How high is the brand awareness of Nike in the UK?When it comes to sports and outdoor online shop users, brand awareness of Nike is at 96 percent in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.How popular is Nike in the UK?In total, 61 percent of UK sports and outdoor online shop users say they like Nike. However, in actuality, among the 96 percent of UK respondents who know Nike, 64 percent of people like the brand.What is the usage share of Nike in the UK?All in all, 45 percent of sports and outdoor online shop users in the UK use Nike. That means, of the 95 percent who know the brand, 47 percent use them.How loyal are the customers of Nike?Around 40 percent of sports and outdoor online shop users in the UK say they are likely to use Nike again. Set in relation to the 45 percent usage share of the brand, this means that 89 percent of their customers show loyalty to the brand.What's the buzz around Nike in the UK?In April 2024, about 35 percent of UK sports and outdoor online shop users had heard about Nike in the media, on social media, or in advertising over the past three months. Of the 96 percent who know the brand, that's 36 percent, meaning at the time of the survey there's some buzz around Nike in the UK.If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.

In the year ended May 31, 2024, Nike's North American revenue amounted to about 21.4 billion U.S. dollars. In the EMEA region (Europe, Middle East, and Africa), the company generated some 13.6 billion U.S. dollars' worth of sales that year. Nike Nike, Inc. is a sportswear and equipment supplier based in the United States that was founded in January 1964. The company's headquarters are located near Beaverton, Oregon. Nike is the world's leading supplier of athletic shoes and apparel and is also a major manufacturer of sports equipment. Sports sponsorships Given Nike's success, size, and popularity, it comes to no surprise that the company is actively involved in the world of sports sponsorships. In fact, Nike has become one of the most reputable athletic sponsors in the world over the years. Nike looks for and uses sponsorship agreements with celebrity athletes, professional sports teams, and college athletic programs for the promotion of their products, technology, and design.

How high is the brand awareness of Nike in the United States?When it comes to sports and outdoor online shop users, brand awareness of Nike is at 95 percent in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.How popular is Nike in the United States?In total, 61 percent of U.S. sports and outdoor online shop users say they like Nike.What is the usage share of Nike in the United States?All in all, 48 percent of sports and outdoor online shop users in the United States use Nike.How loyal are the customers of Nike?Around 43 percent of sports and outdoor online shop users in the United States say they are likely to use Nike again.What's the buzz around Nike in the United States?In 2024, about 41 percent of U.S. sports and outdoor online shop users had heard about Nike in the media, on social media, or in advertising over the past three months. If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.

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Basketball Apparel Market Size 2025-2029

The basketball apparel market size is forecast to increase by USD 6.32 billion at a CAGR of 6.5% between 2024 and 2029.

The market is witnessing significant growth due to the increasing popularity of sports and the innovation in sports equipment. Basketball apparel, a crucial component of the sports industry, is experiencing a wave in demand as consumers seek comfortable, high-performance clothing for their athletic pursuits. Trends in the market include the introduction of connected this market, which integrates wearable technology such as LED lighting, and the use of advanced materials like cotton for enhanced breathability and moisture management. However, inconsistent raw material prices pose a challenge for manufacturers, requiring them to balance costs and quality. The sports apparel sector, including basketball, is also seeing a shift towards e-commerce platforms and data analytics for improved customer experience and targeted marketing strategies.

What will be the Size of the Basketball Apparel Market During the Forecast Period?

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The market encompasses a wide range of clothing and accessories designed for individuals engaged in basketball activities. This market experiences growth due to basketball's status as a popular global sport and the increasing trend towards high-performance, comfortable, and stylish apparel. Basketball apparel incorporates various fabrics, including polyester and blended fabrics, known for their sweat-absorbent properties and soft features. The development of apparel caters to both indoor and outdoor games, with a focus on moisture management, flexibility, and durability. This market includes various items such as t-shirts, pants, ankle shoes, and customizable team clothing. The market's expansion is driven by the growing popularity of sports and fitness, with basketball joining soccer, football, ice hockey, and other sports in capturing the attention of consumers.
Basketball apparel is not only limited to athletic occasions but also extends to formal events, making it a versatile and essential market for consumers worldwide.

How is the Basketball Apparel Industry segmented and which is the largest segment?

The basketball apparel industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD million' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

End-user

  Male
  Female


Distribution Channel

  Offline
  Online


Material

  Polyester
  Blended fabrics
  Cotton
  Nylon


Product Type

  Jerseys
  Shorts
  Warm-up suits
  Socks
  Others


Geography

  North America

    Canada
    US


  Europe

    Germany
    UK
    France
    Spain


  APAC

    China


  South America

    Brazil
    Argentina


  Middle East and Africa

By End-user Insights

The male segment is estimated to witness significant growth during the forecast period.

The market caters to the demand for high-quality fabrics and stylish basketball attire for both men and women. Key product categories include basketball shorts, hoodies, sweatshirts, jackets, vests, t-shirts, pants, ankle shoes, and customized team apparel. Popular basketball tournaments, such as the NBA, EuroLeague, and FIBA World Cup, fuel the demand for basketball clothing. Leading basketball clothing manufacturers like Nike, Adidas, PUMA, Under Armour, and POINT 3 Basketball offer a range of this market, utilizing new technologies for moisture management, soft features, and sweat absorbency. Consumers can shop for this market at sports-specific stores, companies' websites, e-commerce channels, branded stores, and shopping malls.

The market is characterized by the participation of both sports players and celebrities, with vibrant colors and aesthetic looks being essential factors In the product design. The target population includes youth participants, sports enthusiasts, and those engaging in outdoor games like basketball, soccer, football, ice hockey, and other sports. Discounts and alluring offers are common marketing strategies to attract customers.

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The Male segment was valued at USD 10.87 billion in 2019 and showed a gradual increase during the forecast period.

Regional Analysis

North America is estimated to contribute 38% to the growth of the global market during the forecast period.

Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.

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The market in North America experienced significant growth in 2024, driven by the increasing popularity of basketball as a healthy sport and the minimal requirement fo

How high is the brand awareness of Nike in Germany?When it comes to sports and outdoor online shop users, brand awareness of Nike is at 94 percent in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.How popular is Nike in Germany?In total, 59 percent of German sports and outdoor online shop users say they like Nike. However, in actuality, among the 94 percent of German respondents who know Nike, 63 percent of people like the brand.What is the usage share of Nike in Germany?All in all, 44 percent of sports and outdoor online shop users in Germany use Nike. That means, of the 94 percent who know the brand, 47 percent use them.How loyal are the customers of Nike?Around 40 percent of sports and outdoor online shop users in Germany say they are likely to use Nike again. Set in relation to the 44 percent usage share of the brand, this means that 91 percent of their customers show loyalty to the brand.What's the buzz around Nike in Germany?In April 2024, about 39 percent of German sports and outdoor online shop users had heard about Nike in the media, on social media, or in advertising over the past three months. Of the 94 percent who know the brand, that's 41 percent, meaning at the time of the survey there's some buzz around Nike in Germany.If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.

Adidas aims to expand in the U.S. by 2025, leveraging diversification beyond its famed sneaker line under CEO Bjorn Gulden.

The global licensed football merchandise market, valued at $40,950 million in 2025, is projected to experience robust growth, exhibiting a Compound Annual Growth Rate (CAGR) of 5.3% from 2025 to 2033. This growth is fueled by several key factors. The increasing popularity of football globally, driven by major international tournaments and the rising influence of social media in amplifying fan engagement, significantly contributes to market expansion. Furthermore, the diverse range of merchandise available, encompassing clothing, footwear, accessories, toys, and household goods, caters to a broad spectrum of consumers, from casual fans to die-hard supporters. Strategic collaborations between football clubs, leagues, and brands result in innovative and highly desirable product lines, further stimulating market demand. The growth is also propelled by the expanding e-commerce sector, providing convenient access to a global customer base and enhancing sales opportunities for licensed merchandise retailers. However, factors such as economic fluctuations, counterfeit merchandise, and shifting consumer preferences could potentially pose challenges to the market’s sustained growth. The market segmentation reveals a significant contribution from apparel (clothing, footwear, and accessories), which is expected to maintain its dominance throughout the forecast period due to the strong association of team colors and logos with fan loyalty. The market's geographical distribution shows a significant concentration in North America and Europe, reflecting the established football fan bases in these regions. However, rapid growth is anticipated in Asia-Pacific markets, particularly in countries like China and India, driven by rising disposable incomes, increasing media exposure to international football, and a burgeoning young population passionate about the sport. The distribution channels are diverse, with wholesalers, e-commerce platforms, department stores, specialty stores, and supermarkets all playing a significant role in product reach. Major players such as Nike, Adidas, Puma, and Fanatics are at the forefront of the industry, leveraging their established brands and extensive distribution networks to capitalize on the market's growth potential. The continuous innovation in product design and technology, combined with targeted marketing strategies, is expected to contribute to market expansion and consolidate the dominance of leading brands in the coming years.

The statistics shows the share of Americans who owned Nike brand apparel, accessories, and footwear as of 2018. The results were sorted by income tier. In 2018, 55.38 percent of respondents who stated their income was high said they owned apparel, accessories and shoes from Nike.

As one of the largest and most recognizable athletic brands on the planet, it is of little surprise that Nike is the leader within its industry of athletic apparel, accessories and footwear, with sales reaching over 51.5 billion U.S. dollars in 2023. This was more than double that of second-placed Adidas.

Top athletic brands

The sports apparel industry is a lucrative one, which is forecast to grow further in the coming years. Not only is Nike one of the most prominent producers within this market worldwide, but the company also holds the honor of being ranked as one of the world's leading apparel brands. Adidas, Puma, and Under Armour are some of Nike’s main competitors, as they operate within the same markets. However, Nike’s brand value has historically been significantly higher than that of its closest competitor, adidas, and the gap has grown.

Sportswear stores

In 2023, there were over 1,000 Nike stores worldwide. In comparison, the number of adidas Group retail stores was roughly 2,000 in 2022. The most prominent Adidas store type was factory outlets of which there were over 1,000 worldwide.

In 2021, the revenue of the yoga apparel market was estimated to be worth around 22.7 billion U.S. dollars worldwide. This figure is forecast to increase to approximately 40 billion U.S. dollars by 2028, at a CAGR of 8.4 percent.

Sports & the sportswear market

In comparison to other sportswear, which may sit loosely, yoga wear is designed to provide maximum breathability and flexibility for the consumer. Articles of yoga wear include bras, tank tops, and leggings. Many sports saw an increase in usage in recent years due to a rise in health conscious consumers, and yoga is no exception. In 2020, an approximated 55 million Americans practiced yoga.The popularity of yoga as a sport has increased as it encourages flexibility and mediation, while also offering low-impact strengthening. Yoga wear, especially leggings, is also an important part of athleisure as well. When asked what is most important when purchasing sporting goods, including sportswear, over half of Americans answered with comfort.

Leading activewear brands

Lululemon, a Canadian sportswear brand, first began by offering yoga wear. In recent years, however, lululemon has branched out to other forms of activewear. Along with the rise of the fitness conscious consumer, the net revenue of lululemon also increased dramatically over the last decade. While lululemon is a popular brand for yoga wear, it is by no means the leading brand. By net sales, Nike, Adidas and Under Armour are the biggest athletic apparel companies worldwide.

In 2022, the brand value of British online fashion and cosmetics retailer ASOS stood at 974 million U.S. dollars, down roughly 65 percent from an estimated 2.8 billion in 2021. This fall took the brand from place 27 in 2021 to place 62 in 2022 in the ranking of most valuable UK brands.

ASOS: a global fashion heavyweight

ASOS is among the 10 most valuable apparel brands worldwide, competing with the likes of Nike, Adidas, and Zara. Initially catering to the UK market only, the London-based retailer has since expanded its online business and influence across the globe. In 2020, ASOS reported over 23 million active customers, many of whom were shopping from the European Union. In addition to soaring user numbers and ever-increasing sales figures, ASOS’s global revenue has also been skyrocketing over the past few years. The company generated more than 3.2 billion British pounds in 2020, a record sum that ASOS mainly contributed to its marketing efforts.

Pure play is here to stay

Unlike other e-commerce fashion giants such as Zalando, which opened outlet locations throughout Germany in the recent past, ASOS remains a pure play business. The company continues to sell its fashion and beauty products exclusively online, a digital focus that is playing off in today’s fast-paced retail landscape. In the year following the onset of the pandemic, the number of visits to asos.com has not fallen below 65 million per month, and in November 2020, visitor counts even surpassed the 100-million mark. ASOS’s target audience are tech-savvy 20-something fashion lovers who are more likely to shop online than any generation before them, and even though many consumers have started to return to brick-and-mortar stores, ASOS’s unique online sales approach will likely stand the test of time.