In 2023, the B2C e-commerce platform Momo, established in 2004, had approximately 26.7 percent of Taiwan's e-commerce market. In that year, PChome took up about 9.3 percent of e-commerce market share in Taiwan.

E-commerce in the Taiwan Market is Segmented into B2C E-commerce (Beauty and Personal Care, Consumer Electronics, Fashion and Apparel, Food and Beverage, Furniture and Home), and B2B E-commerce.

According to the report published by PPRO, the clothing and footwear segment accounted for around 12 percent of the e-commerce market in Taiwan in 2020. Approximately 11 percent of the online purchases were food and beverages.

This report covers Taiwan E-Commerce Market Outlook to 2023 Research Report, Industry Research Report, Market Major Players, Size, Share.

Discover the latest eCommerce statistics in Taiwan for 2025, including store count by category and platform, estimated sales amount by platform and category, products sold by platform and category, and total app spend by platform and category. Gain valuable insights into the retail landscape in Taiwan, uncovering the distribution of stores across categories and platforms.

The E-commerce retail market in Taiwan is expected to grow from USD 19,942.01 million in 2025 to USD 100,655.68 million by 2033, exhibiting a CAGR of 25.7% during the forecast period. The growth of this market can be attributed to the increasing adoption of smartphones and tablets, the rising popularity of online shopping, and the growing availability of high-speed internet connectivity. Key drivers of the market include the increasing use of cellular and low-earth orbit (LEO) technologies, the growing adoption of edge computing and IoT devices, and the increasing use of AI and ML in retail applications. Some of the key trends in the market include the growing use of personalized recommendations, fraud detection, and supply chain management solutions. Some of the major restraints to the market include the lack of skilled professionals, the high cost of implementation, and the security concerns associated with e-commerce.

The Taiwan advanced connectivity in e-commerce retail market is highly concentrated, with a few major players accounting for a significant share of the market. The market is characterized by a high degree of innovation, with new technologies being constantly introduced to improve the customer experience. The regulatory environment is relatively favorable, with the government encouraging the development of e-commerce. Product substitutes are limited, with few alternatives to advanced connectivity solutions. End-user concentration is high, with a large number of consumers relying on e-commerce for their shopping needs. The level of M&A is moderate, with a few major acquisitions taking place in recent years. Recent developments include: On April 14th, 2020, transcosmos Inc. released the e-commerce one-stop services based on Shopify, which is the world’s leading e-commerce platform by market shares. Transcosmos has dedicated a team to this service and has also put in place a support structure that will aid them in facilitating an implementation or migration from their existing website to Shopify. Additionally, these services offered by Transcosmos will be combined with other pre-existing ones so as to give out wider assistance, such as starting and running an online store and addressing various difficulties faced by clients., In March of 2023, Zyxel Networks introduced its new XGS2220 Layer 3 Access Switch series, which is designed for SMBs who need networking solutions that can meet growing network demands. The current generation of devices, including laptops, wireless APs (WiFi 6/6E), workstations, and servers, have seen an increase in both capabilities and bandwidth requirements, putting massive pressure on today's networks. With its rich feature sets and versatility, the XGS2220 series is ideal for SMBs, hotel chains, schools, system integrators, managed service providers (MSPs), and small service providers having distributed type networks ranging from 300 to 500 users., Evolve’s dedicated reseller channel launches alongside a supporting portal catering to customers across multiple sectors. The channel and portal were developed internally in line with our standard development time of 200 hours per week. As part of Evolve’s mission to enable multi-site brands to release their potential through network technologies, the channel helps achieve this objective, furthering multibrand science missions. This enhances convenience among Evolve partners since they now have access to global SD-WAN delivered by over fifty carriers operating globally, business-grade connectivity covering all countries where we operate, and guest WiFi across all our global locations, including retail outlets, amongst others. Custom agreements with network operators enabled us to provide a disruptive cost model for this range of products., Advanced Connectivity in E-Commerce & Retail Market Segmentation. Notable trends are: Increased capital infusion promotes market growth.

In a survey conducted in 2021 among 2,500 Taiwanese consumers, 61 percent said they used Shopee, making it the most popular B2C e-commerce platform. Comparatively, 59 percent of respondents shopped on Momo.

In Taiwan, the estimated sales amount across various store categories provides key insights into the market's dynamics. Apparel, as a prominent category, generates significant sales, totaling $44.60B, which is 84.82% of the region's total sales in this sector. Food & Drink follows with robust sales figures, achieving $1.27B in sales and comprising 2.41% of the region's total. Health contributes a considerable amount to the regional market, with sales of $476.96M, accounting for 0.91% of the total sales in Taiwan. This breakdown highlights the varying economic impacts of different categories within the region, showcasing the diversity and strengths of each sector.

This chart illustrates the estimated sales amounts generated by stores on various platforms within Taiwan. Custom Cart shows a significant lead, with total sales amounting to $48.99B, which constitutes 93.18% of the region's total sales on platforms. WooCommerce reports sales of $874.44M, accounting for 1.66% of the total platform sales in Taiwan. 91APP also holds a notable share, with its sales reaching $691.68M, representing 1.32% of the overall sales amount. This data provides a comprehensive view of the market dynamics in Taiwan, highlighting which platforms are driving the most sales.

The Taiwan retail industry, spanning from traditional brick-and-mortar stores to rapidly expanding e-commerce platforms, presents a dynamic landscape. Analyzing the period from 2019 to 2033, we observe consistent growth, although the rate fluctuates based on economic conditions and consumer behavior. The base year of 2025 provides a crucial benchmark for forecasting future performance. Considering a plausible market size of $100 billion USD (a reasonable estimate given the size of the Taiwanese economy and retail sector) in 2025, and assuming a conservative Compound Annual Growth Rate (CAGR) of 4% (reflecting both economic growth and evolving consumer preferences), the market is projected to reach approximately $117 billion USD by 2033. This growth is fueled by several factors, including rising disposable incomes, a growing young population increasingly engaged with online shopping, and the continuous influx of foreign brands seeking to tap into the Taiwanese market. However, challenges persist. Competition from both domestic and international players remains fierce, requiring retailers to continuously innovate and adapt their strategies to meet evolving customer expectations. Furthermore, the impact of global economic fluctuations and supply chain disruptions could influence growth trajectories. The future of the Taiwan retail industry hinges on the successful integration of online and offline channels (omni-channel strategies), personalized customer experiences, and the adoption of advanced technologies such as artificial intelligence and big data analytics for improved efficiency and customer engagement. The industry's ability to harness these technological advancements will be pivotal in maintaining its growth momentum and competitiveness in the long term. Government policies aimed at boosting domestic consumption and supporting small and medium-sized enterprises (SMEs) also play a significant role in shaping the overall industry landscape. A focus on sustainability and ethical sourcing will increasingly resonate with environmentally and socially conscious consumers, presenting opportunities for businesses to differentiate themselves. Recent developments include: In January 2021, Bolttech expanded in Taiwan via a device protection partnership with Samsung. Its latest partnership with Samsung in Taiwan includes arranging for mobile device protection to owners of new Samsung Galaxy smartphones and tablets through the Samsung Care+ program., In November 2020, Foodpanda expanded its e-commerce with more than 2,500 7-Eleven stores across Singapore, Malaysia, Taiwan, and the Philippines. With this partnership, Foodpanda brings hundreds of 7-Eleven items, including hot food, ready-to-eat instant meals, snacks and alcohol, and even pre-paid mobile phone cards, to customers' hands within an average delivery time of 20 minutes. Deliveries can be made anytime, anywhere, 24*7 via Foodpanda.. Notable trends are: Consumer Confidence to Strengthen on Minimum Wage Hike..

This statistic shows the e-commerce market share of the leading skincare brands in Taiwan as of October 2015. During the measured time period, SK-II was the most popular cosmetics brand online in Taiwan, with a market share of 12.65 percent.

This chart provides a detailed overview of the number of Taiwan online retailers by Monthly Product Sold. Most Taiwan stores' Monthly Product Sold are Less than 100, there are 22.65K stores, which is 70.19% of total. In second place, 8.04K stores' Monthly Product Sold are 100 to 1K, which is 24.90% of total. Meanwhile, 949 stores' Monthly Product Sold are 1K to 10K, which is 2.94% of total. This breakdown reveals insights into Taiwan stores distribution, providing a comprehensive picture of the performance and efficient of online retailer.

The pie chart showcases the distribution of app/software spending by store category in Taiwan, providing insights into how eCommerce stores allocate their resources on the app or software they utilize. Among the store categories, Apparel exhibits the highest spending, with a total expenditure of $785.47K units representing 27.46% of the overall spending. Following closely behind is Beauty & Fitness with a spend of $405.05K units, comprising 14.16% of the total. Food & Drink also contributes significantly with a spend of $197.41K units, accounting for 6.90% of the overall app/software spending. This data sheds light on the investment patterns of eCommerce stores within each category, reflecting their priorities and resource allocation towards app or software solutions.

According to a 2021 survey in Taiwan, about 19 percent of the surveyed consumers said they bought items from Alibaba's shopping platforms Taobao or Tmall. In comparison, around 8.4 percent of respondents shopped on Rakuten. The outbreak of the coronavirus pandemic severely impacted the usage of cross-border online shopping in Taiwan.

This chart provides a detailed overview of the number of Taiwan online retailers by Monthly Visitors. Most Taiwan stores' Monthly Visitors are Less than 100, there are 13.12K stores, which is 46.02% of total. In second place, 8.71K stores' Monthly Visitors are 100 to 1K, which is 30.56% of total. Meanwhile, 5.22K stores' Monthly Visitors are 1K to 10K, which is 18.31% of total. This breakdown reveals insights into Taiwan stores distribution, providing a comprehensive picture of the performance and efficient of online retailer.

Taiwan Mobile Payments Market size was valued at USD 627.1 Million in 2024 and is projected to reach USD 2341.3 Million by 2032, growing at a CAGR of 17.9% from 2025 to 2032.

Taiwan Mobile Payments Market: Definition/ Overview

Mobile payments refer to the use of smartphones, tablets, or other mobile devices to conduct financial transactions, such as purchasing goods and services, transferring money, or paying bills. These payments are facilitated through various technologies, including mobile wallets, banking apps, QR codes, NFC (Near Field Communication), and SMS-based systems. The convenience, speed, and security of mobile payments have revolutionized the way consumers and businesses handle transactions, reducing reliance on cash and traditional card payments. transactions, peer-to-peer transfers, and even public services, providing a seamless and efficient payment experience.

In the second quarter of 2024, hypermarkets accounted for around 23.1 percent of Taiwan’s retail sales value of fast-moving consumer goods (FMCG). In the same quarter, supermarkets made up 21.3 percent of Taiwan’s FMCG retail. Supermarkets in Taiwan The supermarket industry in Taiwan is relatively concentrated, with its largest supermarket operator PX-Mart taking up more than 60 percent of the market share. By the end of 2021, the domestic supermarket giant owned the most retail outlets among all supermarket chains in Taiwan, amounting to 1,133 stores. In 2020, Wellcome, the second-biggest supermarket chain in Taiwan, was acquired by the French retail conglomerate Carrefour. FMCG online retail in Taiwan E-commerce has developed rapidly in Taiwan. Besides increasing numbers of consumers engaged in online shopping, the share of e-commerce in total retail sales has also been continuously growing over the past years. The outbreak of coronavirus in spring 2020 has boosted the penetration of online retail in the FMCG sector. Around 40 percent of Taiwanese consumers increased their purchase of food and grocery items during the COVID-19 outbreak in 2020.

According to a survey on online shopping trends prior to Ramadan among Indonesian consumers in 2023, Shopee accounted for 46 percent of e-commerce market share based on value of transactions. With its headquarters based in Singapore, Shopee is one of the leading e-commerce platforms in Southeast Asia and Taiwan.

This chart provides a detailed overview of the number of Taiwan online retailers by Number of Employee. Most Taiwan stores' Number of Employee are Less than 10, there are 3.38K stores, which is 75.02% of total. In second place, 336 stores' Number of Employee are 20 to 50, which is 7.47% of total. Meanwhile, 182 stores' Number of Employee are 10 to 20, which is 4.04% of total. This breakdown reveals insights into Taiwan stores distribution, providing a comprehensive picture of the performance and efficient of online retailer.

Internet sales have played an increasingly significant role in retailing. In 2024, e-commerce accounted for over 17 percent of retail sales worldwide. Forecasts indicate that by 2029, the online segment will make up close to over 21 percent of total global retail sales. Retail e-commerce Online shopping has grown steadily in popularity in recent years. In 2024, global e-commerce sales amounted to over seven trillion U.S. dollars, a figure expected to exceed 10.4 trillion U.S. dollars by 2028. Digital development in Latin America boomed during the COVID-19 pandemic, generating unprecedented e-commerce growth in various economies across the region. So much so that Brazil and Argentina appear to lead the world's fastest-growing online retail markets. This trend correlates strongly with the constantly improving online access, especially in "mobile-first" online communities, which have long struggled with traditioe-comernal fixed broadband connections due to financial or infrastructure constraints but enjoy the advantages of cheap mobile broadband connections. M-commerce on the rise The average order value of online shopping via smartphones and tablets still lags traditional e-commerce via desktop computers. However, e-retailers around the world have caught up in mobile e-commerce sales. Online shopping via smartphones is particularly prominent in Asia. By the end of 2021, Malaysia was the top digital market based on the percentage of the population that had purchased something by phone, with nearly 45 percent having made a weekly mobile purchase. South Korea, Taiwan, and the Philippines completed the top of the ranking.