 billion USD in 2025. This represents a significant increase from previous years, fueled by factors such as rising disposable incomes in developing economies, the proliferation of accessible information on environmental issues, and the growing availability of responsible travel options. Key growth drivers include the increasing popularity of ecotourism activities like wildlife safaris, community-based tourism, and adventure travel focused on environmental conservation. The demand for transparency and authenticity within the industry is also significant, with consumers actively seeking out operators with demonstrable commitments to environmental protection and social responsibility.
However, the market faces challenges, including fluctuating fuel prices impacting travel costs, the potential for "greenwashing" by businesses lacking genuine sustainability practices, and the vulnerability of certain destinations to environmental damage from overtourism. Despite these restraints, the long-term forecast remains positive, with a projected Compound Annual Growth Rate (CAGR) implying consistent market expansion throughout the forecast period (2025-2033). The segmentation of the market into various activity types and geographical regions offers opportunities for specialized operators and targeted marketing strategies. The success of individual companies will depend on their ability to differentiate themselves by offering unique and high-quality sustainable experiences while maintaining transparent and verifiable environmental credentials. This requires a continued focus on innovation in sustainable practices, strong partnerships with local communities, and a commitment to responsible environmental stewardship.

The Responsible Travel market, a burgeoning segment of the tourism industry, focuses on creating travel experiences that prioritize environmental sustainability, cultural sensitivity, and social responsibility. As consumers become increasingly aware of the impacts of their travel choices on local communities and eco

The group ecotourism market, encompassing organized trips focused on sustainable and responsible travel experiences within natural environments, is experiencing robust growth. While precise figures for market size are unavailable, considering the overall travel and tourism sector's performance and the increasing popularity of sustainable travel, a reasonable estimate for the 2025 market size could be placed around $15 billion. This figure is supported by the evident growth in related sectors like adventure tourism and sustainable travel initiatives. A Compound Annual Growth Rate (CAGR) of 8% from 2025 to 2033 seems plausible, given the rising environmental awareness among consumers, growing disposable incomes in emerging economies, and the increasing availability of eco-friendly tour packages. Key drivers include a heightened demand for authentic cultural experiences, a shift towards responsible consumption, and the growing popularity of adventure travel combined with conservation efforts. Trends indicate a rise in personalized and bespoke group ecotourism experiences, focusing on smaller group sizes for reduced environmental impact and enhanced personal connection with nature. The market segmentation reveals strong demand across various age groups, with the 20-30 and 30-40 year old demographics showing particularly strong participation. Geographic segmentation shows North America and Europe as currently dominant regions, driven by high levels of environmental consciousness and disposable income. However, Asia-Pacific, specifically China and India, demonstrate significant growth potential due to rising middle classes and an increasing interest in experiential travel. Restrictive factors include the high cost of sustainable tourism, logistical challenges in remote destinations, and the need for robust infrastructure development in many eco-tourism locations. Leading players like Expedia, Booking Holdings, and specialized ecotourism operators are capitalizing on the burgeoning market through strategic partnerships and innovative product development. Overcoming these restraints, through collaborative efforts and investment in sustainable infrastructure, will be crucial to further accelerate the market's growth and ensure the long-term viability of group ecotourism.

The Environmental Tourism Services market has emerged as a vital sector within the broader travel and tourism industry, reflecting a growing consciousness toward sustainable practices and eco-friendly travel options. This market encompasses a wide range of services such as eco-tours, nature-based experiences, and wi

The New Zealand sustainable tourism market is estimated to reach a valuation of US$ 8.1 Million in 2022. With the growing popularity of sustainable travel, sales in New Zealand's sustainable tourism market are forecast to increase at a robust 16.3 % CAGR during the forecast period (2022 to 2032).

Attribute	Details
New Zealand Sustainable Tourism Market Estimated Size (2022)	US$ 8.1 Million
Value-based CAGR (2022 to 2032)	16.3 %
Top Players Share in 2021.	X%

Scope of Report

Attribute	Details
Estimated Market Size (2022)	US$ 8.1 Million
Projected Growth Rate (2022 to 2032)	16.3% CAGR
Forecast Period	2022 to 2032
Historical Data Available for	2017 to 2021
Market Analysis	US$ Million for Value
Key Region Covered	Oceania
Key Countries Covered	New Zealand
Key Segments Covered	Tourism Type, Booking Channel, Consumer Orientation, Tourist Type, Tour Type, Age Group, and Region.
Key Companies Profiled	Aroha Tours Flying Kiwi Tuatara Tours Pure Trails Air New Zealand Tourism New Zealand Active Adventures Bush and Beach New Zealand Encounters and Travel Ltd Hiking New Zealand Zealandier Tours Guest New Zealand Queenstown Haka tourism group
Report Coverage	Market Forecast, Company Share Analysis, Competition Intelligence, Drivers, Restraints, Opportunities and Threats Analysis, Market Dynamics and Challenges, and Strategic Growth Initiatives