In early April, claiming to boost the country's domestic economy, President Trump made an executive order to implement new, widespread tariffs. In addition to the 10 percent baseline tariff imposed on all U.S. imports, Trump also announced specific tariffs on a number of important trading partners, such as the European Union, China, and Vietnam, which account for over 40 percent of all U.S. imports. According to a survey taken just after the announcement, roughly 20 percent of surveyed Americans were planning to make purchases because they expected prices to increase as a result of the tariffs.

According to a 2025 survey, nearly half of consumers in the United States intended to switch to more affordable alternatives of their favorite brands if prices rose due to Trump's proposed tariffs on international goods. Another 17 percent would stop purchasing the product altogether.

Prices were expected to change for all agri-food products in the United States due tariffs imposed on China, Mexico, and Canada in 2025. Imported products were expected to suffer the greatest price increases, but domestic products would see prices rise too, mostly due to the fact that stages of the production process might involve raw materials from other countries. Among the domestic agri-food products processed, rice would see the highest price increase, with 4.8 percent, while among imported products wheat would see the highest increase at 14.9 percent.

Audi is weighing the possibility of raising prices as a response to U.S. import tariffs, with a focus on localizing production within North America to alleviate costs.

US Tariff Impact on Market

U.S. tariffs on imported components, such as semiconductor chips, AI processors, and cloud infrastructure, have raised production costs for personal AI assistant technology providers. Many of these components are sourced from regions like Asia, where tariff increases have resulted in higher prices for the hardware necessary for AI assistants.

As a result, U.S.-based manufacturers may pass these increased costs onto consumers, potentially slowing adoption, especially among small to medium enterprises (SMEs). The impact of tariffs is particularly significant in the chatbot and customer service application segments, where scalability and efficiency are critical. U.S. tariffs are estimated to affect 10-15% of the personal AI assistant market, with cloud-based AI assistants and natural language processing technologies being the most impacted.

US Tariff Impact Percentage for Impacted Sector

The U.S. tariffs have impacted approximately 10-15% of the personal AI assistant market, particularly affecting chatbot solutions and cloud-based AI assistants that rely on imported semiconductor chips and cloud infrastructure.

Sources for US Tariff Impact Data

• Impact of Tariffs on Semiconductor and Cloud Technology: U.S. tariffs increase costs for AI hardware and cloud components.
• Cost Increases Due to Tariffs: Tariff-related price hikes for AI assistants.
• Adjustments in AI Supply Chain: U.S. companies exploring local production to mitigate tariff effects.

Economic Impact

• U.S. tariffs on critical components have raised production costs for personal AI assistants.
• Increased prices may deter adoption, particularly among cost-sensitive customers and SMEs.
• Despite these cost increases, the market remains robust due to strong demand across various sectors like customer service and entertainment.

Geographical Impact

• North America, especially the U.S., faces higher costs due to tariffs, which could slow adoption in certain applications.
• Asia-Pacific remains largely unaffected by U.S. tariffs, maintaining competitive production capabilities.
• Europe experiences moderate impacts but benefits from a diversified supply chain and reduced reliance on tariff-impacted regions.

Business Impact

• U.S. AI assistant manufacturers face higher operational costs, impacting profitability and pricing strategies.
• Price hikes could limit the adoption of personal AI assistants in smaller businesses.
• Companies are investing in local production and alternative suppliers to mitigate t...

Procter & Gamble may hike prices amid potential Trump tariffs, with strategies focusing on cost-cutting and supply chain flexibility to address import vulnerabilities.

US Tariff Impact on Market

The U.S. tariff policies on semiconductor components, including DRAM chips, have significantly impacted the global DRAM market. Tariffs, particularly on Chinese imports, have led to higher production costs for U.S. companies that rely on Chinese-manufactured DRAM.

These tariffs have increased the cost of DRAM chips, particularly for mobile phones and other electronic devices. U.S. companies that rely on Chinese suppliers for DRAM components have been forced to raise their prices or absorb higher production costs. This has resulted in increased prices for consumers and limited affordability, especially in sectors like consumer electronics and smartphones, where DRAM is a key component.

However, the demand for DRAM in mobile phones, computers, and gaming devices remains strong, ensuring continued market growth despite the tariff challenges. The U.S. tariff impact is particularly significant for the DDR SDRAM and mobile phone segments, where approximately 20-25% of the market depends on imported DRAM components.

Tariff Impact Percentage for Impacted Sector

The U.S. tariff on DRAM components has affected approximately 20-25% of the market, especially impacting sectors like mobile phones and DDR SDRAM, which heavily rely on imported DRAM chips.

US Tariff Impact Data

1. U.S. Tariff Policies: U.S. semiconductor tariffs impact DRAM production costs.
2. Impact on DRAM Prices: Tariffs lead to DRAM price increases in the U.S.
3. Sourcing Changes Due to Tariffs: Companies shift suppliers to avoid U.S. tariffs on DRAM components.

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Economic Impact

• U.S. tariffs have increased DRAM production costs, leading to higher prices.
• Higher prices of DRAM chips may limit affordability in price-sensitive sectors like smartphones.
• The overall market remains strong, but tariff-related cost pressures could slow growth in specific segments.

Geographical Impact

• The U.S. market is facing higher prices for DRAM due to tariffs on imported semiconductor components.
• Asia-Pacific, the primary supplier of DRAM, is less affected by U.S. tariffs, maintaining its competitive edge in manufacturing.
• Europe and other regions experience moderate price increases due to tariffs but benefit from diversified supply chains.

Business Impact

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US Tariff Impact on Market

US tariffs on key components of modular data centers, such as servers, cooling systems, and power units, could raise the overall cost of production, affecting the affordability of these data center solutions. As large enterprises, which account for 65.3% of the market, require scalable and cost-effective solutions, the increased costs could lead to a slowdown in demand, particularly for small and medium enterprises that may struggle with higher operational expenses.

However, the growing demand for flexible and energy-efficient data center solutions, driven by IT and telecommunications, could help mitigate the impact of tariff-induced price hikes. Larger enterprises may also seek alternative sourcing strategies to reduce costs, but the short-term impact could affect growth in the modular data center market.

US Tariff Impact on Sectors

• Modular Data Center Solutions: 4%-6%
• Cooling Systems: 5%-7%
• IT Infrastructure: 3%-5%

Economic Impact

Tariffs could increase production costs for modular data center components, raising prices for consumers. This could affect both large enterprises and SMEs, especially in regions with high cost sensitivity. Higher prices may slow the adoption of modular data centers, particularly for businesses with tight IT infrastructure budgets.

Geographical Impact

North America, the dominant region, will experience the most significant impact from tariffs due to its reliance on imported data center components. These increased costs may reduce demand in the U.S., slowing the growth of modular data centers, particularly in industries like IT and telecommunications that rely on cost-efficient solutions.

Business Impact

Companies in the modular data center market may face margin compression due to increased component costs from tariffs. Larger enterprises may absorb the costs, but SMEs could be adversely affected by price increases, resulting in lower adoption rates. This could also slow growth in North America's highly competitive data center market.

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US Tariff Impact on Market

US tariffs on imported RFID hardware and components could affect the overall cost structure for data centers, potentially raising the price of RFID systems. This could slow down adoption rates, especially for smaller data centers that are highly cost-sensitive.

In the short term, RFID technology providers may face supply chain disruptions, leading to delays in product availability. Additionally, tariffs on passive RFID components could particularly impact the hardware segment, which holds over 71% of the market share.

While the long-term impact of these tariffs remains uncertain, the growth trajectory of the RFID market in US data centers is expected to continue, as the benefits of asset tracking and management in improving operational efficiency outweigh the challenges posed by tariffs.

US Tariff Impact on Sectors

• Hardware: 4%-6%
• Passive RFID: 5%-7%
• Asset Tracking and Management: 3%-5%

Economic Impact

Tariffs could increase the cost of importing RFID hardware components, driving up the price of RFID systems in US data centers. This may lead to a reduced demand, particularly from smaller data centers that are more price-sensitive. The overall adoption of RFID technology may slow down temporarily.

Geographical Impact

North America, the leading market for RFID in data centers, will face a greater tariff burden due to the high import dependence for hardware components. This could delay the adoption of RFID systems in the region, although demand for asset tracking and management will likely drive growth in the long run.

Business Impact

Businesses operating in the US data center RFID market could face higher costs due to tariffs on imported components. This might lead to increased product prices and potentially lower profit margins. Manufacturers and service providers will need to adjust their strategies to mitigate cost increases, possibly by seeking local sourcing options.

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According to a 2024 survey, roughly two-thirds of Americans thought that increasing tariffs on foreign goods would increase prices in the country. Another ten percent agreed that increasing tariffs would have no great effect on prices in the U.S.

Paramount Coffee Company is increasing prices as U.S. tariffs on imported coffee beans strain the Midwest coffee market.

Chipotle CEO Scott Boatwright reveals the company's plan to absorb costs from Trump's tariffs, avoiding price hikes, with efficient sourcing and innovative operations.

Historical chart and dataset showing U.S. tariff rates by year from 1989 to 2022.

US Tariff Impact on Market

U.S. tariffs on components used in synthetic voice technology, particularly on cloud infrastructure and software solutions, have increased production costs for U.S.-based companies. These components, often imported from Asia, are integral to the development of synthetic voice technologies.

The tariffs have raised the overall cost of cloud-based voice solutions, potentially increasing prices for end-users and slowing adoption, especially in price-sensitive industries like digital games and media.

This may lead to some U.S. companies exploring alternative suppliers or shifting their production locally to mitigate tariff impacts. Over time, local manufacturing and innovations in synthetic voice technology are expected to overcome these challenges, ensuring continued growth.

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• Economic Impact: Increased tariffs have raised production costs for cloud-based services and software solutions, leading to higher prices and potentially slowing market adoption.
• Geographical Impact: U.S. companies face increased costs for importing critical software and cloud infrastructure, making synthetic voice solutions less competitive in the U.S. market.
• Business Impact: Higher costs due to tariffs may reduce profit margins for U.S.-based companies, forcing them to either raise prices or find alternative sourcing strategies.

Impact Percentage on Sectors

• Cloud and Software Solutions: +5-7%
• Digital Games and Media: +3-5%

El Salvador tariff rates for 2022 was 2.16%, a 0.28% increase from 2021.

<ul style='margin-top:20px;'>

<li>El Salvador tariff rates for 2021 was <strong>1.88%</strong>, a <strong>0.03% decline</strong> from 2020.</li>
<li>El Salvador tariff rates for 2020 was <strong>1.91%</strong>, a <strong>0.13% decline</strong> from 2019.</li>
<li>El Salvador tariff rates for 2019 was <strong>2.04%</strong>, a <strong>0.1% increase</strong> from 2018.</li>
</ul>Weighted mean applied tariff is the average of effectively applied rates weighted by the product import shares corresponding to each partner country. Data are classified using the Harmonized System of trade at the six- or eight-digit level. Tariff line data were matched to Standard International Trade Classification (SITC) revision 3 codes to define commodity groups and import weights. To the extent possible, specific rates have been converted to their ad valorem equivalent rates and have been included in the calculation of weighted mean tariffs. Import weights were calculated using the United Nations Statistics Division's Commodity Trade (Comtrade) database. Effectively applied tariff rates at the six- and eight-digit product level are averaged for products in each commodity group. When the effectively applied rate is unavailable, the most favored nation rate is used instead.

North America tariff rates for was 0.00%, a 0% increase from .

<ul style='margin-top:20px;'>

<li>North America tariff rates for was <strong>0.00%</strong>, a <strong>0% increase</strong> from .</li>
<li>North America tariff rates for was <strong>0.00%</strong>, a <strong>0% increase</strong> from .</li>
<li>North America tariff rates for was <strong>0.00%</strong>, a <strong>0% increase</strong> from .</li>
</ul>Weighted mean applied tariff is the average of effectively applied rates weighted by the product import shares corresponding to each partner country. Data are classified using the Harmonized System of trade at the six- or eight-digit level. Tariff line data were matched to Standard International Trade Classification (SITC) revision 3 codes to define commodity groups and import weights. To the extent possible, specific rates have been converted to their ad valorem equivalent rates and have been included in the calculation of weighted mean tariffs. Import weights were calculated using the United Nations Statistics Division's Commodity Trade (Comtrade) database. Effectively applied tariff rates at the six- and eight-digit product level are averaged for products in each commodity group. When the effectively applied rate is unavailable, the most favored nation rate is used instead.

Chad tariff rates for 2022 was 16.80%, a 0.44% increase from 2016.

<ul style='margin-top:20px;'>

<li>Chad tariff rates for 2016 was <strong>16.36%</strong>, a <strong>2.44% increase</strong> from 2015.</li>
<li>Chad tariff rates for 2015 was <strong>13.92%</strong>, a <strong>0.24% decline</strong> from 2013.</li>
<li>Chad tariff rates for 2013 was <strong>14.16%</strong>, a <strong>0.97% decline</strong> from 2011.</li>
</ul>Weighted mean applied tariff is the average of effectively applied rates weighted by the product import shares corresponding to each partner country. Data are classified using the Harmonized System of trade at the six- or eight-digit level. Tariff line data were matched to Standard International Trade Classification (SITC) revision 3 codes to define commodity groups and import weights. To the extent possible, specific rates have been converted to their ad valorem equivalent rates and have been included in the calculation of weighted mean tariffs. Import weights were calculated using the United Nations Statistics Division's Commodity Trade (Comtrade) database. Effectively applied tariff rates at the six- and eight-digit product level are averaged for products in each commodity group. When the effectively applied rate is unavailable, the most favored nation rate is used instead.

This data package includes the underlying data files to replicate the data, tables, and charts presented in Why Trump’s tariff proposals would harm working Americans, PIIE Policy Brief 24-1.

If you use the data, please cite as: Clausing, Kimberly, and Mary E. Lovely. 2024. Why Trump’s tariff proposals would harm working Americans. PIIE Policy Brief 24-1. Washington, DC: Peterson Institute for International Economics.

Conagra Brands, facing tariff-induced cost pressures on ingredients, may raise prices to protect margins, while exploring productivity improvements and alternative supply sources.

US Tariff Impact on Market

The US tariff policies could significantly impact the virtual content creation market, particularly regarding the costs of software and hardware imports, which are often sourced from countries like China. Tariffs could raise prices for key components like computing hardware, graphics cards, and certain software tools.

Estimated tariff increases could reach up to 25% on affected sectors, particularly for companies importing high-tech software solutions and hardware necessary for content creation. This could lead to higher costs for content creation services and software, potentially slowing the adoption rate in certain markets, especially for small businesses and independent creators.

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• Economic Impact: Higher tariffs increase operational costs for content creation companies, making software and hardware more expensive for businesses, which could reduce investment in new technologies.
• Geographical Impact: The US, as a major hub for virtual content creation, will face challenges with price hikes. The increased costs could impact content creators, especially in areas where small-scale operations are common.
• Business Impact: Companies may face higher costs for importing critical software and hardware components, leading to potential increases in the pricing of content creation services and tools, impacting profitability and competitiveness.