According to a survey from March 2023 among U.S. Taylor Swift fans, also called 'Swifties', the largest share of Swift fans were in support of the Democratic party, namely ** percent. In comparison, only ** percent stated that they were in support of the Republican party. While Swift has stayed apolitical for the majority of her career, in recent years she has come out in support of the Democratic party, speaking out against former president Trump before the 2018 U.S. congress elections.

Following the 2019 release of "Lover," Taylor Swift undertook the task of re-recording her earlier albums. This decision was spurred by the sale of all rights to her music catalog by her former record label, Big Machine Records, to her music manager, Scooter Braun. With the release of each subsequent album, Taylor introduced new merchandise, propelling the American artist to unprecedented heights. Since 2019, the traffic to Taylor's online store has steadily increased. This phenomenon has particularly intensified in 2023, marked by the launch of "The Eras Tour," where each concert is a journey through her various musical "eras" of the past 17 years. From January to September 2023, the singer's online store had surpassed ** million DTC (direct-to-consumer) visits.

Drake reigns supreme as the best-selling artist of all time worldwide, with an impressive 298.5 million certified units sold. This Canadian rapper has dominated the music industry, surpassing legendary acts like The Beatles and Elvis Presley. Drake's success reflects the changing landscape of popular music, with hip-hop and contemporary R&B artists now occupying top spots alongside rock and pop icons. Hip-hop's growing influence The rise of hip-hop is evident in the list of best-selling artists, with Drake, Eminem, and Kanye West all ranking in the top 10. This trend is further supported by recent Billboard chart data, which shows Drake as the top songwriter from 2012 to 2023, with 52 songs in the Billboard Top 100. The rapper's dominance extends to his performance as a solo artist, where he also leads with 52 songs in the Top 100 during the same period.

Diversity and representation in music While male artists still dominate the best-selling list, female artists like Rihanna, Beyoncé, and Taylor Swift have secured high positions. This aligns with recent trends showing increased representation of women in popular music. A study found that 35 percent of artists featuring on songs in the top 100 charts between 2012 and 2023 were women, up from 30 percent in the previous year. The industry's evolving landscape is further exemplified by the 2024 Grammy nominations, where artists like Taylor Swift, Billie Eilish, and SZA received multiple nods, highlighting the growing recognition of diverse talent.

The statistic provides data on favorite music genres among consumers in the United States as of July 2018, sorted by age group. According to the source, 52 percent of respondents aged 16 to 19 years old stated that pop music was their favorite music genre, compared to 19 percent of respondents aged 65 or above. Country music in the United States – additional information

In 2012, country music topped the list; 27.6 percent of respondents picked it among their three favorite genres. A year earlier, the result was one percent lower, which allowed classic rock to take the lead. The figures show, however, the genre’s popularity across the United States is unshakeable and it has also been spreading abroad. This could be demonstrated by the international success of (among others) Shania Twain or the second place the Dutch country duo “The Common Linnets” received in the Eurovision Song Contest in 2014, singing “Calm after the storm.”

The genre is also widely popular among American teenagers, earning the second place and 15.3 percent of votes in a survey in August 2012. The first place and more than 18 percent of votes was awarded to pop music, rock scored 13.1 percent and landed in fourth place. Interestingly, Christian music made it to top five with nine percent of votes. The younger generation is also widely represented among country music performers with such prominent names as Taylor Swift (born in 1989), who was the highest paid musician in 2015, and Hunter Hayes (born in 1991).

Country music is also able to attract crowds (and large sums of money) to live performances. Luke Bryan’s tour was the most successful tour in North America in 2016 based on ticket sales as almost 1.43 million tickets were sold for his shows. Fellow country singer, Garth Brooks, came second on the list, selling 1.4 million tickets for his tour in North America in 2016.

As of October 24, 2024, Taylor Swift was the most streamed artist of all time on Spotify. Her songs were streamed over ** billion times up to that day. The second most streamed artist was Drake with more than ** billion streams until then.

In 2024, Taylor Swift was the most streamed artist on Spotify. Her songs were streamed over ** billion times within the year. The second most streamed artist was The Weeknd with more than ** billion streams in 2023.

Cristiano Ronaldo has *** of the most popular Instagram accounts as of June 2025. The Portuguese footballer is the most-followed person on the photo sharing app platform with *** million followers. Instagram's own account was ranked first with roughly *** million followers. How popular is Instagram? Instagram is a photo-sharing social networking service that enables users to take pictures and edit them with filters. The platform allows users to post and share their images online and directly with their friends and followers on the social network. The cross-platform app reached *** billion monthly active users in mid-2018. In 2020, there were over *** million Instagram users in the United States and experts project this figure to surpass *** million users in 2023. Who uses Instagram? Instagram audiences are predominantly young – recent data states that almost ** percent of U.S. Instagram users are aged 34 years or younger. Fall 2020 data reveals that Instagram is also one of the most popular social media for teens and one of the social networks with the biggest reach among teens in the United States. Celebrity influencers on Instagram Many celebrities and athletes are brand spokespeople and generate additional income with social media advertising and sponsored content. Unsurprisingly, Ronaldo ranked first again, as the average media value of one of his Instagram posts was ******* U.S. dollars.