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Television Market Size 2025-2029

The television market size is forecast to increase by USD 73.1 billion, at a CAGR of 8.2% between 2024 and 2029. The market is experiencing significant growth, driven by continuous product innovation and advances leading to portfolio extension and product premiumization. The introduction of 8K UHD televisions represents a major leap forward in display technology, offering enhanced picture quality and immersive viewing experiences.

Major Market Trends & Insights

APAC dominated the market and accounted for a 38% share in 2023.
The market is expected to grow significantly in North America region as well over the forecast period.
Based on the Technology, the UHD segment led the market and was valued at USD 79.40 billion of the global revenue in 2023.
Based on the Display Size, the Upto 43 Inches segment accounted for the largest market revenue share in 2023.

Market Size & Forecast

Market Opportunities: USD 151.00 Billion
Future Opportunities: USD 73.1 Billion
CAGR (2024-2029): 8.2%
APAC: Largest market in 2023

The lack of 4K content poses a challenge for market growth in this segment. This discrepancy between advanced technology and available content may hinder consumer adoption, necessitating collaboration between digital content creators and television manufacturers to address this issue. Companies seeking to capitalize on market opportunities must focus on developing strategies to address the content gap and ensure a seamless user experience. Additionally, staying abreast of emerging technologies and consumer trends will be crucial for long-term success in this dynamic market.

What will be the Size of the Television Market during the forecast period?

Explore in-depth regional segment analysis with market size data - historical 2019-2023 and forecasts 2025-2029 - in the full report.
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The market continues to evolve, with ongoing advancements in technology and consumer preferences shaping its dynamics. One significant trend is the pursuit of improved viewing angle performance and energy efficiency, as reflected in the increasing popularity of OLED and QLED displays. These technologies offer superior color accuracy and contrast ratio performance, with OLED boasting perfect black levels and QLED delivering high brightness. Moreover, the integration of smart TV applications, remote control features, and streaming video quality has transformed the way we consume content. For instance, a leading manufacturer reported a 30% increase in sales of their 65-inch 8k resolution display, featuring Dolby Vision support and HDMI connectivity, in the past year. The HD segment is the second largest segment of the technology and was valued at USD 61.60 billion in 2023.

Industry growth is expected to reach 5% annually, driven by the adoption of advanced technologies and the increasing demand for enhanced picture and sound quality. Additionally, energy efficiency ratings, pixel response time, screen size dimensions, and soundbar compatibility have become essential considerations for consumers. Backlight technology, contrast ratio performance, burn-in prevention, and input lag measurement are other essential factors influencing purchasing decisions. Furthermore, the integration of local dimming technology, motion interpolation, and HDR image processing has significantly improved the overall viewing experience. TV stands with wireless connectivity, voice control systems, and wall mount compatibility are also gaining popularity, offering convenience and a sleek design.

The market is witnessing continuous innovation, with manufacturers focusing on improving screen uniformity, refresh rate speed, and HDR image processing to meet evolving consumer demands.

How is this Television Industry segmented?

The television industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Technology

  UHD
  HD


Display Size

  Upto 43 inches
  55-64 inches
  48-50 inches
  Greater than 65 inches


Type

  Smart TV
  LCD, Plasma, and LED TVs
  Cathode-Ray Tube (CRT) and Rear-Projection TVs


Distribution Channel

  Offline
  Online


Screen Technology

  LCD
  OLED
  QLED
  MicroLED


Smart Features

  Smart TV with Internet connectivity
  Voice-controlled TV
  TV with built-in streaming services
  TV with gaming capabilities


Price Range

  Mass
  Premium


Application

  Residential
  Commercial


Geography

  North America

    US
    Canada


  Europe

    France
    Germany
    Italy
    UK


  Middle East and Africa

    Egypt
    KSA
    Oman
    UAE


  APAC

    China
    India
    Japan


  South America

    Argentina
    Brazil


  Rest of World (ROW)

By Technology Insi

In 2023, the advanced tech TV market generated revenues of just under ** billion U.S. dollars. In 2024, the size of this market was forecast to increase by *** percent, totaling revenues of almost **** billion U.S. dollars. By 2028, this value was expected to reach ** billion U.S. dollars. The advanced technology TV market includes WOLED, QD-OLED, QDEF, MicroLED and MiniLED with 4K and 8K resolution.

Samsung is the leader in the global television (TV) set market with a share of **** percent in terms of sales volume in 2024. LG and TCL take second place with ** and ** percent in the same year, respectively. Overall, all companies saw increased market shares in 2024. TV market The global television market has developed remarkably over recent decades, notably with the introduction of new and advanced TV technologies. As a result of these innovations, the global TV market generated revenues of ** billion U.S. dollars in 2024, with *** television units shipped in the same year. The latest technologies include smart, OLED (organic light-emitting diode), AMOLED (active-matrix organic light-emitting diode), and QLED (quantum dot display) TVs, as well as higher resolutions such as 4K and 8K. For instance, smart TVs are traditional television sets with integrated internet features, allowing users to browse the internet and stream music and videos. Samsung and LG Electronics – the leading TV vendors The two Korean giants Samsung and LG Electronics are competitors in the consumer electronics markets. Both companies provide a variety of consumer electronics devices and household appliances, like washing machines and refrigerators. Both manufacturers stayed in step with the times regarding the development of TV technology, being active in the market since the ‘90s. Particularly, over the years, the two leaders produced TVs featuring the above-mentioned displays and resolutions, as well as smart and connected TVs. Samsung’s latest development involves the new technology NEO QLED, i.e. TVs with QLED screens and mini LED backlight.

The global television market value reached approximately USD 94.80 Billion in 2024, with the television market projected to grow at a CAGR of 3.10% between 2025 and 2034. By 2034, the market is expected to reach a value of around USD 128.65 Billion, driven by the increasing demand for smart TVs and other consumer electronics.

As the market growth continues, e-commerce plays a vital role in expanding product reach, making televisions more accessible to a global audience. Furthermore, the industry faces growing pressure to address environmental concerns, promoting eco-friendly practices, such as product recycling and reducing e-waste. Televisions as a product category continue to evolve, offering advanced features and sustainable options to meet consumer preferences, which are vital for the television market's long-term success.

The North America television market reached approximately USD 22.08 Billion in 2024. The market is projected to grow at a CAGR of 2.80% between 2025 and 2034, reaching a value of around USD 29.10 Billion by 2034.

Global Television Market By Screen Size, Trends, Growth, Price, By Display Type, By Distribution Channel, By Region, Competition, Forecast & Opportunities, 2028

Broadcasting & Cable TV Market Outlook

According to our latest research, the global Broadcasting & Cable TV market size reached USD 320.4 billion in 2024, reflecting a dynamic industry that continues to evolve despite digital disruption. The market is projected to grow at a CAGR of 3.1% from 2025 to 2033, reaching an estimated value of USD 419.7 billion by the end of the forecast period. The primary growth factor driving the market is the ongoing demand for diverse content delivery, coupled with technological advancements that are enhancing user experience and expanding the reach of broadcasting services.

A key growth driver for the Broadcasting & Cable TV market is the rapid advancement in digital transmission technologies, which has enabled broadcasters to deliver higher quality content to a broader audience. The proliferation of high-definition (HD) and ultra-high-definition (UHD) channels has significantly improved the viewer experience, encouraging both consumers and advertisers to invest more in cable TV subscriptions and broadcasting services. Simultaneously, the integration of interactive features such as video-on-demand, catch-up TV, and personalized recommendations has made cable TV more appealing in the face of competition from streaming platforms. As a result, the sector continues to attract investments from both established players and new entrants seeking to capitalize on the expanding content ecosystem.

Another important growth factor is the strategic partnerships and collaborations between content creators, broadcasters, and technology providers. These alliances are facilitating the development of innovative content delivery models, such as hybrid broadcast-broadband TV (HbbTV) and IPTV, which combine traditional broadcasting with internet-based services. This convergence is not only broadening the range of available content but also enabling broadcasters to tap into new revenue streams such as targeted advertising and subscription-based offerings. The increasing penetration of smart TVs and connected devices further supports this trend, as consumers are now able to access a wider array of channels and services through a single platform, driving overall market expansion.

The resilience of the Broadcasting & Cable TV market is also underpinned by its ability to cater to diverse consumer preferences across various demographic segments. While younger audiences may gravitate towards digital streaming, a significant portion of the population, particularly in emerging markets, continues to rely on traditional cable and broadcast TV for news, sports, and entertainment. This sustained demand is prompting market players to invest in localized content and language-specific channels, thereby enhancing viewer engagement and loyalty. Moreover, the growing importance of live events, such as sports tournaments and real-time news coverage, ensures that broadcasting and cable TV remain indispensable components of the global media landscape.

The role of Pay TV in the Broadcasting & Cable TV market cannot be overstated, as it continues to be a significant contributor to the industry's revenue streams. Pay TV services, which include both cable and satellite subscriptions, offer consumers access to a wide array of premium content, including exclusive sports events, blockbuster movies, and high-quality series. This model has proven successful in attracting a loyal customer base willing to pay for enhanced viewing experiences and content exclusivity. As the market evolves, Pay TV providers are increasingly integrating advanced features such as high-definition channels, interactive services, and personalized content recommendations to retain subscribers and compete with the growing influence of streaming platforms. The continued investment in content acquisition and technology upgrades underscores the importance of Pay TV in maintaining the vibrancy and competitiveness of the Broadcasting & Cable TV sector.

From a regional perspective, Asia Pacific remains the largest and fastest-growing market for Broadcasting & Cable TV, driven by rising disposable incomes, expanding urbanization, and increasing digital infrastructure investments. North America and Europe, while mature markets, continue to witness steady growth due to ongoing technological upgrades and the introduction of value-added s

Global Media market size is expected to reach $3814.84 billion by 2029 at 7.7%, segmented as by type, tv and radio broadcasting, film and music, information services, web content, search portals and social media, print media

Cloud TV Market Report is Segment by Deployment (Public Cloud, Private Cloud, Hybrid Cloud), Device Type (STB, Mobile Phones, Connected TV), Applications (Telecom, Entertainment and Media, and More), Organization Size (Small and Medium Enterprises, Large Enterprises), and Geography. The Market Forecasts are Provided in Terms of Value (USD).

The United States television market reached approximately USD 19.43 Billion in 2024. The market is projected to grow at a CAGR of 2.60% between 2025 and 2034, reaching a value of around USD 25.12 Billion by 2034.

According to Cognitive Market Research, the global smart TV market size will be USD 229614.5 million in 2024. It will expand at a compound annual growth rate (CAGR) of 17.00% from 2024 to 2031.

North America held the major market share for more than 40% of the global revenue with a market size of USD 91845.80 million in 2024 and will grow at a compound annual growth rate (CAGR) of 15.2% from 2024 to 2031.
Europe accounted for a market share of over 30% of the global revenue with a market size of USD 68884.35 million.
Asia Pacific held a market share of around 23% of the global revenue with a market size of USD 52811.34 million in 2024 and will grow at a compound annual growth rate (CAGR) of 19.0% from 2024 to 2031.
Latin America had a market share of more than 5% of the global revenue with a market size of USD 11480.73 million in 2024 and will grow at a compound annual growth rate (CAGR) of 16.4% from 2024 to 2031.
Middle East and Africa had a market share of around 2% of the global revenue and was estimated at a market size of USD 4592.29 million in 2024 and will grow at a compound annual growth rate (CAGR) of 6.3% from 2024 to 2031.
The OLED category is the fastest-growing segment of the smart TV industry.

Market Dynamics of Smart TV Market

Key Drivers for Smart TV Market

The rise of streaming services and on-demand entertainment is driving the market

A significant driver of growth in the smart tv market is growing popularity of on-demand entertainment. Consumers are moving away from traditional cable and towards streaming services/platforms that offer a wider variety of content and personalized viewing experiences. The ability to integrate internet connectivity allows smart TVs to access apps and streaming platforms, making them a central hub for entertainment. Consumers are increasingly shifting towards smart TVs to access such services on larger screens with more features as compared to traditional TVs.

For instance, in India, traditional TV has experienced a decline in viewership as audiences migrate to digital platform. The surge in OTT platforms and the incorporation of smart TV functionalities have prompted consumers to gravitate towards televisions equipped with sophisticated features, reflecting a shift in their preferences towards enhanced viewing experiences.

(Source:https://www.ibef.org/blogs/the-rise-of-streaming-services-transforming-the-indian-entertainment-landscape#:~:text=Television%20viewership:%20Traditional%20TV%20has,in%20a%20seamless%20streaming%20experience. )

Technological Advancements to Drive Market Growth

The expansion of the smart TV industry is mostly being driven by technological advancements. Consumers looking for high-definition entertainment are drawn to innovations in display technologies like 4K, OLED, and QLED because they provide immersive viewing experiences and better picture quality. By combining voice control and artificial intelligence, user interaction is improved, and navigation becomes more personalized and intuitive. Furthermore, better connectivity choices allow for smooth interaction with other gadgets and smart home systems. The functionality of smart TVs is also continuously improved by improvements in processing power and software capabilities, which enable smoother performance, frequent upgrades, and new features, which encourages market expansion in the coming years.

Restraint Factor for the Smart TV Market

High Initial Cost Will Limit Market Growth

One major obstacle to the expansion of the smart TV market is its high initial cost.

Rising costs of latest technology will limit market growth

The smart TV market faces several restraints that restrict market growth. The high costs of latest smart TVs with the latest, advanced features and higher resolutions can make them inaccessible to a significant portion of the population. Owning a smart TV comes with extra expenses beyond the original purchase, such as possible internet connectivity fees and streaming service subscriptions. remium models with cutting-edge features like 4K resolution, OLED screens, and integrated smart capabilities are frequently out of reach for users on a tight budget. Additionally, growth is hampered by this cost barrier, particularly in marketplaces where prices are sensitive and among households with lower incomes. In markets with low-income households or price-sensitive consumers, the high initial cost of smart TV...

The Television Market size was valued at USD 283.64 billion in 2023 and is projected to reach USD 552.73 billion by 2032, exhibiting a CAGR of 10.0 % during the forecasts period. The surging demand for larger, more advanced TVs, growing internet penetration, and increasing disposable income are key factors fueling market growth. Smart TVs, in particular, are gaining immense popularity due to their versatility and seamless connectivity. Television, the mass media window to the global world pulls the audiences into its luminous narratives. It comes in the form of nail-biting dramas, heart-rending tragedies, side-shattering comedies, and more; it defines pop culture and encourages dialogue. In living rooms, it is the focal point of everyone’s struggle, happiness and sorrow. Newscasts bring nations events into homes to inform as well as provoke discussion. Television, of course, changes with the emergence of streaming platforms: we get series worth watching, and we can watch them all at once. It is a mirror for society, speaks louder, and helps to understand other people’s feelings and experiences. However, the show does not dwell on the exotic or seductive nature of the East and makes viewers remember that life’s experiences should not be lavishly consumed like oriental sweets. Samsung Electronics Co. Ltd., Sony Corp., and LG Electronics, Inc. are major players in the global television market, with innovative product offerings and a strong distribution network.

The global outdoor TV market is forecasted to reach *** million U.S. dollars in size in 2026, growing at a compound annual growth rate (CAGR) of **** percent over the period 2021 to 2026. In comparison to normal TV sets, outdoor TVs are generally more robust in order to withstand changing weather conditions.

Smart TV Market Outlook

As per our latest research, the global Smart TV market size reached USD 207.5 billion in 2024, reflecting the robust expansion driven by technological advancements and shifting consumer preferences. The market is expected to grow at a CAGR of 10.2% from 2025 to 2033, with the overall market size projected to hit USD 496.7 billion by 2033. This impressive growth trajectory is primarily fueled by the increasing adoption of connected devices, the proliferation of high-speed internet, and the continuous innovation in display technologies that enhance the viewing experience for both residential and commercial users.

One of the fundamental growth factors propelling the Smart TV market is the surging demand for integrated entertainment solutions among consumers worldwide. As digital content consumption rises, consumers are increasingly seeking devices that offer seamless streaming capabilities, access to a wide array of applications, and smart home integration. The growing penetration of OTT platforms such as Netflix, Amazon Prime, and Disney+ has further accelerated the adoption of Smart TVs, as these devices provide a centralized hub for diverse content. Moreover, manufacturers are responding to this demand by embedding advanced features such as voice recognition, AI-driven recommendations, and compatibility with IoT devices, thereby enhancing user convenience and engagement.

Another significant driver is the rapid advancement in display technologies, including 4K and 8K Ultra HD resolutions, OLED panels, and Quantum Dot displays. These innovations are not only improving picture quality but are also making Smart TVs more energy-efficient and aesthetically appealing. As prices of advanced display panels continue to decline, a broader segment of consumers is able to access premium viewing experiences. Additionally, the integration of AI and machine learning algorithms enables Smart TVs to optimize content delivery, personalize recommendations, and even facilitate smart home controls, which collectively contribute to the market’s sustained growth.

The Smart TV market is also benefiting from favorable government initiatives and growing investments in digital infrastructure, particularly in emerging economies. Governments are promoting broadband penetration and digital literacy, which, in turn, are expanding the addressable market for Smart TVs. Furthermore, the increasing trend of remote work and online education has amplified the need for multifunctional home entertainment devices. The commercial sector, including hospitality and corporate environments, is also adopting Smart TVs for enhanced guest experiences and collaborative workspaces, further diversifying the market’s end-user base.

Regionally, the Asia Pacific region dominates the Smart TV market, accounting for the largest share in 2024, followed by North America and Europe. The rapid urbanization, rising disposable incomes, and growing millennial population in countries like China, India, and South Korea are key factors driving regional growth. Meanwhile, North America and Europe continue to witness steady demand, supported by high broadband penetration and a strong appetite for advanced home entertainment solutions. Latin America and the Middle East & Africa are emerging as lucrative markets, driven by increasing digitalization and expanding retail networks. These regional dynamics underscore the global nature of the Smart TV market’s expansion.

Screen Size Analysis

The screen size segment in the Smart TV market is a critical determinant of consumer purchasing decisions and overall market dynamics. In 2024, the 32-45 inches category held a substantial share, reflecting its popularity among urban households and small living spaces. These models offer a balanced combination of affordability, functionality, and space efficiency, making them ideal for bedrooms, apartments, and secondary rooms. The below 32 inches segment, while experiencing a gradual decline in some mature markets d

According to Cognitive Market Research, the size of The Global Connected TV market will be USD 13.1 billion in 2023 and will grow at a CAGR of 14.30% from 2023 to 2030.

The global connected TV market is anticipated to grow at a CAGR of 14.30% during the projected period.
Every consumer's lifestyle and routine have been significantly impacted by the COVID-19 pandemic.
High-resolution, technologically advanced products are being offered to consumers by manufacturers.
A few numbers of dominant large-scale vendors hold the majority share of the global connected TV market, which is consolidated.
North America dominated the market in 2023, accounting for a share of more than 35% of worldwide sales, according to Cognitive Market Research.

Technological Advances in the Connected TV Sector is Driving the Market Growth

High-resolution, technologically advanced products are being offered to consumers by manufacturers. The potential for market expansion is expected to be significant. The value of the connected TV market is probably going to increase due to the rise in television viewing and the acceptance of online video consumption through applications, web platforms, and other internet platforms.

The Motorola Company has introduced its Motorola Envision series of bezel-free, powered by a MediaTek quad-core processor, 32" HD, 43" Full HD, and 43" & 55" 4K Android 11 Smart TVs. These TVs are expected to expand the connected TV market's potential on a global scale.

(Source:www.motorola.in/motorola-envision-uhd-android-tv/p)

Growing shift from conventional TVs and increasing internet access is driving the Connected TV market

Market Dynamics of Connected TV

Customers' Growing Worries about Data Leaks and Unauthorised Use of Camera or Microphone is Impeding Market Expansion

Due to their resemblance to a computer or a smartphone, linked TVs might crash and freeze. Customers' growing worries about data breaches and unauthorzed access to their camera or microphone brought on by internet connectivity may restrain the market growth for connected TVs during the assessment period. These TVs might not be the best choice for elderly people because a TV with so many capabilities can be confusing and difficult for them to use. To function, these TVs need a reliable Wi-Fi connection. Low-quality streaming and interruptions from other services can result from a bad Wi-Fi connection.

Impact of COVID-19 on the Connected TV Market

Every consumer's lifestyle and routine have been significantly impacted by the COVID-19 pandemic. Mandates for working from home and shelter-in-place orders have increased in-home video consumption to previously unheard-of heights. As people desire to continue their streaming content consumption on bigger screens when at home, the rising number of smart phone users in emerging nations has significantly accelerated the development of smart connected TV. Introduction of Connected TV

Customers can stream content from several platforms, including TV channels, films, news, sports, and entertainment, using a connected TV. Companies in the connected TV industry are boosting their investment in R&D for cutting-edge technology to diversify their revenue sources. Companies in the linked TV industry are concentrating on satisfying end-user demand for gaming consoles, digital media players, hotel television systems, cellphones, Blu-ray players.

These advancements enable companies to provide more customised products and services, which helps the connected TV market flourish.

For instance, For US$ 430 million, AppLovin Corporation purchased Wurl, a fast-growing software platform. With this acquisition, the business would be able to increase its software platform capabilities and enter the lucrative connected TVs sector.

(Source:investors.applovin.com/news/news-details/2022/AppLovin-Completes-Acquisition-of-Wurl-to-Extend-Reach-into-Connected-TV-Market/default.aspx)

Learn more about Market Research Intellect's Social Television Market Report, valued at USD 2.45 billion in 2024, and set to grow to USD 5.12 billion by 2033 with a CAGR of 9.1% (2026-2033).

Discover Market Research Intellect's 4K TV (Television) Market Report, worth USD 120 billion in 2024 and projected to hit USD 200 billion by 2033, registering a CAGR of 6.5% between 2026 and 2033.Gain in-depth knowledge of emerging trends, growth drivers, and leading companies.

Vietnam Television Market was valued at USD 762.34 Million in 2024 and is expected to reach USD 1077.81 Million by 2030 with a CAGR of 5.94% during the forecast period.

Connected TV Market size was valued at USD 2.60 Billion in 2024 and is projected to reach USD 14.10 Billion by 2031, growing at a CAGR of 16.5% during the forecast period 2024-2031.

Global Connected TV Market Drivers

The market drivers for the Connected TV Market can be influenced by various factors. These may include:

Growing Demand for Streaming Services: One of the main factors contributing to the rise of Connected TV has been the growing acclaim of streaming services like Netflix, Hulu, Amazon Prime Video, and others. Customers are favoring on-demand, internet-based programming over traditional cable or satellite TV more and more. Adoption of Smart TVs: The market for Connected TVs has expanded due to the widespread use of smart TVs, which have built-in internet connectivity and compatibility with a variety of streaming apps. The ease with which internet-enabled functions may be accessed straight on television sets draws in customers. Progress in Display Technologies: The whole viewing experience has been improved by the constant progress in display technologies, such as 4K and HDR. As consumers look for high-quality content delivery, these enhancements add to the allure of connected televisions. Extension of High-Speed Internet: The success of Connected TV has been greatly attributed to the availability and uptake of high-speed internet connections. The smoothness and accessibility of streaming increases as more homes have access to dependable, fast internet. Mobile Device Integration: One factor driving the market's expansion has been the smooth casting or mirroring of material from smartphones or tablets to TV screens by users of connected TVs. This function improves connectivity and user convenience.

The global Smart TV market size reached USD 207.50 Billion in 2022 and is expected to reach USD 559.35 Billion in 2032 registering a CAGR of 10.5%. Smart TV market growth is primarily driven owing to increasing Internet penetration and high-speed Internet, rising number of Over-the-Top (OTT) platfor...