Demographics Analysis with Consumer Edge Credit & Debit Card Transaction Data

Consumer Edge is a leader in alternative consumer data for public and private investors and corporate clients. CE Transact Signal is an aggregated transaction feed that includes consumer transaction data on 100M+ credit and debit cards, including 14M+ active monthly users. Capturing online, offline, and 3rd-party consumer spending on public and private companies, data covers 12K+ merchants and deep demographic and geographic breakouts. Track detailed consumer behavior patterns, including retention, purchase frequency, and cross shop in addition to total spend, transactions, and dollars per transaction.

Consumer Edge’s consumer transaction datasets offer insights into industries across consumer and discretionary spend such as: • Apparel, Accessories, & Footwear • Automotive • Beauty • Commercial – Hardlines • Convenience / Drug / Diet • Department Stores • Discount / Club • Education • Electronics / Software • Financial Services • Full-Service Restaurants • Grocery • Ground Transportation • Health Products & Services • Home & Garden • Insurance • Leisure & Recreation • Limited-Service Restaurants • Luxury • Miscellaneous Services • Online Retail – Broadlines • Other Specialty Retail • Pet Products & Services • Sporting Goods, Hobby, Toy & Game • Telecom & Media • Travel

This data sample illustrates how Consumer Edge data can be used to compare demographics breakdown (age and income excluded in this free sample view) for one company vs. a competitor for a set period of time (Ex: How do demographics like wealth, ethnicity, children in the household, homeowner status, and political affiliation differ for Walmart vs. Target shopper?).

Inquire about a CE subscription to perform more complex, near real-time demographics analysis functions on public tickers and private brands like: • Analyze a demographic, like age or income, within a state for a company in 2023 • Compare all of a company’s demographics to all of that company’s competitors through most recent history

Consumer Edge offers a variety of datasets covering the US and Europe (UK, Austria, France, Germany, Italy, Spain), with subscription options serving a wide range of business needs.

Use Case: Demographics Analysis

Problem A global retailer wants to understand company performance by age group.

Solution Consumer Edge transaction data can be used to analyze shopper transactions by age group to understand: • Overall sales growth by age group over time • Percentage sales growth by age group over time • Sales by age group vs. competitors

Impact Marketing and Consumer Insights were able to: • Develop weekly reporting KPI's on key demographic drivers of growth for company-wide reporting • Reduce investment in underperforming age groups, both online and offline • Determine retention by age group to refine campaign strategy • Understand how different age groups are performing compared to key competitors

Corporate researchers and consumer insights teams use CE Vision for:

Corporate Strategy Use Cases • Ecommerce vs. brick & mortar trends • Real estate opportunities • Economic spending shifts

Marketing & Consumer Insights • Total addressable market view • Competitive threats & opportunities • Cross-shopping trends for new partnerships • Demo and geo growth drivers • Customer loyalty & retention

Investor Relations • Shareholder perspective on brand vs. competition • Real-time market intelligence • M&A opportunities

Most popular use cases for private equity and venture capital firms include: • Deal Sourcing • Live Diligences • Portfolio Monitoring

Public and private investors can leverage insights from CE’s synthetic data to assess investment opportunities, while consumer insights, marketing, and retailers can gain visibility into transaction data’s potential for competitive analysis, understanding shopper behavior, and capturing market intelligence.

Most popular use cases among public and private investors include: • Track Key KPIs to Company-Reported Figures • Understanding TAM for Focus Industries • Competitive Analysis • Evaluating Public, Private, and Soon-to-be-Public Companies • Ability to Explore Geographic & Regional Differences • Cross-Shop & Loyalty • Drill Down to SKU Level & Full Purchase Details • Customer lifetime value • Earnings predictions • Uncovering macroeconomic trends • Analyzing market share • Performance benchmarking • Understanding share of wallet • Seeing subscription trends

Fields Include: • Day • Merchant • Subindustry • Industry • Spend • Transactions • Spend per Transaction (derivable) • Cardholder State • Cardholder CBSA • Cardholder CSA • Age • Income • Wealth • Ethnicity • Political Affiliation • Children in Household • Adults in Household • Homeowner vs. Renter • Business Owner • Retention by First-Shopped Period ...

Premium B2C Consumer Database - 269+ Million US Records

Supercharge your B2C marketing campaigns with comprehensive consumer database, featuring over 269 million verified US consumer records. Our 20+ year data expertise delivers higher quality and more extensive coverage than competitors.

Core Database Statistics

Consumer Records: Over 269 million

Email Addresses: Over 160 million (verified and deliverable)

Phone Numbers: Over 76 million (mobile and landline)

Mailing Addresses: Over 116,000,000 (NCOA processed)

Geographic Coverage: Complete US (all 50 states)

Compliance Status: CCPA compliant with consent management

Targeting Categories Available

Demographics: Age ranges, education levels, occupation types, household composition, marital status, presence of children, income brackets, and gender (where legally permitted)

Geographic: Nationwide, state-level, MSA (Metropolitan Service Area), zip code radius, city, county, and SCF range targeting options

Property & Dwelling: Home ownership status, estimated home value, years in residence, property type (single-family, condo, apartment), and dwelling characteristics

Financial Indicators: Income levels, investment activity, mortgage information, credit indicators, and wealth markers for premium audience targeting

Lifestyle & Interests: Purchase history, donation patterns, political preferences, health interests, recreational activities, and hobby-based targeting

Behavioral Data: Shopping preferences, brand affinities, online activity patterns, and purchase timing behaviors

Multi-Channel Campaign Applications

Deploy across all major marketing channels:

Email marketing and automation

Social media advertising

Search and display advertising (Google, YouTube)

Direct mail and print campaigns

Telemarketing and SMS campaigns

Programmatic advertising platforms

Data Quality & Sources

Our consumer data aggregates from multiple verified sources:

Public records and government databases

Opt-in subscription services and registrations

Purchase transaction data from retail partners

Survey participation and research studies

Online behavioral data (privacy compliant)

Technical Delivery Options

File Formats: CSV, Excel, JSON, XML formats available

Delivery Methods: Secure FTP, API integration, direct download

Processing: Real-time NCOA, email validation, phone verification

Custom Selections: 1,000+ selectable demographic and behavioral attributes

Minimum Orders: Flexible based on targeting complexity

Unique Value Propositions

Dual Spouse Targeting: Reach both household decision-makers for maximum impact

Cross-Platform Integration: Seamless deployment to major ad platforms

Real-Time Updates: Monthly data refreshes ensure maximum accuracy

Advanced Segmentation: Combine multiple targeting criteria for precision campaigns

Compliance Management: Built-in opt-out and suppression list management

Ideal Customer Profiles

E-commerce retailers seeking customer acquisition

Financial services companies targeting specific demographics

Healthcare organizations with compliant marketing needs

Automotive dealers and service providers

Home improvement and real estate professionals

Insurance companies and agents

Subscription services and SaaS providers

Performance Optimization Features

Lookalike Modeling: Create audiences similar to your best customers

Predictive Scoring: Identify high-value prospects using AI algorithms

Campaign Attribution: Track performance across multiple touchpoints

A/B Testing Support: Split audiences for campaign optimization

Suppression Management: Automatic opt-out and DNC compliance

Pricing & Volume Options

Flexible pricing structures accommodate businesses of all sizes:

Pay-per-record for small campaigns

Volume discounts for large deployments

Subscription models for ongoing campaigns

Custom enterprise pricing for high-volume users

Data Compliance & Privacy

VIA.tools maintains industry-leading compliance standards:

CCPA (California Consumer Privacy Act) compliant

CAN-SPAM Act adherence for email marketing

TCPA compliance for phone and SMS campaigns

Regular privacy audits and data governance reviews

Transparent opt-out and data deletion processes

Getting Started

Our data specialists work with you to:

1. Define your target audience criteria

2. Recommend optimal data selections

3. Provide sample data for testing

4. Configure delivery methods and formats

5. Implement ongoing campaign optimization

Why We Lead the Industry

With over two decades of data industry experience, we combine extensive database coverage with advanced targeting capabilities. Our commitment to data quality, compliance, and customer success has made us the preferred choice for businesses seeking superior B2C marketing performance.

Contact our team to discuss your specific ta...

CE Vision USA is the premier data set tracking consumer spending on credit and debit cards. Corporate brands and private investors use CE Vision consumer demographic data for insights by industry, brand, and region into income, age, and ethnicity for marketing, advertising, and business strategy.

Report of Multi Target Tracking Radar is covering the summarized study of several factors encouraging the growth of the market such as market size, market type, major regions and end user applications. By using the report customer can recognize the several drivers that impact and govern the market. The report is describing the several types of Multi Target Tracking Radar Industry. Factors that are playing the major role for growth of specific type of product category and factors that are motivating the status of the market.

Among all age groups worldwide, those aged 30 to 39 years had the highest percentage of fitness mobile app users. It was estimated that in 2016, around 41 percent of those aged 30 to 39 years used fitness tracking apps to track their health. The popularity of fitness tracking apps has increased significantly within recent years.

App usage

Fitness apps are used to track many aspects of health and wellbeing. Not only are they used for health data such as fitness and nutrition, they can also be used for mental health and chronic illness tracking. Health app users access their apps in a variety of ways. The most common way that health app users accessed their apps was through their mobile phone. When app publishers were asked who they target their apps for, people with chronic illness were most commonly chosen as a target demographic for health apps.

Health app market

Fitness tracking app downloads have dramatically increased in recent years. App diversity and availability have also increased since the popularity of health apps has risen. Since 2015, the number of apps available for download from the Apple store has almost doubled. The top health and fitness app downloaded through the Google Play store in March 2019 was Calorie Counter by MyFitnessPal. The second most downloaded health app at that time was Headspace: Meditation & Sleep.

Behavior Tracking App Market Outlook

The global behavior tracking app market size was valued at USD 3.5 billion in 2023 and is projected to grow at a compound annual growth rate (CAGR) of 18.2%, reaching approximately USD 10.5 billion by 2032. The rapid growth of this market is driven by the increasing adoption of digital health tools, the surge in demand for mental health apps, and the continuous advancements in artificial intelligence and machine learning technologies.

One of the primary growth factors for the behavior tracking app market is the rising awareness of mental health and the importance of proactive health management. With more individuals recognizing the benefits of tracking their behaviors for mental and physical well-being, the demand for these applications has significantly increased. This trend is further supported by the growing number of healthcare professionals recommending behavior tracking as part of comprehensive health management plans. These apps provide valuable insights into user behaviors, enabling early intervention and prevention strategies, which is a key factor driving market growth.

Another significant driver for the behavior tracking app market is the increasing integration of advanced technologies such as artificial intelligence (AI) and machine learning (ML). These technologies enhance the functionality of behavior tracking apps by offering personalized insights, predictive analytics, and automated feedback. AI and ML algorithms can analyze vast amounts of data to identify patterns and trends, providing users with actionable recommendations to improve their behaviors. The continuous innovation and development in these technological fields are expected to fuel the growth of the market further.

The proliferation of smartphones and the growing penetration of the internet globally also play a crucial role in the market's expansion. With more people having access to smartphones and high-speed internet, the adoption of behavior tracking apps has become much more feasible. This widespread availability and accessibility have made it easier for individuals from various demographics to utilize these tools for better health management. Additionally, the increasing integration of wearable devices and IoT (Internet of Things) in personal health monitoring is expected to complement the growth of behavior tracking apps.

The integration of Mobile Sensing Fitness technologies within behavior tracking apps is revolutionizing how users monitor their physical activities. These technologies enable the collection of real-time data on movement, heart rate, and other fitness metrics directly from smartphones and wearable devices. By leveraging the capabilities of mobile sensors, users can gain deeper insights into their fitness routines and overall health. This advancement not only enhances user engagement but also provides personalized recommendations to optimize fitness goals. As mobile sensing continues to evolve, its application in fitness tracking is expected to drive further innovation in the behavior tracking app market, offering users more comprehensive health management solutions.

Regionally, North America holds the largest share of the behavior tracking app market, driven by high smartphone penetration, advanced healthcare infrastructure, and strong awareness of mental health issues. Europe follows closely, with significant growth observed in countries like Germany, the UK, and France. The Asia Pacific region is expected to witness the fastest growth during the forecast period, driven by the increasing adoption of digital health solutions, expanding internet penetration, and rising awareness about mental health and well-being.

Component Analysis

The behavior tracking app market by component is segmented into software and services. Software components dominate the market, encompassing various applications designed to monitor and analyze user behaviors. These software applications are equipped with features such as mood tracking, habit formation, sleep analysis, and stress management. The continuous advancements in software development and the integration of AI and ML technologies have significantly enhanced the capabilities of these apps, making them more effective and user-friendly.

Conversely, the services segment, although smaller compared to software, plays a crucial role in the market. This segment includes services such as app customization, maintenance, user supp

Global Pregnancy Tracker Apps Market to grow from US$ 261.27 Million in 2023 to US$ 535.49 Million by 2032, at a CAGR of 8.3% from 2024 - 2032

The Global Time Tracking Software Market is anticipated to grow from USD 3.75 Billion in 2024 to USD 13.98 Billion by 2034, at a CAGR of 16.74% during the forecast period.

The Infrared Target Detection and Tracking System (IRTDTS) market is experiencing robust growth, projected to reach a market size of $9,980.8 million in 2025 and exhibiting a Compound Annual Growth Rate (CAGR) of 6.1% from 2025 to 2033. This growth is fueled by increasing defense budgets globally, the escalating demand for advanced surveillance and security systems, and the rising adoption of IRTDTS in various applications, including military, aerospace, and commercial sectors. The advancements in sensor technology, miniaturization, and improved image processing capabilities are further driving market expansion. Key players like Lockheed Martin, Leonardo SpA, Safran, Thales Group, and Aselsan are actively contributing to this growth through continuous innovation and product development. Competition is fierce, driven by the need for high-performance systems with enhanced accuracy, range, and reliability. The market faces certain challenges, including the high cost of advanced IRTDTS, technological complexity, and regulatory hurdles in certain regions. However, ongoing research and development efforts focused on improving cost-effectiveness and simplifying system integration are expected to mitigate these challenges. The continued integration of IRTDTS into unmanned aerial vehicles (UAVs), autonomous vehicles, and other smart systems will significantly impact future market growth. The increasing demand for improved situational awareness and precision targeting across various sectors will further propel market expansion. Furthermore, the rising adoption of artificial intelligence and machine learning algorithms for target identification and tracking promises to enhance the performance and efficiency of IRTDTS, leading to a surge in market demand. Government initiatives focused on modernization of defense infrastructure and the growing adoption of advanced technologies are likely to create lucrative opportunities for IRTDTS manufacturers in the coming years. The development of advanced thermal imaging sensors with higher resolution and improved sensitivity is another key driver of the market's growth trajectory.

The social media tracking tool market is experiencing robust growth, driven by the increasing importance of social media for businesses and the need for comprehensive data-driven insights. The market's expansion is fueled by several key factors. Firstly, brands are increasingly reliant on social media for marketing, customer service, and brand reputation management, leading to a greater demand for tools that monitor and analyze social media activity. Secondly, the growing complexity of social media landscapes, with numerous platforms and evolving algorithms, necessitates sophisticated tracking tools to effectively understand audience engagement, competitor activities, and emerging trends. Finally, advancements in artificial intelligence (AI) and machine learning (ML) are enhancing the capabilities of these tools, enabling more insightful analysis and predictive capabilities. We project the market to maintain a healthy compound annual growth rate (CAGR) based on observed growth and its current trajectory. While specific numbers are unavailable, assuming a conservative CAGR of 15% from a 2025 market size of $5 billion (a reasonable estimate based on industry reports of similar software segments), the market could reach approximately $11 billion by 2033. The market is segmented by various factors, including functionality (e.g., social listening, sentiment analysis, competitor analysis), pricing models (e.g., subscription-based, usage-based), and target users (e.g., small businesses, large enterprises). The competitive landscape is highly dynamic, with both established players like Hootsuite and Sprout Social and emerging innovative companies vying for market share. The major restraint is the high cost associated with some of the more advanced tools, which can be a barrier for smaller businesses. However, the increasing availability of more affordable options and the proven return on investment from effective social media monitoring will continue to drive adoption across a broader range of businesses, further expanding the market's reach.

The US is a vast and diverse market, making it crucial to have localized insights. This data can provide a granular understanding of specific regions, demographics, and consumer trends within the US.

Imagine having access to a database containing over 167 million individual profiles, all from the United States. This isn't just a list of names and contact information; it's a rich tapestry of digital audience data and direct marketing data that can transform your marketing strategies.

This specific US data can be the key to unlocking a deeper understanding of your target audience, allowing you to tailor your campaigns with laser-like precision.

What do you get with our US audience data: Freshest Raw and Baseline Profiles Enhanced Profile Data Tracking Meta-Data Section 100+ Data Attributes per Profile

Note: Our Individual Profiles dataset does not include PII and/or phone numbers.

The global Automatic Video Tracker market is experiencing robust growth, driven by increasing demand for advanced surveillance and security solutions across various sectors. The market, currently valued at approximately $5 billion in 2025, is projected to exhibit a Compound Annual Growth Rate (CAGR) of 15% from 2025 to 2033, reaching an estimated market size of $15 billion by 2033. This significant expansion is fueled by several key factors, including the rising adoption of AI-powered video analytics, the growing need for real-time threat detection and response capabilities, and the increasing integration of automatic video trackers into smart city infrastructure. Technological advancements, such as improved object recognition algorithms and higher resolution cameras, are further enhancing the capabilities and market appeal of these systems. The military and law enforcement sectors represent major application areas, leveraging these trackers for enhanced situational awareness, surveillance operations, and evidence gathering. Market segmentation reveals a strong preference for multi-target tracking systems, reflecting the need to monitor multiple objects simultaneously in complex environments. However, single-target tracking remains a significant segment, particularly in specialized applications requiring precise tracking of a single individual or vehicle. Geographic analysis indicates strong market penetration in North America and Europe, driven by early adoption of advanced technologies and robust security infrastructure. Asia Pacific, particularly China and India, is emerging as a rapidly growing market, propelled by investments in surveillance infrastructure and increasing government spending on security. While the market faces challenges like high initial investment costs and the need for robust cybersecurity measures, the overall growth trajectory remains positive, with ongoing innovation and expanding application areas promising further expansion in the coming years.

Brand Tracking Software Market size was valued at USD 45.1 Billion in 2023 and is projected to reach USD 62.9 Billion by 2030, growing at a CAGR of 7.7% during the forecast period 2024-2030.Global Brand Tracking Software Market DriversThe market drivers for the Brand Tracking Software Market can be influenced by various factors. These may include:Growing Emphasis on Branding: Demand for brand tracking software is driven by the growing understanding of the significance of branding in the business environment. To stand out in crowded marketplaces, businesses in a variety of sectors are investing in creating and sustaining powerful brands.Growing Digital Marketing Activities: Brand tracking tools are becoming more and more necessary as a result of the growth of digital marketing channels, such as social media, online advertising, and influencer marketing. Companies look for tools that can track and evaluate their reputation and brand visibility on various web channels.Impact of Social Media: Brand perceptions are greatly influenced by social media platforms. By monitoring social media channels for mentions, sentiment analysis, and engagement metrics, brands may better respond to customer feedback and trends with the use of brand tracking software.Globalization and Market Expansion: Businesses that want to grow internationally must follow their brand closely in order to know how different markets view them. Brand tracking software sheds light on cultural quirks, regional differences, and the efficacy of marketing tactics for a range of target audiences.Competitive Intelligence: Brand tracking software is used by businesses to obtain competitive intelligence. Businesses can improve their own strategies, spot opportunities, and maintain their competitive edge by keeping an eye on the brand activities, market positioning, and customer feelings of their rivals.Changing Customer Behavior: As consumer tastes, expectations, and behavior change, brand performance must be continuously monitored. Businesses can better match their branding strategy with changing market dynamics and respond to changing consumer trends by utilizing brand tracking tools.

This dataset provides daily tracking of social media users' follower counts, engagement rates, and activity metrics across multiple platforms. It enables comprehensive analysis of audience growth trends, content effectiveness, and engagement strategies, supporting data-driven decision-making for influencers, brands, and marketers.

The Infrared Target Detection and Tracking System market has emerged as a vital segment within the defense and security sectors, driven by the increasing demand for advanced surveillance and reconnaissance solutions. These systems utilize infrared technology to detect, classify, and track objects, providing critical