How big is the Swimwear Market? The Swimwear Market size is expected to reach USD 26.60 billion in 2024 and grow at a CAGR of 6.37% to reach USD 36.22 billion by 2029.

   What is the current Swimwear Market size?
   In 2024, the Swimwear Market size is expected to reach USD 26.60 billion.

   Who are the key players in Swimwear Market?
   Pentland Group PLC, Adidas AG, Puma SE, Nike Inc and Arena SpA are the major companies operating in the Swimwear Market.

   Which is the fastest growing region in Swimwear Market?
   Asia Pacific is estimated to grow at the highest CAGR over the forecast period (2024-2029).

   Which region has the biggest share in Swimwear Market?
   In 2024, the Asia Pacific accounts for the largest market share in Swimwear Market.

   What years does this Swimwear Market cover, and what was the market size in 2023?
   In 2023, the Swimwear Market size was estimated at USD 24.91 billion. The report covers the Swimwear Market historical market size for years: 2019, 2020, 2021, 2022 and 2023. The report also forecasts the Swimwear Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.

   What are the key sustainability challenges in the Swimwear Industry?
   The key sustainability challenges in the Swimwear Industry are a) Synthetic fibers released during washing and wear contribute to microplastic pollution b) Sustainable swimwear options are often perceived as more expensive, creating a barrier for some consumers

   What are the key sustainability challenges in the Swimwear Industry?
   The key sustainability challenges in the Swimwear Industry are a) Synthetic fibers released during washing and wear contribute to microplastic pollution b) Sustainable swimwear options are often perceived as more expensive, creating a barrier for some consumers

   The global swimwear market is experiencing significant growth, driven by the increasing popularity of beach culture and aquatic sports. This rise is further supported by the widespread use of the internet and mobile phones, along with a growing preference for sustainable and eco-friendly swimwear options. As swimwear becomes a fashion statement that accommodates various body types and preferences, the market is expanding into diverse segments. Innovations in fabric technology, such as the use of neoprene, are enhancing the market's growth by providing swimwear with better elasticity and durability. The shift towards online shopping and demand for inclusive swimwear designs are contributing to the market's expansion. The competitive landscape is characterized by key players innovating and broadening their reach, both through online platforms and physical stores, to cater to the changing needs of consumers. With North America and Asia-Pacific leading the charge, the swimwear market is set for considerable growth, fueled by fashion trends, technological advancements, and an increased emphasis on health and fitness. Statistics for the Swimwear Market share, size, and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Swimwear analysis includes a market forecast outlook and historical overview. Get a sample of this industry analysis as a free report PDF download.

   Swimwear Report Covers the Following Regions: USA, United States, US, Canada, Mexican, Mexico, ES, Spain, Spanish, UK, United Kingdom, DE, Germany, German, FR, France, French, IT, Italy, Italian, RU, Russia, Russian, China, Chinese, JP, Japan, Japanese, IN, India, Indian, AU, Australia, Australian, BR, Brazil, Brazilian, AR, Argentina, Argentine, ZA, South Africa, South African, AE, United Arab Emirates, Emirati

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Swimwear Market Size 2025-2029

The swimwear market size is forecast to increase by USD 15.83 billion, at a CAGR of 10.9% between 2024 and 2029.

The market is witnessing significant growth, driven by the increasing preference for long-sleeve swimsuits. This trend is a response to the changing consumer preferences towards sun protection and modesty. The market is also shaped by the expansion of online and omnichannel retail, providing consumers with greater convenience and accessibility. However, cultural restrictions remain a challenge for the adoption of swimwear in certain regions, posing a significant obstacle for market expansion. Companies seeking to capitalize on market opportunities must address these cultural nuances and offer diverse product lines catering to various consumer preferences. Meanwhile, embracing digital channels and providing seamless customer experiences will be essential for staying competitive in the evolving retail landscape.

What will be the Size of the Swimwear Market during the forecast period?

Explore in-depth regional segment analysis with market size data - historical 2019-2023 and forecasts 2025-2029 - in the full report.
Request Free SampleThe market continues to evolve, driven by shifting consumer preferences and advancements in technology. Manufacturing processes for board shorts and rash guards incorporate chlorine resistance and water repellency, catering to the needs of water sports enthusiasts. Retail channels, including e-commerce platforms, offer virtual try-ons and size guides to enhance the customer experience. Quality control ensures UV protection and adherence to testing and certification standards. Marketing campaigns target various customer segments, from recreational swimmers to competitive athletes, using pricing strategies and wholesale distribution. E-commerce platforms facilitate seamless inventory management and ethical sourcing. Brands focus on sustainability, incorporating recycled fabrics, eco-friendly dyes, and compression fabrics into their offerings. Sun hats and swim caps are essential accessories, with sun protection a key consideration. Swim training equipment, such as water shoes and compression fabrics, cater to the needs of serious athletes. Customer service and sustainable materials, like beach towels made from recycled fabrics, further enhance the overall customer experience. The market's continuous dynamism is reflected in its evolving patterns. From manufacturing processes to retail channels, each aspect adapts to meet the changing needs of consumers and the industry. Brands that stay attuned to these shifts and prioritize innovation will thrive in this ever-evolving market.

How is this Swimwear Industry segmented?

The swimwear industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD million' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments. TypeWomen swimwearMen swimwearChildren swimwearEuropeNorth AmericaAPACSouth AmericaMiddle East and AfricaDistribution ChannelOfflineOnlineMaterialPolyesterNylonOthersGeographyNorth AmericaUSCanadaEuropeFranceGermanyItalySpainUKAPACAustraliaChinaJapanRest of World (ROW)

By Type Insights

The women swimwear segment is estimated to witness significant growth during the forecast period.The market experiences continuous growth, driven by increasing consumer interest in water sports and recreational swimming. Product offerings span from basic to luxury, with a focus on innovation and functionality. Women's swimwear, in particular, is a significant segment due to the fashion-conscious demographic. Companies respond to this demand by introducing trendy designs, patterns, and color palettes. Innovative products, such as chlorine-resistant swimsuits, water shoes, and rash guards, cater to the needs of active consumers. Ethical sourcing, testing, and certification ensure product quality and consumer safety. E-commerce platforms and online retail facilitate convenient access to a wide range of options. Virtual try-ons, fit guides, and size charts enhance the shopping experience. Pricing strategies vary, from wholesale distribution to competitive pricing for mass-market brands. Sustainable materials, such as recycled fabrics and eco-friendly dyes, are gaining popularity. Swim training and competitive swimming also contribute to the market's expansion. Sun hats, swim caps, compression fabrics, and swim trunks complete the comprehensive swimwear assortment. Inventory management and quality control are essential to meet consumer demand and maintain brand reputation. Overall, the market reflects a dynamic and evolving industry, driven by consumer preferences and technological advancements.

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The Women swimwear segment was valued at USD 12.27 billion in 2019 and showed a gradual increase during the forecast period.

Regional Analysis

In France in 2019, slightly more than a third (** percent) of women's swimwear sales were made in stores specializing in sports equipment and sportswear sales. The second largest distribution channel was web merchants (** percent). The next leading distribution channels were city center chains and shopping malls (** percent), independent stores (***** percent), and large food stores (*** percent).

Global Children Swimwear Market is segmented by Application (Beachwear_ Pool Use_ Sports_ Fashion_ Swim Competitions), Type (One-Piece_ Two-Piece_ Rash Guards_ Swim Diapers_ Cover-Ups), and Geography (North America_ LATAM_ West Europe_Central & Eastern Europe_ Northern Europe_ Southern Europe_ East Asia_ Southeast Asia_ South Asia_ Central Asia_ Oceania_ MEA)

In 2019, the value of the men's swimwear market in the United States amounted to about **** billion U.S. dollars. The value of the U.S. men's swimwear market was expected to rise to **** billion U.S. dollars by 2025.

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Mens Swimwear Market Size 2025-2029

The mens swimwear market size is valued to increase USD 1.99 billion, at a CAGR of 8.1% from 2024 to 2029. Increasing demand for long-sleeve swimsuits among men will drive the mens swimwear market.

Major Market Trends & Insights

North America dominated the market and accounted for a 30% growth during the forecast period.
By Material - Polyester segment was valued at USD 1.08 billion in 2023
By Distribution Channel - Offline segment accounted for the largest market revenue share in 2023

Market Size & Forecast

Market Opportunities: USD 99.17 million
Market Future Opportunities: USD 1989.00 million
CAGR : 8.1%
North America: Largest market in 2023

Market Summary

The market represents a dynamic and continuously evolving sector, driven by various factors that shape its growth trajectory. Core technologies, such as quick-drying fabric and UV protection, are increasingly adopted to cater to men's preferences for comfort and functionality. Applications span from recreational use to competitive swimming, while service types range from traditional retail to online and omnichannel platforms. Regulations, including safety standards and environmental concerns, play a crucial role in market evolution. According to recent studies, the men's swimwear market is projected to witness significant growth in the upcoming years, with long-sleeve swimsuits gaining popularity due to increased sun protection concerns.
However, challenges, such as limited access and availability of swimming pools in water-scarce regions, may hinder market expansion. As of 2022, the market is estimated to account for approximately 20% share of the global swimwear industry, reflecting its substantial presence and influence. 

What will be the Size of the Mens Swimwear Market during the forecast period?

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How is the Mens Swimwear Market Segmented and what are the key trends of market segmentation?

The mens swimwear industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD million' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Material

  Polyester
  Spandex
  Nylon
  Other


Distribution Channel

  Offline
  Online


Product Type

  Board shorts
  Swim trunks
  Briefs
  Jammers
  Others


Geography

  North America

    US
    Canada


  Europe

    France
    Germany
    Spain
    UK


  APAC

    Australia
    China
    Japan


  South America

    Brazil


  Rest of World (ROW)

By Material Insights

The polyester segment is estimated to witness significant growth during the forecast period.

The market is witnessing significant advancements, with key trends shaping its growth trajectory. Fit and comfort are paramount considerations for consumers, leading to the increasing popularity of chlorine-resistant swimwear. Elasticity and shapewear swimwear cater to these demands, ensuring a perfect fit and enhancing body confidence. Performance swimwear, including boardshorts with advanced technology, seamless designs, and moisture-wicking properties, is gaining traction. Sustainability is a critical factor influencing market developments. Recycled swimwear and eco-friendly swimsuit fabrics are emerging as preferred choices. Swimwear construction, such as quick-drying materials and body sculpting designs, adds to the market's appeal. Comfort and support are essential, with compression swimwear, mesh lining, and UV protection offering enhanced comfort and functionality.

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The Polyester segment was valued at USD 1.08 billion in 2019 and showed a gradual increase during the forecast period.

The industry anticipates robust growth, with digital printing technology and water repellent fabrics contributing to innovation. Athletic swimwear and swim trunks with UPF ratings and stretch materials cater to various consumer preferences. Swimwear sizing standards and supportive designs further broaden the market's reach. According to recent studies, the market has experienced a 20% increase in sales over the past year. Furthermore, industry experts predict a 15% growth in demand for performance swimwear during the upcoming season. These trends underscore the continuous evolution and dynamism of the market.

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Regional Analysis

North America is estimated to contribute 30% to the growth of the global market during the forecast period. Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.

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The US market holds the largest share in North America's mens swimwear sector, driven by factors like innovative product launches, digit

Discover the booming Asia-Pacific swimwear market! This in-depth analysis reveals key trends, growth drivers, and competitive landscapes from 2019-2033, focusing on China, India, Japan, and Australia. Explore market size, CAGR, and leading brands like Adidas, Nike, and Speedo. Recent developments include: July 2022: McDonald's collaborated with Australian brand Budgy Smuggler to launch a new collection of swimwear for the summer. They collaborated to sell a limited edition of Macca's Swimwear. The products retailed across Australia with exclusive prints. The swimwear collection contains McDonald's products imitations imprinted on it., June 2022: H&M launched sustainable swimwear products in Malaysia. The products are made using sustainable fabric and can be recycled up to 85%. The collection includes breezy pieces, retro-style bikinis, and bandeau tops available in a palette of black and white, rust, and shimmery pink., January 2022: The Bay B company launched its kids' premium swimwear apparel and other swimwear products, including aqua shoes and bucket flap caps. The products were introduced in South Korea and are available in specialty stores and online platforms.. Notable trends are: Increasing Inclination toward Swimming as a Fitness Sport.

Discover the booming sports swimwear market! Our analysis reveals a $13.23B (2025) market growing at 2.9% CAGR, driven by fitness trends & tech innovation. Explore key players, regional trends & future projections (2019-2033) for adult & children's swimwear.

In 2024, the Iraqi women swimwear market increased by 2% to $13M for the first time since 2019, thus ending a four-year declining trend. Over the period under review, consumption continues to indicate a mild shrinkage. Women swimwear consumption peaked at $17M in 2019; however, from 2020 to 2024, consumption failed to regain momentum.

Dive into the booming swimming apparel market! Discover a projected $5 billion market size in 2025, growing at a 6% CAGR. Explore key trends, leading brands (Arena, Speedo, Pentland Group), and regional market shares in this comprehensive analysis covering the period 2019-2033.

The global Luxury Swimwear market is poised for significant expansion, projected to reach an estimated USD 15,500 million by 2025, with a robust Compound Annual Growth Rate (CAGR) of 6.5% expected through 2033. This upward trajectory is fueled by a confluence of evolving consumer preferences and a burgeoning demand for high-end, fashion-forward beachwear. Key market drivers include the increasing disposable income among affluent demographics, a growing emphasis on personal style and self-expression even during leisure activities, and the aspirational nature of luxury brands. Consumers are increasingly seeking swimwear that not only offers superior quality and comfort but also serves as a statement piece, reflecting their sophisticated tastes and aligning with current fashion trends. The market's value is further bolstered by the desire for unique designs, premium fabrics, and the perceived exclusivity associated with luxury labels. The luxury swimwear landscape is characterized by dynamic trends that are reshaping product development and consumer engagement. A notable trend is the rise of sustainable and ethically produced luxury swimwear, catering to a conscious consumer base. Brands are increasingly incorporating eco-friendly materials and transparent manufacturing processes, appealing to a segment willing to invest in responsible fashion. Furthermore, the influence of social media and celebrity endorsements continues to play a pivotal role, creating aspirational demand for innovative designs and collections. The market segments for women's luxury swimwear, particularly sophisticated one-piece designs and high-waisted bikinis, are experiencing substantial growth. However, the market faces restraints such as the high price points that can limit accessibility for a broader consumer base and potential economic downturns that might affect discretionary spending on non-essential luxury goods. Despite these challenges, the enduring appeal of premium quality and distinctive style ensures a promising future for the luxury swimwear sector. This comprehensive report offers an in-depth analysis of the global luxury swimwear market, charting its trajectory from 2019 to 2033, with a detailed focus on the Base Year of 2025. We delve into the intricate dynamics of this high-end sector, providing critical insights for stakeholders. Our analysis encompasses the estimated market value of USD 5.8 million units in 2025, projecting significant growth.

The global swimwear and beachwear market is experiencing robust growth, projected to reach approximately USD 35,000 million by 2025, with a Compound Annual Growth Rate (CAGR) of 6.5% expected throughout the forecast period of 2025-2033. This expansion is primarily fueled by a confluence of lifestyle shifts, increasing disposable incomes, and a heightened focus on personal wellness and outdoor activities. The burgeoning travel and tourism sector, particularly the rise of "staycations" and eco-tourism, is a significant driver, stimulating demand for fashionable and functional swimwear and beachwear. Furthermore, the growing popularity of water sports like surfing, paddleboarding, and swimming, coupled with the influence of social media trends showcasing beach lifestyles, are bolstering market penetration. Innovations in fabric technology, such as the development of quick-drying, UV-protective, and sustainable materials, are also contributing to product differentiation and consumer preference. The market is seeing a strong demand for versatile pieces that can transition from beach to casual wear, reflecting a desire for convenience and style. The market segmentation reveals a dynamic landscape with online marketplaces emerging as a dominant channel for sales, capitalizing on convenience, wider product selection, and competitive pricing. Department stores also hold a significant share, offering curated collections and a premium shopping experience. Within product types, both swimwear and beachwear categories are experiencing steady demand, with a notable trend towards sustainable and ethically produced garments. Geographically, North America and Europe are leading markets, driven by established fashion trends and a strong consumer base for leisure and travel. However, the Asia Pacific region is poised for substantial growth, propelled by increasing urbanization, rising disposable incomes, and a growing interest in beach culture and water-based recreation. Key restraints for the market include intense competition and potential economic downturns that could impact discretionary spending. Nonetheless, the overarching trends of active lifestyles, a desire for experiential travel, and the continuous innovation by leading companies like PVH, Adidas, and Quiksilver are set to propel the market forward. This report delves into the dynamic global swimwear and beachwear market, offering a detailed analysis from its historical performance in the 2019-2024 period, the base year of 2025, and projecting future growth through 2033. We will explore market dynamics, key trends, regional dominance, product innovations, and the competitive landscape, providing invaluable insights for stakeholders.

Dive into the booming swimwear and beachwear market analysis! Discover key insights, market size of USD 25.5 billion, and a 5.8% CAGR with data from 2019-2033. Explore drivers, trends, and top companies like Speedo and TYR.

In 2024, the U.S. women swimwear market was finally on the rise to reach $134M for the first time since 2021, thus ending a two-year declining trend. Over the period under review, consumption saw a relatively flat trend pattern. Women swimwear consumption peaked at $154M in 2019; however, from 2020 to 2024, consumption failed to regain momentum.

In 2019, the market value of men's polyester swimwear in the United States amounted to about **** billion U.S. dollars. The market value of men's polyester swimwear was expected to rise to **** billion U.S. dollars by 2025.

The global seamless swimsuit market is projected to reach a substantial USD 96 million by 2025, indicating a healthy and growing industry. This expansion is driven by a confluence of factors, including the increasing demand for comfort and performance in activewear, coupled with evolving fashion trends that favor sleek and innovative designs. Consumers are increasingly seeking swimsuits that offer a flattering fit, exceptional durability, and a smooth, second-skin feel, all of which seamless technology effectively delivers. The market's projected Compound Annual Growth Rate (CAGR) of 3.4% from 2019 to 2033 underscores its sustained momentum. Key growth areas include the e-commerce sector, where online retailers are rapidly expanding their seamless swimsuit offerings to cater to a digitally native consumer base. Supermarkets and specialized clothing and sports stores are also witnessing a rise in demand as consumers prioritize comfort and style in their swimwear choices, further contributing to market diversification and accessibility. The seamless swimsuit market's trajectory is further bolstered by a strong emphasis on sustainable and innovative manufacturing processes, aligning with growing environmental consciousness among consumers. While the market exhibits robust growth, potential restraints such as higher production costs associated with advanced seamless technology compared to traditional methods, and intense competition from established and emerging brands, necessitate continuous innovation and strategic market positioning. Nevertheless, the growing popularity of athleisure wear and the active participation in water sports globally continue to fuel demand. The market is segmented across various applications, including e-commerce, supermarkets, clothing stores, and sports stores, and by type, catering to men, women, and children. Companies like Nike, Speedo, and Arena are leading the charge with their advanced seamless offerings, while niche brands are carving out their own market share through specialized designs and targeted marketing campaigns, all contributing to the vibrant and expanding landscape of the seamless swimsuit industry. This report provides a thorough analysis of the global Seamless Swimsuit market, encompassing its historical trajectory, current landscape, and future projections. The study period spans from 2019 to 2033, with the base year and estimated year set at 2025. The forecast period is from 2025 to 2033, building upon the historical data gathered from 2019 to 2024. The report delves into various facets of the market, including concentration, trends, regional dominance, product insights, key players, and significant industry developments, offering a holistic view of this dynamic sector. The estimated market size is projected to reach USD 550 million by 2025, with a projected CAGR of 6.5% during the forecast period, indicating robust growth.

Explore the dynamic swimming trunks market trends, drivers, and growth projections from 2019-2033. Discover market size, CAGR, and regional insights for swimming apparel.

Between January and July 2020, the French fashion and textile market had lost more than ** percent of its value compared to the same period the previous year. The item category that suffered the most from containment and store closures was swimwear: the women's swimwear category lost more than ** percent of its value, while the decline in the value of men's swimwear sales reached almost ** percent.

The South Korean women swimwear market declined slightly to $40M in 2024, waning by -4.3% against the previous year. Over the period under review, consumption, however, continues to indicate a relatively flat trend pattern. Over the period under review, the market attained the maximum level at $45M in 2019; however, from 2020 to 2024, consumption remained at a lower figure.