Taiwan E-Commerce Market is Segmented by Business Model (B2C, B2B, C2C), Device Type (Smartphone/Mobile, Desktop and Laptop, and More), Payment Method (Credit/Debit Cards, Digital Wallets, and More), B2C Product Category (Beauty and Personal Care, Consumer Electronics, Fashion and Apparel, Food and Beverages, Furniture and Home, and More). The Market Forecasts are Provided in Terms of Value (USD).

In 2024, the B2C e-commerce platform Momo, established in 2004, had approximately **** percent of Taiwan's e-commerce market. In that year, PChome took up about ****percent of e-commerce market share in Taiwan.

In 2024, the revenue from e-commerce in Taiwan accounted for around ***** percent of all retail revenue, remaining at the same level as the previous year. That year, the total retail revenue in Taiwan totaled approximately *** billion New Taiwan dollars.

Discover the latest eCommerce statistics in Taiwan for 2025, including store count by category and platform, estimated sales amount by platform and category, products sold by platform and category, and total app spend by platform and category. Gain valuable insights into the retail landscape in Taiwan, uncovering the distribution of stores across categories and platforms.

This report covers Taiwan E-Commerce Market Outlook to 2023 Research Report, Industry Research Report, Market Major Players, Size, Share.

The E-commerce retail market in Taiwan is expected to grow from USD 19,942.01 million in 2025 to USD 100,655.68 million by 2033, exhibiting a CAGR of 25.7% during the forecast period. The growth of this market can be attributed to the increasing adoption of smartphones and tablets, the rising popularity of online shopping, and the growing availability of high-speed internet connectivity. Key drivers of the market include the increasing use of cellular and low-earth orbit (LEO) technologies, the growing adoption of edge computing and IoT devices, and the increasing use of AI and ML in retail applications. Some of the key trends in the market include the growing use of personalized recommendations, fraud detection, and supply chain management solutions. Some of the major restraints to the market include the lack of skilled professionals, the high cost of implementation, and the security concerns associated with e-commerce.

The Taiwan advanced connectivity in e-commerce retail market is highly concentrated, with a few major players accounting for a significant share of the market. The market is characterized by a high degree of innovation, with new technologies being constantly introduced to improve the customer experience. The regulatory environment is relatively favorable, with the government encouraging the development of e-commerce. Product substitutes are limited, with few alternatives to advanced connectivity solutions. End-user concentration is high, with a large number of consumers relying on e-commerce for their shopping needs. The level of M&A is moderate, with a few major acquisitions taking place in recent years. Recent developments include: On April 14th, 2020, transcosmos Inc. released the e-commerce one-stop services based on Shopify, which is the world’s leading e-commerce platform by market shares. Transcosmos has dedicated a team to this service and has also put in place a support structure that will aid them in facilitating an implementation or migration from their existing website to Shopify. Additionally, these services offered by Transcosmos will be combined with other pre-existing ones so as to give out wider assistance, such as starting and running an online store and addressing various difficulties faced by clients., In March of 2023, Zyxel Networks introduced its new XGS2220 Layer 3 Access Switch series, which is designed for SMBs who need networking solutions that can meet growing network demands. The current generation of devices, including laptops, wireless APs (WiFi 6/6E), workstations, and servers, have seen an increase in both capabilities and bandwidth requirements, putting massive pressure on today's networks. With its rich feature sets and versatility, the XGS2220 series is ideal for SMBs, hotel chains, schools, system integrators, managed service providers (MSPs), and small service providers having distributed type networks ranging from 300 to 500 users., Evolve’s dedicated reseller channel launches alongside a supporting portal catering to customers across multiple sectors. The channel and portal were developed internally in line with our standard development time of 200 hours per week. As part of Evolve’s mission to enable multi-site brands to release their potential through network technologies, the channel helps achieve this objective, furthering multibrand science missions. This enhances convenience among Evolve partners since they now have access to global SD-WAN delivered by over fifty carriers operating globally, business-grade connectivity covering all countries where we operate, and guest WiFi across all our global locations, including retail outlets, amongst others. Custom agreements with network operators enabled us to provide a disruptive cost model for this range of products., Advanced Connectivity in E-Commerce & Retail Market Segmentation. Notable trends are: Increased capital infusion promotes market growth.

This chart illustrates the estimated sales amounts generated by stores on various platforms within Taiwan. Custom Cart shows a significant lead, with total sales amounting to $48.61B, which constitutes 93.54% of the region's total sales on platforms. WooCommerce reports sales of $879.46M, accounting for 1.69% of the total platform sales in Taiwan. 91APP also holds a notable share, with its sales reaching $691.68M, representing 1.33% of the overall sales amount. This data provides a comprehensive view of the market dynamics in Taiwan, highlighting which platforms are driving the most sales.

Taiwan Retail E Commerce Market is expected to grow during 2025-2031

According to the report published by PPRO, the clothing and footwear segment accounted for around ** percent of the e-commerce market in Taiwan in 2020. Approximately ** percent of the online purchases were food and beverages.

This chart provides a detailed overview of the number of Taiwan online retailers by Monthly Sales. Most Taiwan stores' Monthly Sales are Less than $100.00, there are 20.52K stores, which is 98.94% of total. In second place, 155 stores' Monthly Sales are $10.00M to $100.00M, which is 0.75% of total. Meanwhile, 32 stores' Monthly Sales are $100.00K to $1.00M, which is 0.15% of total. This breakdown reveals insights into Taiwan stores distribution, providing a comprehensive picture of the performance and efficient of online retailer.

In a survey conducted in 2021 among ***** Taiwanese consumers, ** percent said they used Shopee, making it the most popular B2C e-commerce platform. Comparatively, ** percent of respondents shopped on Momo.

In Taiwan, the estimated sales amount across various store categories provides key insights into the market's dynamics. Apparel, as a prominent category, generates significant sales, totaling $44.47B, which is 85.59% of the region's total sales in this sector. Food & Drink follows with robust sales figures, achieving $1.22B in sales and comprising 2.36% of the region's total. Health contributes a considerable amount to the regional market, with sales of $476.96M, accounting for 0.92% of the total sales in Taiwan. This breakdown highlights the varying economic impacts of different categories within the region, showcasing the diversity and strengths of each sector.

According to a survey on online shopping trends prior to Ramadan among Indonesian consumers in 2023, Shopee accounted for ** percent of e-commerce market share based on value of transactions. With its headquarters based in Singapore, Shopee is one of the leading e-commerce platforms in Southeast Asia and Taiwan.

In Taiwan E-Commerce Packaging Market is projected to expand from USD 5.8 billion in 2025 to USD 9.4 billion

Taiwan Retail E-Commerce Packaging Market is projected to grow around USD 112.4 Billion by 2031, at a CAGR of 11.4% during the forecast period.

This chart provides a detailed overview of the number of Taiwan online retailers by Monthly Visitors. Most Taiwan stores' Monthly Visitors are Less than 100, there are 12.88K stores, which is 46.47% of total. In second place, 8.46K stores' Monthly Visitors are 100 to 1K, which is 30.52% of total. Meanwhile, 5K stores' Monthly Visitors are 1K to 10K, which is 18.02% of total. This breakdown reveals insights into Taiwan stores distribution, providing a comprehensive picture of the performance and efficient of online retailer.

In Taiwan Pharma E-Commerce Market, This market integrates advanced digital technologies with pharmaceutical distribution, offering consumers a convenient and efficient way to purchase medications and health products.

In Taiwan, the distribution of stores across different platforms presents a dynamic picture of the market. SHOPLINE, as a leading platform, hosts 7.88K stores, accounting for 20.74% of the total store count in the region. This is closely followed by WooCommerce, which supports 7.72K stores, representing 20.33% of the region's total. Custom Cart makes a significant contribution with 7.51K stores, or 19.77% of the total. The chart underscores the diversity and preferences of store owners in Taiwan regarding their choice of platform.

The size of the Taiwan Data Center market was valued at USD XX Million in 2023 and is projected to reach USD XXX Million by 2032, with an expected CAGR of 6.00% during the forecast period.A data center refers to a facility housing computer systems and networking equipment that support the storage, processing, and transmission of data. It is essentially the structure needed by businesses to conduct their IT systems and applications in an available, reliable, and secure manner. Data centers are critical for several industries: finance, healthcare, technology, and e-commerce, among others.Data center market growth in Taiwan is due to various factors, but steady growth has characterized this market over the last few years. The high adoption of cloud computing and digital transformation by Taiwanese companies has been the main driving factor behind the increased demand. Taiwan is strategically located with very strong telecom infrastructure, which has positioned this country as a destination for regional and international data center operators. Supportive policies by the government and incentives provided for data center operators further added to market growth.The coming years would be a very significant period in the development of demand for data centers in Taiwan, where the growing demand for data center services has been observed. The major trends include artificial intelligence, machine learning, and Internet of Things with large data centers having the high capability of supporting such data-intensive operations. Recent developments include: August 2020: Pico Strengthens its Global Data Center Presence with New Taiwan Colocation Facility and managed by colocation facility at Chunghwa Telecom’s CHT Taipei IDC in Banqiao, New Taipei City.January 2017: Zenlayer entered the Taiwan market in 2017 with the launch of four data centers in Taiwan.January 2016: Chunghwa Telecom Co.,Ltd. opened TIA-942 rated 4 data center “CHT Taipei IDC” in Taiwan, providing co-location and interconnection services (ICS).. Key drivers for this market are: , High Mobile penetration, Low Tariff, and Mature Regulatory Authority; Successful Privatization and Liberalization Initiatives. Potential restraints include: , Difficulties in Customization According to Business Needs. Notable trends are: OTHER KEY INDUSTRY TRENDS COVERED IN THE REPORT.

In the second quarter of 2025, hypermarkets accounted for around ** percent of Taiwan’s retail sales value of fast-moving consumer goods (FMCG). In the same quarter, supermarkets made up ** percent of Taiwan’s FMCG retail. Supermarkets in Taiwan The supermarket industry in Taiwan is relatively concentrated, with its largest supermarket operator PX-Mart taking up more than ** percent of the market share. By the end of 2023, the domestic supermarket giant owned the most retail outlets among all supermarket chains in Taiwan, amounting to ***** stores. In 2020, Wellcome, the second-biggest supermarket chain in Taiwan, was acquired by the French retail conglomerate Carrefour. FMCG online retail in Taiwan E-commerce has become an important shopping channel for consumers in Taiwan. Over the past few years, the share of e-commerce in total retail sales has been hovering around **** percent, more than double the figure in 2018. Every year, online retail of food, beverage, and tobacco contributed tens of billions of New Taiwan dollars in revenue to the FMCG industry. Meanwhile, online marketplaces have become one of the favorite purchase channels for cosmetic products among consumers in Taiwan.