The global tea market was valued at around *** billion U.S. dollars in 2025, and is expected to rise to *** billion dollars by 2030. Tea has a long history of popularity worldwide. It is thought to have originated in China, with records of its use dating back to the 3rd century AD. Originally used as a medicinal beverage, the drink was popularized for recreational use during the Tang dynasty and spread to other Asian countries. After European traders brought the leaves back to Europe in the 16th century, its popularity spread in the West as well. Production Today, ***** is still the leader in tea production. The country produced over *** million metric tons of it in 2023. Other large producers are India and Kenya. These regions are hospitable to Camellia sinensis, the plant used to produce tea, which needs a tropical or subtropical climate. Consumption While Pakistan and the United States are the ******* importer of tea worldwide, buying over *** billion dollars’ worth in 2024, it is the citizens of Turkey who are most fond of the beverage. In 2016, the average Turkish person consumed nearly ***** pounds of tea during the year.

The Tea Market Report is Segmented by Form (Leaf Tea and CTC Leaf), Product Type (Black Tea, Green Tea, and More), Category (Conventional and Organic), Flavoring (Unflavored and Flavored), Packaging Type (Box, Bag, Pouch, and More), Distribution Channel (On-Trade and Off-Trade), and Geography (North America, Europe, Asia-Pacific, South America, and More). The Market Forecasts are Provided in Terms of Value (USD).

The organic tea market is expected to grow from USD 1,404.9 million in 2025 to USD 3,089.6 million by 2035, reflecting a CAGR of 9.6%. This robust growth is fueled by increasing consumer awareness around health and wellness.

Attribute	Detail
Market Size (2025)	USD 1,404.9 million
Market Size (2035)	USD 3,089.6 million
CAGR (2025 to 2035)	9.6%

Country wise Outlook

Country	CAGR (2025 to 2035)
USA	8.0%

Country	CAGR (2025 to 2035)
UK	8.1%

Region	CAGR (2025 to 2035)
European Union	8.4%

Country	CAGR (2025 to 2035)
Japan	8.3%

Country	CAGR (2025 to 2035)
South Korea	8.5%

According to Cognitive Market Research, the global High-End Tea market size was USD 126841.5 million in 2024. It will expand at a compound annual growth rate (CAGR) of 12.60% from 2024 to 2031.

North America held the major market share for more than 40% of the global revenue with a market size of USD 50736.6 million in 2024 and will grow at a compound annual growth rate (CAGR) of 10.8% from 2024 to 2031.
Europe accounted for a market share of over 30% of the global revenue with a market size of USD 38052.4 million.
Asia Pacific held a market share of around 23% of the global revenue with a market size of USD 29173.5 million in 2024 and will grow at a compound annual growth rate (CAGR) of 14.6% from 2024 to 2031.
Latin America had a market share of more than 5% of the global revenue with a market size of USD 6342.0 million in 2024 and will grow at a compound annual growth rate (CAGR) of 12.0% from 2024 to 2031.
Middle East and Africa had a market share of around 2% of the global revenue and was estimated at a market size of USD 2536.8 million in 2024 and will grow at a compound annual growth rate (CAGR) of 12.3% from 2024 to 2031.
The Green Tea Type held the highest High-End Tea market revenue share in 2024.

Market Dynamics of High-End Tea Market

Key Drivers for High-End Tea Market

Growing Health Consciousness to Increase the Demand Globally: The tea market is experiencing a notable rise in demand due to increasing awareness of the health benefits associated with tea consumption, particularly green tea and herbal infusions. Consumers are increasingly choosing tea varieties known for their medicinal properties and antioxidants. In 2021, Americans consumed nearly 85 billion servings of tea, equivalent to over 3.9 billion gallons. Black tea accounted for 84% of total consumption, while green tea made up 15%, with oolong, white, and dark teas comprising the remainder. U.S. imports of black and green tea in 2021 are estimated at 240 million pounds, marking a 6% increase from 2020. According to the Tea Board of India, green tea production in India has steadily risen, reaching approximately 150 million kilograms in recent years. This growth is fueled by the perception of tea as a healthier option compared to carbonated beverages and other drinks.

Foodservice and Hospitality Sector to Propel Market Growth: The food service and hospitality industries offer a lucrative market for high-end teas, including premium blends and specialty beverages. According to a survey by Apicbase, restaurant sales in the US rose from $842.3 million in 2021 to $974.9 million in 2022, reaching $1,087 million in 2023. A significant 54% of restaurants plan to increase investment in technology in 2024. Despite a decline in consumer spending at full-service restaurants to Can$16,489.6 million in 2020 and Can$21,157.7 million in 2021 due to the pandemic, spending rebounded to Can$25,913.7 million in 2022, surpassing the pre-pandemic 2019 level of Can$25,812.1 million. Upscale restaurants, hotels, and cafes are increasingly integrating high-quality teas into their menus to satisfy discerning consumers seeking unique culinary experiences. This trend presents an opportunity for tea producers to collaborate with food service providers and hospitality establishments to enhance their market presence in this growing segment.

Restraint Factor for the High-End Tea Market

Challenges in Sustainability and Quality Maintenance to Limit the Sales: Despite its prominent position in the global tea market, tea production confronts challenges concerning sustainability and maintaining consistent quality standards. Issues like soil erosion, climate change, and pest outbreaks pose significant threats to tea cultivation. Moreover, ensuring fair labor practices and compliance with environmental regulations increases production costs, thereby impacting profit margins. The Indian Tea Association emphasizes that maintaining quality amid these challenges remains a critical issue for tea producers, influencing their competitiveness on the global stage.

Premium Pricing Restricts Widespread Adoption: High-quality teas, such as specialty blends, single-origin leaves, and artisanal infusions, are sold at prices that are considerably higher than those of standard teas. This premium strategy limits their availability to a specific consumer group, especially in developing markets where price sensitivity is prevalent and tea is primarily...

Tea Market was valued at $70.83 billion in 2023, and is predicted to reach $104.21 billion by 2030, with a CAGR of 5.7% from 2024 to 2030.

The Global Bubble Tea Market is a relatively fragmented market structure in which specialty tea brands and multinational beverage players vie for market share. In contrast to the traditional beverage markets controlled by multinational players, the bubble tea market is influenced by local brands and specialty chains that specialize in highly customized drinks and regional flavors.

Market Share by Key Players

Market Structure	Top Multinational Chains
Industry Share %	50%
Key Companies	Gong Cha, CoCo Fresh Tea & Juice, Bubbleology

Market Structure	Regional Leaders
Industry Share %	30%
Key Companies	Boba Guys, 7 Leaves Café, Happy Lemon Bubble Tea

Market Structure	Niche & Emerging Brands
Industry Share %	15%
Key Companies	DaBoba, Boba Loca, Processing Company (MPC)

Market Structure	Private Labels & Independents
Industry Share %	5%
Key Companies	Local and boutique bubble tea shops

Tier-Wise Company Classification 2025

By Tier Type	Tier 1
Market Share (%)	50%
Example of Key Players	Gong Cha, CoCo Fresh Tea & Juice, Bubbleology

By Tier Type	Tier 2
Market Share (%)	30%
Example of Key Players	Boba Guys, 7 Leaves Café, Happy Lemon Bubble Tea

By Tier Type	Tier 3
Market Share (%)	20%
Example of Key Players	DaBoba, Boba Loca, Processing Company (MPC)

The North America Ready To Drink Tea Market report segments the industry into Soft Drink Type (Green Tea, Herbal Tea, Iced Tea, Other RTD Tea), Packaging Type (Aseptic Packages, Glass Bottles, Metal Can, PET Bottles), Distribution Channel (Off-trade, On-trade), and Country (Canada, Mexico, United States, Rest of North America). Get five years of historical data alongside five-year market forecasts.

The global herbal tea market size reached USD 4.58 Billion in 2025. The industry is further expected to grow at a growth rate of 7.5% over the forecast period.

Semi-Annual Industry Update

Particular	Value CAGR
H1 (2024 to 2034)	7.2%
H2 (2024 to 2034)	7.5%
H1 (2025 to 2035)	7.3%
H2 (2025 to 2035)	7.6%

Country-wise Insights

Countries	CAGR (2025 to 2035)
The USA	4.4%
China	7.3%
Japan	3.3%
Germany	5.67%
Australia	4.3%

Segment-wise Analysis

Segment	Value Share (2025)
Green Herbal Tea (By Raw Material)	35%

Segment	Value Share (2025)
Herbal Tea Bags (By Packaging Type )	45%

Competitive Outlook

Company Name	Estimated Market Share (%)
Hain Celestial Group (Celestial Seasonings)	15-20%
Tata Consumer Products (Tetley Herbal Teas)	12-16%
Unilever (Pukka Herbs)	10-14%
Associated British Foods (Twinings Herbal Range)	8-12%
Organic India	7-10%
Other Players	35-45%

Snapshot img

Tea Market Size 2025-2029

The tea market size is valued to increase USD 19.9 billion, at a CAGR of 5.5% from 2024 to 2029. Functional benefits of tea increasing its growth will drive the tea market.

Major Market Trends & Insights

APAC dominated the market and accounted for a 62% growth during the forecast period.
By Distribution Channel - Offline segment was valued at USD 44.80 billion in 2023
By Product - Black tea segment accounted for the largest market revenue share in 2023

Market Size & Forecast

Market Opportunities: USD 49.47 billion
Market Future Opportunities: USD 19.90 billion
CAGR : 5.5%
APAC: Largest market in 2023

Market Summary

The market encompasses a vast and dynamic industry, marked by continuous evolution and innovation. Core technologies and applications, such as tea processing automation and functional tea blends, are driving growth in this sector. According to recent reports, functional tea beverages account for over 50% of the market share, reflecting consumers' increasing preference for health benefits. However, challenges persist, including the negative impact of overconsumption and the need for stringent regulations. For instance, the European Union's Food Information Regulation mandates clear labeling for tea products.
In 2020, the market witnessed numerous new product launches, with companies focusing on organic and sustainable offerings to cater to growing consumer demand. Despite these challenges, the market continues to unfold, offering ample opportunities for stakeholders to capitalize on emerging trends and consumer preferences.

What will be the Size of the Tea Market during the forecast period?

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How is the Tea Market Segmented and what are the key trends of market segmentation?

The tea industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Distribution Channel

  Offline
  Online


Product

  Black tea
  Green tea
  Others


Form

  Leaf Tea
  CTC Tea
  Others


Geography

  North America

    US
    Canada


  Europe

    France
    Germany
    Italy
    UK


  APAC

    China
    India
    Japan


  South America

    Brazil


  Rest of World (ROW)

By Distribution Channel Insights

The offline segment is estimated to witness significant growth during the forecast period.

The offline segment of the market holds a substantial share, with distribution and sales of functional tea products occurring through physical retail channels. Brick-and-mortar stores, supermarkets, specialty tea shops, and health food stores serve as the primary avenues for offline tea sales. Consumers prefer visiting these locations to engage in a tactile experience, interact with knowledgeable staff, and receive personalized recommendations. Currently, organic tea production represents a growing trend, with 30% of consumers expressing a preference for organic teas. Aroma compound identification is crucial for tea manufacturers to cater to this segment, as consumers seek authentic and high-quality tea experiences.

Theaflavin concentration levels, soil health indicators, and microbial community analysis are essential factors in organic tea production. Chemical composition analysis, flavor profile characterization, and disease resistance breeding are essential aspects of tea cultivation. Sustainable farming practices, integrated pest management, and fermentation process control contribute to maintaining quality and ensuring consistent product offerings. Soil nutrient management, sensory evaluation methods, and packaging material selection are crucial for tea manufacturers to meet consumer demands and maintain product freshness. Drying technology advancements, antioxidant capacity measurement, climate change adaptation, and irrigation system design are ongoing areas of innovation in the tea industry.

Byproduct value addition, soil erosion prevention, tea waste utilization, plant stress physiology, catechin analysis methods, and polyphenol content determination are essential for tea manufacturers to optimize their processes and improve yields. Harvesting and processing techniques, yield improvement strategies, and supply chain optimization are ongoing priorities for tea businesses. The market is expected to expand by 25% in the upcoming years, driven by increasing consumer awareness of tea's health benefits and the growing popularity of functional teas. The market's continuous evolution is characterized by advancements in cultivation techniques, processing technologies, and product offerings.

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The Offline segment was valued at USD 44.80 billion in 2019 and showed a gradual increase during the forecast period.

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The demand for Iced Tea market is expected to be valued at USD 7.16 Billion in 2025, forecasted at a CAGR of 6.0%to have an estimated value of USD 12.82 Billion from 2025 to 2035. From 2020 to 2025 a CAGR of 5.4% was registered for the market.

Attributes	Description
Estimated Global Industry Size (2025E)	USD 7.16 Billion
Projected Global Industry Value (2035F)	USD 12.82 Billion
Value-based CAGR (2025 to 2035)	6.0%

Country wise Insights

Countries	CAGR, 2025 to 2035
United States	4.2%
Germany	5.7%
China	7.2%

Category-wise Insights

Segment	Value Share (2025)
Powdered Mixes (Format)	43%

Segment	Value Share (2025)
Retail (End Use)	53%

The Iced Tea Market Report is Segmented by Product Type (Black Iced Tea, Green Iced Tea, and More), Form (Ready-To-Drink, Powder/Premix, and More), Flavor Profile (Unflavored and Flavored), Packaging Type (PET Bottles, and More), Distribution Channel (On-Trade and Off-Trade), and Geography (North America, Europe, Asia-Pacific, South America, and Middle East and Africa). The Market Forecasts are Provided in Terms of Value (USD).

• The global industry was valued at US$ 20.2 Bn in 2023
• It is estimated to grow at a CAGR of 5.9% from 2024 to 2032 and reach US$ 33.9 Bn by the end of 2032

Market Introduction

Attribute	Detail
Drivers	Increase in Awareness Regarding Health Benefits Associated with Tea Rise in Popularity of Herbal Tea

Regional Outlook

Attribute	Detail
Leading Region	Asia Pacific

Tea Market Snapshot

Attribute	Detail
Market Size in 2023	US$ 20.2 Bn
Market Forecast (Value) in 2032	US$ 33.9 Bn
Growth Rate (CAGR)	5.9%
Forecast Period	2024-2032
Historical Data Available for	2019-2023
Quantitative Units	US$ Bn for Value and Kilo Tons for Volume
Market Analysis	It includes segment analysis as well as regional-level analysis. Furthermore, the qualitative analysis includes drivers, restraints, opportunities, key trends, Porter’s Five Forces Analysis, value chain analysis, and key trend analysis.
Competition Landscape	Market share analysis by company (2023) Company profiles section includes an overview, product portfolio, sales footprint, key subsidiaries or distributors, strategy and recent developments, and key financials
Format	Electronic (PDF) + Excel
Market Segmentation	By Type Black Tea Green Tea Oolong Tea Herbal Tea Others (Flavored Tea, Iced Tea, etc.) By Distribution Channel Hypermarkets/Supermarkets Retail Stores Convenience Stores Online Stores
Regions Covered	North America Latin America Europe South Asia East Asia Middle East & Africa
Countries Covered	U.S. Canada Mexico Brazil Argentina Chile Germany Italy France U.K. Spain BENELUX Nordic Russia Hungary Poland India Thailand Indonesia Malaysia China Japan South Korea Australia New Zealand South Africa GCC Countries
Companies Profiled	Unilever Starbucks Corporation Wissotzky Tea Associated British Foods Nestle S.A. Akbar Brothers Ltd. Tata Consumer Products Limited The Republic of Tea DAVIDs TEA Assam Company India Ltd. LIPTON Teas and Infusion Caraway Tea Harris Tea Company
Customization Scope	Available upon request
Pricing	Available upon request

The US tea production industry is navigating a dynamic landscape driven by evolving consumer preferences and intensified import competition. Despite strong overall tea consumption, domestic production faces challenges related to climate variability, changing demand for traditional teas and a growing interest in specialty and functional varieties. Black and green teas dominate the market, but herbal and alternative options are gaining momentum. Also, sustainability concerns and packaging innovations increasingly influence production and branding strategies. In response, US tea producers are adapting to remain competitive in a rapidly diversifying market. Industry-wide revenue has been expanding at an average annualized 1.5% over the past five years and is expected to total $1.5 billion in 2025 when revenue will inch upward by an estimated 0.7%. Over the past five years, the industry has been shaped by declining interest in traditional teas and a growing appetite for premium, organic and wellness-focused products. Bagged black tea, once a staple, has declined as younger consumers gravitate towards loose-leaf and ready-to-drink (RTD) teas. In contrast, loose green tea and specialty blends have gained popularity because of their perceived freshness and health benefits. The rise of functional teas—featuring adaptogens, probiotics, or botanical ingredients—has influenced consumer choices. Expanding direct-to-consumer sales and e-commerce platforms has also provided boutique and niche brands an advantage in reaching health-conscious consumers. US tea production is expected to embrace premiumization and innovation. Consumer demand for organic, fair-trade and sustainably sourced teas is likely to increase, prompting producers to prioritize ethical sourcing and eco-friendly packaging. RTD teas will continue capturing market share from traditional brewing formats, encouraging diversification with options like cold-brew and infused varieties. Climate change and supply chain challenges may impact domestic tea farming, driving hydroponic and controlled-environment agriculture investment. As tastes shift and interest in global tea cultures rises, US producers focusing on high-quality, specialty and health-oriented products will be best positioned for future success. Industry revenue is forecast to grow at an annualized 1.5% over the five years through 2030 to total $1.6 billion.

The global herbal tea market size reached USD 3.9 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 6.4 Billion by 2033, exhibiting a growth rate (CAGR) of 5.67% during 2025-2033. The escalating consumer consciousness regarding health and wellness, the rising demand for organic and natural beverages due to their numerous health benefits, and easy product accessibility through numerous retail channels are some of the major factors propelling the market.

Report Attribute	Key Statistics
Base Year	2024
Forecast Years	2025-2033
Historical Years	2019-2024
Market Size in 2024	USD 3.9 Billion
Market Forecast in 2033	USD 6.4 Billion
Market Growth Rate 2025-2033	5.67%

IMARC Group provides an analysis of the key trends in each segment of the global herbal tea market, along with forecasts at the global, regional, and country levels from 2025-2033. Our report has categorized the market based on type, raw material, packaging, and distribution channels.

The market size for herbal tea production in the United States was *** million U.S. dollars in 2020. The market is expected to grow by *** million dollars in 2021.

The India tea market attained a volume of 1.34 Million Tons in 2024. The industry is expected to grow at a CAGR of 4.50% during the forecast period of 2025-2034. By 2034, the market is expected to reach 2.08 Million Tons.

The rising preference for specialty and premium teas mostly amongst urban consumers is driving the India tea market expansion. Brands are coming up with high-end and responsibly sourced tea items for aligning with the evolving consumer preferences. This trend is supported by thriving disposable incomes as well as the growing middle-class population expenditure on quality. According to industry reports, the number of middle-class individuals in India is estimated to nearly double to 61% by 2046-2047, adding to the market growth.

Of late, consumers are increasingly opting for green, herbal, and organic teas due to perceived health benefits. In June 2024, Organic India’s Tulsi herb and its farming co-ops received the Regenerative Organic Certified label, highlighting its commitment to soil health, fair labour, and sustainable agriculture. This shift is attributable to the surging demand for functional teas containing ingredients.

The surging demand for ready-to-drink (RTD) teas is impacting the India tea market outlook, driven by urban millennials and Generation Z seeking convenience. To that end, several brands are introducing iced tea and other ready-to-consume formats to cater to this increasing segment. In June 2023, premium organic tea provider Vahdam India launched its new ICED TEAS range crafted with 100% real tea and available as instant premix and convenient pitcher tea bags. Such innovations are offering the younger consumers a delightful variety of flavours.

The global Tea Market size was worth around USD 63.49 Billion in 2023 and is predicted to grow to around USD 110.40 Billion by 2032

The tea market size attained a value of USD 56.11 Billion in 2024. The industry is expected to grow at a CAGR of 6.20% during the forecast period of 2025-2034. By 2034, the market is expected to reach USD 102.40 Billion.

The convenience of ready-to-drink (RTD) beverages and cold brews is driving the growth of the tea market to meet modern consumer demands for quick, portable, and refreshing options. RTD teas are pre-brewed and bottled, making them ideal for busy lifestyles. Cold brews offer a smoother and less bitter flavour profile and are increasingly available in health-conscious formats. Popular among Millennials and Gen Z, these beverages are gaining traction in supermarkets, convenience stores, and vending machines. For instance, in March 2025, 7 Eleven launched Southland Reserve™, a collaborative cold brew tea line with AriZona in four flavours in the United States.

Digital commerce and subscription services are transforming the tea demand growth by offering consumers convenient, personalized access to a wide variety of teas. Through online platforms, brands can directly reach global customers, bypassing traditional retail limits and allowing for tailored experiences. Subscription models build customer loyalty by providing regular shipments of new or favourite blends, encouraging trial and repeat purchases. In July 2024, Fortnum & Mason launched its new tea subscription to deliver monthly loose-leaf blends with personalized mugs and accessories, enhancing luxury and convenience. These strategies increase market reach, improve customer retention, and drive sustained market growth.

Market Size & Forecast

• Market Size in 2024: USD 56.11 Billion
• Projected Market Size in 2034: USD 102.40 Billion
• CAGR from 2025 to 2034: 6.20%

Snapshot img

Herbal Tea Market Size 2024-2028

The herbal tea market size is forecast to increase by USD 848.1 million at a CAGR of 4.6% between 2023 and 2028.

The market is experiencing significant growth, driven by several key factors. Widely available alternatives to traditional tea, such as fruit and herbal infusions, are gaining popularity due to their unique flavors and health benefits. Consumers are increasingly seeking out products that cater to their health concerns, leading to a surge in demand for herbal teas. Additionally, the rapid growth of e-commerce platforms has made it easier for consumers to access these products from the comfort of their homes. These trends are expected to continue, making the market an attractive investment opportunity for businesses. However, challenges such as increasing competition and the need for product differentiation remain, requiring companies to innovate and adapt to stay competitive.Overall, the market is poised for continued growth, driven by consumer demand for healthier alternatives and the convenience of online shopping.

What will be the Size of the Herbal Tea Market During the Forecast Period?

Request Free SampleThe market encompasses a diverse range of tea blends, derived from various plants and herbs, excluding the Camellia sinensis plant used for traditional black, green, and oolong teas. This sector is driven by a growing consumer preference for natural, clean label foods and alcohol-free beverages. Ecological processes and biodiversity are essential considerations in herbal tea farming, ensuring the soil maintains its health and fertility. Sustainable agricultural practices are increasingly adopted to cater to this market, ensuring a working population involved in ethical and eco-friendly production. Retail markets are thriving due to the popularity of herbal teas, with key ingredients including licorice, apple, cinnamon, star anise, dandelion, chamomile, ginger, and turmeric.Consumers prioritize food safety, quality, taste, and the absence of pesticides when purchasing herbal teas, making it a competitive yet rewarding industry.

How is this Herbal Tea Industry segmented and which is the largest segment?

The herbal tea industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD million' for the period 2024-2028, as well as historical data from 2018-2022 for the following segments. TypeGreenBlackYellowDistribution ChannelOfflineOnlineGeographyAPACChinaIndiaEuropeGermanyUKNorth AmericaUSSouth AmericaMiddle East and Africa

By Type Insights

The green segment is estimated to witness significant growth during the forecast period.

The herbal tea industry has experienced significant growth due to increasing consumer preference for natural, clean label foods and pesticide-free commodities. Tea farming, adhering to ecological processes and sustainable agricultural practices, is essential to maintain plant biodiversity and soil health. Herbal tea offerings, including licorice, apple, cinnamon, star anise, dandelion, chamomile, ginger, turmeric, and various blends, cater to diverse consumer needs. Key flavors like Tulsi Detox, Peppermint Refresh, Moringa hibiscus, and Simply Chamomile address cognitive health and wellness concerns. Herbal tea is available in tea bags and loose leaves, and retail markets cater to obesity and overweight issues, offering products free from synthetic chemicals.Brands like Sea Berry Tea and Gut Goodness Tea emphasize food safety and quality, ensuring a natural and authentic taste. Online stores provide easy access to these alcohol-free beverages, appealing to consumers seeking health, weight loss, and wellness benefits. Keywords: the market, tea farming, ecological processes, biodiversity, sustainable agricultural practices, natural ingredient, clean label foods, pesticide-free commodities, food safety, quality, taste, alcohol-free, licorice, apple, cinnamon, star anise, dandelion, chamomile, ginger, turmeric, blends, Tulsi Detox, Peppermint Refresh, Moringa hibiscus, Simply Chamomile, cognitive health, tea bags, loose leaves, obesity, overweight issues, synthetic chemicals, Soothing Sleep, Sea Berry Tea, Gut Goodness Tea, online store, health, weight loss, wellness, dietary supplements, cherry, hibiscus, orange detox, tropical turmeric, chamomile lavender.

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The Green segment was valued at USD 1530.20 million in 2018 and showed a gradual increase during the forecast period.

Regional Analysis

APAC is estimated to contribute 38% to the growth of the global market during the forecast period.

Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.

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The herbal tea industry

In 2023, the market size of tea and tea drinks was valued at around **** trillion South Korean won. The tea market has grown by over 30 percent over the past three years.