In February 2025, global visitors to the shein.com website were most likely aged 25 to 34 years old, with over 26 percent of visitors to the site being from this age group. Ranked second were 35 to 44 year olds, who made up about 20 percent of shein.com website traffic.

The home decor and accessory market is experiencing robust growth, driven by several key factors. Rising disposable incomes, particularly in developing economies, are fueling increased spending on home improvement and personalization. The increasing popularity of interior design trends showcased on social media platforms like Instagram and Pinterest inspires consumers to update their homes frequently. Furthermore, the growth of e-commerce has significantly expanded market access, allowing smaller businesses and international brands to reach a wider customer base. The shift towards remote work and hybrid work models has also contributed to increased investment in home comfort and aesthetics, as individuals spend more time at home. This trend is particularly evident in the popularity of items such as comfortable furniture, home office accessories, and smart home devices integrated with home decor. The market is segmented by product type (furniture, lighting, textiles, décor items), distribution channel (online, offline), and price point (luxury, mid-range, budget). Major players like Wayfair, Target, and Walmart are leveraging their extensive online platforms and supply chains to capitalize on this growth, while smaller companies are focusing on niche markets and unique design aesthetics to differentiate themselves. Competitive pressures remain strong, with companies continuously innovating to offer diverse product ranges and personalized shopping experiences. Despite the positive outlook, the market faces certain challenges. Fluctuations in raw material prices, particularly for wood and textiles, can impact production costs and profitability. Economic downturns can also lead to reduced consumer spending on non-essential items like home decor. Finally, concerns regarding sustainability and ethical sourcing are increasing, forcing companies to adapt their supply chains and product offerings to meet evolving consumer expectations. The forecast for the next decade indicates continued expansion, driven by sustained consumer demand and technological advancements such as augmented reality (AR) and virtual reality (VR) applications in interior design, allowing customers to virtually visualize changes before making purchases. This technological integration further enhances consumer engagement and streamlines the decision-making process. This segment presents a significant opportunity for businesses to adapt to market shifts and maintain robust competitiveness by focusing on sustainability and innovation.

Amazon.com was the leading online store in the U.S. e-commerce market, with e-commerce net sales of *** billion U.S. dollars in 2024, followed by walmart.com with ** billion U.S. dollars. Ranking third was shein.com with sales reaching over ** billion U.S. dollars. Target.com is the fourth-biggest online store in the U.S. with net sales of **** billion U.S. dollars in 2024.For an extended ranking as well as rankings in specific product categories, please visit ecommerceDB.com.The eCommerceDB provides detailed information for over ****** online stores in more than ** countries, including detailed revenue analytics, competitor analysis, market development, marketing budget, and interesting KPIs, such as traffic, shipping providers, payment options, social media activity and many more.

Ce graphique présente le nombre de téléchargements annuels de l'application d'ultra fast fashion SHEIN dans le monde entre 2015 et le ************, en millions. En 2022, l'application SHEIN avait été téléchargée près de *** millions de fois, un record sur la période étudiée. En 2015, moins de trois millions de personnes avaient téléchargées l'application. Le nombre de téléchargements a explosé lors de la période de la crise sanitaire, illustration de la croissance du marché de l'ultra fast fashion.