Chinese discount ecommerce app Temu has taken the United States and United Kingdom by storm, as the newest Chinese-based challenger aiming to saturate the market with products at under half the price...

After its launch in September 2022, Pinduoduo's international online marketplace Temu enjoyed enormous success. In May 2023, Temu generated approximately *** million U.S. dollars in gross merchandise volume, a drastic increase over its September 2022 GMV of only ***** million dollars. By July 2023, Temu will be serving ** countries and regions, mostly in North America and Europe.

After its launch in September 2022, Pinduoduo's international online marketplace Temu enjoyed enormous success. In 2024, Temu generated approximately ***** billion U.S. dollars in gross merchandise volume, skyrocketing from only *** million dollars in 2022.

Chinese online retailer Temu was the most downloaded shopping app worldwide in 2024. The application counted almost *** million downloads from the Apple App and Google Play store. Temu's main rival, Shein, was the second-most downloaded shopping app that year, with roughly *** million downloads. From China to the world Since its launch in September of 2022, Temu has achieved remarkable success, with its monthly gross merchandise volume (GMV) surging by over *** million U.S. dollars in less than a year. Similarly, its competitor, Shein, continues to experience exponential annual revenue growth. With Temu ascending to global stardom and Shein consolidating its dominance, Chinese e-commerce giants are actively looking to conquer the world of online sales. Mobile taking the upper hand In 2024, mobile commerce accounted for ***************** all global online retail sales. Despite its significant traction, the zenith of mobile commerce remains on the horizon, with forecasts indicating a sustained growth in contribution to total e-commerce sales in the coming years. Across various nations, over ** percent of internet users already participate in weekly mobile commerce transactions, surpassing the global average.

With a market cap of about 9.3 billion U.S. dollars, VIP Shop stood as the leading fashion e-commerce company worldwide. According to data compiled in June 2023, the Chinese company stood ahead of competitors Zalando, The Hut Group, and Revolve. In addition, the aforementioned brands also featured as some of the fastest-growing fashion e-commerce retailers worldwide between 2021 and 2023.

The reach of online fashion Globally, the fashion e-commerce market has reached an overall market value of 781.5 billion U.S. dollars. Estimates predict that the industry will continue to grow to 1.6 trillion dollars within the next six years. Spearheading the industry with their massive economical power, China and the United States make up a significant portion of the fashion e-commerce industry, accounting for over 207 billion U.S. dollars and 182 billion U.S. dollars in revenue in 2023, respectively.

China and the United States: fashion shopper favorites With the prevalence of online fashion shopping, it is no surprise that the largest share of rural China’s online retail sales were generated through the purchasing of clothing and textile products. Online retail marketplaces that sell a plethora of fashion items made up the list of leading retail brands in the country. At the top of the list was Pinduoduo, the parent company of the recently launched Temu – which has become a hotspot for online marketplace and fashion shoppers in the United States. In 2023, Temu surpassed Shein as the most downloaded shopping app in the U.S.

In 2024, TikTok was still the most downloaded mobile app worldwide. The short-video sharing app generated 825.5 million downloads during the same year. The social video app Instagram followed with 817 million downloads. Fast-fashion app Temu ranked in fifth, with over 516 million downloads for global users in the last examined year, while ByteDance-published video editing app CapCut had around 410 million downloads. TikTok Owned by the Beijing-based tech company ByteDance and launched in 2017, TikTok quickly gained popularity after the acquisition of Musical.ly in 2018. In 2025, the number of TikTok users worldwide was expected to exceed 955 million, with the United States being one of the leading markets. In 2024, TikTok engaged the largest audience from Indonesia, with over 157 million consumers from the region using the app. United States, and Brazil followed with 120.5 and 105.2 users, respectively. Meta Platforms In October 2021, Facebook was renamed and rebranded as Meta, with the CEO Mark Zuckerberg aiming to be associated with the metaverse. Meta’s products include Facebook, Messager, Instagram, and WhatsApp, also known as Meta’s Family of Apps (FoA), generating most of Meta’s revenue. Moreover, these are among the most popular social networks worldwide. As part of its rebranding, Meta’s Reality Labs business segment develops a series of virtual reality (VR) headsets, the Meta Quest - one of the leading VR devices on the market.

Based on revenue, the United States-based company Sherwin-Williams was the leading paints and coatings company worldwide in 2024, with a revenue of **** billion U.S. dollars. Another U.S. company, PPG Industries, was second in this ranking, with ***** billion U.S. dollars of revenue that year. Overall, five of the ten leading global paint and coatings companies based on revenue were based in the U.S. at that time. Global paints and coatings industry Paints and coatings have a wide variety of applications. From architectural paints and coatings, to coatings developed specifically for ships and spacecrafts - the industry is broad and dynamic. As of 2023, the global market value of paints and coatings was estimated at nearly *** billion U.S. dollars. Asia held the world's largest share of the paint and coatings market by far as of 2022, at ** percent, followed by Europe and North America, respectively. The largest paint company in the world: Sherwin-Williams As the world’s largest paints and coatings company based on revenue, Sherwin-Williams is comprised of three segments: the Americas Group, Consumer Brands Group, and Performance Coatings Group. The Americas Group operates the Sherwin-Williams paint stores, which are located across the U.S., Canada, and the Caribbean.

According to BrandZ ranking as of 2024, the Chinese fast fashion brand SHEIN received 1,032 brand power scores during the survey period, ranking third in the Chinese global brand builder list. The online retailer has overtaken Amazon to be the most downloaded shopping app and sells in more than 150 countries.