How big is the Swimwear Market? The Swimwear Market size is expected to reach USD 26.60 billion in 2024 and grow at a CAGR of 6.37% to reach USD 36.22 billion by 2029.

   What is the current Swimwear Market size?
   In 2024, the Swimwear Market size is expected to reach USD 26.60 billion.

   Who are the key players in Swimwear Market?
   Pentland Group PLC, Adidas AG, Puma SE, Nike Inc and Arena SpA are the major companies operating in the Swimwear Market.

   Which is the fastest growing region in Swimwear Market?
   Asia Pacific is estimated to grow at the highest CAGR over the forecast period (2024-2029).

   Which region has the biggest share in Swimwear Market?
   In 2024, the Asia Pacific accounts for the largest market share in Swimwear Market.

   What years does this Swimwear Market cover, and what was the market size in 2023?
   In 2023, the Swimwear Market size was estimated at USD 24.91 billion. The report covers the Swimwear Market historical market size for years: 2019, 2020, 2021, 2022 and 2023. The report also forecasts the Swimwear Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.

   What are the key sustainability challenges in the Swimwear Industry?
   The key sustainability challenges in the Swimwear Industry are a) Synthetic fibers released during washing and wear contribute to microplastic pollution b) Sustainable swimwear options are often perceived as more expensive, creating a barrier for some consumers

   What are the key sustainability challenges in the Swimwear Industry?
   The key sustainability challenges in the Swimwear Industry are a) Synthetic fibers released during washing and wear contribute to microplastic pollution b) Sustainable swimwear options are often perceived as more expensive, creating a barrier for some consumers

   The global swimwear market is experiencing significant growth, driven by the increasing popularity of beach culture and aquatic sports. This rise is further supported by the widespread use of the internet and mobile phones, along with a growing preference for sustainable and eco-friendly swimwear options. As swimwear becomes a fashion statement that accommodates various body types and preferences, the market is expanding into diverse segments. Innovations in fabric technology, such as the use of neoprene, are enhancing the market's growth by providing swimwear with better elasticity and durability. The shift towards online shopping and demand for inclusive swimwear designs are contributing to the market's expansion. The competitive landscape is characterized by key players innovating and broadening their reach, both through online platforms and physical stores, to cater to the changing needs of consumers. With North America and Asia-Pacific leading the charge, the swimwear market is set for considerable growth, fueled by fashion trends, technological advancements, and an increased emphasis on health and fitness. Statistics for the Swimwear Market share, size, and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Swimwear analysis includes a market forecast outlook and historical overview. Get a sample of this industry analysis as a free report PDF download.

   Swimwear Report Covers the Following Regions: USA, United States, US, Canada, Mexican, Mexico, ES, Spain, Spanish, UK, United Kingdom, DE, Germany, German, FR, France, French, IT, Italy, Italian, RU, Russia, Russian, China, Chinese, JP, Japan, Japanese, IN, India, Indian, AU, Australia, Australian, BR, Brazil, Brazilian, AR, Argentina, Argentine, ZA, South Africa, South African, AE, United Arab Emirates, Emirati

Global Swimwear Market to hit USD 34.92B by 2029 growing at 7.6% CAGR. Explore trends, drivers, and competition for strategic insights with The Business Research Company.

The Research Report Covers Global Women's Luxury Swimwear Market Trends and is segmented by type (Sports Swimwear and Regular/Leisure Swimwear); product type (One-Piece, Bikinis, and Other types); Category (Premium and Mass); Distribution channel (Offline and Online stores); and Geography (North America, Europe, Asia-Pacific, South America, and the Middle East & Africa). The market size is provided in terms of value (USD) during the forecasted years for the above segments.

This statistic depicts the revenue of the sports & swimwear market in 2023, by country. In that year, sports & swimwear market revenue in the U.S. amounted to approximately 76 billion U.S. dollars. For information on over 200 markets in 150 countries, please visit Consumer Market Outlook.

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Swimwear Market Size 2025-2029

The swimwear market size is forecast to increase by USD 15.83 billion at a CAGR of 10.9% between 2024 and 2029.

The market is experiencing significant growth, driven by the increasing demand for long-sleeve swimsuits and the expansion of online and omnichannel retail channels. This trend is particularly noticeable in North America, where consumers seek convenience and variety In their apparel choices. Cultural restrictions continue to impact the adoption of swimwear in certain regions, but advancements in materials and construction are helping to address these concerns. Chlorine resistance, insulation, and UV protection are key features driving innovation In the market, with synthetic rubber, neoprene, and plastic materials gaining popularity. LED technology is also being incorporated into swimwear and wetsuits for added functionality, while the spa and wellness industry presents new opportunities for swimwear manufacturers. Overall, the market is poised for continued growth, with a focus on comfort, style, and functionality.

What will be the Size of the Swimwear Market During the Forecast Period?

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The market exhibits growth, driven by increasing consumer preferences for versatile and functional swimsuit pieces that cater to various water activities, fitness, and wellness trends. Eco-conscious materials, such as recycled plastics and organic cotton, are gaining popularity as consumers prioritize sustainability. The tourism sector, fueled by tourists seeking leisurewear items, significantly contributes to market expansion. Dress code policies at fitness centers and water sports facilities also influence demand for specialized swimwear. Fabrics, including synthetic fibers and neoprene, are key considerations for both functionality and comfort. Brands continue to innovate with trends in design, such as bold prints and cutouts, while incorporating social media influence and fitness lifestyles into their offerings. Consumers increasingly seek out lifestyle goods from brand-conscious companies that align with their values.

How is this Swimwear Industry segmented and which is the largest segment?

The swimwear industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD million' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Type

  Women swimwear
  Men swimwear
  Children swimwear


Distribution Channel

  Offline
  Online


Material

  Polyester
  Nylon
  Others


Geography

  Europe

    Germany
    UK
    France
    Italy
    Spain


  North America

    Canada
    US


  APAC

    China
    Japan


  South America



  Middle East and Africa

By Type Insights

The women swimwear segment is estimated to witness significant growth during the forecast period.

The market is experiencing significant growth due to increasing consumer preference for leisurewear items and the tourism sector's expansion. Swimsuit brands offer versatile pieces for fitness and wellness activities, specialized swimwear for aquatic sports, and eco-conscious options made from recycled plastics and organic cotton. Consumers prioritize fabric comfort, durability, chlorine resistance, and UV protection. Advanced technologies, such as high-performance Lycra, hosiery, spandex blends, compression technology, and neoprene fiber, enhance functionality and design. Brands cater to diverse trends and inclusive swimwear designs. Online shopping and social media influence purchase decisions, with fitness, water sports, and lifestyle goods popular categories among brand-conscious consumers. Companies focus on fabric technology and eco-friendly production methods to meet consumer demands and regulatory requirements.

Get a glance at the Swimwear Industry report of share of various segments Request Free Sample

The Women swimwear segment was valued at USD 12.27 billion in 2019 and showed a gradual increase during the forecast period.

Regional Analysis

North America is estimated to contribute 29% to the growth of the global market during the forecast period.

Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.

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The European market is projected to expand steadily, driven by the region's strong affinity for swimming as a recreational and fitness activity. Swimwear holds significant value as a fashion statement in Europe, particularly in Western countries where renowned brands like Gucci are based. The market's growth is influenced by the availability of fashionable swimwear and the increasing preference for luxury items due to high living standards. Eco-conscious materials, such as recycled plastics and organic cotton, are

According to Cognitive Market Research, the global Swimwear market size will be USD 23640 million in 2025. It will expand at a compound annual growth rate (CAGR) of 5.20% from 2025 to 2033.

North America held the major market share for more than 40% of the global revenue with a market size of USD 8746.80 million in 2025 and will grow at a compound annual growth rate (CAGR) of 3.7% from 2025 to 2033.
Europe accounted for a market share of over 30% of the global revenue with a market size of USD 6855.60 million.
APAC held a market share of around 23% of the global revenue with a market size of USD 5673.60 million in 2025 and will grow at a compound annual growth rate (CAGR) of 7.9% from 2025 to 2033.
South America has a market share of more than 5% of the global revenue with a market size of USD 898.32 million in 2025 and will grow at a compound annual growth rate (CAGR) of 5.9% from 2025 to 2033.
The Middle East had a market share of around 2% of the global revenue and was estimated at a market size of USD 945.60 million in 2025 and will grow at a compound annual growth rate (CAGR) of 6.5% from 2025 to 2033.
Africa had a market share of around 1% of the global revenue and was estimated at a market size of USD 520.08 million in 2025 and will grow at a compound annual growth rate (CAGR) of 5.5% from 2025 to 2033.
Athletic category is the fastest growing segment of the Swimwear industry

Market Dynamics of Swimwear Market

Key Drivers for Swimwear Market

Rising Popularity of Water-Based Recreational Activities and Tourism to Boost Market Growth

A key driving factor for the swimwear market is the increasing participation in water-based recreational activities such as swimming, surfing, and water sports, fueled by the growth of beach tourism and wellness travel. Countries with thriving coastal tourism, such as the US, Australia, Thailand, and the Maldives, are witnessing higher demand for stylish and functional swimwear. Additionally, the rising trend of luxury resorts, cruise vacations, and destination weddings is contributing to greater consumer spending on premium swimwear. Social media and influencer marketing also play a crucial role, as platforms like Instagram and TikTok promote swimwear trends, encouraging consumers to purchase fashionable and performance-enhancing swimsuits. Moreover, swimming is increasingly recognized as an essential fitness and rehabilitation activity, further driving demand for durable, high-quality swimwear. For instance, Arena, a global leader in high-quality swimwear, goggles, swim caps, and accessories for competitive swimming and fitness, announced the addition of world backstroke champion Hubert Kos to its elite group of athletes.

https://news.arenasport.com/335666-hubert-kos-a-rising-star-in-world-swimming

Growing Demand for Sustainable and Eco-Friendly Swimwear to Boost Market Growth

Sustainability is a major driver in the swimwear market, with consumers increasingly preferring eco-friendly, recycled, and biodegradable materials. Rising environmental concerns regarding ocean pollution and textile waste have pushed brands to adopt sustainable practices, such as using recycled polyester, organic cotton, and plant-based fabrics. Leading companies like Speedo, Patagonia, and Adidas are launching collections made from recycled ocean plastics and regenerated nylon to appeal to environmentally conscious buyers. Additionally, the demand for ethical production processes, fair labour practices, and transparent supply chains is growing, encouraging brands to certify their products with sustainability labels like OEKO-TEX and GRS (Global Recycled Standard). As consumers become more eco-aware, they are willing to invest in high-quality, durable swimwear that minimizes environmental impact.

Restraint Factor for the Swimwear Market

High Cost of Premium and Sustainable Swimwear Will Limit Market Growth

Consumers are increasingly seeking high-quality, eco-friendly fabrics such as recycled polyester, organic cotton, and biodegradable textiles. However, these materials, combined with ethical manufacturing practices, significantly increase production costs, making sustainable swimwear more expensive than conventional alternatives. Many brands also invest in advanced fabric technologies like UV protection, chlorine resistance, and quick-drying properties, further driving up prices. While environmentally conscious consumers are willing to pay a premiu...

The size of the Swimwear Market was valued at USD 26.60 Million in 2023 and is projected to reach USD 40.98 Million by 2032, with an expected CAGR of 6.37% during the forecast period. Swimwear refers to clothing designed specifically for swimming and other water-based activities. These garments are made from materials that can withstand prolonged exposure to water and provide comfort and flexibility. Common types of swimwear include swimsuits, bikinis, trunks, and swim shorts. Swimwear is designed to fit snugly to reduce drag in the water and often features quick-drying fabrics like nylon, spandex, and polyester. Some swimwear also includes UV protection to shield the skin from harmful sun rays. Recent developments include: March 2024: Speedo extended its product portfolio by launching Splice Endurance+ Jammer, which delivers a swimsuit that retains its exceptional fit even after extensive hours spent in the pool., March 2024: Arena launched its newest addition in honor of the elite athlete roster and world and European freestyle champion Marrit Steenbergen. Marrit, from the Netherlands, was asked to represent the Arena brand through the 2024 Olympics in Paris, showcasing Arena’s race suits and equipment., February 2024: Pink by Frankies Bikinis marks a new swim collaboration with the help of Francesca Aiello. Francesca Aiello, creative director of Frankies Bikinis, would bring some of the brand’s flair to Pink with a collaborative label and her leading design and creative direction.. Key drivers for this market are: Enhanced Participation In Water Sports, Popularity Of Beach Culture And Adventure Tourism. Potential restraints include: Presence of counterfeit products. Notable trends are: Growing Consumer Inclination Toward Water Activities.

By Distribution Channel:The market is also segmented by distribution channel into online and offline channels (department stores, specialty stores). Online channels have gained substantial market share due to their convenience, wider product variety, and ease of comparison. E-commerce platforms allow consumers to access global brands and make purchasing decisions based on real-time customer reviews, driving growth in this segment. By Product Type:The market is segmented by product type into activewear (sports bras, leggings, jackets) and swimwear (bikinis, one-piece swimsuits, boardshorts). Among these, swimwear, particularly bikinis, holds a dominant market share due to its integration into mainstream fashion. Bikinis are widely featured in fashion magazines and social media, driving their popularity. The variety of styles and designs available caters to a broad range of consumers, further enhancing their dominance in the market. USA Sports and Swimwear Market Segmentation The U.S. government continues to support youth sports through initiatives such as the "National Youth Sports Strategy" by the U.S. Department of Health and Human Services. In 2024, the strategy aims to engage over 60 million youth in regular sports activities, which is expected to increase the demand for youth sportswear.

From the selected regions, the ranking by average volume per capita in the 'Sports & Swimwear for women' segment of the apparel market is led by Hong Kong with 6.16 pieces and is followed by the United States (3.61 pieces). In contrast, the ranking is trailed by the Philippines with 0.02 pieces, recording a difference of 6.14 pieces to Hong Kong. Find other insights concerning similar markets and segments, such as a ranking of subsegments in Asia regarding revenue in the Apparel market as a whole and a ranking by country regarding revenue in the underwear segment of the apparel market. The Statista Market Insights cover a broad range of additional markets.

In 2023, the value of the women's sports and swimwear market in the United States amounted to 41.4 billion U.S. dollars. That year, the total sports and swimwear market in the United States was valued at roughly 76 billion U.S. dollars.

The Costa Rican women swimwear market totaled $4.9M in 2023, surging by 4.8% against the previous year. In general, consumption continues to indicate a noticeable decline. Women swimwear consumption peaked at $6.5M in 2012; however, from 2013 to 2023, consumption remained at a lower figure.

Luxury Swimwear Market size was valued at USD 26.72 Billion in 2023 and is projected to reach USD 62.84 Billion by 2030, growing at a CAGR of 4.9% during the forecast period 2024-2030.

Global Luxury Swimwear Market Drivers

The growth and development of the Luxury Swimwear Market is attributed to certain main market drivers. These factors have a big impact on how Luxury Swimwear are demanded and adopted in different sectors. Several of the major market forces are as follows:

Growing Disposable Income: Spending on luxury products, such as high-end swimwear, may rise as disposable income levels rise, particularly in emerging economies.

Expanding Affluent Customer Base: The demand for upscale swimwear is fueled by the growth of the affluent customer base, which is fueled by an increase in high-net-worth individuals and luxury shoppers.

Social Media Influence: This refers to the power of social media platforms, where celebrities and influencers promote high-end swimwear, piqueing consumers’ interest and setting trends.

Shift in Consumer Preferences: Demand for luxury and designer labels is being driven by consumers’ shifting preferences toward exclusive, fashionable, and high-quality swimwear.

Experience Tourism: The surge in luxury travel and experience tourism, where customers look for high-end swimwear for posh beach and resort locations.

The Asia-Pacific Swimwear Market is Segmented by Type (Women's Swimwear, Men's Swimwear, Goggles, and Swim Caps), Distribution Channel (Online Stores and Offline Stores), and Geography (China, India, Japan, Australia, and the Rest of Asia-Pacific). The report offers market sizes and forecasts in value (USD million) for the above segments.

The statistic depicts the domestic shipment value of the swimwear market in Japan from 2014 to 2017. In 2014, the swimsuits market size amounted to approximately 14.7 billion Japanese Yen. This value was forecasted to increase to almost 15.3 billion yen in 2017.

According to Cognitive Market Research, the global Luxury Swimwear Market size will be USD 23514.2 million in 2024. It will expand at a compound annual growth rate (CAGR) of 6.00% from 2024 to 2031.

North America held the major market share for more than 40% of the global revenue with a market size of USD 9405.68 million in 2024 and will grow at a compound annual growth rate (CAGR) of 4.2% from 2024 to 2031.
Europe accounted for a market share of over 30% of the global revenue with a market size of USD 7054.26 million.
Asia Pacific held a market share of around 23% of the global revenue with a market size of USD 5408.27 million in 2024 and will grow at a compound annual growth rate (CAGR) of 8.0% from 2024 to 2031.
Latin America had a market share of more than 5% of the global revenue with a market size of USD 1175.71 million in 2024 and will grow at a compound annual growth rate (CAGR) of 5.4% from 2024 to 2031.
Middle East and Africa had a market share of around 2% of the global revenue and was estimated at a market size of USD 470.28 million in 2024 and will grow at a compound annual growth rate (CAGR) of 5.7% from 2024 to 2031.
The sustainable fabric category is the fastest growing segment of the Luxury Swimwear industry

Market Dynamics of Luxury Swimwear Market

Key Drivers for Luxury Swimwear Market

Growing Customer Predisposition for Sports Activities to Drive Product Demand

Swimming and other water-based workouts have become more popular as a result of the rising emphasis on fitness and wellness around the world. Swimwear is a must for these kinds of sports, and those who want to keep in shape frequently spend money on these stylish yet practical costumes. This will boost the demand for a diversity of swimwear styles and designs. Furthermore, there is a growing need for specialty swimwear made to improve comfort and performance as more individuals participate in water-based sports and activities like swimming, surfing, paddle boarding, and water polo. More people are expected to purchase swimwear as a result of more knowledge of the health benefits of swimming, which include stress reduction, improved sleep, fat loss, and heart and lung health. Swimsuit demand will also be driven by the need for qualities that athletes and adventure seekers often need, like improved hydrodynamics, durability, and chlorine resistance.

Increasing Tourism Activities to Support Market Expansion

Swimsuit demand has increased as a result of the tourism industry's expansion in the wake of the pandemic. Travelers commonly go to beaches or coastal areas, where swimming, tanning, and water sports need the use of a swimsuit. This fuels the market for leisurewear products such as swimwear, bikinis, and trunks. A lot of travelers also spend their vacations participating in water sports including jet skiing, surfing, paddle boarding, snorkeling, and scuba diving. Specialized swimsuit items are in high demand because each of these sports calls for particular swimsuits or wetsuits. Furthermore, for hygienic or safety concerns, several tourist locations could mandate that guests wear a certain type of swimwear.

Restraint Factor for the Luxury Swimwear Market

Poor-Quality Swimsuit Products Will Limit the Growth of the Swimwear Market

Poor-quality swimwear is frequently constructed from inexpensive, potentially harmful materials. These materials may consist of excessively synthetic fibers, low-quality chemicals and dyes, or rough or abrasive fabrics. These substances have the potential to irritate, itchy, and cause redness when they come into touch with skin. Swimwear should provide enough ventilation and let the skin breathe. Poor-quality swimwear, however, might not have the required breathability. Furthermore, inexpensive swimwear could have allergenic materials like strong colors or resins based on formaldehyde. These chemicals might induce allergic reactions in those with sensitive skin, leading in skin irritation and hives, and inhibiting the expansion of the market.

Impact of Covid-19 on the Luxury Swimwear Market

The global COVID-19 pandemic has been unprecedented and astonishing, with luxury swimwear witnessing higher-than-anticipated demand across all regions compared to pre-pandemic levels. The demand going back to pre-pandemic levels when the pandemic ends is what caused the abrupt jump in CAGR. Lockdown regulations would hinder market growth since they will close beache...

The size and share of the market is categorized based on Application (Online Store, Supermarket, Direct Store) and Product (Split-style, Siamese-style) and geographical regions (North America, Europe, Asia-Pacific, South America, and Middle-East and Africa).

By Product Type:The market is segmented by product type into activewear (sports bras, leggings, jackets) and swimwear (bikinis, one-piece swimsuits, boardshorts). Among these, swimwear, particularly bikinis, holds a dominant market share due to its integration into mainstream fashion. Bikinis are widely featured in fashion magazines and social media, driving their popularity. The variety of styles and designs available caters to a broad range of consumers, further enhancing their dominance in the market. USA Sports and Swimwear Market Segmentation The U.S. government continues to support youth sports through initiatives such as the "National Youth Sports Strategy" by the U.S. Department of Health and Human Services. In 2024, the strategy aims to engage over 60 million youth in regular sports activities, which is expected to increase the demand for youth sportswear.

The value of the sports and swimwear market in the United States stood at roughly 76 billion U.S. dollars in 2023 and is forecast to exceed 90 billion U.S. dollars by 2028.

Sports and swimwear market segments

With each consecutive year, women’s sports and swimwear revenue in the United States far exceeded that of men and children. While the country’s male sports and swimwear segment generated approximately 22 billion U.S. dollars’ worth of revenue in 2023, and the equivalent for kids brought about some 12.6 billion, revenue of the women’s sports and swimwear market reached more than both of those segments combined.

Why is the sportswear market growing?

The sportswear market has benefitted from changing consumer trends over recent years. The rise of streetwear culture has led to greater demand from teenagers, while a greater interest in fitness has resulted in adults seeking comfortable yet fashionable clothing. Nike has a dominant share of the sportswear market in the United States and is regarded highly by both teenagers and adults. Around three in 10 teenagers ranked Nike as their top clothing brand.

The German women swimwear market skyrocketed to $43M in 2023, jumping by 15% against the previous year. Over the period under review, consumption, however, continues to indicate a pronounced decrease. As a result, consumption attained the peak level of $79M. From 2014 to 2023, the growth of the market remained at a somewhat lower figure.

The statistic shows the market share of the global swimwear industry in 2012, by product segment. In that year, women's swimwear made up 70 percent of the market. Global swimwear revenue amounted to approximately 13.25 billion U.S. dollars.