Estimates suggest that in 2026 U.S. adults will spend around ** percent of their time watching traditional TV each day. This figure has generally fallen in recent years and the downward trend is forecast to continue in the years to come. Screen time Although average daily time spent watching TV appears to be decreasing, this does not necessarily mean that people are spending less time in front of screens; this drop is likely due to an increasing amount of time spent with phones, tablets, and laptops. With on-demand streaming services such as Netflix gaining massive popularity, people can watch a huge range of programming whilst on the go, meaning that screen time is no longer limited to time spent at home in front of the TV. Young people around the world have been especially quick to adopt smartphone-based video streaming habits meaning that television screen time will likely fall even further in the future. Television in the U.S. As mentioned above, the way people are consuming their video entertainment content is rapidly changing in the United States. By 2028, estimates suggest that only **** million U.S. households will pay for traditional TV services, down from over ** million as of 2019. In order to compete for people’s business, cable and satellite providers must find a way to adapt in a way the meets the needs of today’s increasingly mobile consumers. Some are launching their own streaming services in a bid to tackle cord-cutting, most notably Comcast.

This table contains 84 series, with data for years 1998 - 2004 (not all combinations necessarily have data for all years), and is no longer being released. This table contains data described by the following dimensions (Not all combinations are available): Geography (1 item: Canada), Viewer demographic characteristics (3 items: Total, all persons two years and older;Anglophones, two years and older;Francophones, two years and older), Signal source (7 items: Total, signal sources;Canadian conventional stations;Canadian pay television and specialty services;Videocassette recorder (VCR); ...), Content of programme (4 items: Total television programmes, Canadian, foreign and unknown origin;Canadian television programmes;Foreign television programmes;Unknown origin of television programmes)

According to the most recent data, U.S. viewers aged 15 years and older spent on average almost ***** hours watching TV per day in 2023. Adults aged 65 and above spent the most time watching television at over **** hours, whilst 15 to 19-year-olds watched TV for less than *** hours each day. The dynamic TV landscape The way people consume video entertainment platforms has significantly changed in the past decade, with a forecast suggesting that the time spent watching traditional TV in the U.S. will probably decline in the years ahead, while digital video will gain in popularity. Younger age groups in particular tend to cut the cord and subscribe to video streaming services, such as Netflix, Hulu, and Amazon Prime Video. TV advertising in a transition period Similarly, the TV advertising market made a development away from traditional linear TV towards online media. While the ad spending on traditional TV in the U.S. generally increased until the end of the 2010s, this value is projected to decline to below ** billion U.S. dollars in the next few years. By contrast, investments in connected TV advertising are expected to steadily grow, despite the amount being just over half of the traditional TV ad spend by 2025.

This table contains 39 series, with data for years 1998 - 2004 (not all combinations necessarily have data for all years), and is no longer being released. This table contains data described by the following dimensions (Not all combinations are available): Geography (13 items: Canada;Newfoundland and Labrador;Prince Edward Island;Nova Scotia; ...), Age group (3 items: Total population;Children 2 to 11 years;Teens 12 to 17 years)

This table contains 156 series, with data for years 1998 - 2004 (not all combinations necessarily have data for all years), and is no longer being released. This table contains data described by the following dimensions (Not all combinations are available): Geography (13 items: Canada;Newfoundland and Labrador;Prince Edward Island;Nova Scotia; ...), Sex (2 items: Males;Females), Age group (6 items: 18 years and over;18 to 24 years;25 to 34 years;35 to 49 years; ...).

The global number of TV viewers in the 'TV Viewers' segment of the media market was forecast to continuously increase between 2024 and 2029 by in total *** billion users (+*** percent). After the ninth consecutive increasing year, the indicator is estimated to reach *** billion users and therefore a new peak in 2029. Notably, the number of TV viewers of the 'TV Viewers' segment of the media market was continuously increasing over the past years.Find more information concerning Benelux and Russia. The Statista Market Insights cover a broad range of additional markets.

This dataset presents a summary of television viewing and ownership data contained in the 2014 Communications Monitoring Report.

This table contains 390 series, with data for years 1998 - 2004 (not all combinations necessarily have data for all years), and is no longer being released. This table contains data described by the following dimensions (Not all combinations are available): Geography (10 items: Newfoundland and Labrador;Prince Edward Island;Nova Scotia;New Brunswick; ...), Content of programme (3 items: Total, all television programmes, Canadian and foreign;Canadian television programmes;Foreign television programmes), Type of programme (13 items: Total, all types of television programmes;News and public affairs;Documentary;Academic instruction; ...).

TV consumption in the United States increased during the coronavirus pandemic, with a survey held in June 2021 revealing that ** percent of respondents reported watching a lot more television than they did prior to the outbreak. This was ** percent lower than the share of people who said the same in February the same year.

In 2023, TV consumption in the United States was highest among African Americans, who watched an average of **** hours of TV each day. While the viewing time dropped among white, Black, and Hispanic consumers, Asian Americans’ time spent grew from 2021 to 2022 to around *** hours per day. TV and streaming engagement among racial groups As of mid 2022, The U.S. population still spent most of their time watching TV and streaming content on traditional media, such as cable and broadcast. Roughly ** percent of their viewing time was allocated to streaming. It was also observed that Hispanics were more likely to use online video platforms than any other ethnic group, with a viewing time share of over ** percent. By contrast, using streaming services accounted for around ****third of the total viewing time among white and Asian consumers. Traditional TV vs. digital video The way consumers watch TV shows and movies has changed significantly. A forecast showed that traditional TV consumption among Americans will continue to steadily decline in the upcoming years. Meanwhile, with an increasing number of consumers adopting streaming and social videos, digital video soars, outpacing TV viewing time by the end of 2023.

Overall, women spent an average of almost *************** hour per day watching television in 2023, down from **** hours in 2022. Men watched more TV on average than women, decreasing their average daily viewing time slightly to **** hours in 2022.

This table contains 117 series, with data for years 1998 - 2004 (not all combinations necessarily have data for all years), and is no longer being released. This table contains data described by the following dimensions (Not all combinations are available): Geography (1 item: Canada), Viewer demographic characteristics (3 items: Total, all persons two years and older;Anglophones, two years and older;Francophones, two years and older), Content of programme (3 items: Total, all television programmes, Canadian and foreign;Canadian television programmes;Foreign television programmes), Type of programme (13 items: Total, all types of television programmes;News and public affairs;Documentary;Academic instruction; ...).

In 2023, German television viewers aged 14 years and older watched TV for an average of *** minutes each day. Across all age groups there was a decrease in the average amount of time spent watching television.

According to the most recent data, the average time spent watching television across all European countries came to a total of *** minutes per day in 2021. Romanian and Greek TV viewers spent the longest time in front of their television at around **** hours daily.

This table contains 1044 series, with data for years 1990 - 1998 (not all combinations necessarily have data for all years), and was last released on 2007-01-29. This table contains data described by the following dimensions (Not all combinations are available): Geography (29 items: Austria; Belgium (Flemish speaking); Belgium; Belgium (French speaking) ...), Sex (2 items: Males; Females ...), Age group (3 items: 11 years;15 years;13 years ...), Time spent (6 items: Not at all; Less than 1/2 hour;2 to 3 hours;1/2 hour to 1 hour ...).

According to estimates, there were *** million TV homes in the United States for the 2023-2024 TV season. Whilst the number of TV households continues to grow, pay TV is becoming less popular – the pay TV penetration rate in the U.S. was pegged at ** percent in 2023, marking a drop of over ** percentage points in just five years. The changing TV landscape The trend of consumers (especially younger generations) cutting the cord and instead moving online to streaming services has meant that many pay TV providers have struggled to keep afloat. In spite of this, television statistics show that watching terrestrial TV is still a popular media activity among U.S. consumers. Television has been a popular pastime for so long that it seems impossible the medium could ever die out – but its traditional form is certainly changing. The advent of ** and smart TV technology, as well as connected TV devices, mean that the ways in which we watch television are changing all the time. User demographics A key factor when considering television consumption in the United States is how a consumer’s age affects their viewing habits and preferences. As of 2022, the average daily time spent watching TV among adults aged 75 years and older amounted to nearly **** hours. ** to **-year-olds spent just around *** hours per day consuming TV content. Moreover, the share of cable TV subscribers was higher among older adults, with half of consumers aged 65 years and older subscribing to a cable TV service, compared to ** percent of ** to **-year-olds at the beginning of 2023.

How long do people from different ages watch television each day in the Netherlands? The overall television consumption increased from 2022 to 2023. There were significant differences when look at the age groups. People aged 20 to 34 years spent the least time watching linear TV, at about *** minutes in 2023. Opposite to this are the older age groups, with 50-to-64-year-olds, for example, watching for over **** hours on a daily basis.

This graph shows data on the development of the daily television consumption of children in Germany from 1995 to 2022. In 2022, children aged between three and 13 years watched TV for an average of 37 minutes per day.

In 2023, the average time spent per individual watching broadcast television in the UK amounted to 158 minutes per day. Despite an initial short spike in viewing time in 2020, likely due to the onset of the global coronavirus pandemic, broadcast TV consumption declined each year since 2010. Older audiences tended to consume traditional TV more than their younger counterparts, with people aged 65 years and over watching TV more than five hours on a daily basis, compared to less than an hour among 16 to-24-year-olds. Internet-connected devices transform the TV market The television continues to be crucial to the UK’s media landscape, regardless of declining TV viewing time. The most recent data showed that the number of TV households in the region increased from 26.7 million in 2017 to more than 27 million in 2021, as smart TVs and connected TVs become the devices of choice. In 2022, the penetration rate of smart TV sets peaked in 2021 and 2022 at 67 percent. Alteration of consumer habits While traditional TV consumption has declined lately, online TV services provided by broadcasters have increased in popularity. The average daily viewing time of broadcaster video-on-demand (BVOD) in the UK doubled between 2018 and 2022. Additionally, online audiovisual revenues grew by nearly four billion British pounds during the same period, demonstrating the recent shift from linear TV towards online video alternatives.

This dataset presents a summary of television viewing and ownership data contained in the 2014 Communications Monitoring Report.