We asked U.S. consumers about "Tablet ownership by brand" and found that "Apple (iPad)" takes the top spot, while "Verizon" is at the other end of the ranking.These results are based on a representative online survey conducted in 2025 among ***** consumers in the United States. Looking to gain valuable insights about tablet owners across the globe? Check out our reports about consumers of tablet brands worldwide. These reports provide readers with a detailed understanding of tablet owners: their identities, preferences, opinions, and how to effectively engage with them.

Approximately ** percent of adults in the United States owned at least one tablet, as of February 2021. The tablet ownership rate in the U.S. has stayed relatively stable in the last three years, averaging close to ** percent. iPad: Most popular tablet in the U.S.   With the iOS operating system installed on over ** percent of all tablets in the United States, Apple is the leading tablet vendor in the United States. Like its other revolutionary product - the iPhone being the most prominent example – Apple’s iPad has changed the tablet market not only in terms of setting up market standards but also defining consumer experiences. United States one of the largest tablet markets globally   With annual sales of tablets averaging around *** billion U.S. dollars in recent years, the United States is one of the major tablet markets worldwide. The U.S. is home to more than *** million installed tablet units, with this number forecast to increase in the next few years.

During a ***** survey conducted in the United States, it was found that the iPad was the most popular tablet among respondents, with ** percent of them stating to own one. Android tablets followed, with over ** percent of respondents having one.

Taking a look at the tablet owners in selected countries worldwide, the United Kingdom is the highest ranking country followed by Spain, while Pakistan ranks last. In the United Kingdom, ** of repondents state that they own this kind of consumer electronics.Statista Consumer Insights offer you all results of our exclusive Statista surveys, based on more than ********* interviews.

In the United Kingdom (UK), in 2024, ** percent of respondents aged between 16 and 17 reported owning a tablet computer. The highest tablet penetration rate was recorded among respondents between ** and **, at ** percent.

We asked UK consumers about "Tablet ownership by brand" and found that "Apple (iPad)" takes the top spot, while "Xiaomi/Mi" is at the other end of the ranking.These results are based on a representative online survey conducted in 2025 among ***** consumers in the UK. Looking to gain valuable insights about tablet owners across the globe? Check out our reports about consumers of tablet brands worldwide. These reports provide readers with a detailed understanding of tablet owners: their identities, preferences, opinions, and how to effectively engage with them.

The statistic depicts the number of tablet users worldwide from 2013 to 2021. For 2017 the worldwide number of tablet users is projected to rise to around **** billion.

Tablet users worldwide - additional information

In 2014, around *** million people across the globe used a tablet at least once per month, equivalent to over ** percent of the world’s total population. This figure is forecast to rise to over **** billion by 2018 and an estimated 152 million unit shipments of tablets will be distributed worldwide. The Asia Pacific region is predicted to overtake North America and Europe as the largest market for tablets, as an estimated 58 million units will be shipped in the region in 2018. In comparison, ** million units are projected to be shipped in Western and Eastern Europe and ** million units in North America.

iOS and Android are forecast to remain the most widely-used tablet operating systems as they are predicted to hold about ** percent combined of the market in 2018. About **** million units of iPads were sold to end users throughout 2017, allowing Apple to continue leading the global tablet market. However, Android remains the dominant tablet operating system as it held a shipment share of ** percent in the first quarter of 2018.

Although Apple has seen its tablet vendor market share fall steadily since the start of 2012, it still remains the market leader with a **** percent share of tablet shipments in the first quarter of 2018. This equated to a shipment of *** million units in the quarter, whilst its closest vendor competitor, Samsung, shipped *** million units and held a share of **** percent.

We asked Spanish consumers about "Tablet ownership by brand" and found that "Samsung" takes the top spot, while "Sony" is at the other end of the ranking.These results are based on a representative online survey conducted in 2025 among 1,692 consumers in Spain. Looking to gain valuable insights about tablet owners across the globe? Check out our reports about consumers of tablet brands worldwide. These reports provide readers with a detailed understanding of tablet owners: their identities, preferences, opinions, and how to effectively engage with them.

According to a 2022 survey of American households, almost a third of respondents aged btween 18 and 35 years old owned an iPad. Moreover, ** percent of interviewees between 35 and 54 years old owned an Android tablet.

We asked German consumers about "Tablet ownership by brand" and found that "Apple (iPad)" takes the top spot, while "Xiaomi/Mi" is at the other end of the ranking.These results are based on a representative online survey conducted in 2025 among ***** consumers in Germany. Looking to gain valuable insights about tablet owners across the globe? Check out our reports about consumers of tablet brands worldwide. These reports provide readers with a detailed understanding of tablet owners: their identities, preferences, opinions, and how to effectively engage with them.

We asked French consumers about "Tablet ownership by brand" and found that "Apple (iPad)" takes the top spot, while "Microsoft" is at the other end of the ranking.These results are based on a representative online survey conducted in 2024 among ***** consumers in France. Looking to gain valuable insights about tablet owners across the globe? Check out our

During a 2023 survey conducted in the United Kingdom, it was found that over 21 percent of respondents owned an iPad, making Apple the leading tablet vendor. Samsung followed, with around 11 percent of interviewees owning a Samsung tablet.

We asked Dutch consumers about "Tablet ownership by brand" and found that "Apple (iPad)" takes the top spot, while "Sony" is at the other end of the ranking.These results are based on a representative online survey conducted in 2024 among 1,389 consumers in the Netherlands. Looking to gain valuable insights about tablet owners across the globe? Check out our

The statistic depicts the number of tablet users in China from 2013 to 2018. For 2016 the number of tablet users in China is forecasted to rise to more than *** million.

Tablet users in China - additional information

The number of tablet users in China is projected to double from *** million in 2013 to over *** million in 2018. Around ** percent of the country’s population owned a tablet device in 2013, a figure that will rise to over ** percent by 2018. Some of the most popular activities undertaken on tablets in China in 2014 include using search engines and watching online videos. The growth of the technological industry in China can also be seen by the increase in popularity of smartphones, with over half of the population forecast to own a smart device by 2018.

In 2013, Apple’s iOS was the most dominant tablet operating system in China based on its share of internet traffic, with over ** percent of internet visits made on iPads. However, Apple saw its market share in China fall dramatically in 2014 as Android became the most used tablet operating system for surfing the internet. The Google-backed company held a share of **** percent in the country in 2014 whilst iOS’s share more than halved to **** percent.

The forecasted growth in tablet users in China reflects the global trend. In 2014, there were over *** million tablet users worldwide, equating to just over 20 percent of the world’s population and this figure is projected to reach **** billion users by 2018.

Tablet ownerrship rates among children in the United Kingdom fluctuated over the period from 2015 to 2019, but increased overall. 68 percent of the surveyed kids had tablets as of 2019, whereas the corresponding figure for 2015 was 49 percent.

We asked Chinese consumers about "Tablet ownership by brand" and found that "Apple (iPad)" takes the top spot, while "Microsoft" is at the other end of the ranking.These results are based on a representative online survey conducted in 2025 among ***** consumers in China. Looking to gain valuable insights about tablet owners across the globe? Check out our reports about consumers of tablet brands worldwide. These reports provide readers with a detailed understanding of tablet owners: their identities, preferences, opinions, and how to effectively engage with them.

In 2023, around ***** million people in Germany used a tablet at home. This was an increase of over two million increase since 2019. This graph shows the number of people who use a tablet at home in Germany from 2019 to 2022.The Allensbach Market and Advertising Media Analysis (Allensbacher Markt- und Werbeträgeranalyse or AWA in German) determines attitudes, consumer habits and media usage of the population in Germany on a broad statistical basis.

The number of tablet users in the United Kingdom was forecast to continuously increase between 2024 and 2029 by in total *** million users (+**** percent). After the ninth consecutive increasing year, the number is estimated to reach ***** million users and therefore a new peak in 2029. Notably, the number of tablet users of was continuously increasing over the past years.Depicted is the number of tablet users in the country or region at hand.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to *** countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).

During a 2024 survey conducted in the United Kingdom, it was found that about 72 percent of respondents aged between 35 and 44 years owned a tablet. By contrast, only about half of those aged 75 and above owned the device.

The statistic shows a gender distribution of tablet owners in the United States between the third quarter of 2010 and the second quarter of 2011. In the third quarter of 2010, 61 percent of the tablet owners were male.