In 2024, the net earnings of Target in the United States amounted to just over four billion U.S. dollars. That year, the North American company made about 106.6 billion U.S. dollars in revenues.

Target revenue for the twelve months ending April 30, 2025 was $105.881B, a 0.69% decline year-over-year. Target annual revenue for 2025 was $106.566B, a 0.79% decline from 2024. Target annual revenue for 2024 was $107.412B, a 1.57% decline from 2023. Target annual revenue for 2023 was $109.12B, a 2.94% increase from 2022.

Target Corporation operates a chain of general merchandise stores, which offer a wide variety of general merchandise and food to their customers. The company has operated primarily in the United States since its inception. Target did have a number of stores in operation in the Canadian market, but these were all closed in 2015. Target Corporation had revenues amounting to approximately 106.57 billion U.S. dollars in 2024, making it one of the leading American retailers. The development of an American retail giant The company started out as the Dayton Dry Goods Company in 1902, later changing its name to the Dayton Company, but more commonly known as Dayton’s. The company was run under the Dayton-Hudson Corporation banner up until the year 2000, when it was renamed Target Corporation. The company spread across the United States and even entered the Canadian market for brief period. Target Corporation has an impressive number of stores in the United States. Today, Target is one of the most valuable retail brands in the world. Where does Target’s revenue come from? Target Corporation sells a wide range of goods, such as food, apparel, household essentials, and seasonal offerings, as well as many others. The company also sells products online, through target.com. Target’s sales share is quite evenly distributed, with several high revenue segments.

Target net income/loss for the twelve months ending April 30, 2025 was $10.249B, a 6.53% increase year-over-year. Target annual net income/loss for 2025 was $4.091B, a 1.14% decline from 2024. Target annual net income/loss for 2024 was $4.138B, a 48.85% increase from 2023. Target annual net income/loss for 2023 was $2.78B, a 59.98% decline from 2022.

Target return on tangible equity for the quarter ending April 30, 2025 was 28.6. Target average return on tangible equity for 2024 was 32.39, a 17.65% decline from 2023. Target average return on tangible equity for 2023 was 27.53, a 31.07% increase from 2022. Target average return on tangible equity for 2022 was 39.94, a 5.56% decline from 2021. Return on tangible equity can be defined as the amount of net income returned as a percentage of shareholders equity, after subtracting intangible assets, goodwill and preferred equity.

The retailing company Target invested 1.5 billion U.S. dollars in advertising in the United States in 2022, keeping its ad spending stable from the previous two years. Likewise, Target net advertising costs worldwide remained at 1.5 billion U.S. dollars in 2022. That same year, the company recorded a peak in revenue in the U.S., reaching 109 billion U.S. dollars.

Who are Target’s competitors on the advertising market?  In a ranking of leading retailers in the U.S. based on their advertising expenditures, Target placed fourth, behind Amazon, Walmart, and LVMH. With Amazon’s business model being another beast entirely, Walmart has been Target’s closest competitor. Between 2015 and 2022, Walmart’s ad spending was roughly 40 to 50 percent higher than that of Target in the same period.

Target: one of the most advertised brands in the U.S. Target ranked among the most advertised brands in the U.S. in 2022, in a list which includes other retailers, such as Amazon and Walmart, and also brands like GEICO and Apple. Headquartered in Minneapolis, Minnesota, Target reaches mostly a younger audience. In 2023, roughly four out of 10 Target costumers were aged between 18 and 29 years.