This statistic shows the results of a survey on tattoos. The respondents were sorted by their occupation. 14 percent of respondents working in retail admitted having a tattoo.

Tattoos and body art

For centuries, tattoos have been used in many cultures as a form of body modification. They were used as a way of identifying oneself and others, as a talisman against evil spirits, rites of passage or for social reasons. Since tattooing was and still is popular all over the world, there are several different kinds of tattoo art. The style of Japanese tattoo art, for example, is distinctively different from that of gang members in the United States.

After a period of being regarded as an indicator for deviant behavior, tattoos have gained acceptance in Western society and are mostly considered a way of expressing oneself, not a sign of moral deviance.

The number of Americans with a tattoo has risen significantly during the last decade; they are especially popular among the 25 to 39 year-olds. Still, the overwhelming majority of Americans prefer tattoos which are not visible when they are fully clothed, probably because tattoos are still seen as a hindrance to finding a job, despite growing social acceptance.

Among office job workers, tattoos are significantly less accepted than in fields which do not require customer contact or representation, as can be seen above. Interestingly enough, piercings, another form of body modification, are considered even worse than visible tattoos when it comes to employment. A slight majority of tattooed Americans make sure their body art is not visible when they are at their workplace.

According to a recent surveys conducted in the United States, tattoos were common the most among Millennials. Millennials represents that part of population born between the beginning of the 1980s and half 1990s. On the other hand, only 13 percent of respondents belonging to the Baby Boomer generation had at last one tattoo as of 2021.

According to a survey conducted in 2021, 74 percent of Americans did not have a tattoo. On the other hand, 17 percent of people in the United States had more than one tattoo, while some nine percent of respondents had one.

In the United States, about 26 percent of people had at least one tattoo as of 2021. Compared to 2012, this share increased, when some 21 percent of American respondents declared to have at least one tattoo.

The tattoo artist industry has evolved rapidly, with shifting demand patterns, changing cost dynamics and growing societal acceptance all influencing recent performance. Over the last few years, the profession has seen a steady inflow of new talent, with freelance practitioners and independent studios increasing competition—and in turn, affecting pricing strategies. Clients are now more likely to seek distinctive, personalized art, resulting in higher-value transactions, but also increasing the complexity and labor required per session. Social media and digital presence enable artists to connect with broader audiences, making branding and reputation crucial for sustaining a steady client base. Despite these positive trends in demand, artists still navigate ongoing challenges stemming from higher wage expectations and regulatory purchasing requirements, which collectively influence bottom-line profitability. Through the end of 2025, industry revenue has climbed at a CAGR of 10.9% to reach $1.3 billion, with no change in 2025 alone. Profitability for tattoo artists has been impacted by market pressures stemming from various expenses in the current period. Labor remains the largest expense, as skill, reputation and individualized service drive higher wage allocations. Most artists rely on commission-based earnings, which are closely tied to shop activity, allowing for flexible payroll while linking income to sales volume and client bookings. Purchasing costs, particularly for high-quality inks, specialized equipment and regulatory sanitization products, consistently comprise a prominent share of expenditures. Meanwhile, the move toward smaller, solo-operated studios reduces spending on rent, helping to offset major overhead categories to some extent. The future for tattoo artists will remain bright, underpinned by growing mainstream acceptance and social shifts that normalize visible body art across workplaces and communities. Event-based marketing, continual skill advancement and social media’s reach position artists to engage with diverse and expanding clientele, especially among younger generations seeking meaningful, one-of-a-kind designs. The adoption of new digital tools, such as design visualization and upgraded machines, will further enhance precision and client satisfaction, enabling studios to differentiate themselves through innovation and quality. As artists keep pace with new styles and rising client expectations, studios that invest in continuous learning, ongoing marketing and advanced equipment will stand out. Overall, market demand, technological adoption and adaptive branding are poised to fuel both creative growth and positive financial trajectories. Industry revenue will climb at a CAGR of 1.9% to reach $1.5 billion through the end of 2030.

Nowadays, tattoos are considered body art and are largely spread. They are applied by injecting coloured inks into the dermis and are meant to stay life long, thus resulting in long term exposure to the chemicals injected including their degradation products. Permanent Make-up (PMU) consists in (semi)permanent tattoos used to resemble make-up. This dataset originated from replies to questionnaires, peer-reviewed literature and national reports, has been used to address the issue of the safety of tattoo/PMU products and practices with a view to contribute to consumers' health protection:

1 - National statistics on tattoo and permanent make-up such as age of individuals for their first tattoo, number of tattoos/person, size and localisation of tattoos, skin exposure, tattooed individuals, number of tattooists, list of colorants in use in tattoo/PMU inks.

2 - Adverse health effects linked to permanent make-up applications and removal such as frequency of health issues amongst people having undertaken tattoo/PMU, complication following tattoo/PMU application/removal, adverse health effects (e.g. allergy, inflammation, infections, local and systemic side effects).

This statistic represents the percentage of Americans with at least one tattoo in selected years from 2003 through 2015, by gender. In 2012, 23 percent of female respondents stated they had one or more tattoos on their body.

According to Cognitive Market Research, the global tattoo market size is USD 2154.2 million in 2024 and will expand at a compound annual growth rate (CAGR) of 10.60% from 2024 to 2031.

North America held the major market of more than 40% of the global revenue with a market size of USD 861.68 million in 2024 and will grow at a compound annual growth rate (CAGR) of 8.8% from 2024 to 2031.
Europe accounted for a share of over 30% of the global market size of USD 646.26 million.
Asia Pacific held the market of around 23% of the global revenue with a market size of USD 495.47 million in 2024 and will grow at a compound annual growth rate (CAGR) of 12.6% from 2024 to 2031.
Latin America market of more than 5% of the global revenue with a market size of USD 107.71 million in 2024 and will grow at a compound annual growth rate (CAGR) of 10.0% from 2024 to 2031.
Middle East and Africa held the major market of around 2% of the global revenue with a market size of USD 43.08 million in 2024 and will grow at a compound annual growth rate (CAGR) of 10.3% from 2024 to 2031.
The Temporary held the highest tattoo market revenue share in 2024.

Market Dynamics of Tattoo Market

Key Drivers of Tattoo Market

Shifting Societal Perceptions to Increase the Demand Globally: The way that society views tattoos has drastically changed; today, people celebrate and accept them on a large scale. Several factors have contributed to this change, such as the rising number of athletes and celebrities who have tattoos and are, therefore, major trendsetters. Prominent individuals who flaunt their inked artwork mainstream the practice and lessen the stigma attached to getting a tattoo. As a result, tattoos are now seen as artistic and a source of self-expression rather than something rebellious or taboo. This transformation reflects larger societal shifts that emphasize uniqueness and self-expression, which has led to tattoos becoming more widely accepted in modern culture.

Rising Disposable Income to Propel Market Growth: Increased spending on luxuries like tattoos has been made possible by rising disposable income worldwide. People in many regions have more money for non-essential expenditures as economies expand and living standards rise. Thanks to their excess money, people may now afford to invest in formerly deemed luxury things like tattoos. People with more money can afford to use body art for self-expression and hobby exploration. As a result, there has been a significant increase in demand in the tattoo industry, with studios and artists serving a wider range of customers. Growing disposable income and tattoo popularity correlate, highlighting how consumer behavior and cultural views toward self-expression are shifting.

Key Restraint Factors Of Tattoo Market

Health Concerns to Limit the Sales: Even though getting inked has become increasingly common, it's crucial to be aware of the possible health hazards. Among these dangers include the potential for allergic reactions and infection. Bacterial or viral illnesses, like staph or hepatitis, might result from improper equipment sterilization or unsanitary behaviors. Furthermore, some people may develop allergic responses to tattoo ink, including swelling, itching, or other skin irritations. Selecting a respectable, licensed tattoo artist who utilizes premium, hypoallergenic ink and adheres to stringent cleanliness guidelines to reduce these hazards is critical. Making safety and cleanliness a priority can help reduce the risk of health issues and guarantee a satisfying tattooing experience.

Key Trends Factors Of Tattoo Market

The expansion of semi-permanent and temporary tattoos expands the customer base: Temporary and semi-permanent tattoos are becoming more popular among customers who are reluctant to commit to permanent body art as aesthetic tastes change. Fashion-forward people looking for flexibility or seasonal designs are catered to by these substitutes, which frequently use vegan, skin-safe, or biodegradable ink. Gen Z and millennials, who value experimentation and non-permanence, are particularly fond of innovations like inkbox and tattoos made of jagua. By providing a lower-risk, lower-cost entry point for new users and encouraging repeat customer engagement, this trend is growing the tattoo market as a whole.

Technology Integration in Tattoo Application and Design: From design to application, tec...

Tattoo Inks Market size was valued at USD 164.25 Million in 2024 and is projected to reach USD 240.08 Million by 2032, growing at a CAGR of 5.36% from 2026 to 2032.

Key Market Drivers

• Growing Social Acceptance and Popularity Among Young Adults: According to Pew Research Center 2022 data, ad approximately 42% of Americans aged 18-34 have at least one tattoo, up from 32% in 2020. The European Union's consumer statistics showed that tattoo prevalence among adults increased by 25% between 2020-2023. A 2023 global consumer survey indicated that 65% of employers now have neutral or positive views towards visible tattoos, compared to 45% in 2020

• Rising Number of Professional Tattoo Studios and Artists: The U.S. Bureau of Labor Statistics reported a 15% growth in registered tattoo artists from 2020-2023. Professional tattoo associations documented a 28% increase in licensed tattoo studios across major global markets in 2022. Industry reports showed that the number of certified tattoo artists in Europe grew by 35% between 2020-2023, reaching 85,000 professionals

The global tattoo ink market size was worth around USD 153 million in 2022 and is predicted to grow to around USD 241 million by 2030 with a compound annual growth rate (CAGR) of roughly 6.71% between 2023 and 2030.

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The global tattoo removal market size is expected to reach USD 1,550.87 million by 2031, Asia-Pacific Dominates the Global Market
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The global tattoo removal market size reached USD 307.2 Million in 2024. Looking forward, IMARC Group expects the market to reach USD 545.1 Million by 2033, exhibiting a growth rate (CAGR) of 6.6% during 2025-2033. Continuous innovations in laser technology, increasing tattoo regret, higher disposable incomes, changing aesthetic preferences, professional standards, greater awareness of the safety factor, regulatory support, and the growing popularity of tattoo modifications or cover-ups are some of the key factors influencing market growth.

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