During an September 2019 survey, it was found that 25 percent of teens in the United States used Instagram the most out of all social networks. This is hardly surprising, as U.S. teens rated Instagram among their favorite social network for the past few years. In spring 2019, 35 percent of teenagers ranked the photo-sharing app as their most important social network. Teens and social media in the United States As evidenced by exasperated parents and teachers everywhere, social media is one of the most popular online activities among teenagers in the United States. Despite the near-constant social media usage, teens are usually reasonably aware of the time they spent online. During an April 2018 survey, 54 and 41 percent of responding teens stated that they spent too much time on their cellphone and on social media respectively. Due to constant interaction with other people online, teens come across a wide range of personalities. The most common personality types that teens come across social media are oversharers (people who share too many personal details on social media) and ranters (people who rant and complain about things a lot). Social media and emotional well-being One of the key benefits of social media is that it can make teenagers feel less lonely and more confident and popular. However, with teens who have a low social-emotional well-being, social media can exacerbate pre-existing problems such as feeling left out or being excluded, as well as feeling bad about themselves when their posts did not get enough likes or comments. In the end, online socializing can make up for the lack of friends IRL (in real life) but it can also make things worse for teens who are already in emotional turmoil.

Instagram is the most popular social media app among Generation Z internet users in the United States. During a ************ survey, ** percent of 13 to 21 year old respondents stated that they accessed the app on a daily basis. YouTube was ranked second with a ** percent daily usage rate among teens and young adults.

In 2022, ******* was the most used online platform by teens in the United States, with **** percent of respondents reporting using the platform at least once per month. Overall, ****** was the second most used social media platform by teens in the U.S., with over ** percent of respondents using the service. By 2026, it is estimated that ** percent of teens in the U.S. will be using the popular video app.

In April 2019, WhatsApp was the most popular social media platform among Dutch teenagers with a ** percent usage rate among survey respondents. In total, ** percent of female teenagers in the Netherlands used the mobile messenger. Instagram was ranked second with a ** percent usage rate.

In 2022, ******* was the most used social platform among children and teenagers in the United Kingdom, with ** percent of respondents stating that they had used the service. ******** ranked second, with ** percent of kids and teens in the UK being active on the platform. Additionally, usage of TikTok and Snapchat increased from 2021 to 2021 among those aged three to 17 in the UK. Youth accounts on the rise again From ** percent in 2012, the share of children aged 12 to 15 years of age with a social media account fell to ** percent in 2018, but increased again in 2020, peaking at ** percent. Despite some major social networks setting minimum age limits in their terms of service, ** percent of children aged 5 to 7 years had a social media account in 2020, according to Ofcom. Facebook falling out of favor with teens Among teens and young adults in the United States, Youtube and Instagram had a higher reach than any other social network, slightly ahead of Facebook and Snapchat. When you remove young adults from the picture, Snapchat is clearly the most important social network and Facebook barely comes into the equation. Since the Fall/Autumn period of 2017, less than ten percent of teens in the United States said Facebook was their most important social network, compared with more than ** percent of teens who nominated Snapchat. The new hot trend among Gen Z is TikTok, selected by ** percent of respondents and ranking second.

As the popularity of social media has been growing in the past few years, the source wanted to know if French girls and boys aged between 11 and 14 and between 15 and 18 years old used their real name or identity on social media. Thus, most boys aged 11 to 14 did not expose their real name or identity on social media, compared to almost 81 percent of girls aged 15 to 18.

During a 2018/2019 survey, over ** percent of responding children and teens in Costa Rica stated having over *** friends or contacts on social media, while about the same amount of respondents said they were followed by between *** and *** people in their networks. As of ********, most instagram influencers in the Central American country were so called nano-influencers, with between *** and ** thousand followers.

In a 2018/2019 survey, nearly ** percent of responding children and teens in Costa Rica stated having their social network privacy settings adjusted so that their profiles were only visible to friends. Meanwhile, about a quarter of those surveyed allowed anyone to view their online accounts. In addition, most of respondents in the Central American country said they had between ***** to **** social media accounts.

During a 2018/2019 survey, ** percent of responding children and teens in Costa Rica stated using the messaging application WhatsApp, making it the leading social network among this demographic group. Tinder, the dating platform allowed only for people aged 18 and over, was used by over * percent of respondents. In 2019, the Central American country was home to **** million social media users.

As of April 2024, around 16.5 percent of global active Instagram users were men between the ages of 18 and 24 years. More than half of the global Instagram population worldwide was aged 34 years or younger.

              Teens and social media

              As one of the biggest social networks worldwide, Instagram is especially popular with teenagers. As of fall 2020, the photo-sharing app ranked third in terms of preferred social network among teenagers in the United States, second to Snapchat and TikTok. Instagram was one of the most influential advertising channels among female Gen Z users when making purchasing decisions. Teens report feeling more confident, popular, and better about themselves when using social media, and less lonely, depressed and anxious.
              Social media can have negative effects on teens, which is also much more pronounced on those with low emotional well-being. It was found that 35 percent of teenagers with low social-emotional well-being reported to have experienced cyber bullying when using social media, while in comparison only five percent of teenagers with high social-emotional well-being stated the same. As such, social media can have a big impact on already fragile states of mind.

During a survey conducted between September 2019 and March 2020 in the United Kingdom, 19 percent of the teenagers between 12 and 18 years old knew all of their friends or followers on social media in real life. However, two percent said that they didn't know anyone from their friend and follower lists on social media. According to the same survey, 18 percent of the respondents said they had received unwanted sexual images or messages more than once.

During a 2018/2019 survey, approximately **** percent of the female school population aged ***** to ** in Costa Rica used the internet to access social networks, against slightly over ** percent for male students within the same age range. Furthermore, in 2020, about *** percent of Costa Rica's Instagram users were aged 13 to 17 years old.

Between 2018 and 2019, nearly 85 percent of children and teenage students in urban areas of Costa Rica used the web to access social media platforms, against about 72 percent of those surveyed in rural areas. In 2018, close to 94 percent of Facebook users in Costa Rica were between 15 and 25 years old.

The global social media penetration rate in was forecast to continuously increase between 2024 and 2028 by in total 11.6 (+18.19 percent). After the ninth consecutive increasing year, the penetration rate is estimated to reach 75.31 and therefore a new peak in 2028. Notably, the social media penetration rate of was continuously increasing over the past years.

This survey represents the top social media platforms in the United Kingdom (UK) in 2020 according to the 15-25 age group (Gen Z). The most popular app for them is Instagram with 27 percent of respondents claiming it is one of the social media platforms they can least do without. It is followed by WhatApp and Messenger, which are essential for 19 percent and 13 percent of respondents respectively.

Audience reach

Its ability to engage users and serve highly relevant advertisements based on visitor habits and interaction on a platform makes social media a highly effective marketing tool. Facebook, the leading app amongst Gen Z has roughly 2.7 billion active users globally and is able to reach a large audience at relatively low cost. According to a 2019 survey, it is also the preferred way 18-24 year-olds in the UK want to hear from brands.

Gen Z and social media marketing

According to a survey conducted in 2019, whilst different age groups followed brands on social media for varying reasons, Gen Z and Millennials mainly did so in order to receive discounts as well as product updates. This makes them ideally positioned for social media advertising. Despite this, opinion still varies when it comes to influencer led marketing, with a majority of UK consumers believing brands should be more transparent in disclosing their use of influencers and 88 percent believing they should be informed in such a case.

Around ** percent of Norwegian social media teenage models partly disagreed that they felt happy and inspired by social media in 2019. In contrast, ***** percent of the interviewed teenagers completely agreed with the above-mentioned statement.

Gen Z and Millennial internet users in the United States were most likely to share travel experiences on social media. During the September 2019 survey, 39 percent of respondents stated it was very likely for them to do so. Sharing memes that somebody else had created was ranked second with 35 percent, and sharing own memes was also popular as 29 percent of respondents saying that they shared their own meme content.

** percent of teenagers on Norwegian social media advertisements in 2019 were ethnically white. One percent of the respondents were Asian and **** percent were of African etnicity.

As the popularity of social media has been growing in the past few years, the source wanted to know what percentage of French teenagers aged between 11 and 14 years and 15 and 18 years filled in the additional information on their social media profile in 2019. That year, around 23 percent of teenagers aged between 11 and 14 years filled in the additional information on their social media profile.

As the popularity of social media has been growing in the past few years, the source wanted to know what percentage of French girls and boys aged between 11 and 14 and between 15 and 18 years uploaded their real picture to their social media profile. In France in 2019, around 86 percent of girls aged between 15 and 18 years uploaded their real picture to their social media profile.