As of April 2024, around 20.69 percent of temu.com's visitors were between 35 and 44 years old, and 20.6 percent between 25 and 34 years old. Temu is an international online shopping marketplace operated by Chinese e-commerce giant Pinduoduo. In April 2024, Temu had around 503.3 million visits.

As of April 2024, around 57.42 percent of temu.com's visitors were men. Temu is an international online shopping marketplace operated by Chinese e-commerce giant Pinduoduo. In April 2024, Temu had 503.3 million visits in total.

The popularity of ecommerce platform Temu has been surging since its debut in the fall of 2022. In February 2025, the app was downloaded about 40 million times all over the world, making it more popular than Amazon’s marketplace app. What is Temu? Temu, which is owned by the Chinese online retailer PDD Holdings, has successfully replicated the meteoric growth of its sister app Pinduoduo in overseas markets through effective marketing campaigns. Focusing on providing low-cost products with free and fast shipping, Temu has emerged as a wallet-saving alternative amidst rising inflation. The newcomer has also followed the playbook of Pinduoduo, such as gamification features and personalized purchase recommendations, to make shopping on mobile more fun. Who is using Temu? These strategies work. In the first five months of 2023, Temu generated over 1.5 billion U.S. dollars in gross merchandise volume. It has caught the eye of inflation-weary shoppers in the West, particularly young people in the United States and Mexico. In 2023, Temu achieved its first milestone of over 123 million active users in the United States.

After releasing in 2022, the Temu app has received millions of downloads. In the United States, Temu has become the most popular shopping app, peaking in downloads in June 2023 at 13.9 million. In February 2025, the app was downloaded 2.7 million times in the country. Here to stay Despite its relative newness, Temu has since skyrocketed into the spotlight of popularity not just in the United States, but around the world. In 2023, Temu’s shopping app was the most downloaded shopping app globally, beating out huge competitors like Shein and Amazon. Concurrently, the app also shot to the top of the rankings in a number of markets including Mexico, the United Kingdom, and the Netherlands. Pinduoduo Temu is a subsidiary of internet company Pinduoduo Holdings, or PDD Holdings, which also owns the popular Chinese e-commerce platform Pinduoduo. Pinduoduo held a total of over 348 billion yuan in assets in 2023. In the same year, Pinduoduo was also the leading retail e-commerce brand in the China based on brand value.

Since the launch of Temu in Mexico in May 2023, the marketplace's app has increased its number of monthly active users in the Latin American country. In February 2025, the app accounted for over eight million active users in Mexico.

In February 2025, the number of monthly active users (MAUs) of the Temu shopping app in Spain surpassed the 1.7 million. The marketplace app reached more than 5.1 million MAUs in the European country in August 2024. The shopping app was downloaded over 480 million times worldwide in 2024.

In January 2025, the Temu website, temu.com, totaled at 1.1 billion visits. The number of monthly visits has decreased slightly in February, reaching 990.6 million worldwide.

Temu launched their business in Chile in August 2023, generating a gross merchandise volume (GMV) of 25 million U.S. dollars in that year. In Mexico, the GMV of Temu 2023 surpassed 200 million U.S. dollars in 2023.

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Estimations revealed that in the United States, Pinduoduo's e-commerce company, Temu, has gained over 100 million active users as of April 2023. This is a massive increase compared to October in the previous year, where Temu was estimated to have just under six million active users in the country. Temu’s rapid rise: dominating U.S. downloads In 2023, the Chinese marketplace Temu caught the attention of consumers in the U.S., being downloaded over 120 million times in the country, a significant difference between the second-most downloaed and direct competitor, Shein. In addition to the number of downloads, Temu had a 7-day retention rate of nearly 20 percent. These factors tie into the company’s rpid and widespread success. In May 2023, Temu generated around 635 million U.S. dollars in gross merchandise volume. U.S. giants Walmart and Amazon lead fashion e-commerce Even though the foreign marketplaces are growing in the United States, the top online stores when it comes to fashion were still U.S. companies. In 2023, walmart.com reached net sales of approximately 11 billion U.S. dollars, followed by amazon.com and the Chinese fast fashion marketplace Shein. Amazon and Walmart are big competitors in the U.S., both providing similar services such as subscriptions with various benefits.

Temu, a subsidiary of the Chinese shopping app Pinduoduo, is rapidly gaining traction in the American and European markets. Data as of March 12, 2025 shows that the United States and Mexico were the largest markets for the app, contributing about a third of the total app downloads since its release.

After its launch in September 2022, Pundoiduo's international online marketplace Temu enjoyed enormous success. In May 2023, Temu generated approximately 635 million U.S. dollars in gross merchandise volume, a drastic increase over its September 2022 GMV of only three million dollars. By July 2023, Temu will be serving 15 countries and regions, mostly in North America and Europe.

After its launch in September 2022, Pinduoduo's international online marketplace Temu enjoyed enormous success. In the second half of 2023, Temu generated approximately 12.26 billion U.S. dollars in gross merchandise volume, skyrocketing from only 290 million dollars in 2022.

Of U.S. online shoppers, a total 16 percent have used Shein, while 10 percent have used Temu. In comparison, 58 percent have never heard of the fast fashion online shop Shein and 64 percent reported never having heard of Temu.

According to a survey conducted in Australia in 2024 among those who shopped at least once a month or more from Shein and Temu, the estimated monthly number of Temu shoppers in the country was over 1.6 million. In comparison, the estimated monthly number of Shein shoppers in Australia was around 550 thousand less than that of Temu.

In Italy, the traffic to fashion and lifestyle marketplace Temu increased in 2023. In the second quarter of 2023, the quarterly number of online unique users amounted to 10.8 millions. Three months later, the e-commerce website was visited by 14.3 million unique users. As of March 2024, the traffic decreased to 12.5 million unique users.

The home and kitchen segment was the leading purchase category of Temu shoppers in Australia, according to a survey conducted in November 2023, with over 60 percent of respondents making purchases in this category. Clothing came in second, with around half of all respondents buying clothes from the online marketplace.

The popularity of the e-commerce platform Temu skyrocketed in Portugal from 202, when it recorded over 2.2 million downloads. In 2024, the number of downloads decreased to 1.8 million.

Chinese online retailer Temu was the most downloaded shopping app worldwide in 2024. The application counted almost 550 million downloads from the Apple App and Google Play store. Temu's main rival, Shein, was the second-most downloaded shopping app that year, with roughly 235 million downloads. From China to the world Since its launch in September of 2022, Temu has achieved remarkable success, with its monthly gross merchandise volume (GMV) surging by over 600 million U.S. dollars in less than a year. Similarly, its competitor, Shein, continues to experience exponential annual revenue growth. With Temu ascending to global stardom and Shein consolidating its dominance, Chinese e-commerce giants are actively looking to conquer the world of online sales. Mobile taking the upper hand In 2024, mobile commerce accounted for more than half of all global online retail sales. Despite its significant traction, the zenith of mobile commerce remains on the horizon, with forecasts indicating a sustained growth in contribution to total e-commerce sales in the coming years. Across various nations, over 30 percent of internet users already participate in weekly mobile commerce transactions, surpassing the global average.

The leading perceived advantage of shopping on Temu according to Australian online shoppers surveyed in April 2024 was low prices, with around 52 percent of respondents indicating this. Australian shoppers surveyed also appreciated the online marketplace's wide assortment of products and ease of use.