The popularity of e-commerce platform Temu has been surging since its debut in the fall of 2022. In May 2025, the app was downloaded about **** million times all over the world, making it more popular than Amazon’s marketplace app. What is Temu? Temu, which is owned by the Chinese online retailer PDD Holdings, has successfully replicated the meteoric growth of its sister app Pinduoduo in overseas markets through effective marketing campaigns. Focusing on providing low-cost products with free and fast shipping, Temu has emerged as a wallet-saving alternative amidst rising inflation. The newcomer has also followed the playbook of Pinduoduo, such as gamification features and personalized purchase recommendations, to make shopping on mobile more fun. Who is using Temu? These strategies work. In the first five months of 2023, Temu generated over *** billion U.S. dollars in gross merchandise volume. It has caught the eye of inflation-weary shoppers in the West, particularly young people in the United States and Mexico. In 2024, Temu was the most downloaded shopping app in the United States.

Chinese discount ecommerce app Temu has taken the United States and United Kingdom by storm, as the newest Chinese-based challenger aiming to saturate the market with products at under half the price...

Temu, a subsidiary of the Chinese shopping app Pinduoduo, is rapidly gaining traction in the American and European markets. Data as of June 20, 2025 shows that the United States and Mexico were the largest markets for the app, contributing almost a ***** of the total app downloads since its release.

In 2024, TikTok was still the most downloaded mobile app worldwide. The short-video sharing app generated 825.5 million downloads during the same year. The social video app Instagram followed with 817 million downloads. Fast-fashion app Temu ranked in fifth, with over 516 million downloads for global users in the last examined year, while ByteDance-published video editing app CapCut had around 410 million downloads. TikTok Owned by the Beijing-based tech company ByteDance and launched in 2017, TikTok quickly gained popularity after the acquisition of Musical.ly in 2018. In 2025, the number of TikTok users worldwide was expected to exceed 955 million, with the United States being one of the leading markets. In 2024, TikTok engaged the largest audience from Indonesia, with over 157 million consumers from the region using the app. United States, and Brazil followed with 120.5 and 105.2 users, respectively. Meta Platforms In October 2021, Facebook was renamed and rebranded as Meta, with the CEO Mark Zuckerberg aiming to be associated with the metaverse. Meta’s products include Facebook, Messager, Instagram, and WhatsApp, also known as Meta’s Family of Apps (FoA), generating most of Meta’s revenue. Moreover, these are among the most popular social networks worldwide. As part of its rebranding, Meta’s Reality Labs business segment develops a series of virtual reality (VR) headsets, the Meta Quest - one of the leading VR devices on the market.