In September 2020, Target.com had 181.5 million visits, down from 220.5 million visits in April 2020. Online shopping, especially digital grocery purchases have surged in the United States due to the coronavirus pandemic, leading to an increased traffic on retailer's sites.

In December 2023, Pinterest was the top social media traffic referrer to target.com, responsible for 20 percent of referrals to Target's website. In second place was Reddit, with approximately 21 percent, followed closely by YouTube with about 19 percent.

As of June 2021, Amazon was the most visited e-commerce site in the United States, recording approximately 2.45 billion monthly visits to Amazon.com. eBay ranked second, with more than 885 million visits per month, while Walmart came in third, surpassing 410 million.

Online retail in a nutshell Online retail in the United States is a multi-billion dollar sector of business-to-consumer transactions where goods and services are sold via the internet. There are several business models at play here with the likes of Walmart, Home Depot, or Target based on brick-and-mortar stores whereas others such as Amazon, eBay, or Etsy are designated online marketplaces. It also includes eBay which allows third-party or private sellers to market their goods.

Online retail sites enable customers to browse through a range of products before placing them into an electronic shopping cart. Unlike their retail counterparts, online retail sites are not bound to a physical location or limited by store opening hours, and as such, have proven themselves immensely convenient for consumers. Apparel & accessories and computers & consumer electronics are some of the most popular e-commerce categories in the United States.

Fast-growing retailers In addition to being the most visited retail site in the United States, Amazon also accounts for the vast majority of e-commerce sales. Over the past few years, Amazon’s retail sales in the United States have grown steadily, however, competition in this space is growing strong. Etsy, followed closely by Walmart and Target, are among the companies that recorded the fastest online retail sales growth in 2021.

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Internet Advertising Market Size 2024-2028

The internet advertising market size is forecast to increase by USD 651.2 billion at a CAGR of 18.69% between 2023 and 2028. The market is experiencing significant growth, driven by various sectors such as media and entertainment, transport and tourism, and IT and telecom. One of the primary growth factors is the digital transformation that is reshaping industries, leading to increased online presence and advertising spend. Another trend is the advancement of advertising technology, including the emergence of streaming platforms and the widespread use of smartphones and high-speed internet. However, challenges persist, such as the rise of ad fraud and the increasing use of ad blockers. To address these challenges, the industry is embracing automation, with automated bidding strategies, ad copy, PPC reporting, and rules becoming increasingly common. By leveraging these tools, businesses can optimize their ad campaigns and improve their return on investment.

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The market continues to evolve, providing businesses with numerous opportunities to reach their target audiences and drive conversions. By implementing strategic ad formats across various channels, companies can increase website traffic, generate brand exposure, and ultimately, boost sales. Promotional messages play a crucial role in capturing the attention of potential customers. In the digital realm, businesses can utilize banners, pop-ups, and e-newsletters to engage their target consumers. These ad formats offer precision in reaching specific demographics and geographic locations, ensuring that businesses maximize their return on investment.

Simultaneously, search engines are a primary digital channel for advertising, as they cater to users actively seeking information or products. By optimizing ad campaigns for search engines, businesses can reach consumers who are most likely to make a purchase. However, the Internet advertising landscape extends beyond digital channels. Traditional media, such as magazines, newspapers, and television, also offer valuable opportunities for businesses to reach their target audiences. By integrating ad strategies across both digital and print channels, companies can create a cohesive marketing approach that resonates with consumers. The mobile segment represents a significant portion of internet usage, making it an essential channel for businesses to consider.

Moreover, mobile-optimized ads, including banners and pop-ups, can effectively reach consumers on the go, increasing the likelihood of conversions. Demographics and geographic locations are essential factors in determining the most effective ad strategies. By understanding the unique characteristics of their target audiences, businesses can tailor their messaging and channel selection to maximize conversions and sales. Precision is key in the market. Businesses must continually refine their ad strategies to ensure they are reaching the right consumers with the most effective messages. By monitoring ad performance and adjusting tactics as needed, companies can optimize their advertising efforts and drive growth.

In conclusion, the market offers businesses a wealth of opportunities to reach their target audiences and drive conversions. By implementing strategic ad formats across various channels, businesses can increase website traffic, generate brand exposure, and ultimately, boost sales. Effective ad strategies require a deep understanding of consumer demographics, geographic locations, and channel selection, ensuring that businesses maximize their return on investment.

Market Segmentation

The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2024-2028, as well as historical data from 2018-2022 for the following segments.

Platform

  Mobile
  Desktop and laptop
  Others


Type

  Large enterprises
  SMEs


Geography

  North America

    Canada
    US


  APAC

    China
    Japan


  Europe

    Germany


  South America



  Middle East and Africa

By Platform Insights

The mobile segment is estimated to witness significant growth during the forecast period. The market holds significant value in fostering human connection and storytelling for brands, reaching increasingly diverse target audiences through various ad strategies on digital channels. With the dominance of mobile devices, this sector has gained prominence, as mobile phone ownership has reached 78% of the global population aged 10 and above, according to ITU data. In 2023, approximately 5.4 billion people, or 67% of the world population, accessed the internet. European and American regions boasted high internet penetration rates of nearly 90%, while the Arab States and Asia-Pacific regions saw about two-thirds of their populations using the i

Global visitors to sephora.com in April 2024 were most likely to be between the ages of 25 and 34. This age group accounted for over a third of website visitors. The second-most popular age group on sephora.com were 35 to 44-year-olds, who accounted for around 18 percent of traffic to the website. Sephora's journey to global recognition Sephora is a giant of cosmetic and beauty products, and in 2023, it was able to achieve the highest revenue among online beauty stores, surpassing big names such as Ulta and Shiseido. The brand was first launched in 1970 and went online for the first time in 1999 in the United States. This was an important milestone for the brand, as it helped Sephora expand its reach beyond its physical locations and begin to build its presence in e-commerce, which was just starting to take off at the time. The Sephora shopper There are other metrics that are known about the typical Sephora shopper in the U.S., aside from the age groups that visit Sephora.com the most. Recent research shows that Sephora customers make on average 98,400 U.S. dollars per year. This is slightly less than Ulta shoppers at 101,200 USD, but more than Target shoppers at 93,000 USD. Sephora.com visitors are also mostly female, with women accounting for a whopping four-fifths of all visits. Regarding Sephora shoppers' social media use for beauty inspiration, TikTok is where they like to scroll. In 2023, around 61 percent of Sephora shoppers said they mostly used TikTok to find information about beauty products, brands, and techniques.

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The global TV analytics market size is projected to expand at a considerable CAGR during the forecast period, 2021–2028. The growth of the market is attributed to the growing demand for advanced analytical tools for digital performance.

Analytics TV, also known as TV tracking, refers to the process of assessing the performance of a TV ad on digital platforms. Using the technology, it can easily track numerous activities such as traffic of a website, frequency of mobile app download, and calls to service centers. In precise, analytics TV involves several processes of collecting, evaluating, and interpreting of data associated with the digital platforms for ensuring an effective communicating system of the services. It provides high accuracy in the examination of audience choice, which allows TV operators to understand effective engagement levels, audience satisfaction, and potential ability for individual advertisements. Moreover, the rising trend of subscription on Video Demand platforms has further pushed the performance of the TV programs and high access of Over the Top platforms increasing Amazon and Netflix are contributing toward market development.

Market Trends, Drivers, Restraints, and Opportunities

• Increasing shift in viewers’ preference for unique content and highly entertainment TV programs is a pivotal role in the market expansion.


• Constant pressure to improve programs by operators to offer the best content and draw attention of audience presents a key driver of the market.


• Rising need to reach the target audience and communicate efficiently while ensuring the better visibility has led to increasing demand for a high assuming of TV analytics in the advertising part.


• High cost of analytical solutions and requirement of constant upgrade of the solutions act as major hurdles of the market.


• Increasing inve

In February 2025, global visitors to the shein.com website were most likely aged 25 to 34 years old, with over 26 percent of visitors to the site being from this age group. Ranked second were 35 to 44 year olds, who made up about 20 percent of shein.com website traffic.

In May 2024, global visitors to the asos.com website were most likely aged 25 to 34 years old, with over 33 percent of visitors to the site being from this age group. Ranked second were 35 to 44 year olds, who made up over 19 percent of asos.com website traffic.

In December 2023, the website shoppersdrugmart.ca received the highest number of visitors aged 25 to 34, with nearly 30 percent of them falling within this age bracket. The 35-44-year-old demographic ranked second, accounting for nearly 18 percent of the traffic to shoppersdrugmart.ca's website.

In May 2024, global visitors to the asos.com website were mostly women. About 66 percent of visitors to asos.com were women, while the remaining 34 percent were men.