In January 2025, there were **** million Facebook users in Switzerland, making up around ** percent of the population. Overall, the social network was most popular with users aged 25 to 34 years, accounting for **** percent of its audience in the country. Facebook was the least popular with people aged 65 years and older.

In January 2025, there were **** million users of Meta's Facebook in Switzerland, accounting for ** percent of the population. Overall, people aged 25 to 34 constituted the largest share of the social media platform's user base in the country, making up **** percent of its audience. The app was the least popular with those aged 65 years and older.

There were 5 362 400 Facebook users in Switzerland in March 2024, which accounted for 59.5% of its entire population. The majority of them were women - 51.2%. People aged 25 to 34 were the largest user group (1 389 000). The highest difference between men and women occurs within people aged 45 to 54, where women lead by 414 700.

The number of Facebook users in Switzerland was forecast to continuously increase between 2024 and 2028 by in total *** million users (+**** percent). After the ninth consecutive increasing year, the Facebook user base is estimated to reach *** million users and therefore a new peak in 2028. Notably, the number of Facebook users of was continuously increasing over the past years.User figures, shown here regarding the platform facebook, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to *** countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).

Facebook's usage penetration in Switzerland has seen a steady increase over the past few years. In 2022, Facebook's reach stood at ***** percent. It is estimated that by 2027 approximately ** percent of the population will be active users of the social media platform.

The statistic displays the age distribution of Facebook users in Switzerland in 2020. As of September 2020, it was reported that ** percent of Facebook users in Switzerland were between 20 and 29 years old.

As of January 2025, there were *** million Facebook Messenger users in Switzerland, making up ** percent of the total population. Overall, women were more likely to use the app than men, accounting for **** percent of its audience. The instant messaging app from Facebook was most popular with women users aged 35 to 44 years.

As of January 2025, there were roughly **** million Facebook Messenger users in Switzerland, accounting for almost ** percent of the total population. After a sharp increase in users in May 2020, user numbers have plateaued. Overall, the instant messaging platform is slightly more popular with women.

Switzerland Consumer Price Index (CPI): Food and Non Alcoholic Beverages (FB) data was reported at 105.068 Dec2020=100 in Apr 2025. This records a decrease from the previous number of 105.172 Dec2020=100 for Mar 2025. Switzerland Consumer Price Index (CPI): Food and Non Alcoholic Beverages (FB) data is updated monthly, averaging 98.742 Dec2020=100 from Dec 1982 (Median) to Apr 2025, with 509 observations. The data reached an all-time high of 108.238 Dec2020=100 in Jul 2024 and a record low of 72.917 Dec2020=100 in Dec 1982. Switzerland Consumer Price Index (CPI): Food and Non Alcoholic Beverages (FB) data remains active status in CEIC and is reported by Swiss Federal Statistical Office. The data is categorized under Global Database’s Switzerland – Table CH.I004: Consumer Price Index: December 2020=100.

Switzerland Consumer Price Index (CPI): FB: Food: Meat: Fresh and Frozen: Beef data was reported at 107.305 Dec2005=100 in Dec 2010. This records a decrease from the previous number of 107.876 Dec2005=100 for Nov 2010. Switzerland Consumer Price Index (CPI): FB: Food: Meat: Fresh and Frozen: Beef data is updated monthly, averaging 84.208 Dec2005=100 from Dec 1982 (Median) to Dec 2010, with 337 observations. The data reached an all-time high of 111.429 Dec2005=100 in Dec 2008 and a record low of 69.039 Dec2005=100 in Apr 1983. Switzerland Consumer Price Index (CPI): FB: Food: Meat: Fresh and Frozen: Beef data remains active status in CEIC and is reported by Swiss Federal Statistical Office. The data is categorized under Global Database’s Switzerland – Table CH.I006: Consumer Price Index: December 2005=100.

This project aims to assess the extent of online disinformation problem (“fake news”) in Western Europe compared to the US: Although scholarship on disinformation has increased substantially since 2016, there is a lack of work comparing these findings with the situation in other Western democracies outside the US. The main goal of this project is to understand which contextual and individual factors foster the dissemination and consumption of online disinformation and with what effects. More specifically, which actors spread false information, how is it consumed and perceived, and which societal groups are most susceptible to being affected by it. Switching the perspective, we are also interested in the factors enabling the resilience of countries facing the problem of online disinformation. The project entails two datasets to analyze the producers' as well as consumers' side: First, a representative online survey in six countries (Belgium (Flanders): n = 1,063; France: n = 1,255; Germany: n = 1,019; Switzerland (German-speaking regions): n = 1,251; UK: n = 1,380; US: n = 1,038) that incorporates an experimental part (N = 7,006). To investigate the interaction with disinformation, we created stimuli that consist of false claims covering the three issues Covid-19, climate change, and migration - all designed as a social media post, varying in reporting style elements and amount of popularity cues (number of likes, shares, comments). Key variables and concepts that we measured prior to the stimuli are: Socio-demographics, issue salience, political attitude, news consumption, social media usage, exposure to politicians' posts, and media trust. Key variables and concepts that we measured after the experimental treatment are: Emotional reaction, agreement with false claim, willingness to interact with the false post (like, share, comment, no reaction) and motivations for that interaction, personality traits, political interest and orientation, disinformation concerns and exposure, and (mis-)information literacy. Second, a manual quantitative content analysis of Facebook-posts published by alternative media in five countries (N = 1,661): France, n = 350; Germany, n = 350; Switzerland, n = 261; UK, n = 350; US, n = 350. This dataset focuses on different disinformation types and styles which we grouped in disinformation categories (i.e., fabricated falsehoods, false connections, ideological biases) and genre-typical features (i.e., conspiracy rhetoric, call for skepticism, use of pseudo-experts, clickbait journalism, emotionality, sensationalism, counter-positioning, critizism of various targets, and political topics).

Switzerland Consumer Price Index (CPI): FB: Food: MC: Milk: Others data was reported at 101.251 Dec2005=100 in Dec 2010. This records a decrease from the previous number of 101.417 Dec2005=100 for Nov 2010. Switzerland Consumer Price Index (CPI): FB: Food: MC: Milk: Others data is updated monthly, averaging 103.471 Dec2005=100 from Dec 1982 (Median) to Dec 2010, with 337 observations. The data reached an all-time high of 120.467 Dec2005=100 in May 1993 and a record low of 90.164 Dec2005=100 in Feb 1983. Switzerland Consumer Price Index (CPI): FB: Food: MC: Milk: Others data remains active status in CEIC and is reported by Swiss Federal Statistical Office. The data is categorized under Global Database’s Switzerland – Table CH.I006: Consumer Price Index: December 2005=100.

** percent of Swiss respondents answer our survey on "Most used social media platforms by type" with "Instant messengers (e.g., WhatsApp, Facebook Messenger, WeChat)". The survey was conducted in 2023, among ****** consumers.Find this and more survey data on most used social media platforms by type in our Consumer Insights tool. Filter by countless demographics, drill down to your own, hand-tailored target audience, and compare results across countries worldwide.

Switzerland Consumer Price Index (CPI): FB: Food: FV: SJ: Jams and Honey Bees data was reported at 109.636 Dec2005=100 in Dec 2010. This records an increase from the previous number of 107.799 Dec2005=100 for Nov 2010. Switzerland Consumer Price Index (CPI): FB: Food: FV: SJ: Jams and Honey Bees data is updated monthly, averaging 86.668 Dec2005=100 from Dec 1982 (Median) to Dec 2010, with 337 observations. The data reached an all-time high of 109.636 Dec2005=100 in Dec 2010 and a record low of 73.898 Dec2005=100 in Oct 1989. Switzerland Consumer Price Index (CPI): FB: Food: FV: SJ: Jams and Honey Bees data remains active status in CEIC and is reported by Swiss Federal Statistical Office. The data is categorized under Global Database’s Switzerland – Table CH.I006: Consumer Price Index: December 2005=100.

Switzerland Consumer Price Index (CPI): FB: Food: Bread, Flour and Cereals (BF) data was reported at 103.128 Dec2005=100 in Dec 2010. This records a decrease from the previous number of 103.749 Dec2005=100 for Nov 2010. Switzerland Consumer Price Index (CPI): FB: Food: Bread, Flour and Cereals (BF) data is updated monthly, averaging 97.582 Dec2005=100 from Dec 1982 (Median) to Dec 2010, with 337 observations. The data reached an all-time high of 105.656 Dec2005=100 in Sep 2009 and a record low of 69.643 Dec2005=100 in Dec 1982. Switzerland Consumer Price Index (CPI): FB: Food: Bread, Flour and Cereals (BF) data remains active status in CEIC and is reported by Swiss Federal Statistical Office. The data is categorized under Global Database’s Switzerland – Table CH.I006: Consumer Price Index: December 2005=100.

This statistic presents the most used Google Play store social networking apps in Switzerland during October 2020, ranked by daily active users (DAU). The number one app by DAU was Facebook, with approximately 307.5 thousand Google Play store users using the services daily.

Switzerland Consumer Price Index (CPI): FB: Food: Oil and Greasy Substances data was reported at 103.947 Dec2005=100 in Dec 2010. This records a decrease from the previous number of 106.261 Dec2005=100 for Nov 2010. Switzerland Consumer Price Index (CPI): FB: Food: Oil and Greasy Substances data is updated monthly, averaging 101.479 Dec2005=100 from Dec 1982 (Median) to Dec 2010, with 337 observations. The data reached an all-time high of 110.059 Dec2005=100 in Jan 1990 and a record low of 93.258 Dec2005=100 in Mar 1983. Switzerland Consumer Price Index (CPI): FB: Food: Oil and Greasy Substances data remains active status in CEIC and is reported by Swiss Federal Statistical Office. The data is categorized under Global Database’s Switzerland – Table CH.I006: Consumer Price Index: December 2005=100.

Switzerland Consumer Price Index (CPI): Weights: FB: Food: Fish data was reported at 0.380 % in 2025. This records an increase from the previous number of 0.372 % for 2024. Switzerland Consumer Price Index (CPI): Weights: FB: Food: Fish data is updated yearly, averaging 0.389 % from Dec 2021 (Median) to 2025, with 5 observations. The data reached an all-time high of 0.500 % in 2022 and a record low of 0.372 % in 2024. Switzerland Consumer Price Index (CPI): Weights: FB: Food: Fish data remains active status in CEIC and is reported by Swiss Federal Statistical Office. The data is categorized under Global Database’s Switzerland – Table CH.I008: Consumer Price Index: Weights.

During a survey conducted among Austrian, German, and Swiss marketers in 2022, more than half of respondents stated that Facebook was their go-to platform when it came to content marketing. YouTube and Instagram were chosen by ** percent of marketing professionals in that region.

Switzerland Consumer Price Index (CPI): Weights: FB: Food: Milk, Cheese & Egg data was reported at 1.659 % in 2025. This records a decrease from the previous number of 1.697 % for 2024. Switzerland Consumer Price Index (CPI): Weights: FB: Food: Milk, Cheese & Egg data is updated yearly, averaging 1.697 % from Dec 2021 (Median) to 2025, with 5 observations. The data reached an all-time high of 1.891 % in 2022 and a record low of 1.659 % in 2025. Switzerland Consumer Price Index (CPI): Weights: FB: Food: Milk, Cheese & Egg data remains active status in CEIC and is reported by Swiss Federal Statistical Office. The data is categorized under Global Database’s Switzerland – Table CH.I008: Consumer Price Index: Weights.