Nearly three-quarters of Telegram users in Belarus cited its security as a reason behind choosing this messaging app, in 2021. This figure was lower in Russia and Ukraine, where less than 60 percent of the instant messaging app users appreciated its security.

India was the leading market of Telegram by app downloads. Throughout 2024, Indian users installed the messaging app approximately 100 million times. Russia ranked second, with over **** million downloads over the observed period, while U.S. users installed the app **** million times. Brazil recorded the largest number of downloads among Latin American countries. France and Germany were the leading markets in Western Europe. Telegram usage in India Telegram had the fourth-highest penetration rate among social media platforms in India, following WhatsApp, Instagram, and Facebook. In the third quarter of 2023, more than ** percent of Indian active social media users reported having used Telegram over the past month. However, user engagement on Telegram in India was significantly lower than on other major networks. On average, Indian users spent *** hours per month on the platform in 2021, which was ** times shorter than on WhatsApp. Growing popularity of Telegram As of July 2024, Telegram had *** million active users around the globe, having multiplied its audience tenfold since December 2014. Telegram recorded a sharp increase in global downloads in the first quarter of 2021, when WhatsApp, its competitor owned by Meta, updated its privacy policy. In March 2022, Telegram further increased its popularity in Russia after Meta platforms Facebook and Instagram were banned in the country. The number of daily active users (DAU) of Telegram nationwide grew by ** percent between January and March 2022.

Nigeria had the largest share of internet users aged 16 to 64 years who used Telegram among presented African countries, at approximately ** percent in the third quarter of 2022. Closely following was Egypt, where the penetration rate of Telegram reached nearly ** percent.

Ukraine was the country with the highest share of Telegram users who had all their acquaintances registered in the app compared to Russia and Belarus as of 2021. Over a half of Telegram users in Belarus were connected with at least 80 percent of their regular contacts though that app.

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According to Cognitive Market Research, the global Mobile Messaging Service market size was USD 102584.2 million in 2024. It will expand at a compound annual growth rate (CAGR) of 16.20% from 2024 to 2031.

North America held the major market share for more than 40% of the global revenue with a market size of USD 41033.68 million in 2024 and will grow at a compound annual growth rate (CAGR) of 14.4% from 2024 to 2031.
Europe accounted for a market share of over 30% of the global revenue with a market size of USD 30775.26 million.
Asia Pacific held a market share of around 23% of the global revenue with a market size of USD 23594.37 million in 2024 and will grow at a compound annual growth rate (CAGR) of 18.2% from 2024 to 2031.
Latin America had a market share of more than 5% of the global revenue with a market size of USD 5129.21 million in 2024 and will grow at a compound annual growth rate (CAGR) of 15.6% from 2024 to 2031.
Middle East and Africa had a market share of around 2% of the global revenue and was estimated at a market size of USD 2051.68 million in 2024 and will grow at a compound annual growth rate (CAGR) of 15.9% from 2024 to 2031.
The software category is the fastest growing segment of the Mobile Messaging Service industry

Market Dynamics of Mobile Messaging Service Market

Key Drivers for Mobile Messaging Service Market

Increased adoption of smartphones and mobile internet drives the market growth 

As more people around the world gain access to affordable smartphones and mobile data, they increasingly turn to mobile messaging apps (like WhatsApp, Telegram, WeChat, or Signal) for daily communication. These apps often offer free, instant, and multimedia-rich messaging, which is especially appealing in regions where traditional SMS or calling may be expensive or unreliable. For instance, in India, the rapid rise in smartphone usage and low-cost internet provided by companies like Reliance Jio led to an explosion in WhatsApp users. By 2023, WhatsApp had over 500 million users in India alone, becoming the country’s primary communication platform for personal, business, and even government messaging services.

The Global Proliferation of Smartphone Usage to Boost Market Growth

The market for mobile messaging services is expanding due in large part to the increase in smartphone adoption. Mobile messaging services are becoming more widely available to more people as cell phones are cheaper and easier to obtain, especially in developing nations. The increasing number of users on messaging apps like WeChat, Telegram, and WhatsApp is a result of their widespread acceptance, which raises user engagement. Additionally, smartphones have improved features like voice, video, and multimedia messaging, which boost communication in general. Furthermore, messaging apps are made more user-friendly and effective by the advancement of sophisticated smartphone technology like fast internet and potent CPUs. As a result, the market for mobile messaging is growing as a direct result of rising smartphone usage worldwide.

Growing Need for Instant Communication to Drive Market Growth

The mobile messaging service market is growing due in large part to consumer demand for instant communication. A growing number of people and businesses are turning to messaging apps like WhatsApp, Messenger, and Telegram because they need rapid, effective, and real-time communication solutions in today's hectic world. Instantaneous phone or video calls, message exchanges, and material sharing are all made possible by these technologies, which improve communication efficiency and speed. Instant messaging is being used more and more by organizations as a flexible means of communication since it offers an efficient avenue for teamwork, marketing, and customer service. More market expansion for mobile messaging services is being driven by consumers' desire for instant communication and the ease of being able to access them on their phones.

Restraint Factor for the Mobile Messaging Service Market

Data Privacy and Security Concerns Will Limit Market Growth

The market for mobile messaging services is being held back by serious worries about security and privacy. Users are becoming more and more concerned about data breaches, unlawful access, and the exploitation of their data as messaging platforms handle sensitive personal and corporate info...

India was Telegram's largest market as of 2022. Between January and April of that year, the average number of monthly active users of that messaging app in India stood at nearly 87 million. Furthermore, nearly 16 million people in Brazil used Telegram on average per month. MAU of Telegram in the United States was close to 11 million over the course of 2022.

As of February 2025, two billion users were accessing the WhatsApp messenger on a monthly basis. The app’s reach in usage penetration is particularly strong in markets outside the United States, and it is one of the most popular mobile social apps worldwide. WeChat amassed over 1.38 billion users, and Facebook Messenger amassed around 947 million users worldwide. Instant messaging is a type of online chat which offers real-time text transmission via internet. Since the appearance of the smartphone and the subsequent explosion of mobile apps, low-cost or free chat and social messaging apps have proven themselves as a cheap alternative to operator-based text messaging via SMS. Many messenger apps offer features such as group chats, the exchange of graphics, video and even audio messages as well as stickers or emoticons.

As of the third quarter of 2024, Nigeria saw approximately **** percent of the country's digital population engaging with mobile social messaging platform WhatsApp on a monthly basis. Approximately **** percent of internet users in South Africa reported using WhatsApp every month, while Brazil saw **** percent of its internet users engaging with the platform. By comparison, only **** percent of internet users in France reported using the messaging app, while the United States had the lowest WhatsApp usage rate among the examined markets. WhatsApp usage worldwide As of February 2025, WhatsApp counted roughly two billion global monthly active users. The Facebook-owned mobile messaging service is particularly popular in mobile-first countries, with more than ***** million downloads during the fourth quarter of 2024 in India alone. However, after the app’s 2021 controversial privacy update, ** percent of users in the country have intended to drastically reduce their WhatsApp usage and start using other communication channels, like SMS, e-mails, or migrate to WhatsApp competitors Telegram and Signal. WhatsApp privacy update woes WhatsApp’s major privacy policy update announced on January 4, 2021 was not well received by users worldwide. The most controversial aspect of the update saw WhatsApp requesting users to give permission to share data like mobile phone numbers and locations with its parent company Facebook or stop using the app altogether. As a result, WhatsApp faced a *** million U.S. dollars fine from the Data Protection Commission for not respecting Europe’s GDPR, as well as a ******* euros fine in Turkey for privacy rules violations.Subsequently, many users chose to migrate towards competing messaging platforms like Telegram and Signal. During the first quarter of 2021, Telegram downloads worldwide spiked, reaching ***** million downloads in the Asia-Pacific region. Similarly, Signal reached ** million installs in January 2021, up by more than **** percent compared to the previous month.

Russia had the largest share of internet users aged 16 to 64 years who used Telegram among European countries, at 78.3 percent in the third quarter of 2024. In Turkey recorded a usage rate of 55.2 percent.

Over 13 million people in Kazakhstan used WhatsApp in 2022. That was nearly eight million people more than the number of users on the second-leading messenger platform in the country, Telegram. The majority of WhatsApp users in Kazakhstan were aged 25 to 34 years.

In 2024, the largest number of VK app downloads was recorded in Russia, at over 11 million. Thailand was the second-leading market of the social media app, with more than 2.2 million downloads over the same period. VK is strongly present in Russian-speaking regions and neighboring countries. The app offers a social network, known in Russian as VKontakte, a messenger, music streaming, and other services of the VK company. VK in the Russian social media landscape VK has solidified its position as a major social network in Russia, used by over 70 percent of the population aged 16 to 64 each month. Only the messengers WhatsApp and Telegram recorded a higher reach. VK's monthly active user base in the country reached nearly 88 million in the fourth quarter of 2023, demonstrating consistent growth. Moreover, over 54 million Russians used the platform via mobile devices daily. The platform's growth has been particularly notable since 2022 following the exit of several major Western social networks from the Russian market. VKontakte user demographics Women represent the largest share of VK users in Russia, at nearly 63 percent as of October 2024. The social media platform attracts a diverse age range, with the biggest portion of users aged 35 to 44, followed closely by the 25-34 age group.

More than three-quarters of the Russian online population aged 16 years and older used the Telegram messenger, thus making it the most-used social media platform among those listed in the ranking. WhatsApp ranked second, with a penetration rate of nearly 74 percent, followed by VK and TikTok. Social media usage in Russia In 2024, the daily time spent on social media in Russia was recorded at roughly two hours and 20 minutes per user on average. After Facebook, Instagram, and X (formerly Twitter) were blocked in Russia at the end of February and the beginning of March 2022, a significant increase in activity was recorded on VK and Telegram. For example, the daily audience on VK increased by almost nine percent, while the number of friends requests and feed views grew by 250 percent and 25 percent, respectively. YouTube From the global perspective, YouTube ranked second after Facebook, which remained the leading social media platform with about three billion active users. The U.S.-based channel MrBeast had the highest number of subscribers on YouTube with around 343 million as of January 2025. India-based T-Series followed with 284 million subscribers as of that month.

In March 2022, Brazilian President Jair Messias Bolsonaro had most-subscribed Telegram channel in Brazil (Jair M. Bolsonaro 1) with around 1.23 million subscribers in the platform. The official channel for tips on Telegram followed in second place with around half the number of the followers of the president's channel. Telegram is used by more than 67 percent of Brazilians for exchanging text messages and accessing channels, the last as an exclusive feature to the app when compared to other messengers in Brazil.

Challenging Meta's hegemony Although WhatsApp is used by more than 90 percent of Brazilian internet users, Telegram is now present on 60 percent of the smartphones in the country, turning it into a direct competitor against the Meta-owned messenger and other platforms. Used by around 55 percent of the Brazil's internet users, Telegram generated around 6.6 million downloads in Brazil during the second quarter of 2022, one of the highest download figures registered after a peak of 12.8 million downloads in the first quarter of 2021.

Elections and disinformation After a court order from the Brazilian Supreme Court that almost suspended the app, Telegram has stated that would monitor its 100 biggest channels to combat the spread of fake news during the general elections in the country. Although the list was kept under investigation secrecy, the platform informed that these channels represent more than 95 percent of all the views in the country.

With the turmoil expected for the upcoming general election in Brazil in October 2022, around 81 percent of respondents of a March 2022 survey in Brazil claimed that social media platforms and messaging apps should remove fake news content, while more than half of those agreed that messaging apps should be taken down if they disobeyed a court order to avoid the spread of such content. The polarized political atmosphere in Brazil also made users of several social media stop talking about politics on these platforms.

Approximately ** percent of smartphone owners surveyed in Brazil in February 2025 said they had WhatsApp installed on their mobile devices. Instagram and Facebook Messenger ranked second and third, as ** percent and ** percent of respondents claimed to have the two Meta's applications on their devices. Meanwhile, ** percent of interviewees claimed to have Telegram on their phones, up from ** percent on the previous year. Furthermore, ** percent of smartphone users in that South American country stated that they had the Signal app on their devices. ‘Zapzap’ as a lifestyle The use of WhatsApp in Brazil – where the app is often nicknamed ‘zapzap’ – spans beyond the realm of texting. Whereas the share of Brazilian smartphone owners who send SMS text messages declined, most WhatsApp users utilized the app to exchange text and voice messages, besides images. It also serves as a sales channel for small and medium-sized enterprises. WhatsApp’s competition gets tighter This app kept a stable penetration rate in Brazil in the past few years, but Telegram and Signal are trending up. Still, competitors of WhatsApp have a long way to go: only ** percent of Telegram users surveyed in Brazil in 2025 said they used the app daily or almost daily, despite the rate of respondents that stated never or almost never using it coming down to *** percent.

In March 2025, around ************** of respondents in Russia used WhatsApp, which was the largest share compared to other messenger applications. The share of Russians who used Telegram reached ** percent, while the third-most popular messenger was VKontakte Messenger. Messenger use in Russia Almost ** percent of Russians used instant messaging platforms in 2024, as compared to ** percent in Brazil and ** percent in the United Kingdom (UK). Among internet users, the share of online chat and messenger services consumers in Russia stood at **** percent, same as the global average. WhatsApp in Russia While other social media platforms by Meta Platforms are banned in Russia, WhatsApp can be used in the country. Users aged 25 to 44 years spent the most time on the messenger in the first seven months of 2024. The penetration rate of WhatsApp in Russia stood at around ** percent as of 2022, which was lower than in Brazil and Italy, but higher than in Sweden and Australia.

When it comes to Poles communicating with their friends and family through mobile apps, the Facebook messaging app was the most frequently chosen mobile app. As of February 2022, 86 percent of Polish people used the Messenger application to communicate with others. WhatsApp ranked second, with 54 percent of respondents using the app. Polish instant messaging client Gadu-Gadu came second to last with approximately one in 10 respondents communicating through the app.

The profile of a Messenger user 

Mobile communication in Poland has been dominated by Facebook messenger. In January 2022, there were over 18 million Messenger users in Poland, which constituted an increase of roughly 1.5 million users compared to the year before. The majority of the app’s users were between 25 and 34 years old, with women dominating the age group share. Moreover, the same age group made up the highest share of the social media advertising audience Facebook, Instagram, and FB Messenger in Poland.

Mobile messaging 

 Mobile messaging is a type of instant online chat that offers real-time text transmission via the internet. In Poland, mobile devices are used by almost 63 percent of users to access the virtual world, with Samsung and Xiaomi holding the largest share of the smartphone market in the country. Therefore, Poles are open to communicating with others through mobile apps. Just over 32 percent of average internet users and almost 68 percent of Poles threatened with Internet addiction use the internet every day or nearly every day to contact friends via messengers such as Messenger (Facebook), WhatsApp, or GG (Gadu-Gadu). Moreover, almost half of Poles enjoy using emoticons as they find the virtual smileys an important way of expressing their emotions.

WhatsApp was the leading actively used messenger service in Germany in 2021. Almost 84 percent of users confirmed this. While WhatsApp is foremost a messaging service, certain features indicate similarities with social media networks, as sharing and posting between users still occurs, just not necessarily on a publicly accessible website. Delivering the message For most of the population, modern life is unimaginable without messenger apps. Texting has become much more varied as a form of communication thanks to extended file and content sharing options within messages. There is no doubt that WhatsApp is a popular messaging app in Germany. In 2023, almost 85 percent of people were messaging on WhatsApp every day. By 2025, it is estimated that over 53 million people will be using WhatsApp in Germany, suggesting it's popularity as a messaging app will not diminish with time. Personal data While Facebook is extremely popular in many different countries, long-term questions and concerns from users continue to arise, with personal data security being one of the leading topics of discussion. In general, the there have been many breaches of personal data online. At the same time, social media continues to enjoy rising popularity and use among the German population, both in a private and professional context.

In 2021, WhatsApp was the most popular social media messenger in Russia, with a usage index of ** percent. The usage index of one of WhatsApp's main competitors in the region - Telegram, was at ** percent. Viber ranked third, used by nearly ******** of Russians who had it installed on their devices.

WhatsApp in Russia

As of August 2021, WhatsApp accounted for the largest volume of monthly active users at nearly ** million users in Russia, which was more than twice as much as the monthly reach of its Russian analog – Telegram. Furthermore, it was the most used messenger application during the self-isolation period in the country exceeding *** million views on March 17, 2020. The number of WhatsApp users was projected to reach **** million by 2025.

Social media usage during the pandemic in Russia

In 2020, significant traffic growth on social media platforms was attributed to the COVID-19 outbreak. As of April 2020, messengers were the most popular means of communication, as per over ** percent of respondents who worked remotely. Of roughly ** percent of Russians who reported more frequent usage of social messengers after the pandemic, nearly ** percent meant to keep the usage levels at the same extent after the abolition of restrictions.

According to a 2024 survey, 36 percent of users of messenger apps in Mexico were aged between 18 and 29 years. Among these apps, Discord had the youngest audience, with 59 percent of its users being aged between 18 and 29 years. Telegram had the second largest youngest audience in the country, with 37 percent of total users in this age group, but also another 40 percent of respondents aged between 30 and 39 years old. Meanwhile, Facebook Messenger and WhatsApp also enjoyed more popularity among those aged between 18 and 29 years old.