The Global Tea Market Growth is Segmented by Form (Leaf Tea, and CTC Tea); Product Type (Black Tea, Green Tea, Herbal Tea, and Other Product Types); Distribution Channel (Supermarkets/Hypermarkets, Specialist Retailers, Convenience Stores, and Other Distribution Channels); and Geography (North America, Europe, Asia-Pacific, South America, Middle East, and Africa). The Report Offers Market Size and Values in (USD Million) During the Forecasted Years for the Above Segments.

Global Tea Market to hit USD 75.5B by 2029 growing at 6.3% CAGR. Explore trends, drivers, and competition for strategic insights with The Business Research Company.

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Tea Market Size 2025-2029

The tea market size is forecast to increase by USD 19.9 billion, at a CAGR of 5.5% between 2024 and 2029.

The market growth depends on factors such as the functional benefits of tea, which drive its growth by attracting consumers seeking health-conscious beverage options. It also depends on trends like new product launches, with companies introducing innovative tea varieties that offer additional health benefits.
However, the market faces challenges such as the negative impact of overconsumption of tea, which can lead to health issues like caffeine dependence and digestive problems. Despite these challenges, the market continues to grow, fueled by increasing demand for health-promoting and sustainable tea options.

What will be the Size of the Market During the Forecast Period?

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The Camellia Sinensis plant is the source of the popular beverage, tea. Tea is a staple in the food and beverage industry, is renowned for its health benefits. The plant is rich in Polyphenols, including antioxidants, which contribute to its antioxidant properties. Tea also contains essential minerals like Potassium, Manganese, Magnesium, and Calcium. The market is thriving, driven by the consumer base's increasing preference for organic tea and premium tea experiences. Ethical sourcing and sustainability are key factors influencing the market.
Tea production and consumption continue to rise, with innovations in packaging playing a significant role in maintaining the tea's freshness and quality. Moringa Hibiscus and Peppermint Refresh are among the many tea varieties offering unique health benefits, such as weight management and calming effects. The market is a significant export sector, with major tea-producing countries like India and China contributing significantly to global tea production and exports. The market is expected to continue growing, offering opportunities for businesses and consumers alike.

How is this market segmented and which is the largest segment?

The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Distribution Channel

  Offline
  Online


Product

  Black tea
  Green tea
  Others


Form

  Leaf Tea
  CTC Tea
  Others


Geography

  APAC

    China
    India
    Japan


  Europe

    Germany
    UK
    France
    Italy


  North America

    Canada
    US


  South America

    Brazil


  Middle East and Africa

By Distribution Channel Insights

The offline segment is estimated to witness significant growth during the forecast period.

The market encompasses the distribution and sale of Camellia Sinensis plant-derived functional tea products through offline channels. These channels include brick-and-mortar stores, supermarkets, speciality tea shops, and health food stores. Consumers engage in person-to-person interactions, allowing for product sampling and knowledgeable staff assistance. Teas, such as green, black, and oolong tea, offer health benefits due to their polyphenols, caffeine, antioxidants, potassium, manganese, magnesium, and calcium content. Offline distribution contributes significantly to the food and beverage sector, with B2C enterprises catering to household spending.

Hot drinks remain a popular choice, leading to retail sales in convenience stores, hotels, restaurants, catering companies, cafés, and bars. Sustainability and ethical sourcing are essential considerations for premium tea experiences, attracting a growing consumer base. Organic tea is a significant market segment. Packaging options include plastic containers, paper packaging, and aluminum tin boxes, while tea bags are a convenient choice for consumers. The market continues to expand, with production data indicating a strong industry. Trade press covers industry trends and developments.

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The offline segment was valued at USD 44.80 billion in 2019 and showed a gradual increase during the forecast period.

Regional Analysis

APAC is estimated to contribute 62% to the growth of the global market during the forecast period.

Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.

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The APAC region, known for its significant tea production and consumption, is expected to experience substantial growth in the market. China and India, as major manufacturers and exporters of green and black tea respectively, dominate the scene. Other key players include Japan, Sri Lanka, Vietnam, and Indonesia. The rise in tea consumption, driven by economic development and the exp

North America Organic Tea Market is Segmented by Form (Leaf Tea and Crush/Tear/Curl Tea), Product Type (Black Tea, Green Tea, Herbal Tea, and Other Product Types), Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores, Specialist Retailers, Online Retail Stores, and Other Distribution Channels), and Geography (United States, Canada, Mexico, and Rest of North America). The market size is provided in terms of value (USD million) during the forecasted years for the above segments.

Market Overview:

United States tea market size is projected to exhibit a growth rate (CAGR) of 3.30% during ​2025-2033​. The inflating need for ready to drink (RTD) beverages, along with the introduction of flavors, such as orange, cranberry, mint, lemon, and pomegranate, is primarily augmenting the market growth.

Report Attribute	Key Statistics
Base Year	2024
Forecast Years	2025-2033
Historical Years	2019-2024
Market Growth Rate (2025-2033)	3.30%

Tea is a beverage crafted from the leaves of the Camellia sinensis plant, presenting a variety of types distinguished by their distinct flavors, aromas, and colors. These encompass black, green, oolong, white, and herbal teas. Abundant in antioxidants, tea serves as a safeguard against damage caused by free radicals in the body. The aromatic infusion is created by steeping fresh or cured tea leaves in boiling or hot water. Additionally, tea contains caffeine and beneficial compounds like theanine, contributing to heightened mental alertness and stress reduction. Beyond its sensory pleasures, tea plays a role in enhancing heart health, mitigating the risk of specific cancers, and supporting weight management efforts. The versatility and health-promoting attributes of tea underscore its status as a widely consumed and appreciated beverage.

United States Tea Market Trends:

The United States tea market stands as a vibrant and diverse sector within the beverage industry, reflecting the nation's appreciation for this ancient and versatile drink. With an array of varieties, including black, green, oolong, white, and herbal teas, the market caters to a broad spectrum of consumer preferences. Fueled by the growing awareness of health benefits associated with tea consumption, the U.S. market has experienced a surge in demand. The ritualistic preparation of tea, whether through the steeping of fresh leaves or the enjoyment of ready-made blends, has become ingrained in American culture. Besides this, the U.S. tea market reflects the diverse lifestyles and tastes of consumers, with a wide range of offerings, including traditional and innovative blends. Moreover, the presence of beneficial compounds like caffeine and theanine contributes to the sensory experience. As health-conscious trends continue to shape consumer choices, tea's positive associations with heart health, cancer risk reduction, and weight management further bolster its popularity. As such, the United States tea market will remain a dynamic and integral component of the overall beverage landscape over the forecasted period.

United States Tea Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the country level for ​2025-2033​. Our report has categorized the market based on product type, packaging, distribution channel, and application.

Product Type Insights:

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• Green Tea
• Black Tea
• Oolong Tea
• Others
  

The report has provided a detailed breakup and analysis of the market based on the product type. This includes green tea, black tea, oolong tea, and others.

Packaging Insights:

• Plastic Containers
• Loose Tea
• Paper Boards
• Aluminium Tin
• Tea Bags
• Others
  

A detailed breakup and analysis of the market based on the packaging have also been provided in the report. This includes plastic containers, loose tea, paper boards, aluminium tin, tea bags, and others.

Distribution Channel Insights:

• Supermarkets and Hypermarkets
• Specialty Stores
• Convenience Stores
• Online
• Others
  

The report has provided a detailed breakup and analysis of the market based on the distribution channel. This includes supermarkets and hypermarkets, specialty stores, convenience stores, online, and others.

Application Insights:

• Residential
• Commercial
  

A detailed breakup and analysis of the market based on the application have also been provided in the report. This includes residential and commercial.

Regional Insights:

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• Northeast
• Midwest
• South
• West
  

The report has also provided a comprehensive analysis of all the major regional markets, which include Northeast, Midwest, South, and West.

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape in the market. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

United States Tea Market Report Coverage:

Report Features	Details
Base Year of the Analysis	2024
Historical Period	2019-2024
Forecast Period	2025-2033
Units	US$ Million
Scope of the Report	Exploration of Historical and Forecast Trends, Industry Catalysts and Challenges, Segment-Wise Historical and Predictive Market Assessment: Product Type Packaging Distribution Channel Application Region
Product Types Covered	Green Tea, Black Tea, Oolong Tea, Others
Packagings Covered	Plastic Containers, Loose Tea, Paper Boards, Aluminium Tin, Tea Bags, Others
Distribution Channels Covered	Supermarkets and Hypermarkets, Specialty Stores, Convenience Stores, Online, Others
Applications Covered	Residential, Commercial
Regions Covered	Northeast, Midwest, South, West
Customization Scope	10% Free Customization
Report Price and Purchase Option	Single User License: US$ 3699 Five User License: US$ 4699 Corporate License: US$ 5699
Post-Sale Analyst Support	10-12 Weeks
Delivery Format	PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)

Key Questions Answered in This Report:

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The Green Tea Market is projected to grow at 6.2% CAGR, reaching $20.4 Billion by 2029. Where is the industry heading next? Get the sample report now!

The organic tea market is expected to expand its roots at a steady CAGR of 8.0% during the forecast period. The market is likely to hold a revenue of US$ 1.24 billion in 2023 while it is anticipated to cross a value of US$ 2.69 billion by 2033.

Attributes	Details
Organic Tea Market CAGR (2023 to 2033)	8.0%
Organic Tea Market Size (2023)	US$ 1.24 billion
Organic Tea Market Size (2033)	US$ 2.69 billion

Country-wise Insights

Countries	Revenue Share % (2022)
United States	17.7%
Germany	3.8%
Japan	6.7%
Australia	3.2%

Countries	CAGR % (2023 to 2033)
China	2.9%
India	25.4%
United Kingdom	5.9%

Category-wise Landscape

Category	By Packaging
Leading Segment	Tea Bags

The global tea market size reached USD 25.6 Billion in 2024. Looking forward, the market is expected to reach USD 38.1 Billion by 2033, exhibiting a growth rate (CAGR) of 4.5% during 2025-2033. The market is primarily driven by the rising health consciousness, a surge in demand for organic and premium teas, and increased consumption in emerging economies, along with numerous innovations in flavors and packaging.

Report Attribute	Key Statistics
Base Year	2024
Forecast Years	2025-2033
Historical Years	2019-2024
Market Size in 2024	USD 25.6 Billion
Market Forecast in 2033	USD 38.1 Billion
Market Growth Rate (2025-2033)	4.5%

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the global and country levels for 2025-2033. Our report has categorized the market based on product type, packaging, distribution channel, and application.

The RTD Tea Market is segmented by Soft Drink Type (Green Tea, Herbal Tea, Iced Tea), by Packaging Type (Aseptic packages, Glass Bottles, Metal Can, PET Bottles), by Distribution Channel (Off-trade, On-trade) and by Region (Africa, Asia-Pacific, Europe, Middle East, North America, South America). Market Value in USD and Volume in Liters are both presented. Key data points observed include market segmental split by soft drink category, packaging type, distribution channel, and region

The Asia-Pacific Ready to Drink Tea Market is segmented by Soft Drink Type (Green Tea, Herbal Tea, Iced Tea), by Packaging Type (Aseptic packages, Glass Bottles, Metal Can, PET Bottles), by Distribution Channel (Off-trade, On-trade) and by Country (Australia, China, India, Indonesia, Japan, Malaysia, South Korea, Thailand, Vietnam). Market Value in USD and Volume in Liters are both presented. Key data points observed include market segmental split by soft drink category, packaging type, distribution channel, and region

The global Tea Market size was worth around USD 63.49 Billion in 2023 and is predicted to grow to around USD 110.40 Billion by 2032

The global tea market was valued at around 260 billion U.S. dollars in 2023, and is expected to rise to 362 billion dollars by 2029. Tea has a long history of popularity worldwide. It is thought to have originated in China, with records of its use dating back to the 3rd century AD. Originally used as a medicinal beverage, the drink was popularized for recreational use during the Tang dynasty and spread to other Asian countries. After European traders brought the leaves back to Europe in the 16th century, its popularity spread in the West as well. Production Today, China is still the leader in tea production. The country produced over 3.3 million metric tons of it in 2023. Other large producers are India and Kenya. These regions are hospitable to Camellia sinensis, the plant used to produce tea, which needs a tropical or subtropical climate. Consumption While the United States are the biggest importer of tea worldwide, buying over 519 million dollars’ worth in 2023, it is the citizens of Turkey who are most fond of the beverage. In 2016, the average Turkish person consumed nearly seven pounds of tea during the year.

According to Cognitive Market Research, The Global RTDT Tea market will be USD 105.2 billion in 2023 and will expand at a compound annual growth rate (CAGR) of 7.20% from 2023 to 2030.

The demand for RTD Tea markets is rising due to the growing popularity of on-the-go consuming
Demand for bottle remains higher in the RTD Tea market.
The supermarkets category held the highest RTD Tea market revenue share in 2023.
North American RTD Tea market will continue to lead, whereas the European RTD Tea market will experience the most substantial growth until 2030.

Increase in the Middle Class's Per Capital to Provide Viable Market Output

Consumer preference for drinking tea has shifted due to greater consumer knowledge of the health benefits of RTD tea, as well as substantial marketing and promotion by leading brands, propelling the global RTD tea market forward. Young individuals joining the middle class who live in cities and are more populous consume more tea and spend more for it. These factors are likely to raise consumer demand for high-quality tea. As a result, the commercial sector's demand for RTD tea and other beverages is fueled by the exponential development of the middle-class population, which also spends money at hotels and cafés, driving the market's growth.

Tea's Health Benefits to Propel Market Growth

RTD tea offers various health benefits, including its high antioxidant and polyphenol content, which consists mostly of flavonoids and catechins. These prevent extensive cellular degeneration by stabilizing potentially harmful free radicals in the human body. Tea contains minerals (trace amounts of potassium, magnesium, manganese, and calcium),vitamins (C, K, B6, B12, and E), and amino acids. Furthermore, research from various credible organizations has proven that RTD tea aids in weight loss lowers cholesterol, increases immunity, and protects against neurological illnesses. According to the data presented above, the health benefits of RTD tea drive market growth.

Market Dynamics of RTD Tea

Rising RTD Coffee Consumption to Restrict Market Growth

RTD coffee is an energizing beverage with niacin, manganese, potassium, and magnesium. It has also been shown to protect the liver, lessen the risk of type 2 diabetes, and prevent several types of cancer. Because of its favourable features, coffee is a simple substitute for tea. Furthermore, various surveys on coffee consumption and the rising tendency of coffee drinking outside the home undertaken by credible organizations among the general public indicate that the worldwide market will develop slower than expected.

Impact of COVID–19 on the RTD Tea Market

There were several effects of the COVID-19 epidemic on the RTD tea business. Lockdowns and limitations caused initial disruptions to the industry's manufacturing, distribution, and supply chain. RTD tea demand, however has increased as the epidemic spread and consumer preferences shifted in favour of healthier beverage options. As customers sought options for on-the-go and at-home consumption, the convenience of ready-to-drink formats gained significance. Online stores and e-commerce have grown to be vital conduits for product availability. Despite ongoing difficulties, the RTD Tea industry demonstrated tenacity by adjusting to changing consumer demands and seizing possibilities brought forth by the increased emphasis on health and well-being during the epidemic. Introduction of RTD Tea

The global ready-to-drink (RTD) tea market has grown significantly as consumer tastes have shifted toward healthier beverage options. RTD Tea offers various flavours, formulas, and packaging to appeal to a wide spectrum of consumers. It is well-known for its convenience and alleged health advantages. The main factors propelling this market are the growing interest in on-the-go beverages, health and wellness consciousness, and demand for natural and functional ingredients. Furthermore, the market has seen developments like herbal infusions, low-calorie choices, and sustainable packaging. Due to their rich history of tea consumption, the Asia-Pacific region leads the market. However, demand for RTD tea is growing in North America and Europe as consumers emphasise authenticity, natural ingredients, and distinctive flavour profiles. Since the market is still changing, strategic.

Tea market will be growing at a CAGR of 6.48% during 2025 to 2033.

The ready-to-drink (RTD) tea market is capturing a valuation of US$ 34.3 billion in 2023 and is projected to reach US$ 72.9 billion by 2033. The market is registering a CAGR of 8% during the forecast period.

Attributes	Details
Market CAGR (2023 to 2033)	8%
Market Valuation (2023)	US$ 34.3 billion
Market Valuation (2033)	US$ 72.9 billion

Top Countries Driving the Global Market

Countries	Market Share (2023 to 2033)
The United States	2.7%
Germany	4.9%
Japan	3.2%
Australia	2.7%
China	6.6%
India	28.5%
The United Kingdom	3.8%

Scope of Report

Attribute	Details
Forecast Period	2023 to 2033
Historical Data Available for	2018 to 2022
Market Analysis	US$ billion for Value
Key Countries Covered	The United States, The United Kingdom, Japan, India, China, Australia, Germany
Key Segments Covered	Product Type Sales Channel Region
Key Companies Profiled	DANONE HARNEY & SONS FINE TEAS NESTLE S.A. SNAPPLE BEVERAGE CORP. STARBUCKS CORPORATION BEAM SUNTORY, INC. TATA CONSUMER PRODUCTS LIMITED THE COCA-COLA COMPANY THE REPUBLIC OF TEA UNILEVER PLC
Report Coverage	Market Forecast, Company Share Analysis, Competition Intelligence, DROT Analysis, Market Dynamics and Challenges, and Strategic Growth Initiatives
Customization & Pricing	Available upon Request

According to Cognitive Market Research, the global instant tea powder market size is USD 1784.5 million in 2024. It will expand at a compound annual growth rate (CAGR) of 7.0% from 2024 to 2031.

North America held the major market share for more than 40% of the global revenue with a market size of USD 713.80 million in 2024 and will grow at a compound annual growth rate (CAGR) of 5.2% from 2024 to 2031.
Europe accounted for a market share of over 30% of the global revenue with a market size of USD 535.35 million.
Asia Pacific held a market share of around 23% of the global revenue with a market size of USD 410.44 million in 2024 and will grow at a compound annual growth rate (CAGR) of 9.0% from 2024 to 2031.
Latin America had a market share of more than 5% of the global revenue with a market size of USD 89.23 million in 2024 and will grow at a compound annual growth rate (CAGR) of 6.4% from 2024 to 2031.
Middle East and Africa had a market share of around 2% of the global revenue and was estimated at a market size of USD 35.69 million in 2024 and will grow at a compound annual growth rate (CAGR) of 6.7% from 2024 to 2031.
The masala tea premix held the highest instant tea powder market revenue share in 2024.

Market Dynamics of Instant Tea Powder Market

Key Drivers for Instant Tea Powder Market

Increasing Focus on Calorie Reduction by Various Companies to Increase The Demand Globally

The instant tea powder market is witnessing growth as companies increasingly focus on calorie reduction to cater to health-conscious consumers. This trend is driven by rising awareness of the adverse effects of high-calorie diets, leading manufacturers to develop low-calorie and sugar-free instant tea variants. Innovations in flavor and nutritional enhancements are also contributing to the market's expansion. This shift aligns with broader dietary trends towards healthier, convenient beverage options, making instant tea powder an appealing choice for modern consumers.

Technological Improvements in Food & Beverage Wrapping to Propel Market Growth

The instant tea powder market is witnessing a significant growth driven by consumer demand for convenience and quick preparation. Technological advancements in food and beverage packaging, such as vacuum sealing, oxygen barriers, and resealable pouches, are enhancing product shelf life and maintaining flavor integrity. Innovations like biodegradable and smart packaging also cater to eco-conscious consumers and improve product tracking. These developments collectively ensure better preservation, extended freshness, and environmental sustainability, bolstering market expansion and catering to evolving consumer preferences.

Restraint Factor for the Instant Tea Powder Market

Rising Concerns About the Health Implications of Additives and Preservatives to Limit the Sales

The instant tea powder market faces restraints due to rising concerns about the health implications of additives and preservatives. Consumers are becoming increasingly aware of potential health risks associated with synthetic ingredients, such as increased risk of chronic diseases and allergic reactions. This awareness drives demand for natural and organic products, leading to reduced sales of conventional instant tea powders that rely on these additives for flavor, color, and shelf-life extension. Consequently, manufacturers must innovate and reformulate products to meet health-conscious consumer preferences.

Impact of Covid-19 on the Instant Tea Powder Market

The instant tea powder market saw varied impacts due to COVID-19. Initially, supply chain disruptions and lockdowns hampered production and distribution. However, increased at-home consumption and a growing preference for convenient beverages boosted demand. Online sales surged as consumers sought easy-to-prepare drinks. Post-pandemic, the market is expected to grow, driven by health-conscious trends and innovations in flavors and formulations. Companies are focusing on sustainability and premium products to attract a wider consumer base. Overall, COVID-19 has accelerated market dynamics, balancing short-term challenges with long-term opportunities. Introduction of the Instant Tea Powder Market

Instant tea powder is a dehydrated form of brewed tea, designed for quick and easy preparation by dissolving in hot or cold water, offering a convenient alternative to traditional tea brewing. The instant tea powder m...

Discover the Trends, Flavours, and Culture of the French Tea Market. Enjoy Exquisite Blends and Learn About the Rich French Tea Traditions.

Get a comprehensive overview of the global tea market, including trends, growth drivers, challenges, and opportunities. Discover the market segmentation, key players, and forecast for the period 2019-2024. Learn about the benefits of drinking tea and why the market is expected to grow steadily in the coming years.

As per Cognitive Market Research's latest published report, the Global Rooibos Tea Industry's Compound Annual Growth Rate will be 5.5% from 2023 to 2030. Factors Affecting Rooibos Tea Market Growth

Rooibos tea is high in antioxidants such as quercetin and aspalathin. Antioxidants help to protect the body against damage caused by harmful molecules called free radicals. In addition, the antioxidants in rooibos tea may help to protect the skin against sun damage and premature aging. Rooibos tea is also believed to have a relaxing effect on the muscles of the digestive tract, which can help to improve digestion and relieve symptoms of digestive disorders such as stomach cramps, bloating and constipation. Some studies have suggested that the antioxidants in rooibos tea may help to reduce the risk of cancer. These number of health benefits of rooibos tea and increasing awareness about these benefits expected drive the popularity of rooibos tea and growth of the rooibos tea market. The natural caffeine-free property of the rooibos tea makes it a popular alternative for people who want to avoid caffeine. Rising advancement in rooibos tea such as availability of different flavours such as mint, vanilla, camomile, caramel and tiramisu complement the tea’s core flavor and helps to drive the market. Rooibos tea herbal tea are manufactured in sustainable method; with the leaves being hand-picked and processed which attracts the environmentally conscious consumers. Due to the health benefits, rooibos tea is considered as a sustainable alternative to traditional tea, and help to boost the overall market. Furthermore, expanding e-commerce market has made it easier for people to purchase rooibos tea online, which gives opportunity to accelerate the market in coming years. Introduction of Rooibos Tea

Rooibos tea is a type of herbal tea that is made from the leaves of the Aspalathus linearis plant, which is native to South Africa. The leaves are fermented and then dried before being used to make tea. Rooibos tea is caffeine-free and has a unique, slightly sweet and nutty flavor. Rooibos tea is high in antioxidants and is believed to have various health benefits, such as reducing the risk of heart disease, improving digestion, and helping with insomnia. There are different types of tea such as red, green and now producers are combining rooibos with a variety of flavors such as mint, vanilla, caramel etc.

The Herbal Tea market was valued at USD 3.5 billion and is expected to reach USD 6.9 billion in 2032 at a CAGR of 7.2% between 2023 and 2032.