Based on global shipments, Apple was the leading media tablet vendor between 2011 and 2024. As of the third quarter of 2024, the Apple iPad held an almost 32 percent share of the global tablet market, down from around 36 percent in the previous quarter. Tablet market share in 2023 – additional information Around 128.5 million units of tablets were shipped worldwide in 2023, with shipments reaching over 36.8 million units in the final quarter of the year. Throughout the year, around 48.5 million iPads were shipped, while Samsung tablet units were about half of Apple's. However, Android overtook Apple’s iOS as the most popular operating system in 2012 until the second quarter of 2022, when Apple regained the leading position. As of the fourth quarter of 2023, about 55 percent of all tablets that were shipped worldwide ran on the iPadOS operating system. Android remains the second most popular operating system, holding a shipment share of 45 percent. Apple vs. Samsung Apple is the leading tablet vendor, holding a share of almost 32 percent of global tablet shipments in the third quarter of 2024. The company has nevertheless seen its market share in the tablet market decline in recent years. This has coincided with the rise of Samsung, whose tablets run on Android, which has seen its market share rise from 7.3 percent in the last quarter of 2012 to 19 percent in the second quarter of 2024. Overall Samsung shipped around seven million units of tablets in that quarter, in comparison to the 12.6 million shipped by Apple, which generated the company revenue of almost seven billion U.S. dollars.

The market will reach USD 50 billion in 2025 and stretch to USD 140 billion in 2035, reflecting a CAGR of 14.5% over the period of the forecast. Factories are increasingly adopting AI-driven tablet technologies, cloud-based computing systems, and real-time processing information with the aim of initiating productivity to its full potential and creating an even finer digital experience. Spending on foldable screens, powerful chipsets, and 5G connectivity will fuel growth.

Contracts and Deals Analysis

Country Wise Analysis

Competitive Outlook

Tablet Market size was valued at USD 57.52 Billion in 2025 and is projected to grow from US$ 75.24 Bn, to (CAGR) of 3.9% from 2025 to 2032

The global tablet market size was valued at USD 84.6 Billion in 2024. Looking forward, IMARC Group estimates the market to reach USD 202.4 Billion by 2033, exhibiting a CAGR of 9.67% from 2025-2033. Asia Pacific currently dominates the market, holding a market share of over 35.8% in 2024. The tablet market share is driven by rising demand for remote work, online learning, and entertainment, along with advancements in 5G connectivity, AI-powered features, and stylus support. Increasing enterprise adoption, affordability, and improved battery life further fuel global market growth.

IMARC Group provides an analysis of the key trends in each segment of the global tablet market, along with forecast at the global, regional, and country levels from 2025-2033. The market has been categorized based on product, operating system, screen size, end user, and distribution channel.

In September 2024, Apple was the leading tablet brand in the United States, accounting for nearly 59 percent of the market. Samsung ranked second among other vendors, occupying around 15.3 percent of the U.S. tablet market. Apple’s iPad: A consumer favorite  With several billion U.S. dollars in global revenue each latest quarter, Apples iPad has been a pioneer and the biggest winner in the tablet market. Introduced to the consumer market in 2010 and shaping the market since, the iPad has been the most popular tablet product worldwide, with a market share of around 30 percent, ten percent more than its closest competitor Samsung. Modern-day tablets   A tablet is a consumer device combining the computing power of a standard desktop computer along with the mobility of a smart phone. With an average price of more than 300 U.S. dollars, these devices are still relatively affordable for many consumers. The release of Apple’s iPad popularized the use of the device, and today more tablets are being shipped than desktop computers.

Global Tablets Market to hit USD 155.33B by 2029 growing at 7.1% CAGR. Explore trends, drivers, and competition for strategic insights with The Business Research Company.

Apple’s iOS is the leading operating system for tablets in the United States, with a market share of 56.36 percent as of January 2025. Its closest competitor, Google's Android, has a smaller, yet growing, market presence, with a nearly 43.5 percent share of the market, down from around 42.27 percent in the same month in 2024. iOS and Android: A duet In line with the United States, Apple’s iOS operating system also dominates the tablet market in the United Kingdom with a 59.2 percent market share in 2023, leaving Google’s Android with round around 40.7 percent of the market. However, on a global scale, Google’s Android was the leading operating system for tablets until the third quarter of 2023, when iOS's market share globally overtook that of Google's with around 54.8 percent share of the tablet OS market. The Apple iPad Introduced to the consumer market in 2010, the Apple iPad has become a household name in the tablet industry. The iPad has dramatically changed the tablet market not only in terms of technology but also consumer expectations. Since its initial release, Apple has progressed through 10 generations of iPad hardware, shipping almost 15 million units worldwide in the third quarter of 2022 alone.

The market share of Samsung of global tablet shipments in the third quarter of 2024 stood at around 18 percent, a similar share compared to the same quarter of the previous year.

The Market Report Covers Global Tablet PC Manufacturers and is Segmented by Type (Fully-Rugged, Semi-Rugged, Ultra-Rugged), Operating System (Windows, Android), End User Industry (Manufacturing, Energy and Power, Oil and Gas, Transportation and Logistics, Automotive, Agriculture, and Farming), and Geography(North America, Europe, Asia-Pacific, Latin America, and Middle East and Africa). The market size and forecasts are provided in terms of value (USD million) for all the above segments.

The global rugged tablet market size reached USD 1,132.8 Million in 2024. Looking forward, IMARC Group expects the market to reach USD 1,903.6 Million by 2033, exhibiting a growth rate (CAGR) of 5.64% during 2025-2033.

IMARC Group provides an analysis of the key trends in each segment of the global rugged tablet market report, along with forecasts at the global, regional and country levels from 2025-2033. Our report has categorized the market based on type, operating system, distribution channel and end use industry.

The size of the U.S. Tablet Market was valued at USD 12.90 billion in 2023 and is projected to reach USD 14.32 billion by 2032, with an expected CAGR of 1.5 % during the forecast period. A tablet is a portable, flat, and lightweight computing device that typically features a touchscreen interface for navigation and interaction. Tablets are designed to offer a balance between the power and functionality of a laptop and the portability of a smartphone. They come in a variety of sizes, usually ranging from 7 inches to over 13 inches in screen size, and are powered by operating systems such as Android, iOS, or Windows. This growth is driven by increasing consumer demand, technological advancements, and the introduction of innovative products such as hybrid Tab PCs. Hybrid Tab PCs offer the functionality of both laptops and tablets, making them ideal for productivity and entertainment. Additionally, rising government initiatives and food security concerns have increased the demand for hybrid seeds, which offer improved yields and resistance to pests and diseases. Recent developments include: In May 2024, Apple unveiled several new accessibility solutions for specially-abled users. It has added new features in its latest version of iPad that captures eye movements of the user. Through this feature, it allows specially-abled users to navigate the screen seamlessly. Additionally, Apple incorporated a new feature of Assistive Access, which simply predefines and categorizes all the options for the users belonging to the cognitively impaired category. , In March 2024, Samsung launched the Galaxy Tab S6 Lite (2024), with enhanced capabilities and innovative features for professional entertainment purposes. It comes with the advanced S Pen that ensures high accuracy and has a 10.4-inch display, with 14 hours of video playback. It has a slim design and is compatible with other Galaxy products. .

The global tablet operating systems market is dominated by Android and Apple's iPadOS. iPadOS has generally been the most popular operating system for tablets globally, being the leading tablet OS since 2016. Although iPadOS's market share peaked at the beginning of 2019 when it held nearly 73 percent of the global tablets market, Android quickly gained traction, increasing in market share since 2019 by over 17 percentage points, reaching 46 percent by the fourth quarter of 2024. What is a tablet? Short for tablet computer, a tablet is a mobile computing device with a relatively large touchscreen – the most common size for a tablet is around 10 inches. Tablet sales hit a peak in late 2013, with around 79 million devices shipped in the final quarter of that year. The market has gradually approached a saturation point since then, with shipments on a downward trend up to early 2020 before recovering and stabilizing in 2021. Similar to traditional PCs, tablets use different operating systems to run different applications and functions. Apple, the leading tablet vendor The Apple iPad has been the leading tablet device since its introduction to the market in 2010. Like its other revolutionary products, the iPad has also dramatically changed the tablet market not only in terms of technology but also regarding consumer expectations. In the fourth quarter of 2024, iPad sales generated nearly seven billion U.S. dollars in revenue for Apple. This amounted to a 7.3 percent share of the firm's total revenue for that quarter.

According to Cognitive Market Research, the global Tablet and Notebook Display market size will be USD 41251.2 million in 2024. It will expand at a compound annual growth rate (CAGR) of 8.50% from 2024 to 2031.

North America held the major market share for more than 40% of the global revenue with a market size of USD 16500.4 million in 2024 and will grow at a compound annual growth rate (CAGR) of 6.7% from 2024 to 2031.
Europe accounted for a market share of over 30% of the global revenue with a market size of USD 12375.3 million.
Asia Pacific held a market share of around 23% of the global revenue with a market size of USD 9487.7 million in 2024 and will grow at a compound annual growth rate (CAGR) of 10.5% from 2024 to 2031.
Latin America had a market share of more than 5% of the global revenue with a market size of USD 2062.5 million in 2024 and will grow at a compound annual growth rate (CAGR) of 7.9% from 2024 to 2031.
Middle East and Africa had a market share of around 2% of the global revenue and was estimated at a market size of USD 825.0 million in 2024 and will grow at a compound annual growth rate (CAGR) of 8.2% from 2024 to 2031.
The Tablets Product category is the fastest growing segment of the Tablet and Notebook Display industry

Market Dynamics of Tablet and Notebook Display Market

Key Drivers for Tablet and Notebook Display Market

Increasing Consumer Demand for Portable Devices to Boost Market Growth

The growing consumer demand for lightweight, portable, and high-performance devices like tablets and notebooks is a major driver in the display market. People increasingly want devices that allow them to work, play, and stay connected while on the move. According to the latest American Community Survey (ACS) 1-year estimates, tablet ownership in U.S. households with children was 22 percentage points higher than in those without children in 2021. Overall, 64% of U.S. households owned a tablet that year. In households where the head of household had less than a high school education, 60% of children owned a tablet, compared to just 32% without children. Similarly, among households earning less than $25,000 annually, 62% with children owned a tablet compared to 35% without children, reflecting a 27-percentage point difference. High-resolution displays, known for their vibrant colors, crisp images, and smooth performance, significantly enhance user experience, making them a key selling feature for manufacturers.

Increasing Entertainment and Gaming Applications to Drive Market Growth

The rise of video streaming platforms such as Netflix, YouTube, and Disney+ has led to increased demand for higher-quality screens for media consumption. Users now seek tablets and notebooks with larger, high-resolution displays (QHD and UHD) that offer a superior viewing experience. In 2023, the United States remained the largest market for mobile gaming, generating $22.2 billion in revenue, consistent with 2022 figures and 38% higher than in 2019. Projections suggest that U.S. mobile gaming revenue will continue to grow steadily, potentially reaching $33.5 billion by 2028. In China's iOS mobile game market, in-app purchase (IAP) revenue held steady at $15.1 billion in 2022. Meanwhile, revenue from casual games grew by 8% in 2023 to $28.6 billion, accounting for 38% of global mobile game revenue. Notably, hybrid games have seen significant growth, with revenue in this segment increasing by 30%, surpassing $2.1 billion in 2023. The rising popularity of mobile gaming is also driving demand for better display quality, as gaming-optimized tablets and notebooks require displays with higher refresh rates, improved color accuracy, and superior responsiveness to deliver an enhanced gaming experience.

Restraint Factor for the Tablet and Notebook Display Market

High Cost of Advanced Display Technologies Will Limit Market Growth

While advanced display technologies like OLED and AMOLED offer superior performance (e.g., better contrast ratios, thinner form factors, and energy efficiency), they are significantly more expensive to produce than traditional LCD panels. The higher cost of these displays increases the overall price of tablets and notebooks, which can deter price-sensitive consumers, especially in emerging markets. Innovations such as Mini-LED and Micro-LED displays are more energy-efficient and provide better picture quality, but the manufacturing process is complex and cost...

Effervescent Tablet Market Size And Forecast

Effervescent Tablet Market size was valued at USD 5.4 billion in 2023 and is projected to reach USD 8.9 billion by 2030, growing at a CAGR of 6.6% during the forecast period 2024-2030.

Global Effervescent Tablet Market Drivers

The market drivers for the Effervescent Tablet Market can be influenced by various factors. These may include:

Convenience and Portability: Effervescent tablets are well-liked by customers who prioritize convenience when taking their medications or nutritional supplements because they are simple to use and transport.
Fast Absorption and Action: Compared to conventional tablets or capsules, effervescent tablets dissolve quickly in water, facilitating a quicker absorption of the active components into the bloodstream.
Variety of Flavors and Formulations: To appeal to a wider consumer base and boost market demand, manufacturers provide a wide choice of flavors and formulations.
Growing Health Consciousness: As consumers place a greater emphasis on their overall well-being, they are more likely to select effervescent pills over other supplements or prescription drugs due to their perceived health benefits.
Product Development Innovations: By drawing in new customers and keeping hold of existing ones, ongoing developments in product development—such as better taste, lower sugar content, and more efficacy—fuel market expansion.
Increasing Disposable Income: Consumers can now afford to spend more on healthcare items, such as effervescent tablets, thanks to rising disposable incomes in many countries, which is driving market expansion.
Marketing and Promotional Strategies: Consumer interest and market growth are significantly influenced by successful marketing efforts that stress the advantages of effervescent tablets, such as their palatability, convenience, and speed of action.

The India tablet market size reached 4.1 Million Units in 2024. Looking forward, IMARC Group expects the market to reach 8.1 Million Units by 2033, exhibiting a growth rate (CAGR) of 7.2% during 2025-2033. The growing demand in the education industry to facilitate interactive learning experiences with educational apps, videos, and online courses, the wide availability of tablets through online and offline distribution channels, and increasing digitalization represent some of the key factors driving the market.

IMARC Group provides an analysis of the key trends in each segment of the India tablet market report, along with forecasts at the country and regional levels for 2025-2033. Our report has categorized the market based on product, operating system, screen size, end user, and distribution channel.

Apple is the leading tablet vendor in the world with a market share of 39 percent in the third quarter of 2022. Samsung, Lenovo, Amazon, and Microsoft round out the top-five tablet vendors worldwide.

The Global Tablet Application Processor Market is Segmented by Type (32 Bit, 64 Bit), Core Type (Single Core, Multi-core), Operating System (Android, Apple iOS, Windows Tablet), End User (Household, Commercial), and Geography. The market sizes and forecasts are provided in terms of value (USD million).

[225+ Pages Report] The global Kids Tablet Market size was valued at USD 12451.60 million in 2021 in 2021 and is estimated to reach USD 27475.08 million by 2028, at a CAGR value of 14.10% from 2022 to 2028.

According to Cognitive Market Research, the global Drink Tablet Market size will be USD 1421.2 million in 2024. It will expand at a compound annual growth rate (CAGR) of 5.50% from 2024 to 2031.

North America held the major market share for more than 40% of the global revenue with a market size of USD 568.48 million in 2024 and will grow at a compound annual growth rate (CAGR) of 3.7% from 2024 to 2031.
Europe accounted for a market share of over 30% of the global revenue with a market size of USD 426.36 million.
Asia Pacific held a market share of around 23% of the global revenue with a market size of USD 326.88 million in 2024 and will grow at a compound annual growth rate (CAGR) of 4.0% from 2024 to 2031.
Latin America had a market share of more than 5% of the global revenue with a market size of USD 71.06 million in 2024 and will grow at a compound annual growth rate (CAGR) of 4.9% from 2024 to 2031.
Middle East and Africa had a market share of around 2% of the global revenue and was estimated at a market size of USD 24.92 million in 2024 and will grow at a compound annual growth rate (CAGR) of 5.2% from 2024 to 2031.
The Store-based category is the fastest growing segment of the Drink Tablet industry

Market Dynamics of Drink Tablet Market

Key Drivers for Drink Tablet Market

Growing consumer demand for convenient and on-the-go hydration solutions

Growing consumer demand for convenient and on-the-go hydration solutions is a key driver for the drink tablet market. As lifestyles become increasingly fast-paced, consumers seek products that offer quick and easy hydration without compromising on health benefits. Drink tablets, which dissolve in water to provide instant nutrient-rich beverages, cater perfectly to this need. They are compact, lightweight, and easy to carry, making them ideal for busy professionals, travelers, and fitness enthusiasts. Additionally, these tablets often come in a variety of flavors and functional formulations, such as electrolytes for rehydration or vitamins for immune support, appealing to health-conscious consumers. The rising awareness of the importance of staying hydrated, coupled with a growing preference for eco-friendly alternatives to bottled drinks, further boosts the demand for these convenient hydration solutions, driving the growth of the drink tablet market.

Increasing health consciousness driving demand for functional beverage options

Rising health consciousness among consumers is significantly boosting demand for functional beverage options, including drink tablets. As people become more aware of the benefits of maintaining a healthy lifestyle, they are actively seeking convenient and effective ways to supplement their diets with essential nutrients. Drink tablets, which are often fortified with vitamins, minerals, and other beneficial compounds, offer a practical solution for enhancing hydration, energy levels, and overall well-being. Additionally, they cater to the growing preference for low-calorie, sugar-free, and eco-friendly alternatives to traditional sugary drinks and energy beverages. The convenience of portability and ease of use make them an attractive option for busy individuals and fitness enthusiasts.

Restraint Factor for the Drink Tablet Market

Stringent regulations affect product formulations and approvals

Stringent regulations in the drink tablet market significantly impact product formulations and approvals. Regulatory bodies impose strict guidelines on ingredients, labeling, safety, and health claims, ensuring consumer safety and preventing misleading information. Compliance with these regulations requires manufacturers to conduct extensive testing and provide detailed documentation, which can delay product launches and increase costs. Additionally, variations in regulations across regions complicate global distribution, as formulations must be adjusted to meet specific local standards. For example, certain additives or sweeteners approved in one country may be restricted or banned in another, necessitating reformulation and re-approval processes. This not only limits innovation but also poses a barrier for new entrants, reducing market competitiveness. As a result, the regulatory landscape acts as a significant restraint, impacting the growth and profitability of the drink tablet market.

Impact of Covid-19 on the Drink Tablet Market

The COVID-19 pandemic significantly impacted the Drink Tablet Mar...