India tea market attained a volume of 1.34 Million Tons in 2024 due to increasing health consciousness among consumers who seek the benefits of green and herbal teas, rising disposable incomes that encourage the purchase of premium teas, and the rapid expansion of e-commerce platforms that enhance accessibility to diverse tea products. Additionally, tea's cultural significance in India ensures consistent demand across various socio-economic classes. The industry is expected to grow at a CAGR of 4.50% during the forecast period of 2025-2034 to attain a volume of 2.08 Million Tons by 2034. Innovations in product offerings, such as new flavours is expected to further stimulate market growth.

[224+ Pages Report] The India tea market size is expected to grow from USD 10.96 billion in 2023 to USD 15.74 billion by 2032, at a CAGR of 4.10% from 2024-2032

Learn about the Global AdTech Market size at USD 845 billion in 2023, featuring Market Share & Growth, Growth Opportunities, and Market Forecast.

The Indian premium tea market is significantly supported by the growth of India tea market. The India tea market is expected to grow at a CAGR of 4.20% in the forecast period of 2025-2034, to attain 1.79 Million Tons by 2034.

One of the oldest organized sectors in India are tea and coffee. The global production has increased exponentially and the market size of the coffee and tea industry across the nation was around *** billion Indian rupees in 2017. Indian tea is amongst the finest in the world due to the heavy investments and innovations in the processing units and the care taken during harvest and processing owing to the importance the citizens give to chai in their everyday life. Spreading the beverage loveMain tea cultivation areas in the south Asian country are in Assam, Darjeeling and the Dooars region. Almost three-fourths of the produce is consumed locally within the nation. However, a lot of value is also generated through exports. The value of tea and coffee exports from India was over *** billion Indian rupees in fiscal year 2018. Coffee is also a popular commodity that is produced extensively in the country. The nation is the third largest producer of coffee in Asia followed by Vietnam and Indonesia. Italy is the highest importer of coffee from India and generated an export value of over *** billion Indian rupees in financial year 2018. The futureWith majority of the Indian population being between 18 to 46 years of age, the likeliness of these beverages being consumed at work or at the local ‘dhabas’ for a casual gathering remains relatively high. The erratic weather conditions and climate change might be key factors to consider if the nation of chai and filter coffee lovers want to have sufficient quantities for supply for both, the domestic and international markets.

The revenue, at home is forecast to experience significant growth in all segments in 2025. As part of the positive trend, the revenue, at home reaches the maximum value for all two different segments at the end of the comparison period. Particularly noteworthy is the segment Tea, at home, which has the highest value of 13.36 billion U.S. dollars. The Statista Market Insights cover a broad range of additional markets.

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Tea Market Size 2025-2029

The tea market size is forecast to increase by USD 19.9 billion, at a CAGR of 5.5% between 2024 and 2029.

The market growth depends on factors such as the functional benefits of tea, which drive its growth by attracting consumers seeking health-conscious beverage options. It also depends on trends like new product launches, with companies introducing innovative tea varieties that offer additional health benefits.
However, the market faces challenges such as the negative impact of overconsumption of tea, which can lead to health issues like caffeine dependence and digestive problems. Despite these challenges, the market continues to grow, fueled by increasing demand for health-promoting and sustainable tea options.

What will be the Size of the Market During the Forecast Period?

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The Camellia Sinensis plant is the source of the popular beverage, tea. Tea is a staple in the food and beverage industry, is renowned for its health benefits. The plant is rich in Polyphenols, including antioxidants, which contribute to its antioxidant properties. Tea also contains essential minerals like Potassium, Manganese, Magnesium, and Calcium. The market is thriving, driven by the consumer base's increasing preference for organic tea and premium tea experiences. Ethical sourcing and sustainability are key factors influencing the market.
Tea production and consumption continue to rise, with innovations in packaging playing a significant role in maintaining the tea's freshness and quality. Moringa Hibiscus and Peppermint Refresh are among the many tea varieties offering unique health benefits, such as weight management and calming effects. The market is a significant export sector, with major tea-producing countries like India and China contributing significantly to global tea production and exports. The market is expected to continue growing, offering opportunities for businesses and consumers alike.

How is this market segmented and which is the largest segment?

The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Distribution Channel

  Offline
  Online


Product

  Black tea
  Green tea
  Others


Form

  Leaf Tea
  CTC Tea
  Others


Geography

  APAC

    China
    India
    Japan


  Europe

    Germany
    UK
    France
    Italy


  North America

    Canada
    US


  South America

    Brazil


  Middle East and Africa

By Distribution Channel Insights

The offline segment is estimated to witness significant growth during the forecast period.

The market encompasses the distribution and sale of Camellia Sinensis plant-derived functional tea products through offline channels. These channels include brick-and-mortar stores, supermarkets, speciality tea shops, and health food stores. Consumers engage in person-to-person interactions, allowing for product sampling and knowledgeable staff assistance. Teas, such as green, black, and oolong tea, offer health benefits due to their polyphenols, caffeine, antioxidants, potassium, manganese, magnesium, and calcium content. Offline distribution contributes significantly to the food and beverage sector, with B2C enterprises catering to household spending.

Hot drinks remain a popular choice, leading to retail sales in convenience stores, hotels, restaurants, catering companies, cafés, and bars. Sustainability and ethical sourcing are essential considerations for premium tea experiences, attracting a growing consumer base. Organic tea is a significant market segment. Packaging options include plastic containers, paper packaging, and aluminum tin boxes, while tea bags are a convenient choice for consumers. The market continues to expand, with production data indicating a strong industry. Trade press covers industry trends and developments.

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The offline segment was valued at USD 44.80 billion in 2019 and showed a gradual increase during the forecast period.

Regional Analysis

APAC is estimated to contribute 62% to the growth of the global market during the forecast period.

Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.

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The APAC region, known for its significant tea production and consumption, is expected to experience substantial growth in the market. China and India, as major manufacturers and exporters of green and black tea respectively, dominate the scene. Other key players include Japan, Sri Lanka, Vietnam, and Indonesia. The rise in tea consumption, driven by economic development and the exp

India Orthodox Tea Market was valued at USD 60.65 Million in 2024 and is expected to reach USD 80.58 Million by 2030 with a CAGR of 4.85%.

The market size of tea amounted to about 130 billion Indian rupees in 2017. This was specifically for the organized, branded tea market cross the country according to the source. There was consistent growth in the market since 2014. Unorganized retail dominated India with over 80 percent of the market although the organized sector has seen significant growth in recent years.

Unlock data-backed intelligence on India Bubble Tea Market, size at USD 396 million in 2023, showcasing industry challenges and growth opportunities supported through key players.

India Tea Market was valued at USD 11.72 Billion in 2024 and is expected to reach USD 15.12 Billion by 2030 with a CAGR of 4.34%.

After two years of decline, the Indian tea market increased by 0.1% to $23.3B in 2024. The market value increased at an average annual rate of +2.1% from 2012 to 2024; the trend pattern remained consistent, with only minor fluctuations being observed in certain years. As a result, consumption reached the peak level of $24.1B. From 2022 to 2024, the growth of the market remained at a somewhat lower figure.

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Herbal Tea Market Size 2024-2028

The herbal tea market size is forecast to increase by USD 848.1 million at a CAGR of 4.6% between 2023 and 2028.

The market is experiencing significant growth, driven by several key factors. Widely available alternatives to traditional tea, such as fruit and herbal infusions, are gaining popularity due to their unique flavors and health benefits. Consumers are increasingly seeking out products that cater to their health concerns, leading to a surge in demand for herbal teas. Additionally, the rapid growth of e-commerce platforms has made it easier for consumers to access these products from the comfort of their homes. These trends are expected to continue, making the market an attractive investment opportunity for businesses. However, challenges such as increasing competition and the need for product differentiation remain, requiring companies to innovate and adapt to stay competitive.Overall, the market is poised for continued growth, driven by consumer demand for healthier alternatives and the convenience of online shopping.

What will be the Size of the Herbal Tea Market During the Forecast Period?

Request Free SampleThe market encompasses a diverse range of tea blends, derived from various plants and herbs, excluding the Camellia sinensis plant used for traditional black, green, and oolong teas. This sector is driven by a growing consumer preference for natural, clean label foods and alcohol-free beverages. Ecological processes and biodiversity are essential considerations in herbal tea farming, ensuring the soil maintains its health and fertility. Sustainable agricultural practices are increasingly adopted to cater to this market, ensuring a working population involved in ethical and eco-friendly production. Retail markets are thriving due to the popularity of herbal teas, with key ingredients including licorice, apple, cinnamon, star anise, dandelion, chamomile, ginger, and turmeric.Consumers prioritize food safety, quality, taste, and the absence of pesticides when purchasing herbal teas, making it a competitive yet rewarding industry.

How is this Herbal Tea Industry segmented and which is the largest segment?

The herbal tea industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD million' for the period 2024-2028, as well as historical data from 2018-2022 for the following segments. TypeGreenBlackYellowDistribution ChannelOfflineOnlineGeographyAPACChinaIndiaEuropeGermanyUKNorth AmericaUSSouth AmericaMiddle East and Africa

By Type Insights

The green segment is estimated to witness significant growth during the forecast period.

The herbal tea industry has experienced significant growth due to increasing consumer preference for natural, clean label foods and pesticide-free commodities. Tea farming, adhering to ecological processes and sustainable agricultural practices, is essential to maintain plant biodiversity and soil health. Herbal tea offerings, including licorice, apple, cinnamon, star anise, dandelion, chamomile, ginger, turmeric, and various blends, cater to diverse consumer needs. Key flavors like Tulsi Detox, Peppermint Refresh, Moringa hibiscus, and Simply Chamomile address cognitive health and wellness concerns. Herbal tea is available in tea bags and loose leaves, and retail markets cater to obesity and overweight issues, offering products free from synthetic chemicals.Brands like Sea Berry Tea and Gut Goodness Tea emphasize food safety and quality, ensuring a natural and authentic taste. Online stores provide easy access to these alcohol-free beverages, appealing to consumers seeking health, weight loss, and wellness benefits. Keywords: the market, tea farming, ecological processes, biodiversity, sustainable agricultural practices, natural ingredient, clean label foods, pesticide-free commodities, food safety, quality, taste, alcohol-free, licorice, apple, cinnamon, star anise, dandelion, chamomile, ginger, turmeric, blends, Tulsi Detox, Peppermint Refresh, Moringa hibiscus, Simply Chamomile, cognitive health, tea bags, loose leaves, obesity, overweight issues, synthetic chemicals, Soothing Sleep, Sea Berry Tea, Gut Goodness Tea, online store, health, weight loss, wellness, dietary supplements, cherry, hibiscus, orange detox, tropical turmeric, chamomile lavender.

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The Green segment was valued at USD 1530.20 million in 2018 and showed a gradual increase during the forecast period.

Regional Analysis

APAC is estimated to contribute 38% to the growth of the global market during the forecast period.

Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.

For more insights on the market share of various regio

Tata Consumer Products Limited, formerly known as Tata Global Beverages had a market share of around **** percent across India in 2016. This was about *** percent for Twinings. Tata Tea is one of India's largest packaged tea brand.

The global tea market was valued at around *** billion U.S. dollars in 2023, and is expected to rise to *** billion dollars by 2029. Tea has a long history of popularity worldwide. It is thought to have originated in China, with records of its use dating back to the 3rd century AD. Originally used as a medicinal beverage, the drink was popularized for recreational use during the Tang dynasty and spread to other Asian countries. After European traders brought the leaves back to Europe in the 16th century, its popularity spread in the West as well. Production Today, ***** is still the leader in tea production. The country produced over *** million metric tons of it in 2023. Other large producers are India and Kenya. These regions are hospitable to Camellia sinensis, the plant used to produce tea, which needs a tropical or subtropical climate. Consumption While the United States are the ******* importer of tea worldwide, buying over *** million dollars’ worth in 2023, it is the citizens of Turkey who are most fond of the beverage. In 2016, the average Turkish person consumed nearly ***** pounds of tea during the year.

The organic tea market is expected to grow from USD 1,404.9 million in 2025 to USD 3,089.6 million by 2035, reflecting a CAGR of 9.6%. This robust growth is fueled by increasing consumer awareness around health and wellness.

Country wise Outlook

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White Tea Market Size 2024-2028

The white tea market size is forecast to increase by USD 163.2 million at a CAGR of 5.15% between 2023 and 2028.

The market is witnessing significant growth due to the increasing demand for natural and organic products. Consumers are increasingly preferring white tea over other types of tea due to its health and wellness benefits and unique taste profile. Novel techniques for product development, such as the use of flavored infusions and the exploration of new processing methods, are also driving market growth. Additionally, the availability of low-cost synthetic alternatives is posing a challenge to the market, as some consumers may opt for these options despite their potential health risks. Moreover, in the cosmetics and baby toiletries industry, white tea extracts are used, but synthetic substitutes may also be present. To stay competitive, market players are focusing on innovation, sustainability, and transparency in their production and marketing strategies. Overall, the market is expected to continue its growth trajectory in the coming years, driven by consumer preferences, product development, and market dynamics.

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White tea is a lesser-known type of tea that has gained popularity in recent years due to its unique health benefits. Unlike black tea, oolong tea, green tea, herbal tea, and fermented tea, white tea undergoes the least processing, preserving its natural antioxidant and antimicrobial properties. These properties make white tea an ideal beverage for boosting the immune system and preventing cardiovascular diseases. The antioxidant and antimicrobial compounds in white tea, primarily flavonoids, have been linked to fighting obesity and oral bacteria.
The pharmaceutical industry has shown significant interest in white tea due to its potential health benefits. Botaniex, a key supplier of natural ingredients, has announced development plans to extract and purify these compounds for use in pharmaceuticals. Moreover, technological advancements in tea processing and analysis have made it possible to produce higher-quality white tea, ensuring consistent supply and demand. The market for white tea is expected to grow steadily due to its health benefits and increasing consumer awareness.

How is this market segmented and which is the largest segment?

The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD million' for the period 2024-2028, as well as historical data from 2018-2022 for the following segments.

Type

  Conventional
  Organic


Distribution Channel

  Offline
  Online


Geography

  APAC

    China
    India
    Japan


  Europe

    UK


  North America

    US


  Middle East and Africa



  South America

By Type Insights

The conventional segment is estimated to witness significant growth during the forecast period.

White tea, recognized for its subtle and delicate flavors, holds a significant share in the global market. Traditional white tea production and sales, free from synthetic chemicals and artificial additives, make up the largest segment of this market. This segment distinguishes itself from other white tea categories, such as organic and fair-trade, which follow specific agricultural and processing methods certified by regulatory bodies. White tea's accessibility and affordability, along with its authentic tea-drinking experience, make it an attractive choice for consumers. As a result, the conventional white tea segment is projected to fuel the expansion of The market throughout the forecast period.

White tea is cherished for its light, natural flavors, which can range from fruity and floral to grassy and nutty. Some popular white tea varieties include those with melon, peach, apricot, vanilla, and honey undertones. These nuanced flavors contribute to the tea's allure and make it a versatile beverage option for various occasions and preferences. In summary, the conventional white tea segment, characterized by its traditional production methods and natural flavors, dominates the global market. Its affordability and authenticity make it an appealing choice for consumers seeking a straightforward tea-drinking experience. The diverse range of flavors, from fruity and floral to grassy and nutty, further adds to white tea's popularity and market growth potential.

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The conventional segment was valued at USD 411.90 million in 2018 and showed a gradual increase during the forecast period.

Regional Analysis

APAC is estimated to contribute 60% to the growth of the global market during the forecast period.

Technavio's analysts have elaborately explained the regional trends and drivers that shape th

The India Green Tea Market was valued at USD 566.34 Million in 2024 and is expected to reach USD 1204.25 Million by 2030 with a CAGR of 13.40% during the forecast period.

Forecast: Mate and Tea Market Size Volume in India 2022 - 2026 Discover more data with ReportLinker!

India Bubble Tea Market was valued at USD 448.97 Million in 2024 and is expected to reach USD 725.25 Million by 2030 with a CAGR of 8.32% during the forecast period.