Key information about Taiwan Visitor Arrivals

• Taiwan Visitor Arrivals recorded 747,800 person in Nov 2024, compared with 661,115 person in the previous month
• Taiwan Visitor Arrivals data is updated monthly, available from Jan 1983 to Nov 2024
• The data reached an all-time high of 1,143,201 person in Dec 2019 and a record low of 2,559 person in Apr 2020

Tourist Arrivals in Taiwan decreased to 651.08 Thousand in January from 903.62 Thousand in December of 2024. This dataset provides - Taiwan Tourist Arrivals - actual values, historical data, forecast, chart, statistics, economic calendar and news.

According to several surveys conducted among inbound travelers to Taiwan in 2020 and 2021, the amount of tourists' average daily expenditure decreased significantly in the second half of 2020 compared to the first quarter of the year, i.e. pre-pandemic, and grew only slightly in 2021. Between January and March 2020, tourists in Taiwan spent on average 152 U.S. dollars per day, 62 U.S. dollars of which covered their hotel bills. During the COVID-19 pandemic, tourists came to Taiwan after the easing of border controls in July 2020, however, their daily expenditure dropped to only 86 U.S. dollars on average. Hotel bills accounted for more than half of the daily spending at that time and remained nearly the same in 2021.

In the beginning of 2020, Taiwan's gourmet food and snacks were a major reason for around 73 percent of surveyed foreign tourists to visit the island. At the same time, shopping opportunities were a main motivation for approximately 30 percent of inbound tourists to come to Taiwan before the pandemic-related border control.

According to several surveys conducted among inbound travelers to Taiwan in 2020 and 2021, the distribution of tourists' average daily expenditure changed throughout the COVID-19 pandemic. Between January and March 2020, around 41 percent of daily expenses were hotel bills. However, during the pandemic, between July and Decemeber 2020, hotel bills took up nearly 54 percent of international tourists' average daily spending in Taiwan and decreased again to 47 percent in 2021. Meanwhile, the proportion spent on food, shopping, transportation, and entertainment dropped significantly in the second half of 2020 and remained low the following year.

Key information about Taiwan Visitor Arrivals

• Taiwan Visitor Arrivals grew 8.5 % in Nov 2024, compared with an increase of 6.3 % in the previous month
• Taiwan Visitor Arrivals Growth rate data is updated monthly, available from Jan 1984 to Nov 2024
• The data reached an all-time high of 3,229.7 % in Jan 2023 and a record low of -99.8 % in Apr 2020

• In the latest reports, Taiwan Visitor Arrivals recorded 747,800.0 person in the month of Nov 2024
• Tourism Revenue of Taiwan reached 10.0 USD bn in Dec 2021, a decrease of 23.8 % change from the previous year

In 2020, the first year of COVID-19 pandemic, the expenditure of inbound tourists accounted for around 0.4 percent of Taiwan's GDP, indicating a decrease from 2.8 percent in the previous year. In comparison, outbound tourism expenditure accounted for around 0.6 percent of the GDP that year.

Shanxi: Visitor Arrival: Taiwan data was reported at 2.268 Person-Time th in 2020. This records a decrease from the previous number of 106.216 Person-Time th for 2019. Shanxi: Visitor Arrival: Taiwan data is updated yearly, averaging 86.425 Person-Time th from Dec 1985 (Median) to 2020, with 25 observations. The data reached an all-time high of 296.177 Person-Time th in 2013 and a record low of 2.268 Person-Time th in 2020. Shanxi: Visitor Arrival: Taiwan data remains active status in CEIC and is reported by Ministry of Culture and Tourism. The data is categorized under China Premium Database’s Tourism Sector – Table CN.QRA: Tourism: Shanxi.

Key information about Taiwan Tourism Revenue Growth

• Taiwan Tourism Revenue dropped 26.2 % YoY in Dec 2021, compared with a decrease of -50.0 % YoY in the previous year
• Taiwan Tourism Revenue Growth rate data is updated yearly, available from Dec 2003 to Dec 2021
• The data reached an all-time high of 32.8 % in Dec 2011 and a record low of -50.0 % in Dec 2020

Inner Mongolia: Visitor Arrival: Taiwan data was reported at 0.705 Person-Time th in 2020. This records a decrease from the previous number of 31.254 Person-Time th for 2019. Inner Mongolia: Visitor Arrival: Taiwan data is updated yearly, averaging 6.335 Person-Time th from Dec 1999 (Median) to 2020, with 22 observations. The data reached an all-time high of 35.288 Person-Time th in 2016 and a record low of 0.705 Person-Time th in 2020. Inner Mongolia: Visitor Arrival: Taiwan data remains active status in CEIC and is reported by Ministry of Culture and Tourism. The data is categorized under China Premium Database’s Tourism Sector – Table CN.QRA: Tourism: Inner Mongolia.

China Outbound Tourist: Travel Agency Organized: Taiwan data was reported at 0.000 Person-Time th in 2021. This records a decrease from the previous number of 305.795 Person-Time th for 2020. China Outbound Tourist: Travel Agency Organized: Taiwan data is updated yearly, averaging 2,961.850 Person-Time th from Dec 2012 (Median) to 2021, with 8 observations. The data reached an all-time high of 5,231.076 Person-Time th in 2019 and a record low of 0.000 Person-Time th in 2021. China Outbound Tourist: Travel Agency Organized: Taiwan data remains active status in CEIC and is reported by Ministry of Culture and Tourism. The data is categorized under China Premium Database’s Tourism Sector – Table CN.QAC: Outbound Tourist.

In 2024, international arrivals in China amounted to nearly 132 million. This indicated an almost 61 percent increase compared to the previous year, however, the numbers were still below the pre-pandemic level. Among all international arrivals, almost 105 million were from Hong Kong, Macao, and Taiwan.

Tianjin: Visitor Arrival: Overnight: Hong Kong, Macau & Taiwan data was reported at 10.964 Person-Time th in 2020. This records a decrease from the previous number of 53.393 Person-Time th for 2019. Tianjin: Visitor Arrival: Overnight: Hong Kong, Macau & Taiwan data is updated yearly, averaging 46.453 Person-Time th from Dec 1995 (Median) to 2020, with 26 observations. The data reached an all-time high of 106.762 Person-Time th in 2017 and a record low of 10.964 Person-Time th in 2020. Tianjin: Visitor Arrival: Overnight: Hong Kong, Macau & Taiwan data remains active status in CEIC and is reported by Tianjin Municipal Tourism Bureau. The data is categorized under China Premium Database’s Tourism Sector – Table CN.QRA: Tourism: Tianjin.

Hunan: Visitor Arrival: Taiwan data was reported at 24.421 Person-Time th in 2020. This records a decrease from the previous number of 680.925 Person-Time th for 2019. Hunan: Visitor Arrival: Taiwan data is updated yearly, averaging 215.800 Person-Time th from Dec 1999 (Median) to 2020, with 22 observations. The data reached an all-time high of 680.925 Person-Time th in 2019 and a record low of 24.421 Person-Time th in 2020. Hunan: Visitor Arrival: Taiwan data remains active status in CEIC and is reported by Ministry of Culture and Tourism. The data is categorized under China Premium Database’s Tourism Sector – Table CN.QRA: Tourism: Hunan.

Taiwan's travel market was severely affected by the COVID-19 pandemic. The number of travel agencies and other travel service related companies declined in 2020 and reached the lowest point in 2021. By 2023, however, the industry recovered, with the number of profitable travel service businesses rebounding to 4,051.

Heilongjiang: Visitor Arrival: Taiwan data was reported at 4.482 Person-Time th in 2020. This records a decrease from the previous number of 46.260 Person-Time th for 2019. Heilongjiang: Visitor Arrival: Taiwan data is updated yearly, averaging 36.910 Person-Time th from Dec 1999 (Median) to 2020, with 22 observations. The data reached an all-time high of 78.655 Person-Time th in 2012 and a record low of 4.482 Person-Time th in 2020. Heilongjiang: Visitor Arrival: Taiwan data remains active status in CEIC and is reported by Ministry of Culture and Tourism. The data is categorized under China Premium Database’s Tourism Sector – Table CN.QRA: Tourism: Heilongjiang.

In 2022, the import value of travel services to Taiwan amounted to around 3.11 billion U.S. dollars, increasing from about 1.25 billion U.S. dollars in 2021. Due to the COVID-19 travel restrictions, the tourism sector saw a severe plunge in Taiwan since 2020.

In 2023, cruise passengers from Taiwan accounted for nearly six percent of all Asian passengers, making Taiwan the sixth-largest cruise passenger source market in Asia. In 2020, however, Taiwan covered almost 17 percent of the Asian cruise passenger source market.

Japan Visitor Arrivals: Taiwan data was reported at 593,400.000 Person in Jan 2025. This records an increase from the previous number of 491,200.000 Person for Dec 2024. Japan Visitor Arrivals: Taiwan data is updated monthly, averaging 92,057.000 Person from Jan 1992 (Median) to Jan 2025, with 397 observations. The data reached an all-time high of 593,400.000 Person in Jan 2025 and a record low of 8.000 Person in May 2020. Japan Visitor Arrivals: Taiwan data remains active status in CEIC and is reported by Japan National Tourist Organization. The data is categorized under Global Database’s Japan – Table JP.Q001: Visitor Arrivals. [COVID-19-IMPACT]

In 2021, the expenditure on outdoor advertising in the transport and tourism category in Taiwan increased by 5.83 percent compared to 2020. Despite the growth, the advertising spending remained below that recorded previous to the COVID-19 pandemic. For more insights about advertising in Taiwan: In 2021, in comparison to ad spend in the transport and tourism category on outdoor, the ad expenditure in the transport and tourism category on television was considerably higher, while spending on newspaper was considerably lower.