Television advertising spending in the United States was projected to amount to ***** billion U.S. dollars in 2024, marking an increase compared to the previous year's value of ***** billion dollars. Spending was expected to decrease over the next few years, before reaching an expected **** billion in 2028. TV advertising landscape in the U.S. Television remains a leading source of news and entertainment throughout the United States. Even though the internet has long overtaken TV as the most invested-in advertising medium in the U.S., companies of all sizes still count on the power of (linear) television for marketing purposes. During the 2020-21 TV broadcast season, for example, brands were willing to pay nearly *** thousand U.S. dollars for a 30-second spot during NBC’s Sunday Night Football, and even for not-sports-related programs, media buyers dig deep into their pockets. Procter & Gamble leads the pack In 2022, Procter & Gamble Co. was the largest advertiser on U.S. network television, with nearly *** million U.S. dollars in annual investments. The CPG giant that owns some of the world’s most popular cleaning and personal care brands, such as Braun, Gillette, and Pantene, has been a mainstay of the U.S. advertising scene for many decades.

Dataset

This dataset was created by Ajay Singh Panwar

Released under Other (specified in description)

Contents

In 2021, TV advertising spending in North America amounted to nearly **** billion U.S. dollars. This figure represented a drop of about *** percent compared to 2020, and according to the latest forecasts, spending on TV ads will likely plateau at this level.

TV advertising trends Television remains one of the most popular and effective advertising channels worldwide. Despite the ongoing digitalization of the advertising world and the proliferation of online streaming services, marketers still embrace the power of linear television. In North America, the largest TV ad region worldwide, spending on TV promotion has not fallen below the 60-billion-dollar mark since 2011. As the TV penetration rate in the United States and many other markets continues to decline, however, internet ads have overtaken TV as the leading advertising medium.

Most expensive TV slots While audiences are exposed to advertising messages on a daily basis, airtimes during top-rated TV shows, sports events, and awards ceremonies are particularly popular among advertisers. In the United States, NBC Sunday Night Football was the most expensive show for advertisers on broadcast TV during the 2020/21 season. The average price for a 30-second spot during the show stood at over *** thousand U.S. dollars, while the cost of a Super Bowl commercial has now hit a record *** million U.S. dollars, respectively.

In 2024, television advertising revenue including broadcaster video on demand (BVOD) was worth approximately *** billion British pounds in the United Kingdom (UK). 2024 inverted the general trend of negative growth visible since 2017, recording a positive growth rate of nearly **** percent. The growth recorded in 2021 was a reaction of advertisers to the disappearance of corona-related constraints. Ad industry has recovered from COVID-19 shock The impact of the pandemic was clearly visible in advertising revenues of most media still in 2021. By 2022, most ad channels had recovered, and the growth rates went back to their pre-COVID-19 trajectories. In 2024, out-of-home media were the fastest growing traditional ad medium in the UK, whereas among digital formats, video-on-demand is recorded the highest growth rate. Advertising agencies Advertising agencies are in charge of taking an aim or idea of a client and creating a campaign. With the growth in digital advertising spending and multi-platform campaigns, advertising agencies have had to evolve rapidly with the times. Market data show that Mindshare (part of WPP), was the leading agency in the UK in 2024, with new business value of *** million U.S. dollars.

Graph and download economic data for Producer Price Index by Commodity: Advertising Space and Time Sales: Television Advertising Time Sales (WPS362) from Jun 2009 to Sep 2025 about television, advertisement, sales, commodities, PPI, inflation, price index, indexes, price, and USA.

It was expected that TV advertising revenue in the United States would grow from **** billion U.S. dollars in 2023 to **** billion in 2027. Short history of TV commercials Today, U.S. broadcast TV could not exist without advertising. It all began on July 1, 1941, when the first ever TV commercial aired on WBNT which belonged to NBC. Bulova, a watch manufacturer, paid a whopping nine U.S. dollars to have the 10-second-long commercial viewed by the 4,000 TV households in New York that day. And so, the ‘America runs on Bulova’ ad made it into the history books. In the ****** single sponsor programming was introduced, where a brand paid for an entire program and used that as a promotional vehicle. A decade later the previous format faded in favor of commercial breaks and multiple advertisers had their commercials aired in the short slot interrupting TV programs. Nowadays, it is argued that TV programming is being replaced by advertising time and many viewers indicate a willingness to pay more for commercial-free television. Prominent TV advertising seasons While TV commercials are with us every day, there are certain periods when advertisers double their efforts and investments in order to gain higher exposure. These periods are extremely lucrative to the industry, as ad revenues soar at that time and millions of dollars are generated during major sporting events like Super Bowl, or award ceremonies such as the Oscars or Grammys.

The TV Advertising Market Report is Segmented by TV Platform (Terrestrial Television, Multichannel – Cable TV, and More), Advertising Platform (Prime-Time Advertising, Spot Advertising, Sponsorships and Co-Branding, and More), End-User Industry (Consumer Goods, Automotive, and More), and Geography. The Market Forecasts are Provided in Terms of Value (USD).

This dataset explores the relationship between TV advertising expenditure and product sales. It contains 200 data points with two key attributes:

TV: Advertising budget (in thousands of dollars). Sales: Product sales (in thousands of units). The dataset is ideal for practicing regression analysis, linear modeling, and data visualization techniques. It can be used to understand how advertising influences sales and build predictive models.

Column Description-

TV: Description: Advertising budget allocated to TV campaigns. Unit: Thousands of dollars. Data Type: float. Range: Minimum = 0.7, Maximum = 296.4.

Sales: Description: Product sales resulting from the advertising efforts. Unit: Thousands of units sold. Data Type: float. Range: Minimum = 1.6, Maximum = 27.0.

The summary statistics by North American Industry Classification System (NAICS) which include: operating revenue (dollars x 1,000,000), operating expenses (dollars x 1,000,000), salaries wages and benefits (dollars x 1,000,000), and operating profit margin (by percent), of all NAICS under advertising, public relations, and related services (NAICS 5418), annual, for five years of data.

In 2024, TV advertising spending worldwide was forecast to reach an estimated ****** billion U.S. dollars, marking an increase from the previous year's value of ****** billion.

The Television Advertising (TV Commercial) market has long been a cornerstone of brand messaging, utilizing the powerful medium of television to reach vast audiences and influence consumer behavior. This market includes a diverse array of advertising formats, from engaging short commercials to lengthy brand storytel

In 2022, TV advertising spending in the MENA region is expected to amounted to over *** billion U.S. dollars, while in Asia Pacific ad expenditures on TV summed up to around **** billion dollars in the same period. North America is forecast to remain the region with the highest TV ad spend in that year.

This item contains 2014 Political TV Ad Airing Data. There are separate (zipped) files for U.S. Senate, U.S. House, Gubernatorial, and down ballot races. Includes SPSS and Stata 13 files.

Contractual obligations with our data provider, Kantar/CMAG, necessitate that we limit access to the data to members of academic institutions using the data for academic purposes. To learn more and purchase data visit https://mediaproject.wesleyan.edu/dataaccess/.

This item is part of the project 2014 Political TV Ad Airings Data.

According to the most recent market calculations, U.S. advertisers spent roughly **** billion U.S. dollars on addressable TV ads in 2020. They are further expected to increase their spending by some two billion dollars by the end of 2023.

What is addressable TV advertising?

Linear addressable TV advertising is a way of delivering selected ads to individual households via cable, satellite, and Internet Protocol TV (IPTV) delivery systems and set-top boxes. Unlike traditional TV commercials that are mainly displayed based on a program’s content, airtime, and a household’s geographical area, addressable ads enable marketers to target audiences much more effectively with the help of first-, second-, and third-party consumer data. A data-driven segmentation of households allows brands to tailor and deliver relevant marketing messages on a home-by-home basis, thereby boosting consumer awareness and sales figures alike.

TV advertising landscape in the U.S.

Even though investments in linear addressable TV advertising are ramping up, overall TV advertising spending in the U.S. is expected to plateau at just below ** billion U.S. dollars in the following years. Television remains one of the most popular advertising mediums worldwide, but thanks to the ongoing proliferation of streaming services and other non-linear video entertainment formats, companies are no longer placing all their bets and ad dollars on traditional TV promotion. Meanwhile, the growing number of cord-cutting households in the U.S. also continues to challenge TV networks and advertisers more substantially each year.

Pharmaceutical houses & general practitioners led in television advertising spending in 2023 in the United States with **** billion U.S. dollars. Out of the largest spenders considered, vitamin preparation producers ranked last, spending only *** billion U.S. dollars. Find further statistics regarding the U.S. advertising market like ad spending of public and private telephone companies and ad spending of cable television stations.

In 2021, TV advertising spending in Western Europe reached **** billion U.S. dollars. In 2022, the region is expected to see TV ad spend grow by *** percent compared to previous year and amount to **** billion dollars.

In October 2025, TV advertising in Germany generated revenues of roughly **** billion euros. The highest revenues were generally recorded in the months leading up to Christmas.

In 2024, global TV Advertising spending accounted for an estimated **** percent of global ad revenues. The share of television in global advertising expenditure has been steadily decreasing over the past years, down from **** percent in 2014.

Television advertising revenue remained relatively stable from 2017 to 2019 in France with a total of around *** billion euros. After the dip in 2020 caused by the outbreak of the coronavirus, TV ad revenue grew to nearly **** billion euros in 2021, only to drop in 2022 and drop further in 2023. In 2024, TV ad revenue rebounded to approximately *** billion euros.

The Procter & Gamble Company led in television advertising spending in 2023 in the United States with *** billion U.S. dollars. Out of the largest spenders considered, Great Healthworks ranked last, spending only ****** million U.S. dollars. Find further statistics regarding the U.S. advertising market like ad spending of Verizon Communications and ad spending of Peacock Tv.