Retirement Notice: This item is in mature support as of June 2023 and will be retired in December 2025. A replacement item has not been identified at this time. Esri recommends updating your maps and apps to phase out use of this item.This map displays the dominant LifeMode Summary Group in the USA by country, state, county, ZIP Code, tract, and block group, based on Esri's Tapestry Segmentation system. The popup refers to state, county, ZIP Code, tract, and block group values depending on scale. Each popup is configured to display the following information within each geography level:Dominant Tapestry SegmentLink to more information about the predominant Tapestry SegmentTotal populationMedian age (Median Age web map)Diversity Index (Diversity Index web map)Median household income (Median Household Income web map)Median disposable income (Median Disposable Income web map)Count of households by Tapestry LifeMode Summary GroupCount of population by race/ethnicityLink to more information about Esri's Demographics Permitted use of this data is covered in the DATA section of the Esri Master Agreement (E204CW) and these supplemental terms.

Tapestry segment descriptions can be found here..http://www.esri.com/library/brochures/pdfs/tapestry-segmentation.pdf For more than 30 years, companies, agencies, and organizations have used segmentation to divide and group their consumer markets to more precisely target their best customers and prospects. This targeting method is superior to using “scattershot” methods that might attract these preferred groups. Segmentation explains customer diversity, simplifies marketing campaigns, describes lifestyle and lifestage, and incorporates a wide range of data. Segmentation systems operate on the theory that people with similar tastes, lifestyles, and behaviors seek others with the same tastes—“like seeks like.” These behaviors can be measured, predicted, and targeted. Esri’s Tapestry Segmentation system combines the “who” of lifestyle demography with the “where” of local neighborhood geography to create a model of various lifestyle classifications or segments of actual neighborhoods with addresses—distinct behavioral market segments. The tapestry segmentation is almost comical in the sense that it trys to describe such small details of individuals daily lives just by analyzing the data provided on your CENSUS form. These segements are not only ideal for marketing and targeting lifestyles within a geographic location, but they are fun to read. Take the time to find out which segment you live in!

View LinkedIn PostView Group Layers and other items here: ArcGIS Online Group: ArcGIS Tapestry by Timmons GroupArcGIS Tapestry is the third generation of Esri’s geodemographic segmentation system, designed to classify almost 240,000 U.S. neighborhoods at the census block group level. These neighborhoods are grouped into 12 summary, or LifeMode, groups, which are then further classified into 60 distinct segments to create a model of lifestyle and life stage classifications.ArcGIS Tapestry data can be used to understand a community's complexity. Each segment provides insight into patterns at the neighborhood and community level and can be used to compare study areas. Typically, communities are composed of multiple segments and the diversity of an area's segments is relevant to understanding each community's unique socioeconomic and demographic dynamics.Timmons Group conducted an analysis of three geographies showcased in this service. Enriched with 2020 population, 2025 population, and 2025 Dominate Tapestry Segment values are States, Counties, and 25 square mile transverse hex bins. ArcGIS Tapestry by Timmons Group v1 published on August 7, 2025. Contact brian.kingery@timmons.com for more information.

This service offers Esri's Updated Demographics, Census Data, Tapestry Segmentation, and Business Summary data for the United States. Updates are based on the decennial census, Infogroup business data, other public and proprietary data sources, and proprietary models.

All attributes are available at all geography levels: country, state, county, tract, block group, ZIP code, place, county subdivision, congressional district, core-based statistical area (CBSA), and designated market area (DMA).

There are over 2,100 attributes in categories such as: population, households, race and ethnicity, educational attainment, marital status, employment by industry and occupation, income, net worth, housing and home value, number of businesses and employees, sales, and many others. Key attributes from the 2010 Census such as population, are presented for reference. Some attributes such as population, income, and home value, are also projected five years to 2021.

Esri offers Updated Demographics for 2019 and 2024 and Tapestry Segmentation for 2019. Esri provides Census Data for geographies not supplied by the Census Bureau including ZIP Codes and DMAs.

To view ArcGIS Online items using this service, including the terms of use, visit http://goto.arcgisonline.com/demographics9/USA_Demographics_and_Boundaries_2019.

ArcGIS Tapestry is the third generation of Esri’s geodemographic segmentation system, designed to classify almost 240,000 U.S. neighborhoods at the census block group level. These neighborhoods are grouped into 12 summary, or LifeMode, groups, which are then further classified into 60 distinct segments to create a model of lifestyle and life stage classifications.ArcGIS Tapestry data can be used to understand a community's complexity. Each segment provides insight into patterns at the neighborhood and community level and can be used to compare study areas. Typically, communities are composed of multiple segments and the diversity of an area's segments is relevant to understanding each community's unique socioeconomic and demographic dynamics.Timmons Group conducted an analysis of three geographies showcased in this service. Enriched with 2020 population, 2025 population, and 2025 Dominate Tapestry Segment values are States, Counties, and 25 square mile transverse hex bins. ArcGIS Tapestry by Timmons Group v1 published on August 7, 2025. Contact brian.kingery@timmons.com for more information.

Business Analyst Layer: Dominant Tapestry Segment

Tapestry Segment summaries

The 67 distinct markets of Tapestry detail the diversity of the American population. Grouping the segments can simplify these differences by summarizing markets that share similar traits. There are 14 LifeMode groups and 6 Urbanization groups.

LifeMode groups

LifeMode groups represent markets that share a common experience—born in the same generation or immigration from another country—or a significant demographic trait, like affluence. Tapestry Segments are classified into 14 LifeMode groups.

This dataset is derived from the geometry of the US Census Blocks. It is enriched with a number of variables provided by ESRI. Information includes population, acreage, median age, average disposable income, percentage of bachelor degrees, and community tapestry segments.