We asked Spanish consumers about "Tablet ownership by brand" and found that "Samsung" takes the top spot, while "Sony" is at the other end of the ranking.These results are based on a representative online survey conducted in 2025 among 1,955 consumers in Spain. Looking to gain valuable insights about tablet owners across the globe? Check out our reports about consumers of tablet brands worldwide. These reports provide readers with a detailed understanding of tablet owners: their identities, preferences, opinions, and how to effectively engage with them.

Based on global shipments, Apple was the leading media tablet vendor between 2011 and 2025. As of the first quarter of 2025, the Apple iPad's share of the global tablet market was **** percent.

Introduction

Tablet Statistics: Tablets have revolutionized how we interact with digital content, blending the portability of smartphones with the functionality of laptops. Since their introduction, these versatile devices have become essential tools for both personal and professional use. With their touch-sensitive screens, high-resolution displays, and powerful processing capabilities, tablets offer a seamless user experience. They are widely used for browsing the internet, consuming media, playing games, and performing work-related tasks.

The growing adoption of tablets is driven by their convenience, portability, and continuous technological advancements, making them a staple in the modern digital landscape. As a result, the global tablet market continues to expand, with an increasing number of users relying on these devices for various aspects of their daily lives.

The statistic depicts the number of tablet users worldwide from 2013 to 2021. For 2017 the worldwide number of tablet users is projected to rise to around **** billion.

Tablet users worldwide - additional information

In 2014, around *** million people across the globe used a tablet at least once per month, equivalent to over ** percent of the world’s total population. This figure is forecast to rise to over **** billion by 2018 and an estimated 152 million unit shipments of tablets will be distributed worldwide. The Asia Pacific region is predicted to overtake North America and Europe as the largest market for tablets, as an estimated 58 million units will be shipped in the region in 2018. In comparison, ** million units are projected to be shipped in Western and Eastern Europe and ** million units in North America.

iOS and Android are forecast to remain the most widely-used tablet operating systems as they are predicted to hold about ** percent combined of the market in 2018. About **** million units of iPads were sold to end users throughout 2017, allowing Apple to continue leading the global tablet market. However, Android remains the dominant tablet operating system as it held a shipment share of ** percent in the first quarter of 2018.

Although Apple has seen its tablet vendor market share fall steadily since the start of 2012, it still remains the market leader with a **** percent share of tablet shipments in the first quarter of 2018. This equated to a shipment of *** million units in the quarter, whilst its closest vendor competitor, Samsung, shipped *** million units and held a share of **** percent.

Apple’s iOS is the leading operating system for tablets in the United States, with a market share of ***** percent as of January 2025. Its closest competitor, Google's Android, has a smaller, yet growing, market presence, with a nearly **** percent share of the market, down from around ***** percent in the same month in 2024. iOS and Android: A duet In line with the United States, Apple’s iOS operating system also dominates the tablet market in the United Kingdom with a **** percent market share in 2023, leaving Google’s Android with round around **** percent of the market. However, on a global scale, Google’s Android was the leading operating system for tablets until the third quarter of 2023, when iOS's market share globally overtook that of Google's with around **** percent share of the tablet OS market. The Apple iPad Introduced to the consumer market in 2010, the Apple iPad has become a household name in the tablet industry. The iPad has dramatically changed the tablet market not only in terms of technology but also consumer expectations. Since its initial release, Apple has progressed through ** generations of iPad hardware, shipping almost ** million units worldwide in the third quarter of 2022 alone.

The global tablet market size was valued at USD 84.6 Billion in 2024. Looking forward, IMARC Group estimates the market to reach USD 202.4 Billion by 2033, exhibiting a CAGR of 9.67% from 2025-2033. Asia Pacific currently dominates the market, holding a market share of over 35.8% in 2024. The tablet market share is driven by rising demand for remote work, online learning, and entertainment, along with advancements in 5G connectivity, AI-powered features, and stylus support. Increasing enterprise adoption, affordability, and improved battery life further fuel global market growth.

IMARC Group provides an analysis of the key trends in each segment of the global tablet market, along with forecast at the global, regional, and country levels from 2025-2033. The market has been categorized based on product, operating system, screen size, end user, and distribution channel.

Between 2010 and 2023, Samsung and Apple established themselves as the leading tablet vendors. Over the years, Samsung's market share increased, going from just under *** percent in 2012 to over ** percent in 2023.

In the third quarter of 2024, worldwide tablet shipments stood at almost **** million units, an increase from the previous quarter, when around **** million tablets were shipped. Worldwide tablet shipments - additional information Around ***** million units of tablets were shipped worldwide in 2023, with shipments peaking at **** million units in the final quarter of the year. Android overtook Apple’s iOS as the most popular operating system in 2012 and held that status until the second quarter of 2022, when Apple regained the leading position. In the third quarter of 2024, around ** percent of tablets worldwide run on iPadOS. Apple vs. Samsung Apple is the leading tablet vendor, holding a share of **** percent of global tablet shipments in the third quarter of 2024. The company has nevertheless seen its market share in the tablet market decline in recent years. This has coincided with the rise of Samsung, whose tablets run on Android, which has seen its market share rise from *** percent in the last quarter of 2012 to **** percent in the third quarter of 2024. Overall Samsung shipped just above ***** million units of tablets in that quarter, in comparison to the **** million shipped by Apple, which generated the company revenue of almost ***** billion U.S. dollars.

The Capsules and Tablets Laser Printing Machines market is experiencing significant growth as pharmaceutical and nutraceutical manufacturers increasingly rely on advanced printing solutions for accurate and efficient product labeling. These state-of-the-art machines streamline the process of printing on capsules and

The Slide-Type Tablet market has emerged as a significant segment within the broader tablet industry, designed to cater to the growing need for versatile and user-friendly portable devices. Characterized by their unique sliding mechanism, these tablets offer a seamless transition between a traditional tablet experie

The AI Tablet market is an evolving segment within the broader tablet industry, distinguished by the integration of artificial intelligence technologies that enhance user experiences across various applications. As organizations increasingly seek to streamline operations and improve productivity, AI tablets have eme

Tablet shipments in the U.S. are forecast to amount to nearly **** million units in 2028, which is a decrease compared to unit sales in 2022, most likely due to the saturation of the tablet market.

The Digitizer Tablet market has witnessed significant growth as businesses and creative professionals increasingly rely on digital solutions for design, data capture, and interaction. Digitizer tablets, often referred to as graphics tablets or drawing pads, allow users to create and manipulate digital content with p

The Enterprise Tablet market has emerged as a pivotal segment of the mobile device industry, responding to the growing demands of businesses seeking efficiency and productivity through portable technology. These devices are designed specifically for commercial use, providing a versatile platform for various applicat

The Tablet Locks market has emerged as a pivotal segment within the broader security devices industry, addressing the growing need for safeguarding tablets in various environments such as retail, education, and corporate settings. As organizations increasingly utilize tablets for daily operations, the importance of

The Tablet Counting Machine market has emerged as a critical sector within the pharmaceutical and nutraceutical industries, providing essential solutions for precise counting and packaging of tablets and capsules. These machines enhance operational efficiency by significantly reducing human error and labor costs, th

This statistic shows the total mobile internet data traffic generated by tablets in the United States from 2016 to 2023. In 2017, tablets generated about 22,403 million gigabytes of mobile internet traffic in the United States.

The Interactive Smart Tablet market has witnessed significant evolution in recent years, emerging as a pivotal technology tool across various industries, including education, healthcare, and corporate sectors. These versatile devices combine the functionality of tablets with interactive features, allowing users to e

Android was the leading operating system worldwide for tablets in the second quarter of 2022, shipping a total of 19.2 million units throughout the quarter. Android’s closest competitor was Apple’s iOS, which was installed on 14.8 million iPads that were shipped worldwide in that quarter.

Android and iOS dominate the market

The global tablet market is dominated by three operating systems (OS): Android, Apple's iOS and Microsoft's Windows. Though iOS dominated the market after the release of the first generation iPad in 2010, Android has since become the leading tablet operating system, a position it has maintained since the final quarter of 2012. Unlike iOS, which ships exclusively with Apple devices, Android is installed on tablets from a range of manufacturers including Samsung and Lenovo. The competition between iOS and Android in the tablet market is far tighter than that of the smartphone market in which Android enjoys a more dominant market share.

Windows carves out a share

Amid the strong competition between iOS and Android in recent years, Microsoft has carved out a small yet stable market share with its Windows based tablets. Windows runs on all Microsoft Surface tablets aside from the dual screen Surface Duo, which ships with Android. In the second quarter of 2022, 4.3 million tablets shipped with Windows.