According to a 2024 survey conducted in Sweden, around 42 percent of online retailers were fairly confident in profits coming from using artificial intelligence (AI). Also, approximately 8.5 percent were very sure that digital retailers generally can become more profitable by using AI. Only about 11 percent did not believe this statement to be true.

Denmark maintains a considerable lead over the other Nordics in the adaptation of artificial intelligence (AI) among businesses. Businesses surveyed used at least one AI program throughout their corporate structure. Sweden was the least up to date on AI among the Nordics in 2021, in all likelyhood because it is the largest and thus less pressured by employee shortage than the other three.

European software developers' revenue is forecast to swell at a compound annual rate of 6.9% over the five years through 2025, including a projected growth of 5% in 2025 to reach €490 billion. Software solutions are increasingly integral to modern business operations and European developers have been at the forefront, crafting bespoke applications tailored to sector-specific needs. Fintech companies have supported growth by leveraging sophisticated technologies that ensure their competitive edge and compliance. Technological advances in cloud computing, artificial intelligence (AI) and cybersecurity are reshaping the market, driving adoption among European businesses. Developers have responded to the burgeoning demand for secure Internet of Things (IoT) software, particularly in mobile and embedded systems. Acquisitions like TRASNA's purchase of Workz and IoTerop signal a trend towards comprehensive service offerings. At the same time, the pressing need for enhanced cybersecurity has catalysed revenue growth, driven by escalating cyber threats driving the need for robust security frameworks. Companies like Darktrace have capitalised on this by delivering AI-driven cybersecurity solutions. Developers’ revenue has also been propped up by embracing Software-as-a-Service (SaaS) models, which enable remote, cost-effective access to critical applications in the cloud. Despite revenue growth, profitability has edged downwards due to a surge in the number of software developers intensifying price competition. Revenue is forecast to surge at a compound annual rate of 10.2% over the five years through 2030 to €795.5 billion. The industry is projected to expand as developers focus on harnessing cloud computing, fintech solutions and open banking, driven by the Payment Services Directive 2 (PSD2). While PSD2 initially launched in 2018, European banks, fintechs and third-party providers have varied adoption timelines, meaning integration and compliance projects are still active and will continue over the coming years. Cloud adoption is expected to accelerate, leaving ample room for growth. However, European developers face regulatory challenges, notably the EU's AI Act, which could stymie innovation. Competition will remain fierce, especially in the burgeoning fintech landscape, as demand for solutions in mobile payments, digital banking and blockchain applications ramps up. Despite these obstacles, an emphasis on compliance and education is anticipated to yield positive outcomes. As European businesses invest in IT, developers are well-positioned to seize opportunities arising from digital transformation initiatives while continuing to adapt to technological advances.

Apple Pay adoption for in-store payments in Sweden was higher in 2025 than it was in early 2020, as its use among consumers continued to grow. This is according to two different questions asked throughout multiple surveys from Statista's Consumer Insights. The numbers shown here refer to the share of respondents who indicated they used Apple Pay in the past 12 months, either for POS transactions with a mobile device in stores and restaurants or for online shopping. ** percent of the respondents from Sweden indicated they had used Apple Pay in a POS setting between ********* and ********* - with an additional ***** out of 10 saying they used Apple Pay during this same time for online payments.

The Nordics Digital Transformation Market, valued at approximately $X million in 2025 (a reasonable estimate considering the overall market size and regional distribution), is experiencing robust growth, projected at a CAGR of 15.76% from 2025 to 2033. This rapid expansion is fueled by several key drivers. The region's strong digital infrastructure, coupled with a high level of government support for technological advancements and a highly skilled workforce, creates a fertile ground for digital transformation initiatives. Specifically, sectors like Telecom and IT, BFSI, and Healthcare are leading the adoption of digital technologies, leveraging solutions such as cloud computing, IoT, and AI to enhance operational efficiency, improve customer experiences, and develop innovative services. The Nordic countries' commitment to sustainability is also driving the integration of green technologies within digital transformation strategies, leading to increased demand for solutions that optimize resource utilization and reduce environmental impact. While data privacy concerns and the need for robust cybersecurity measures present some challenges, the overall market outlook remains exceptionally positive. The specific segment performance within the Nordics is noteworthy. Extended Reality (XR) technologies, particularly in areas like immersive training and remote collaboration, are showing strong growth potential. Similarly, the adoption of Industrial Robotics and Additive Manufacturing/3D Printing is accelerating within the manufacturing sector, driving productivity and innovation. However, the market’s success relies on continued investment in digital skills development to meet the growing demand for skilled professionals capable of implementing and managing these transformative technologies. Furthermore, successful navigation of potential regulatory hurdles relating to data security and cross-border data flows will be crucial for continued market expansion. The collaborative nature of the Nordic business environment and the strong emphasis on data sharing will likely contribute to further market acceleration in the coming years. Recent developments include: June 2024 - Microsoft introduced that it will invest USD 3.2 billion over the next two years to expand their cloud and artificial intelligence (AI) infrastructure in Sweden. The surge in demand for cloud services, especially for generative AI, is influencing strategic business decisions. Tech giants such as Microsoft and Amazon Web Services are pouring substantial investments into building data centers across Europe to cater to this need. In line with this growth, there’s a proposal to equip Swedish data centers located in Sandviken, Gavle, and Staffanstorp with 20,000 state-of-the-art graphics processing units. These units are expected to incorporate NVIDIA’s technology and might also consider integrating AMD’s semiconductor technologies or creating proprietary chips., May 2024 - IBM and Salesforce expanded their strategic partnership which bring together IBM watsonx AI and Data Platform capabilities with the Salesforce Einstein 1 Platform for greater customer choice and flexibility in AI and data deployment. This enhancement will enable teams to leverage data for decision-making and act within their work processes. The enhanced partnership includes two-way data integration, adaptability in extensive language models, ready-made actions, and cues for CRM systems, along with a continued dedication to ethical AI practices.. Key drivers for this market are: Increase in the adoption of big data analytics and other technologies in the region, The rapid proliferation of mobile devices and apps. Potential restraints include: Increase in the adoption of big data analytics and other technologies in the region, The rapid proliferation of mobile devices and apps. Notable trends are: Telecom and IT Industry Augment the Market Growth.

In 2024, ********** was the EU country with the highest share of construction companies using artificial technologies. Construction firms can use artificial intelligence to automate their processes or to assist in decision-making. Around ***** percent of all construction companies in Sweden used AI technologies in their processes.

The Sweden data center rack market, valued at an estimated SEK 150 million in 2025, is projected to experience robust growth, driven by the increasing adoption of cloud computing, the expansion of 5G networks, and a burgeoning digital economy. The market's Compound Annual Growth Rate (CAGR) of 5.70% from 2025 to 2033 indicates a steady increase in demand for data center infrastructure. Key segments driving this growth include full-rack solutions, favored for their high capacity and scalability, particularly within the IT & Telecommunication and BFSI sectors. The government sector is also a significant contributor, fueled by increasing digitalization initiatives and the need for secure data storage. While the market faces potential restraints from economic fluctuations and potential supply chain disruptions, the overall positive trajectory is expected to continue. The competitive landscape is marked by established players like Eaton Corporation, Rittal, and Schneider Electric, alongside emerging technology providers. These companies are focused on innovation within rack design, offering enhanced cooling solutions, improved power efficiency, and advanced monitoring capabilities to meet the evolving demands of data centers. The market's segmentation by rack size (quarter, half, and full) provides a detailed overview of the varied needs of different users, from small businesses to large-scale data centers. The predicted growth in the coming years suggests a substantial opportunity for both established and emerging companies within the Swedish market, with strategic investments in research and development, coupled with effective marketing strategies, being crucial for success. Recent developments include: September 2024 - EcoDataCenter has acquired a 20-acre section of a former paper mill plant in Borlänge, Sweden, and is planning a data center 'mega campus'. The site is around 20 km from the company's initial data center in Falun, and will add capacity of at least 240MW - and possibly up to 360 MW - making it the biggest data center in Sweden., June 2024 - Microsoft announced it would invest USD 3.2 billion over two years in cloud and artificial intelligence infrastructure in Sweden. The company will expand its three data centers in Sweden and train 250,000 people by 2027 to boost AI skills.. Key drivers for this market are: Rapid adoption of E-Commerce in Sweden, Significant growth in Data generation. Potential restraints include: Rapid adoption of E-Commerce in Sweden, Significant growth in Data generation. Notable trends are: Full Rack accounted for majority market share in 2022.

The Swedish ICT market, encompassing hardware, software, IT services, and telecommunication services, exhibits robust growth potential. Driven by increasing digitalization across all sectors – notably BFSI, IT & Telecom, Government, and Retail & E-commerce – the market is projected to experience a Compound Annual Growth Rate (CAGR) of 7.90% from 2025 to 2033. Large enterprises are currently the dominant segment, fueled by significant investments in infrastructure modernization and cloud-based solutions. However, the SME segment is poised for significant expansion, driven by readily available cloud services and increasing government initiatives promoting digital transformation amongst smaller businesses. While the current market size for 2025 is unavailable, a reasonable estimation, considering the CAGR and extrapolated from similar mature markets in Europe, would place the market value in the range of 15-20 billion SEK (Swedish Krona). This growth is further stimulated by consistent government investments in digital infrastructure and a highly skilled workforce within the technology sector. Challenges remain, however, including the need for cybersecurity enhancements and bridging the digital skills gap to fully harness the potential of emerging technologies such as AI and IoT. The diverse industry verticals within Sweden present unique opportunities. The BFSI sector is aggressively adopting fintech solutions and enhancing cybersecurity measures, while the IT and Telecom sector leads in infrastructure development and technological innovation. Government initiatives promoting e-governance and digital services are driving considerable demand, alongside the rapid growth of the Retail and E-commerce sectors which are heavily reliant on robust ICT solutions for e-commerce platforms, logistics management, and customer relationship management. The Manufacturing and Energy & Utilities sectors are experiencing a significant influx of digital transformation projects aimed at improving operational efficiency and sustainability. The competitive landscape is characterized by a mix of global giants (IBM, Oracle, Microsoft, Amazon, etc.) and strong domestic players, leading to a dynamic and innovative market. The forecast period (2025-2033) suggests continued growth, largely influenced by the increasing adoption of cloud computing, big data analytics, and 5G technology. Recent developments include: December 2022: Infosys has announced the opening of a new proximity center in Sweden. With this investment, Infosys hopes to strengthen its Nordic localization strategy by introducing next-generation digital services to the region's clients as they navigate the next stage of their digital journeys. Infosys has steadily expanded its presence in the Nordics over the last two decades., September 2022: Telenor Sweden collaborates with Intel, Dell, and Red Hat to test edge computing solutions to handle cloud data storage needs jointly. New advanced security features provided by these private wireless solutions at the edge of the 5G network will enable the development of new innovative, ultra-low-latency cloud-based services for more businesses.. Key drivers for this market are: Consistent Digital Transformation Initiatives, Robust Telecommunication Network. Potential restraints include: Consistent Digital Transformation Initiatives, Robust Telecommunication Network. Notable trends are: Cloud Segment is one of the factors driving the market.

According to Cognitive Market Research, the global Passive Optical Lan (POL) market size will be USD 44581.5 million in 2025. It will expand at a compound annual growth rate (CAGR) of 22.80% from 2025 to 2033.

North America held the major market share for more than 40% of the global revenue with a market size of USD 12928.64 million in 2025 and will grow at a compound annual growth rate (CAGR) of 21.1% from 2025 to 2033.
Europe accounted for a market share of over 30% of the global revenue with a market size of USD 10699.56 million.
APAC held a market share of around 23% of the global revenue with a market size of USD 16495.16 million in 2025 and will grow at a compound annual growth rate (CAGR) of 24.5% from 2025 to 2033.
South America has a market share of more than 5% of the global revenue with a market size of USD 1694.10 million in 2025 and will grow at a compound annual growth rate (CAGR) of 23.6% from 2025 to 2033.
Middle East had a market share of around 2% of the global revenue and was estimated at a market size of USD 1783.2 million in 2025 and will grow at a compound annual growth rate (CAGR) of 24.3% from 2025 to 2033.
Africa had a market share of around 1% of the global revenue and was estimated at a market size of USD 980.79 million in 2025 and will grow at a compound annual growth rate (CAGR) of 23.5% from 2025 to 2033.
Optical Cables category is the fastest growing segment of the Passive Optical Lan (POL) industry

Market Dynamics of Passive Optical Lan (POL) Market

Key Drivers for Passive Optical Lan (POL) Market

Growing Demand for High-Speed and Scalable Network Solutions to Boost Market Growth

Syngas plays a crucial role in hydrogen production, which is widely used in fuel cells, industrial processes, and transportation. The increasing focus on hydrogen-based energy systems to reduce carbon emissions is driving the demand for Passive Optical Lan (POL). If all announced projects are realized, the annual production of low-emission hydrogen could reach 38 million tonnes (Mt) by 2030, although 17 Mt come from projects still in early development stages. The potential hydrogen production from announced projects is 50% larger than the estimate at the time of the IEA’s Global Hydrogen Review 2022. Governments worldwide are investing in green hydrogen projects, further supporting syngas-based hydrogen production. Additionally, carbon capture, utilization, and storage (CCUS) is being integrated into syngas production facilities to capture and store CO? emissions, aligning with global sustainability goals. The use of syngas in sustainable aviation fuel (SAF) and low-carbon energy solutions is also expanding due to increasingly stringent emission regulations.

https://www.gsma.com/r/wp-content/uploads/2024/10/The-State-of-Mobile-Internet-Connectivity-Report-2024.pdf?utm_source=website&utm_medium=button&utm_campaign=somic24/./

Increasing Investments in Digital Transformation to Boost Market Growth

Enterprises are increasingly embracing digital transformation by integrating IoT, artificial intelligence (AI), and big data analytics, all of which demand high-bandwidth, robust network infrastructure. In 2024, 13.5% of enterprises in the EU with 10 or more employees utilized AI technologies for their business operations, reflecting a 5.5 percentage point (pp) increase from 8.0% in 2023. The highest adoption rates were observed in Denmark (27.6%), Sweden (25.1%), and Belgium (24.7%), while the lowest were in Romania (3.1%), Poland (5.9%), and Bulgaria (6.5%). Every EU country reported a rise in AI adoption compared to 2023, with Sweden seeing the highest increase (+14.7 pp), followed by Denmark (+12.4 pp) and Belgium (+10.9 pp). As businesses continue to implement advanced digital technologies, Passive Optical LAN (POL) solutions provide the high-speed, reliable, and scalable network infrastructure necessary to support these evolving digital applications.

https://ec.europa.eu/eurostat/web/products-eurostat-news/w/ddn-20250123-3./

Restraint Factor for the Passive Optical Lan (POL) Market

High Initial Deployment Costs, Will Limit Market Growth

One of the biggest challenges for the adoption of POL is the high initial capital investment required for infrastructure deployment. Although POL reduces operational and maintenance costs over time, the upfront costs of fiber-optic cables, optical network terminals (ONTs), splitters, and Optical Line Termin...

The Nordic Countries Information Technology (IT) Services Market is a robust and expanding sector, projected to reach a market size of $37.95 billion in 2025, exhibiting a Compound Annual Growth Rate (CAGR) of 3.9%. This growth is fueled by several key drivers. Firstly, the region's strong digital infrastructure and high levels of technological adoption create fertile ground for IT service providers. Secondly, the increasing digitalization across various sectors, particularly technology and telecommunications, BFSI (Banking, Financial Services, and Insurance), travel and hospitality, and healthcare, is driving demand for advanced IT solutions. Furthermore, the Nordic countries' commitment to innovation and sustainability fosters a supportive ecosystem for the development and adoption of cutting-edge IT services, including cloud computing, cybersecurity, and data analytics. While specific constraints are not detailed, potential challenges could include talent acquisition and retention in a competitive global market, and ensuring data privacy and security within a stringent regulatory environment. The market is segmented by product (IT consulting, internet services, data processing) and application (technology, BFSI, travel, healthcare, etc.), allowing for a nuanced understanding of market dynamics and growth opportunities. The competitive landscape is characterized by both established multinational corporations and agile local players, each employing distinct strategies to capture market share. Looking ahead to 2033, the market's continued growth trajectory is anticipated, driven by factors like the increasing adoption of AI and machine learning, the expansion of 5G networks, and the growing demand for digital transformation across industries. The ongoing emphasis on digital infrastructure development and the robust regulatory framework supporting data privacy will continue to shape the market's evolution. However, potential future challenges may include navigating geopolitical uncertainties and adapting to evolving cybersecurity threats. Analyzing the market segmentation reveals specific opportunities within high-growth sectors like healthcare and fintech, which are progressively relying on advanced IT solutions to enhance operational efficiency and customer experience. Therefore, companies should focus on strategic partnerships, investments in R&D, and talent development to maintain competitiveness and capitalize on the significant growth opportunities within the Nordic IT services market.

The Airborne Situational Awareness Systems (ASAS) market, valued at $3.37 billion in 2025, is projected to experience robust growth, driven by increasing defense budgets globally and a heightened need for enhanced surveillance and reconnaissance capabilities. The market's Compound Annual Growth Rate (CAGR) of 4.52% from 2025 to 2033 indicates a steady expansion, fueled by technological advancements in sensor technologies, such as improved radar systems, advanced optronics, and sophisticated data fusion algorithms. The integration of these technologies into lighter, more efficient platforms, including unmanned aerial vehicles (UAVs) and smaller aircraft, is a significant trend. However, market growth might be tempered by factors such as the high cost of ASAS systems, particularly advanced sensor technologies, and the complexities associated with integrating diverse data sources for comprehensive situational awareness. The market is segmented by component (sensors, displays & notification systems, and other components) and type (command and control, RADARs, optronics, and other types). North America, driven by substantial defense expenditure and technological innovation, is expected to hold a significant market share, followed by Europe and Asia-Pacific regions exhibiting considerable growth potential due to rising geopolitical tensions and modernization of air forces. The competitive landscape is characterized by established defense contractors like Elbit Systems, Saab, General Dynamics, BAE Systems, Thales, Northrop Grumman, Teledyne FLIR, Lockheed Martin, Rafael Advanced Defense Systems, L3Harris Technologies, Leonardo, HENSOLDT, and RTX Corporation. These companies are focused on developing and integrating cutting-edge technologies to enhance the performance and capabilities of their ASAS offerings. The market will see intensified competition as companies strive to innovate and meet the growing demand for sophisticated, cost-effective, and reliable situational awareness solutions. Future growth will be influenced by the adoption of Artificial Intelligence (AI) and Machine Learning (ML) for enhanced data analysis and decision-making, and the integration of ASAS with broader command and control systems to provide a holistic view of the operational environment. The continuous development and deployment of next-generation fighter jets and advanced UAVs will further drive the market's expansion. Recent developments include: September 2024: L3Harris Technologies secured a USD 182 million contract from the US Air Force, focusing on advanced situational awareness through video data link technology. As part of the agreement, L3Harris will provide Video Data Link (VDL) systems, notably the ROVER 6S and Tactical Network ROVER (TNR) 2 handheld transceivers. These systems are tailored to bolster real-time surveillance and data transmission across air, surface, and maritime operations.November 2023: Bombardier delivered its latest global aircraft to the Swedish Air Force. This aircraft marks Saab’s second GlobalEye Airborne Early Warning and Control (AEW&C) addition to Sweden’s military fleet. In total, Bombardier has supplied seven aircraft for the GlobalEye program.. Notable trends are: Sensor Segment to Exhibit Highest Growth Rate During the Forecast Period.