How big is the Swimwear Market? The Swimwear Market size is expected to reach USD 26.60 billion in 2024 and grow at a CAGR of 6.37% to reach USD 36.22 billion by 2029.

   What is the current Swimwear Market size?
   In 2024, the Swimwear Market size is expected to reach USD 26.60 billion.

   Who are the key players in Swimwear Market?
   Pentland Group PLC, Adidas AG, Puma SE, Nike Inc and Arena SpA are the major companies operating in the Swimwear Market.

   Which is the fastest growing region in Swimwear Market?
   Asia Pacific is estimated to grow at the highest CAGR over the forecast period (2024-2029).

   Which region has the biggest share in Swimwear Market?
   In 2024, the Asia Pacific accounts for the largest market share in Swimwear Market.

   What years does this Swimwear Market cover, and what was the market size in 2023?
   In 2023, the Swimwear Market size was estimated at USD 24.91 billion. The report covers the Swimwear Market historical market size for years: 2019, 2020, 2021, 2022 and 2023. The report also forecasts the Swimwear Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.

   What are the key sustainability challenges in the Swimwear Industry?
   The key sustainability challenges in the Swimwear Industry are a) Synthetic fibers released during washing and wear contribute to microplastic pollution b) Sustainable swimwear options are often perceived as more expensive, creating a barrier for some consumers

   What are the key sustainability challenges in the Swimwear Industry?
   The key sustainability challenges in the Swimwear Industry are a) Synthetic fibers released during washing and wear contribute to microplastic pollution b) Sustainable swimwear options are often perceived as more expensive, creating a barrier for some consumers

   The global swimwear market is experiencing significant growth, driven by the increasing popularity of beach culture and aquatic sports. This rise is further supported by the widespread use of the internet and mobile phones, along with a growing preference for sustainable and eco-friendly swimwear options. As swimwear becomes a fashion statement that accommodates various body types and preferences, the market is expanding into diverse segments. Innovations in fabric technology, such as the use of neoprene, are enhancing the market's growth by providing swimwear with better elasticity and durability. The shift towards online shopping and demand for inclusive swimwear designs are contributing to the market's expansion. The competitive landscape is characterized by key players innovating and broadening their reach, both through online platforms and physical stores, to cater to the changing needs of consumers. With North America and Asia-Pacific leading the charge, the swimwear market is set for considerable growth, fueled by fashion trends, technological advancements, and an increased emphasis on health and fitness. Statistics for the Swimwear Market share, size, and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Swimwear analysis includes a market forecast outlook and historical overview. Get a sample of this industry analysis as a free report PDF download.

   Swimwear Report Covers the Following Regions: USA, United States, US, Canada, Mexican, Mexico, ES, Spain, Spanish, UK, United Kingdom, DE, Germany, German, FR, France, French, IT, Italy, Italian, RU, Russia, Russian, China, Chinese, JP, Japan, Japanese, IN, India, Indian, AU, Australia, Australian, BR, Brazil, Brazilian, AR, Argentina, Argentine, ZA, South Africa, South African, AE, United Arab Emirates, Emirati

The Women's Swimwear Market Report is Segmented by Usage Type (Sports Swimwear and Regular/Leisure Swimwear), Product Type (Bikini Sets, One-Piece, and Other Product Types), Category (Premium Products and Mass Products), Fabric Material (Nylon, Polyester, and Other Material Types), Distribution Channel (Online Stores and Offline Stores), and Geography. The Market Forecasts are Provided in Terms of Value (USD).

Snapshot img

Swimwear Market Size 2025-2029

The swimwear market size is forecast to increase by USD 15.83 billion, at a CAGR of 10.9% between 2024 and 2029.

The market is witnessing significant growth, driven by the increasing preference for long-sleeve swimsuits. This trend is a response to the changing consumer preferences towards sun protection and modesty. The market is also shaped by the expansion of online and omnichannel retail, providing consumers with greater convenience and accessibility. However, cultural restrictions remain a challenge for the adoption of swimwear in certain regions, posing a significant obstacle for market expansion. Companies seeking to capitalize on market opportunities must address these cultural nuances and offer diverse product lines catering to various consumer preferences. Meanwhile, embracing digital channels and providing seamless customer experiences will be essential for staying competitive in the evolving retail landscape.

What will be the Size of the Swimwear Market during the forecast period?

Explore in-depth regional segment analysis with market size data - historical 2019-2023 and forecasts 2025-2029 - in the full report.
Request Free SampleThe market continues to evolve, driven by shifting consumer preferences and advancements in technology. Manufacturing processes for board shorts and rash guards incorporate chlorine resistance and water repellency, catering to the needs of water sports enthusiasts. Retail channels, including e-commerce platforms, offer virtual try-ons and size guides to enhance the customer experience. Quality control ensures UV protection and adherence to testing and certification standards. Marketing campaigns target various customer segments, from recreational swimmers to competitive athletes, using pricing strategies and wholesale distribution. E-commerce platforms facilitate seamless inventory management and ethical sourcing. Brands focus on sustainability, incorporating recycled fabrics, eco-friendly dyes, and compression fabrics into their offerings. Sun hats and swim caps are essential accessories, with sun protection a key consideration. Swim training equipment, such as water shoes and compression fabrics, cater to the needs of serious athletes. Customer service and sustainable materials, like beach towels made from recycled fabrics, further enhance the overall customer experience. The market's continuous dynamism is reflected in its evolving patterns. From manufacturing processes to retail channels, each aspect adapts to meet the changing needs of consumers and the industry. Brands that stay attuned to these shifts and prioritize innovation will thrive in this ever-evolving market.

How is this Swimwear Industry segmented?

The swimwear industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD million' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments. TypeWomen swimwearMen swimwearChildren swimwearEuropeNorth AmericaAPACSouth AmericaMiddle East and AfricaDistribution ChannelOfflineOnlineMaterialPolyesterNylonOthersGeographyNorth AmericaUSCanadaEuropeFranceGermanyItalySpainUKAPACAustraliaChinaJapanRest of World (ROW)

By Type Insights

The women swimwear segment is estimated to witness significant growth during the forecast period.The market experiences continuous growth, driven by increasing consumer interest in water sports and recreational swimming. Product offerings span from basic to luxury, with a focus on innovation and functionality. Women's swimwear, in particular, is a significant segment due to the fashion-conscious demographic. Companies respond to this demand by introducing trendy designs, patterns, and color palettes. Innovative products, such as chlorine-resistant swimsuits, water shoes, and rash guards, cater to the needs of active consumers. Ethical sourcing, testing, and certification ensure product quality and consumer safety. E-commerce platforms and online retail facilitate convenient access to a wide range of options. Virtual try-ons, fit guides, and size charts enhance the shopping experience. Pricing strategies vary, from wholesale distribution to competitive pricing for mass-market brands. Sustainable materials, such as recycled fabrics and eco-friendly dyes, are gaining popularity. Swim training and competitive swimming also contribute to the market's expansion. Sun hats, swim caps, compression fabrics, and swim trunks complete the comprehensive swimwear assortment. Inventory management and quality control are essential to meet consumer demand and maintain brand reputation. Overall, the market reflects a dynamic and evolving industry, driven by consumer preferences and technological advancements.

Request Free Sample

The Women swimwear segment was valued at USD 12.27 billion in 2019 and showed a gradual increase during the fo

This statistic depicts the revenue of the sports & swimwear market in 2024, by country. In that year, sports & swimwear market revenue in the U.S. amounted to approximately ** billion U.S. dollars. For information on over 200 markets in 150 countries, please visit Consumer Market Outlook.

According to Cognitive Market Research, the global Swimwear market size will be USD 23640 million in 2025. It will expand at a compound annual growth rate (CAGR) of 5.20% from 2025 to 2033.

North America held the major market share for more than 40% of the global revenue with a market size of USD 8746.80 million in 2025 and will grow at a compound annual growth rate (CAGR) of 3.7% from 2025 to 2033.
Europe accounted for a market share of over 30% of the global revenue with a market size of USD 6855.60 million.
APAC held a market share of around 23% of the global revenue with a market size of USD 5673.60 million in 2025 and will grow at a compound annual growth rate (CAGR) of 7.9% from 2025 to 2033.
South America has a market share of more than 5% of the global revenue with a market size of USD 898.32 million in 2025 and will grow at a compound annual growth rate (CAGR) of 5.9% from 2025 to 2033.
The Middle East had a market share of around 2% of the global revenue and was estimated at a market size of USD 945.60 million in 2025 and will grow at a compound annual growth rate (CAGR) of 6.5% from 2025 to 2033.
Africa had a market share of around 1% of the global revenue and was estimated at a market size of USD 520.08 million in 2025 and will grow at a compound annual growth rate (CAGR) of 5.5% from 2025 to 2033.
Athletic category is the fastest growing segment of the Swimwear industry

Market Dynamics of Swimwear Market

Key Drivers for Swimwear Market

Rising Popularity of Water-Based Recreational Activities and Tourism to Boost Market Growth

A key driving factor for the swimwear market is the increasing participation in water-based recreational activities such as swimming, surfing, and water sports, fueled by the growth of beach tourism and wellness travel. Countries with thriving coastal tourism, such as the US, Australia, Thailand, and the Maldives, are witnessing higher demand for stylish and functional swimwear. Additionally, the rising trend of luxury resorts, cruise vacations, and destination weddings is contributing to greater consumer spending on premium swimwear. Social media and influencer marketing also play a crucial role, as platforms like Instagram and TikTok promote swimwear trends, encouraging consumers to purchase fashionable and performance-enhancing swimsuits. Moreover, swimming is increasingly recognized as an essential fitness and rehabilitation activity, further driving demand for durable, high-quality swimwear. For instance, Arena, a global leader in high-quality swimwear, goggles, swim caps, and accessories for competitive swimming and fitness, announced the addition of world backstroke champion Hubert Kos to its elite group of athletes.

https://news.arenasport.com/335666-hubert-kos-a-rising-star-in-world-swimming

Growing Demand for Sustainable and Eco-Friendly Swimwear to Boost Market Growth

Sustainability is a major driver in the swimwear market, with consumers increasingly preferring eco-friendly, recycled, and biodegradable materials. Rising environmental concerns regarding ocean pollution and textile waste have pushed brands to adopt sustainable practices, such as using recycled polyester, organic cotton, and plant-based fabrics. Leading companies like Speedo, Patagonia, and Adidas are launching collections made from recycled ocean plastics and regenerated nylon to appeal to environmentally conscious buyers. Additionally, the demand for ethical production processes, fair labour practices, and transparent supply chains is growing, encouraging brands to certify their products with sustainability labels like OEKO-TEX and GRS (Global Recycled Standard). As consumers become more eco-aware, they are willing to invest in high-quality, durable swimwear that minimizes environmental impact.

The swimwear market is primarily driven by the rising popularity of aquatic sports, leisure swimming, and beach vacations

According to the World Tourism Organization (UNWTO), over 900 million international tourist arrivals were recorded in 2023, with a significant proportion linked to coastal and island destinations driving heightened demand for swimwear. Growing fitness consciousness is also boosting participation in swimming as a low-impact workout; for instance, the U.S. Census Bureau notes that swimming is among the top five most popular recreational activities in the country.Additionally, the rapid growth of social media platforms like Instagram and TikTo...

Swimwear Market size is estimated to be valued at USD 21.80 Bn in 2025 and is expected to expand at a CAGR of 3.3%, reaching USD 27.38 Bn by 2032

Find detailed analysis in Market Research Intellect's Women Swimwear Market Report, estimated at USD 26.4 billion in 2024 and forecasted to climb to USD 37.2 billion by 2033, reflecting a CAGR of 4.9%.Stay informed about adoption trends, evolving technologies, and key market participants.

The United States swimwear market size reached around USD 10.13 Billion in 2024. The market is projected to grow at a CAGR of 5.60% between 2025 and 2034 to reach nearly USD 17.47 Billion by 2034. The market growth can be attributed to the increasing demand for women’s swimwear and the introduction of novel body-positive designs. Technological advancements in production processes, coupled with the rising adoption of UV-resistant swimwear, are also spurring the rate of market development.

According to Cognitive Market Research, the global Luxury Swimwear Market size was USD 23514.2 million in 2024. It will expand at a compound annual growth rate (CAGR) of 6.00% from 2024 to 2031.

North America held the major market share for more than 40% of the global revenue with a market size of USD 9405.68 million in 2024 and will grow at a compound annual growth rate (CAGR) of 4.2% from 2024 to 2031.
Europe accounted for a market share of over 30% of the global revenue with a market size of USD 7054.26 million.
Asia Pacific held a market share of around 23% of the global revenue with a market size of USD 5408.27 million in 2024 and will grow at a compound annual growth rate (CAGR) of 8.0% from 2024 to 2031.
Latin America had a market share of more than 5% of the global revenue with a market size of USD 1175.71 million in 2024 and will grow at a compound annual growth rate (CAGR) of 5.4% from 2024 to 2031.
Middle East and Africa had a market share of around 2% of the global revenue and was estimated at a market size of USD 470.28 million in 2024 and will grow at a compound annual growth rate (CAGR) of 5.7% from 2024 to 2031.
The sustainable fabric category is the fastest growing segment of the Luxury Swimwear industry

Market Dynamics of Luxury Swimwear Market

Key Drivers for Luxury Swimwear Market

Growing Customer Predisposition for Sports Activities to Drive Product Demand

Swimming and other water-based workouts have become more popular as a result of the rising emphasis on fitness and wellness around the world. Swimwear is a must for these kinds of sports, and those who want to keep in shape frequently spend money on these stylish yet practical costumes. This will boost the demand for a diversity of swimwear styles and designs. Furthermore, there is a growing need for specialty swimwear made to improve comfort and performance as more individuals participate in water-based sports and activities like swimming, surfing, paddle boarding, and water polo. More people are expected to purchase swimwear as a result of more knowledge of the health benefits of swimming, which include stress reduction, improved sleep, fat loss, and heart and lung health. Swimsuit demand will also be driven by the need for qualities that athletes and adventure seekers often need, like improved hydrodynamics, durability, and chlorine resistance.

Increasing Tourism Activities to Support Market Expansion

Swimsuit demand has increased as a result of the tourism industry's expansion in the wake of the pandemic. Travelers commonly go to beaches or coastal areas, where swimming, tanning, and water sports need the use of a swimsuit. This fuels the market for leisurewear products such as swimwear, bikinis, and trunks. A lot of travelers also spend their vacations participating in water sports including jet skiing, surfing, paddle boarding, snorkeling, and scuba diving. Specialized swimsuit items are in high demand because each of these sports calls for particular swimsuits or wetsuits. Furthermore, for hygienic or safety concerns, several tourist locations could mandate that guests wear a certain type of swimwear.

Restraint Factor for the Luxury Swimwear Market

Poor-Quality Swimsuit Products Will Limit the Growth of the Swimwear Market

Poor-quality swimwear is frequently constructed from inexpensive, potentially harmful materials. These materials may consist of excessively synthetic fibers, low-quality chemicals and dyes, or rough or abrasive fabrics. These substances have the potential to irritate, itchy, and cause redness when they come into touch with skin. Swimwear should provide enough ventilation and let the skin breathe. Poor-quality swimwear, however, might not have the required breathability. Furthermore, inexpensive swimwear could have allergenic materials like strong colors or resins based on formaldehyde. These chemicals might induce allergic reactions in those with sensitive skin, leading in skin irritation and hives, and inhibiting the expansion of the market.

Impact of Covid-19 on the Luxury Swimwear Market

The global COVID-19 pandemic has been unprecedented and astonishing, with luxury swimwear witnessing higher-than-anticipated demand across all regions compared to pre-pandemic levels. The demand going back to pre-pandemic levels when the pandemic ends is what caused the abrupt jump in CAGR. Lockdown regulations would hinder market growth since they will close beaches an...

Plus-Size Swimwear Market Outlook

According to the latest research conducted in 2025, the global plus-size swimwear market size reached USD 2.1 billion in 2024, reflecting robust consumer demand and a significant shift towards body inclusivity within the fashion industry. This market is projected to grow at a CAGR of 6.8% from 2025 to 2033, reaching a forecasted value of USD 3.9 billion by 2033. The primary growth factor driving this expansion is the rising awareness and acceptance of diverse body types, which has fueled product innovation and expanded offerings across multiple distribution channels.

One of the key growth drivers for the plus-size swimwear market is the increasing embrace of body positivity and inclusivity, which has led to a surge in demand for fashionable and functional swimwear catering to a broader spectrum of body shapes. Social media movements and influential campaigns have played a pivotal role in normalizing diverse beauty standards, compelling brands to diversify their product ranges. As more consumers seek swimwear that provides both comfort and style, manufacturers are responding with innovative designs, improved fits, and a wider variety of colors and patterns. This trend is particularly pronounced among younger demographics, who are not only more vocal about inclusivity but also more likely to support brands that align with their values.

Another significant factor contributing to market growth is the rapid expansion of e-commerce platforms and digital marketing strategies. Online channels have democratized access to plus-size swimwear, enabling consumers to explore a wider selection of products and brands from the comfort of their homes. E-commerce giants and niche retailers alike have optimized their platforms with detailed sizing guides, virtual try-on features, and customer reviews, thereby reducing the hesitancy often associated with purchasing swimwear online. This digital transformation has also allowed smaller brands to reach global audiences, further intensifying competition and driving innovation within the market.

Additionally, advancements in textile technology and manufacturing processes have enabled the creation of plus-size swimwear that offers enhanced support, durability, and aesthetic appeal. The integration of high-performance fabrics, such as chlorine-resistant and quick-dry materials, has improved product longevity and user experience. Brands are also investing in research and development to address common concerns among plus-size consumers, such as fit, coverage, and support, resulting in products that are both functional and fashionable. These innovations have not only expanded the customer base but also fostered brand loyalty and repeat purchases.

From a regional perspective, North America currently dominates the plus-size swimwear market, accounting for over 38% of the global revenue in 2024, followed closely by Europe and Asia Pacific. The robust retail infrastructure, high disposable incomes, and strong presence of leading brands in these regions have contributed to their market leadership. Meanwhile, the Asia Pacific region is experiencing the fastest growth, with a projected CAGR of 8.2% during the forecast period, driven by increasing urbanization, rising awareness of body positivity, and the proliferation of online retail channels. Latin America and the Middle East & Africa are also witnessing steady growth, albeit from a smaller base, as cultural attitudes towards body image continue to evolve and international brands expand their footprint.

Product Type Analysis

The plus-size swimwear market is segmented by product type into One-Piece, Tankinis, Bikinis, Swim Dresses, and Others, each catering to distinct consumer preferences and functional requirements. One-piece swimwear remains the most popular segment, accounting for approximately 42% of the global market revenue in 2024. This dominance is attributed to the superior coverage, support, and versatility offered by one-piece designs, making them the prefe

From the selected regions, the ranking by average volume per capita in the 'Sports & Swimwear for women' segment of the apparel market is led by Hong Kong with **** pieces and is followed by the United States (**** pieces). In contrast, the ranking is trailed by the Philippines with **** pieces, recording a difference of **** pieces to Hong Kong. Find other insights concerning similar markets and segments, such as a ranking of subsegments in Asia regarding revenue in the Apparel market as a whole and a ranking by country regarding revenue in the underwear segment of the apparel market. The Statista Market Insights cover a broad range of additional markets.

The size of the Swimwear Market was valued at USD 26.60 Million in 2023 and is projected to reach USD 40.98 Million by 2032, with an expected CAGR of 6.37% during the forecast period. Swimwear refers to clothing designed specifically for swimming and other water-based activities. These garments are made from materials that can withstand prolonged exposure to water and provide comfort and flexibility. Common types of swimwear include swimsuits, bikinis, trunks, and swim shorts. Swimwear is designed to fit snugly to reduce drag in the water and often features quick-drying fabrics like nylon, spandex, and polyester. Some swimwear also includes UV protection to shield the skin from harmful sun rays. Recent developments include: March 2024: Speedo extended its product portfolio by launching Splice Endurance+ Jammer, which delivers a swimsuit that retains its exceptional fit even after extensive hours spent in the pool., March 2024: Arena launched its newest addition in honor of the elite athlete roster and world and European freestyle champion Marrit Steenbergen. Marrit, from the Netherlands, was asked to represent the Arena brand through the 2024 Olympics in Paris, showcasing Arena’s race suits and equipment., February 2024: Pink by Frankies Bikinis marks a new swim collaboration with the help of Francesca Aiello. Francesca Aiello, creative director of Frankies Bikinis, would bring some of the brand’s flair to Pink with a collaborative label and her leading design and creative direction.. Key drivers for this market are: Enhanced Participation In Water Sports, Popularity Of Beach Culture And Adventure Tourism. Potential restraints include: Presence of counterfeit products. Notable trends are: Growing Consumer Inclination Toward Water Activities.

Luxury Swimwear and Beachwear Market Outlook

The global luxury swimwear and beachwear market size was valued at approximately USD 2.5 billion in 2023 and is anticipated to reach around USD 4.8 billion by 2032, growing at a compound annual growth rate (CAGR) of 7.2%. The market is primarily driven by the increasing disposable income, growing affinity towards luxury and branded clothing, and the rising trend of beach vacations and water-based recreational activities.

One of the significant growth factors propelling the market for luxury swimwear and beachwear is the increasing consumer preference for premium and designer swimwear. This trend is particularly strong among millennials and Generation Z, who are more inclined towards high-quality and fashionable apparel. Social media platforms and fashion influencers also play a crucial role in shaping consumer buying patterns, thus boosting demand for luxury brands. Moreover, the growing awareness regarding the importance of fitness and a healthy lifestyle has motivated individuals to participate in swimming and beach activities, further fueling the market demand.

Another critical driver is the expanding tourism industry, particularly beach tourism, which has witnessed significant growth over the past few years. Destinations like the Maldives, Bali, and the Caribbean are popular among tourists, who are willing to invest in high-end swimwear and beachwear for their vacations. The surge in international travel and the increasing number of beach resorts and hotels have contributed to the heightened demand for luxury swimwear and beachwear. Additionally, collaborations between luxury swimwear brands and high-end hotels or resorts have enhanced brand visibility and accessibility, fostering market growth.

Technological advancements in fabric manufacturing have also played a pivotal role in the market's expansion. Innovations such as quick-drying fabrics, UV protection materials, and eco-friendly options are increasingly being incorporated into luxury swimwear and beachwear. These advancements not only enhance the functionality and comfort of the wear but also align with the growing consumer preference for sustainable and environmentally friendly products. This aspect is particularly appealing to the environmentally conscious segment of consumers, thereby driving market growth.

Regionally, North America holds a significant share of the global luxury swimwear and beachwear market, driven by high disposable incomes and a strong inclination towards premium lifestyle products. Europe follows closely, with countries like Italy, France, and Spain being major markets due to their prominent fashion industries and popular beach destinations. The Asia Pacific region is anticipated to witness the highest growth rate during the forecast period, attributed to rising disposable incomes, increasing urbanization, and a growing middle-class population.

Product Type Analysis

The luxury swimwear and beachwear market can be segmented by product type into swimwear and beachwear. The swimwear segment encompasses a variety of products including one-piece swimsuits, bikinis, tankinis, and swim trunks. The demand for luxury swimwear is on the rise due to the increasing popularity of water-based sports and activities. High-performance swimwear made from advanced materials that offer flexibility, durability, and UV protection is particularly gaining traction among consumers who prioritize functionality along with style.

Beachwear, on the other hand, includes products such as kaftans, sarongs, beach dresses, cover-ups, and shorts. The rising trend of beach vacations and staycations has significantly boosted the demand for luxury beachwear. Consumers are increasingly seeking stylish and comfortable beachwear that reflects their personal style and enhances their vacation experience. Designer beachwear collections that offer unique and trendy designs are highly favored, further driving the market growth.

Within the swimwear segment, bikinis and one-piece swimsuits are particularly popular among women, while swim trunks and board shorts dominate the men’s segment. Designer brands are continuously innovating with new styles, patterns, and colors to cater to the diverse preferences of their clientele. Additionally, the growing trend of athleisure has led to an increased demand for swimwear that can also double as activewear, offering versatility and convenience to the consumers.

For beachwear, the focus is on lightweight, breathable, and stylish garments that provide com

The Women's Sports And Swimwear Market size was valued at USD 139.10 billion in 2023 and is projected to reach USD 209.15 billion by 2032, exhibiting a CAGR of 6.0 % during the forecasts period. Women's Sports and Swimwear includes a selection of clothing specifically designed for sports and leisure activities, including swimming, yoga, running and other workouts. These garments are usually made of durable fabric with moisture wicking properties, breathability and comfort, tailored to support freedom of movement during physical exertion. Sports bras, leggings, swimsuits and sports tops are some of the more common examples and often feature stylish designs that match functionality and aesthetic preferences. The women's sportswear and swimwear market has grown significantly in recent years, fueled by several key factors. The increased awareness and participation of women in sports and fitness activities worldwide has increased the demand for specialized clothing that improves performance and comfort. The ever-increasing emphasis on health and wellness along with the rise in fitness trends has fueled the market expansion. Manufacturers and retailers have responded with innovative designs for materials, packaging, support and durability features that appeal to environmentally conscious consumers. In addition, the influence of social media and fitness influencers has influenced trends and shaped consumer preferences for stylish yet functional sportswear. The expansion of online retail channels has also democratized access to a wide range of sports and swimwear options, providing consumers worldwide with convenience and choice

The Asia Pacific Swimwear Market is Segmented by Product Type (Women's Swimwear, Men's Swimwear, Kids' Swimwear, and Accessories), by Material Type (Nylon, Polyester, Spandex, and More) by Category (Mass and Premium), by Distributional Channel (Supermarkets/Hypermarkets, Specialty Stores, Online Retail Stores, and More), and by Geography. The Market Forecasts are Provided in Terms of Value (USD).

After three years of growth, the Japanese women swimwear market decreased by -5.3% to $273M in 2024. Overall, consumption, however, continues to indicate a noticeable increase. Women swimwear consumption peaked at $289M in 2023, and then contracted in the following year.

The value of the sports and swimwear market in the United States stood at roughly ** billion U.S. dollars in 2024 and is forecast to reach almost ** billion U.S. dollars by 2028. Sports and swimwear market segments With each consecutive year, women’s sports and swimwear revenue in the United States far exceeded that of men and children. While the country’s male sports and swimwear segment generated approximately ** billion U.S. dollars’ worth of revenue in 2023, and the equivalent for kids brought about some **** billion, revenue of the women’s sports and swimwear market reached more than both of those segments combined. Why is the sportswear market growing? The sportswear market has benefitted from changing consumer trends over recent years. The rise of streetwear culture has led to greater demand from teenagers, while a greater interest in fitness has resulted in adults seeking comfortable yet fashionable clothing. Nike has a dominant share of the sportswear market in the United States and is regarded highly by both teenagers and adults. Around ***** in 10 teenagers ranked Nike as their top clothing brand.

Global Women’s Sports & Swimwear Market has valued at USD 91.4 Billion in 2022 and is anticipated to project robust growth in the forecast period with a CAGR of 6.24% through 2028.

Unlock expert insights on USA Sports and Swimwear Market, size at USD 22 billion in 2023, featuring market trends and demand analysis supported through revenue forecast.

The Ethiopian women swimwear market contracted to $119M in 2024, shrinking by -8.1% against the previous year. Over the period under review, consumption recorded a abrupt shrinkage. The growth pace was the most rapid in 2023 when the market value increased by 7.3% against the previous year. Women swimwear consumption peaked at $231M in 2012; however, from 2013 to 2024, consumption stood at a somewhat lower figure.