Based on global shipments, Apple was the leading media tablet vendor between 2011 and 2025. As of the first quarter of 2025, the Apple iPad's share of the global tablet market was **** percent.

In October 2025, Apple was the leading tablet brand in the United States, accounting for around **** percent of the market. Samsung ranked second among other vendors, occupying around ** percent of the U.S. tablet market. Apple’s iPad: A consumer favorite  With several billion U.S. dollars in global revenue each latest quarter, Apples iPad has been a pioneer and the biggest winner in the tablet market. Introduced to the consumer market in 2010 and shaping the market since, the iPad has been the most popular tablet product worldwide, with a market share of around ** percent, ten percent more than its closest competitor Samsung. Modern-day tablets   A tablet is a consumer device combining the computing power of a standard desktop computer along with the mobility of a smart phone. With an average price of more than *** U.S. dollars, these devices are still relatively affordable for many consumers. The release of Apple’s iPad popularized the use of the device, and today more tablets are being shipped than desktop computers.

The size of the U.S. Tablet Market was valued at USD 12.90 billion in 2023 and is projected to reach USD 14.32 billion by 2032, with an expected CAGR of 1.5 % during the forecast period. Recent developments include: In May 2024, Apple unveiled several new accessibility solutions for specially-abled users. It has added new features in its latest version of iPad that captures eye movements of the user. Through this feature, it allows specially-abled users to navigate the screen seamlessly. Additionally, Apple incorporated a new feature of Assistive Access, which simply predefines and categorizes all the options for the users belonging to the cognitively impaired category. , In March 2024, Samsung launched the Galaxy Tab S6 Lite (2024), with enhanced capabilities and innovative features for professional entertainment purposes. It comes with the advanced S Pen that ensures high accuracy and has a 10.4-inch display, with 14 hours of video playback. It has a slim design and is compatible with other Galaxy products. .

The global tablet operating systems market is dominated by Android and Apple's iPadOS. iPadOS has generally been the most popular operating system for tablets globally, being the leading tablet OS since 2016. Although iPadOS's market share peaked at the beginning of 2019 when it held nearly ** percent of the global tablets market, Android quickly gained traction, increasing in market share since 2019 by over ** percentage points, reaching around ** percent by the third quarter of 2025. What is a tablet? Short for tablet computer, a tablet is a mobile computing device with a relatively large touchscreen – the most common size for a tablet is around ** inches. Tablet sales hit a peak in late 2013, with around ** million devices shipped in the final quarter of that year. The market has gradually approached a saturation point since then, with shipments on a downward trend up to early 2020 before recovering and stabilizing in 2021. Similar to traditional PCs, tablets use different operating systems to run different applications and functions. Apple, the leading tablet vendor The Apple iPad has been the leading tablet device since its introduction to the market in 2010. Like its other revolutionary products, the iPad has also dramatically changed the tablet market not only in terms of technology but also regarding consumer expectations. In the fourth quarter of 2024, iPad sales generated nearly ***** billion U.S. dollars in revenue for Apple. This amounted to a 7.3 percent share of the firm's total revenue for that quarter.

The market will reach USD 50 billion in 2025 and stretch to USD 140 billion in 2035, reflecting a CAGR of 14.5% over the period of the forecast. Factories are increasingly adopting AI-driven tablet technologies, cloud-based computing systems, and real-time processing information with the aim of initiating productivity to its full potential and creating an even finer digital experience. Spending on foldable screens, powerful chipsets, and 5G connectivity will fuel growth.

Contracts and Deals Analysis

Company	Contract Value (USD Billion)
Apple Inc.	Approximately USD 45 - 50
Samsung Electronics Co., Ltd.	Approximately USD 18 - 22
Huawei Technologies Co., Ltd.	Approximately USD 8 - 10
Lenovo Group Limited	Approximately USD 7 - 9
Xiaomi Corporation	Approximately USD 6 - 8

Country Wise Analysis

Countries/Region	CAGR (2025 to 2035)
USA	8.5%
UK	8.2%
European Union (EU)	8.3%
Japan	8.4%
South Korea	8.6%

Competitive Outlook

Company Name	Estimated Market Share (%)
Apple (iPad)	30-35%
Samsung	18-22%
Amazon (Fire Tablets)	10-14%
Lenovo	8-12%
Microsoft (Surface)	5-9%
Other Companies (combined)	15-25%

The Tablet PC Market Report is Segmented by Operating System (Android, Windows, and IOS), Distribution Channel (Online and Offline), Screen Size (Less Than 8 Inch, 8–10. 9 Inch, and More), Connectivity (Wi-Fi Only, Cellular (4G / LTE), Cellular (5G)), Price Band (Entry-Level, Mid-Range, and More), End-User (Consumer, Enterprise and More), and Geography. The Market Forecasts are Provided in Terms of Value (USD).

The Global Tablet Application Processor Market is Segmented by Type (32 Bit, 64 Bit), Core Type (Single Core, Multi-core), Operating System (Android, Apple iOS, Windows Tablet), End User (Household, Commercial), and Geography. The market sizes and forecasts are provided in terms of value (USD million).

Between 2010 and 2023, Samsung and Apple established themselves as the leading tablet vendors. Over the years, Samsung's market share increased, going from just under *** percent in 2012 to over ** percent in 2023.

Introduction

Tablet Statistics: Tablets have revolutionized how we interact with digital content, blending the portability of smartphones with the functionality of laptops. Since their introduction, these versatile devices have become essential tools for both personal and professional use. With their touch-sensitive screens, high-resolution displays, and powerful processing capabilities, tablets offer a seamless user experience. They are widely used for browsing the internet, consuming media, playing games, and performing work-related tasks.

The growing adoption of tablets is driven by their convenience, portability, and continuous technological advancements, making them a staple in the modern digital landscape. As a result, the global tablet market continues to expand, with an increasing number of users relying on these devices for various aspects of their daily lives.

Liechtenstein Internet Usage: Device Vendor Market Share: Tablet: Honor data was reported at 0.000 % in 26 Nov 2025. This stayed constant from the previous number of 0.000 % for 25 Nov 2025. Liechtenstein Internet Usage: Device Vendor Market Share: Tablet: Honor data is updated daily, averaging 0.000 % from Oct 2024 (Median) to 26 Nov 2025, with 371 observations. The data reached an all-time high of 33.330 % in 09 Nov 2025 and a record low of 0.000 % in 26 Nov 2025. Liechtenstein Internet Usage: Device Vendor Market Share: Tablet: Honor data remains active status in CEIC and is reported by Statcounter Global Stats. The data is categorized under Global Database’s Liechtenstein – Table LI.SC.IU: Internet Usage: Device Vendor Market Share.

Andorra Internet Usage: Device Vendor Market Share: Tablet: MLS data was reported at 0.000 % in 15 Feb 2024. This stayed constant from the previous number of 0.000 % for 14 Feb 2024. Andorra Internet Usage: Device Vendor Market Share: Tablet: MLS data is updated daily, averaging 2.130 % from Aug 2023 (Median) to 15 Feb 2024, with 199 observations. The data reached an all-time high of 2.130 % in 08 Nov 2023 and a record low of 0.000 % in 15 Feb 2024. Andorra Internet Usage: Device Vendor Market Share: Tablet: MLS data remains active status in CEIC and is reported by Statcounter Global Stats. The data is categorized under Global Database’s Andorra – Table AD.SC.IU: Internet Usage: Device Vendor Market Share.

The global tablet market size was valued at USD 84.6 Billion in 2024. Looking forward, IMARC Group estimates the market to reach USD 202.4 Billion by 2033, exhibiting a CAGR of 9.67% from 2025-2033. Asia Pacific currently dominates the market, holding a market share of over 35.8% in 2024. The tablet market share is driven by rising demand for remote work, online learning, and entertainment, along with advancements in 5G connectivity, AI-powered features, and stylus support. Increasing enterprise adoption, affordability, and improved battery life further fuel global market growth.

Report Attribute	Key Statistics
Base Year	2024
Forecast Years	2025-2033
Historical Years	2019-2024
Market Size in 2024	USD 84.6 Billion
Market Forecast in 2033	USD 202.4 Billion
Market Growth Rate (2025-2033)	9.67%

IMARC Group provides an analysis of the key trends in each segment of the global tablet market, along with forecast at the global, regional, and country levels from 2025-2033. The market has been categorized based on product, operating system, screen size, end user, and distribution channel.

Between 2010 and 2023, Samsung and Apple established themselves as the leading tablet vendors. Over the years, Apple's market share decreased, going from over ** percent in 2010 to just under ** percent in 2022.

The North America Artesunate Tablet market report offers a thorough competitive analysis, mapping key players’ strategies, market share, and business models. It provides insights into competitor dynamics, helping companies align their strategies with the current market landscape and future trends.

By 2034, the AI Tablet Market is expected to reach a valuation of USD 122.8 billion, expanding at a healthy CAGR of 18.5%.

Liberia Internet Usage: Device Vendor Market Share: Tablet: TCL data was reported at 3.770 % in 01 Dec 2025. This records an increase from the previous number of 1.550 % for 30 Nov 2025. Liberia Internet Usage: Device Vendor Market Share: Tablet: TCL data is updated daily, averaging 0.000 % from Jan 2024 (Median) to 01 Dec 2025, with 694 observations. The data reached an all-time high of 63.160 % in 31 Dec 2024 and a record low of 0.000 % in 29 Nov 2025. Liberia Internet Usage: Device Vendor Market Share: Tablet: TCL data remains active status in CEIC and is reported by Statcounter Global Stats. The data is categorized under Global Database’s Liberia – Table LR.SC.IU: Internet Usage: Device Vendor Market Share.

Canada Internet Usage: Device Vendor Market Share: Tablet: TCL data was reported at 0.030 % in 18 Mar 2025. This records an increase from the previous number of 0.010 % for 17 Mar 2025. Canada Internet Usage: Device Vendor Market Share: Tablet: TCL data is updated daily, averaging 0.010 % from Feb 2025 (Median) to 18 Mar 2025, with 22 observations. The data reached an all-time high of 0.070 % in 11 Mar 2025 and a record low of 0.000 % in 15 Mar 2025. Canada Internet Usage: Device Vendor Market Share: Tablet: TCL data remains active status in CEIC and is reported by Statcounter Global Stats. The data is categorized under Global Database’s Canada – Table CA.SC.IU: Internet Usage: Device Vendor Market Share.

Andorra Internet Usage: Device Vendor Market Share: Tablet: Multilaser data was reported at 0.000 % in 19 Feb 2025. This stayed constant from the previous number of 0.000 % for 18 Feb 2025. Andorra Internet Usage: Device Vendor Market Share: Tablet: Multilaser data is updated daily, averaging 2.150 % from Aug 2024 (Median) to 19 Feb 2025, with 199 observations. The data reached an all-time high of 2.150 % in 12 Nov 2024 and a record low of 0.000 % in 19 Feb 2025. Andorra Internet Usage: Device Vendor Market Share: Tablet: Multilaser data remains active status in CEIC and is reported by Statcounter Global Stats. The data is categorized under Global Database’s Andorra – Table AD.SC.IU: Internet Usage: Device Vendor Market Share.

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Tablets Market Size 2025-2029

The tablets market size is forecast to increase by USD 23.38 billion, at a CAGR of 5.8% between 2024 and 2029.

The tablet market is witnessing significant growth due to the rapid advancements in technology, with the integration of augmented reality (AR), virtual reality (VR), and artificial intelligence (AI) becoming increasingly prevalent in various sectors, particularly education. This technological evolution is driving the adoption of tablets, as they offer immersive learning experiences in smart classrooms. However, the market faces challenges related to privacy and security concerns. As tablets become more integrated into our daily lives, ensuring the protection of user data and maintaining privacy becomes a critical concern. Companies operating in this market must address these challenges effectively to capitalize on the opportunities presented by the integration of advanced technologies in tablets and ensure customer trust.

What will be the Size of the Tablets Market during the forecast period?

Explore in-depth regional segment analysis with market size data - historical 2019-2023 and forecasts 2025-2029 - in the full report.
Request Free SampleThe tablet market continues to evolve, with dynamic shifts in consumer preferences, technological advancements, and industry trends. Mobile gaming is a significant application, driving demand for high-performance tablets with superior graphics and processing capabilities. Chrome OS tablets, offering a lightweight and cost-effective alternative to traditional laptops, are gaining traction in the education sector. Front cameras and video conferencing capabilities have become essential features for professionals, enabling seamless remote work and collaboration. Drop resistance and privacy concerns are key considerations for consumers, leading to innovations in materials and security measures. Distribution channels are expanding beyond traditional retail sales, with online sales and app stores becoming increasingly popular. Customer support and user experience are critical differentiators, as manufacturers and retailers compete for market share. Display resolution and screen size are ongoing areas of improvement, catering to diverse consumer needs in multimedia consumption and productivity. Windows tablets and business tablets offer advanced features for enterprise use, while Android tablets and gaming tablets cater to specific consumer segments. App development, tablet recycling, and e-waste management are emerging areas of focus, reflecting the industry's commitment to sustainability and innovation. The supply chain, from tablet manufacturing to tablet repair and tablet cases, is continually adapting to meet evolving consumer demands. Price points, tablet processors, and battery life remain critical factors influencing consumer behavior. Privacy concerns, data security, and micro USB ports are essential considerations for both consumers and businesses. The ongoing evolution of the tablet market is shaped by these interconnected factors, with new innovations and applications continually unfolding.

How is this Tablets Industry segmented?

The tablets industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD million' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments. TypeSlateHybridRuggedOSAndroidIoSWindows OSGeographyNorth AmericaUSCanadaEuropeFranceGermanyItalyUKAPACChinaIndiaJapanSouth AmericaBrazilRest of World (ROW)

By Type Insights

The slate segment is estimated to witness significant growth during the forecast period.Slate tablets, recognized for their sleek and portable design, have gained significant traction in the market due to their lightweight and compact form factors. These devices offer users the convenience of carrying a device that can easily fit into bags or purses, making them an ideal choice for on-the-go usage in various settings, including travel, commuting, and business meetings. The simplicity of slate tablets lies in their touchscreen interface, which eliminates the complexity of detachable keyboards or convertible designs. This user-friendly design appeals to individuals who prefer a straightforward navigation and interaction experience with applications and content. Slate tablets have become popular devices for multimedia consumption, such as movies, TV shows, e-books, web browsing, social media, and mobile gaming. With advanced features like high-resolution displays, powerful tablet processors, and long battery life, users can enjoy an immersive and harmonious experience. Moreover, slate tablets cater to business needs with productivity apps, email, video conferencing, and business software. They offer cellular data connectivity, ensuring uninterrupted access to important data and applications. Additionally, features like water resistance, drop r

As the focus of drug makers turned to safety, product integrity, and regulatory compliance, the packaging sector for tablets and capsules has been changing day by day.

Vendor Performance

Category	Market Share (%)
Top 3 (Amcor, WestRock, Berry Global)	17%
Rest of Top 5 (Constantia Flexibles, Huhtamaki)	12%
Next 5 of Top 10 (Sonoco, Klöckner Pentaplast, Tekni-Plex, Bilcare, Winpak)	8%