The print and digital reach of Elle magazine in the United Kingdom from April 2019 to March 2020 was higher among women than men, with 1.2 million women having been reached by the print title or its website. The magazine reached more adults aged 35 years or older than it did adults aged 15 to 35 years.

The decline of print

Print magazines have seen a drop in popularity in recent years, as an increasing number of readers makes the switch to digital sources. As a result of this, advertisers have shifted their focus away from the medium with the revenue for print magazine advertising in the United Kingdom on the decline since 2011, dropping nearly by half during this period. In fact, it is forecast that the internet will comprise over half of global advertising spending in 2021, with magazines making up a mere 3 percent.

Women’s magazines in digital format 

In the previous year, only slightly more than 314 thousand print copies of Elle magazine were sold, demonstrating a clear audience preference for the online version. Despite more and more readers turning towards digital as their format of choice, a survey conducted in 2019 demonstrated that women’s lifestyle and fashion magazines were not among the top purchases of UK respondents who had bought e-magazines. Only Vogue and Women’s Health Mag featured on a list citing other digital publications such as Men’s Health, The Economist and Time as top sellers.

The statistic presents information on the number of Vogue readers in the United States in **********, by platform. The magazine reached **** million readers over the mobile web.

Women’s fashion magazine industry – additional information

Vogue magazine released its first issue in 1892 under Arthur Turnure as a weekly publication in the United States. At its beginnings, Vogue targeted a New York aristocracy audience to promote class and ceremony in fashion, as well as sports and social affairs. Today, Vogue releases editions in over ** countries. When Anna Wintour became the editor-in-chief of American Vogue, she revitalized a dying magazine by making it more accessible for a broader audience.

Vogue remains one of the leading magazines in the United States based on the number of advertising pages it publishes with ***** pages in 2013, slightly above Elle magazine with ***** pages. Through advertisements, Vogue generated a revenue of *** million U.S. dollars in that same year. In comparison, In Style magazine generated *** million U.S. dollars in advertising revenue in 2013

Advertising revenue for fashion magazines in the United States has increased since 2009. Vogue has also branched out into a younger market, with the aim to secure readers of the next generation, when it released Miss Vogue in 2013. The foray into digital forms will also be important for Vogue and the magazine industry. As of 2011, ** percent of downloaded electronic magazines were listed as women’s fashion magazines.