In 2029, the value of the women's sports and swimwear market in the United States amounted to ***** billion U.S. dollars. That year, the total sports and swimwear market in the United States was valued at roughly ** billion U.S. dollars.

This statistic shows the market share of women's swimwear worldwide as of 2018, by type of swimwear. As of 2018, bikini's held the main share of the market, at ** percent.

The New Zealand women swimwear market shrank to $1.5M in 2024, falling by -6.3% against the previous year. Overall, consumption, however, showed a relatively flat trend pattern. As a result, consumption reached the peak level of $2.3M. From 2018 to 2024, the growth of the market remained at a lower figure.

In 2024, Hong Kong ranked first by average volume per capita in the 'Sports & Swimwear for women' segment of the apparel market among the 50 territories presented in the ranking. Hong Kong's average volume per capita amounted to **** pieces, while the United States and Croatia, the second and third territories, had records amounting to **** pieces and **** pieces, respectively.

After two years of growth, the Indian women swimwear market decreased by -8.4% to $94M in 2024. In general, consumption, however, recorded a relatively flat trend pattern. Women swimwear consumption peaked at $112M in 2017; however, from 2018 to 2024, consumption remained at a lower figure.

The revenue in the 'Swimwear for men' segment of the apparel market in South Korea was forecast to continuously increase between 2024 and 2029 by in total *** million U.S. dollars (+**** percent). After the ninth consecutive increasing year, the revenue is estimated to reach ***** million U.S. dollars and therefore a new peak in 2029. The Statista Market Insights cover a broad range of additional markets.

In 2024, after two years of growth, there was decline in the African women swimwear market, when its value decreased by -1.3% to $353M. Overall, consumption, however, saw a slight contraction. The most prominent rate of growth was recorded in 2018 when the market value increased by 4.7% against the previous year. The level of consumption peaked at $428M in 2012; however, from 2013 to 2024, consumption remained at a lower figure.

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Swimming Gear Market Size and Trends

The swimming gear market size is forecast to increase by USD 12.9 billion, at a CAGR of 5.96% between 2023 and 2028. The market is experiencing significant growth, driven by product innovations and branding and promotional strategies. One notable trend is the increasing demand for eco-friendly swimwear, as consumers become more conscious of the environmental impact of their purchases. However, market fragmentation and price-sensitive consumers pose challenges to market growth. Moreover, an increasing number of luxury swimming clubs and spas, especially in developed countries, in recent years is expected to further increase demand for swimwear. Product innovations, such as the development of high-performance swimsuits and smart swimwear, are attracting new customers and retaining existing ones. Brands are investing in marketing efforts to build brand loyalty and differentiate themselves in a crowded market. Meanwhile, the shift towards sustainable and eco-friendly materials is gaining momentum, with many manufacturers responding to consumer demand for more ethical and environmentally-friendly products. Despite these opportunities, the market remains competitive, with price being a key consideration for many consumers. Overall, the market is expected to continue growing, driven by consumer trends and innovative product offerings.

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Swimming is a popular water sport enjoyed by people of all ages and fitness levels. The market for swimming gear includes various products such as swim caps, goggles, eco-friendly swimwear, and specialized equipment like fins and swimsuits. Swim caps help retain heat and prevent water from entering the ears, while goggles enhance vision underwater. Eco-friendly swimwear is gaining popularity due to increasing environmental consciousness. Online retailing is a significant trend in the market, allowing customers to purchase customized gear from the comfort of their homes. Branding plays a crucial role in the market, with well-known brands dominating the scene. Swimming pools, sports stores, and specialty stores are traditional sales channels, but online stores are increasingly popular, especially among the middle-class population with high internet penetration. Training facilities, swimming clubs, and fitness regimens also contribute to the market's growth. Women's swim training and online distribution are other emerging trends. Thermal insulation and vision enhancement are essential features for swimmers, especially in colder waters, to prevent hypothermia. Overall, the market is diverse and dynamic, catering to various needs and preferences in water sports.

Market Segmentation

The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD Billion' for the period 2024 to 2028, as well as historical data from 2018 to 2022 for the following segments.

Product Outlook

  Swimwear
  Swim caps
  Swim goggles
  Others





Distribution ChannelOutlook

  Offline
  Online


End-user Outlook

  Women
  Men
  Children 





Region Outlook

  North America

    The U.S.
    Canada


  South America

    Chile
    Brazil
    Argentina 





  Europe

    U.K.
    Germany
    France
    Rest of Europe





  APAC

    China
    India





  Middle East & Africa

    Saudi Arabia
    South Africa
    Rest of the Middle East & Africa

By Product Insights

The swimwear segment is estimated to witness significant growth during the forecast period. Various swimwear products include one-piece swimsuits, bikini (two-piece) swimwear, swim trunks, board shorts, and rash guards. They offer comfort, freedom of movement, and durability in water and might even have additional advantages like chlorine resistance, UV protection, and quick-drying fabrics to cater to unique end-user requirements.

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The swimwear segment was the largest and was valued at USD 21.00 billion in 2018. Women buyers have a wide range of options of swimwear including one-piece swimsuits, bikinis, and tank suits. Moreover, companies are using several techniques to appeal to millennials who might prefer bright colors and unique designs. The global swimwear market is a dynamic market with frequent changes in materials and styles being offered depending on the latest fashion trends. Hence such factors will propel segment growth during the forecast period.

Regional Analysis

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Europe is estimated to contribute 37% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period. Swimming is a popular water-based activity enjoyed by people of al

The Indonesian women swimwear market declined to $34M in 2024, with a decrease of -7.4% against the previous year. The market value increased at an average annual rate of +1.4% over the period from 2012 to 2024; the trend pattern indicated some noticeable fluctuations being recorded in certain years. Women swimwear consumption peaked at $44M in 2017; however, from 2018 to 2024, consumption remained at a lower figure.

The revenue in the 'Sports & Swimwear for women' segment of the apparel market in the United Kingdom was modeled to stand at ************ U.S. dollars in 2024. Between 2018 and 2024, the revenue rose by ************ U.S. dollars, though the increase followed an uneven trajectory rather than a consistent upward trend. The revenue will steadily rise by ************ U.S. dollars over the period from 2024 to 2029, reflecting a clear upward trend.Further information about the methodology, more market segments, and metrics can be found on the dedicated Market Insights page on Sports & Swimwear.

The Indonesian men swimwear market fell to $59M in 2024, declining by -7.1% against the previous year. The market value increased at an average annual rate of +2.6% over the period from 2012 to 2024; however, the trend pattern indicated some noticeable fluctuations being recorded in certain years. Over the period under review, the market hit record highs at $67M in 2017; however, from 2018 to 2024, consumption failed to regain momentum.

United States - Producer Price Index by Industry: Women's, Girls', and Infants' Cut and Sew Apparel Manufacturing: Women's and Girls' Sweatpants, Bodysuits, Warm-Up Suits, Rompers, and Beachwear (Excluding Swimwear) was 132.20000 Index Jun 2007=100 in June of 2021, according to the United States Federal Reserve. Historically, United States - Producer Price Index by Industry: Women's, Girls', and Infants' Cut and Sew Apparel Manufacturing: Women's and Girls' Sweatpants, Bodysuits, Warm-Up Suits, Rompers, and Beachwear (Excluding Swimwear) reached a record high of 132.20000 in November of 2018 and a record low of 98.00000 in January of 2008. Trading Economics provides the current actual value, an historical data chart and related indicators for United States - Producer Price Index by Industry: Women's, Girls', and Infants' Cut and Sew Apparel Manufacturing: Women's and Girls' Sweatpants, Bodysuits, Warm-Up Suits, Rompers, and Beachwear (Excluding Swimwear) - last updated from the United States Federal Reserve on November of 2025.

India Textile: Exports: USD: HS: 61124910: Women Swimwear of Silk data was reported at 0.000 USD mn in 2018. This stayed constant from the previous number of 0.000 USD mn for 2017. India Textile: Exports: USD: HS: 61124910: Women Swimwear of Silk data is updated yearly, averaging 0.005 USD mn from Mar 2004 (Median) to 2018, with 10 observations. The data reached an all-time high of 0.030 USD mn in 2005 and a record low of 0.000 USD mn in 2018. India Textile: Exports: USD: HS: 61124910: Women Swimwear of Silk data remains active status in CEIC and is reported by Ministry of Commerce and Industry. The data is categorized under India Premium Database’s Textile Sector – Table IN.RSH035: Textile Exports: Harmonized System: HS61: Articles of Apparel and Clothing Accessories. Knitted or Crocheted: USD.

In 2024, the Chilean men swimwear market decreased by -22% to $7.6M, falling for the second year in a row after two years of growth. Over the period under review, consumption saw a slight slump. Men swimwear consumption peaked at $20M in 2018; however, from 2019 to 2024, consumption failed to regain momentum.

The worldwide women's performance sports apparel and swimwear market was valued at approximately ***** billion U.S. dollars in 2024. This market was forecast to increase by over ** billion dollars by 2029, reaching a value of almost *** billion U.S. dollars.

The Chinese women swimwear market shrank slightly to $210M in 2024, reducing by -4.6% against the previous year. The market value increased at an average annual rate of +1.3% over the period from 2012 to 2024; the trend pattern indicated some noticeable fluctuations being recorded in certain years. Over the period under review, the market attained the peak level at $271M in 2017; however, from 2018 to 2024, consumption remained at a lower figure.

The revenue in the 'Sports & Swimwear for women' segment of the apparel market in Canada was modeled to stand at ************ U.S. dollars in 2024. Between 2018 and 2024, the revenue rose by *********** U.S. dollars, though the increase followed an uneven trajectory rather than a consistent upward trend. The revenue will steadily rise by *********** U.S. dollars over the period from 2024 to 2029, reflecting a clear upward trend.Further information about the methodology, more market segments, and metrics can be found on the dedicated Market Insights page on Sports & Swimwear.

India Exports: INR: HS: 61123990: Swimwear of Other Fibres data was reported at 0.334 INR mn in 2018. This records a decrease from the previous number of 2.250 INR mn for 2017. India Exports: INR: HS: 61123990: Swimwear of Other Fibres data is updated yearly, averaging 2.753 INR mn from Mar 2004 (Median) to 2018, with 15 observations. The data reached an all-time high of 55.028 INR mn in 2012 and a record low of 0.334 INR mn in 2018. India Exports: INR: HS: 61123990: Swimwear of Other Fibres data remains active status in CEIC and is reported by Ministry of Commerce and Industry. The data is categorized under India Premium Database’s Foreign Trade – Table IN.JCL001: Foreign Trade: Harmonized System 8 Digits: By Commodity: HS61: Articles of Apparel and Clothing Accessories, Knitted: Exports: INR.

The revenue in the 'Sports & Swimwear for women' segment of the apparel market in France was modeled to stand at ************ U.S. dollars in 2024. Between 2018 and 2024, the revenue rose by *********** U.S. dollars, though the increase followed an uneven trajectory rather than a consistent upward trend. The revenue will steadily rise by *********** U.S. dollars over the period from 2024 to 2029, reflecting a clear upward trend.Further information about the methodology, more market segments, and metrics can be found on the dedicated Market Insights page on Sports & Swimwear.

In 2024, the Malaysian men swimwear market increased by 0.8% to $13M, rising for the third consecutive year after two years of decline. The market value increased at an average annual rate of +2.5% over the period from 2012 to 2024; however, the trend pattern indicated some noticeable fluctuations being recorded throughout the analyzed period. Men swimwear consumption peaked at $16M in 2017; however, from 2018 to 2024, consumption failed to regain momentum.