The Tennis Equipment Market Report is Segmented by Product Type (Racquets, Balls, Apparel, Footwear, and More), End User (Adults and Kids), Application (Professional/Commercial and Amateur/Personal), Distribution Channel (Online Retail Stores and Offline Retail Stores), and Geography (North America, Europe, Asia-Pacific, South America, and Middle East and Africa). The Market Forecasts are Provided in Terms of Value (USD).

The tennis equipment market is estimated to reach USD 265.8 million by 2035, up from USD 166.1 million in 2025, growing at a CAGR of 4.9%. Demand has been shaped less by professional tournaments and more by recreational and semi-organized community players.

Metric	Value
Industry Value (2025)	USD 166.1 million
Forecast Value (2035)	USD 265.8 million
CAGR (2025 to 2035)	4.9%

Top Countries Serving, Promoting, and Scaling Tennis Equipment Demand

Countries	CAGR (2025 to 2035)
Unites States	4.3%
Canada	6.8%
UK	5.2%
China	9.2%
India	7.1%

Tennis Equipment Market size is expected to be around USD 271.0 Billion by 2034, from USD 164.8 Billion in 2024, at a CAGR of 5.1%

Check Market Research Intellect's Tennis Equipment Market Report, pegged at USD 3.25 billion in 2024 and projected to reach USD 4.85 billion by 2033, advancing with a CAGR of 5.2% (2026-2033).Explore factors such as rising applications, technological shifts, and industry leaders.

The Korea tennis equipment market is poised to register a valuation of USD 135.2 million in 2025. The industry is slated to grow at 2.9% CAGR from 2025 to 2035, witnessing USD 181.1 million by 2035. The industry is seeing strong growth based on a number of important factors that mirror the changing sports culture and growing interest in tennis nationwide.

Metrics	Values
Industry Size (2025E)	USD 135.2 million
Industry Value (2035F)	USD 181.1 million
CAGR (2025 to 2035)	2.9%

Competitive Landscape

Company Name	Estimated Industry Share (%)
Amer Sports Korea	10-15%
Yonex Co., Ltd.	15-20%
Babolat	10-12%
Head N.V.	8-10%
Dunlop Sports Co., Ltd.	5-7%
Mizuno Corporation	5-7%
XIOM Co., Ltd.	3-5%
Seino Logix Co., Ltd.	3-5%
Molax Line Ltd.	2-4%
F&F	4-6%
NISHOHI	2-4%
Bridgestone	3-5%
Tachikara	2-4%
Amer Sports Corporation	10-12%
Tecnifibre	3-5%
Oliver Sports & Squash GmbH	2-4%
Adidas AG	4-6%
Solinco	3-5%
Volkl Int. GmbH	3-5%

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Tennis Equipment Market Size 2024-2028

The tennis equipment market size is forecast to increase by USD 211.08 million at a CAGR of 2.21% between 2023 and 2028.

The market is experiencing significant growth, driven by several key factors. The number of tennis courts globally is increasing, leading to a rise in the demand for tennis equipment. Additionally, there is a growing focus on sustainability in the sports industry, resulting in the production of eco-friendly tennis gear. E-commerce portals have revolutionized sales channels, enabling tennis enthusiasts to easily access a wide range of equipment, including rackets, footwear, and sports science-informed gear. Another trend influencing the market is the increasing popularity of e-sports and virtual tennis games, which is driving the demand for advanced tennis equipment for training and simulation purposes. These trends are expected to continue shaping the growth of the market in the coming years.

What will be the Size of the Tennis Equipment Market During the Forecast Period?

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The market is experiencing growth, driven by the increasing popularity of sporting goods and the athleisure trend. Health awareness and cardio tennis have emerged as key factors fueling market expansion. Racket technologies continue to evolve, with advanced materials and customized designs catering to various playing styles. Sensory immersion is a growing trend, with tennis equipment incorporating multisensory cues, such as sound-modulating and scented overgrips, to enhance the player's tactile and auditory experience. Sports science and physical conditioning have become integral to tennis, with a focus on player analytics and cognitive training.
Ball impact and aeroacoustics research have led to innovations in racket design and materials, ensuring durability and optimized performance. Nanomaterials are increasingly used to create high-performance, lightweight, and long-lasting equipment. Tournaments and professional players continue to influence market trends, pushing the boundaries of tennis equipment technology. Overall, the market is dynamic, innovative, and poised for continued growth.

How is this Tennis Equipment Industry segmented and which is the largest segment?

The tennis equipment industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD million' for the period 2024-2028, as well as historical data from 2018-2022 for the following segments.

Distribution Channel

  Offline
  Online


Product Type

  Tennis balls
  Tennis racquets
  Tennis strings
  Equipment bag
  Others


Geography

  North America

    Canada
    US


  APAC

    China


  Europe

    Germany
    UK


  South America



  Middle East and Africa

By Distribution Channel Insights

The offline segment is estimated to witness significant growth during the forecast period. The market encompasses mono-brand stores, department stores, hypermarkets, supermarkets, and specialty stores. Monobrand stores, owned by product manufacturing companies, offer a wide selection of equipment under the same brand and are increasingly popular due to their premium look and feel. North American companies like Nike and Adidas are expanding their mono-brand stores to boost direct-to-customer sales. Athleisure trends and health awareness have fueled the demand for tennis equipment, with cardio tennis gaining popularity. E-commerce portals provide convenience, while Wilson Sporting and other brands invest in product promotions and player development. Technological advancements include sensory immersion through scented overgrips, cognitive training, and physical conditioning tools.

Specialized visors, aerodynamics, acoustics, and advanced materials enhance player performance. Sustainable initiatives and customized designs cater to diverse playing styles and player analytics. Tennis associations, such as the USTA, and tournaments, including those led by Naomi Osaka, continue to drive the popularity of the sport. Tennis courts, scoreboards, windbreaks, and drag mats are essential accessories. The market is driven by fitness-conscious consumers, professional tournaments, tennis tradition, and grassroots participation.

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The Offline segment was valued at USD 1.19 billion in 2018 and showed a gradual increase during the forecast period.

Regional Analysis

APAC is estimated to contribute 35% to the growth of the global market during the forecast period. Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.

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The North American market is poised for growth due to the increasing popularity of the sport, particularly i

The Tennis Equipment Market size was valued at USD 3.83 billion in 2023 and is projected to reach USD 4.46 billion by 2032, exhibiting a CAGR of 2.2 % during the forecasts period. Tennis equipment encompasses a range of items essential for playing the sport of tennis. At the core is the tennis racket, which has evolved from wooden frames to modern composites of carbon fiber and graphite, providing players with enhanced control and power. The strings of the racket are equally important, with natural gut offering a superior feel and synthetic materials offering durability and spin potential. Tennis balls are standardized in terms of size and bounce, with different types designed for varying court surfaces. Players also use tennis shoes specifically designed for court surfaces, offering the necessary support and traction. Apparel has to be comfortable and breathable, with materials that wick away sweat and allow freedom of movement. Accessories like sweatbands, caps, and sunglasses provide functionality and protection from the elements. For training and convenience, ball machines and ball hoppers are used to improve strokes and hold balls, respectively. Protective gear such as knee braces or elbow bands can be crucial for injury prevention. Lastly, a tennis bag is essential for carrying all the equipment, often designed to protect rackets and maintain string tension. Altogether, tennis equipment is a blend of tradition and technology, tailored to enhance performance and enjoyment of the game.

Tennis Equipment Market is anticipated to grow from USD 9.79 Billion in 2025 to USD 12.28 Billion by 2034, at a CAGR of 2.87% during the forecast period.

Discover the latest trends and growth projections in the booming tennis equipment market. This comprehensive analysis reveals a $1827.64 million market in 2025, expanding at a CAGR of 2.21% driven by rising participation, technological innovation, and fitness trends. Learn about key players, regional market shares, and future opportunities.

According to Cognitive Market Research, The global tennis equipment market is expanding with rising demand for court infrastructure, maintenance tools, and advanced technologies Market Dynamics of Tennis Equipment Market

Key Driver of Tennis Equipment Market

Growing Investments in Public Sports Infrastructure

Governments and sports organizations are significantly increasing funding to expand and modernize tennis facilities. On February 19, 2025, the USTA pledged an additional $10 million toward upgrading public tennis courts across the U.S., quadrupling its Tennis Venue Services (TVS) grant program. This initiative aims to reach 35 million players by 2035, especially in underserved communities. Funding also supports legacy efforts like the US Open Legacy Initiative and nearly $1M in grants to NJTL (National Junior Tennis & Learning) programs. These investments fuel steady demand for court nets, lighting systems, and maintenance equipment.

(Source:https://www.usta.com/en/home/stay-current/national/usta-dedicates-additional-10-million-toward-courts-and-facilities.html)

Opportunity in Tennis Equipment Market

Emerging Tennis Participation in Asia and Africa

Tennis is experiencing rapid growth in emerging regions, creating major opportunities for court infrastructure suppliers. According to the ITF Global Tennis Report (Dec 1, 2024), Asia now leads globally with 35.3 million players—33.4% of total participation worldwide. Countries like India are investing in facility development; in May 2025, the Haridwar Roorkee Development Authority added two new tennis courts to a local sports complex. With the ITF targeting 120 million players by 2030, new installations of courts, lighting, and nets are in high demand. Infrastructure providers can expand into markets where access to regulation-compliant facilities remains limited.

(Source:https://timesofindia.indiatimes.com/city/dehradun/haridwar-sports-complex-upgraded-with-new-tennis-squash-courts/articleshow/121444894.cms)

Trends in Tennis Equipment Market

Adoption of Modular and Portable Court Systems

Portable and modular court systems are gaining traction as flexible, cost-effective solutions for events and multi-use venues. Companies like Ace Surfaces offer Laykold Masters Rome portable courts, used in elite tournaments for their rapid setup and pro-level playability. These systems reduce installation time and maintenance while enabling temporary venues in schools, clubs, or event spaces. In the related padel market, MobilFold courts can be assembled and dismantled in just 24 hours—demonstrating the growing demand for mobile court solutions. This trend is reshaping how and where tennis is played, especially in urban or seasonal venues.

(Source:https://www.mobilepadel.co.uk/mobile-canopies-overview)

AI Integration Impact Analysis in the Global Tennis Equipment Market

The integration of AI, data analytics, and advanced technology is profoundly transforming the global tennis equipment market, driving innovation and creating smarter, more personalized experiences for players and fans alike. Traditionally, tennis equipment focused mainly on physical performance, but now smart rackets, wearables, and AI-powered software are revolutionizing how players train, compete, and recover. For instance, devices like Zepp and Babolat Play provide real-time stroke analysis, while AI-driven platforms like IBM Watson and SwingVision offer predictive match insights and tactical suggestions. This fusion of technology with equipment allows manufacturers to offer products that not only enhance physical performance but also provide actionable data, enabling athletes to refine techniques and prevent injuries with unprecedented precision.

This technological evolution also extends to fan engagement and global outreach, exemplified by Wimbledon’s introduction of AI-powered tools such as ‘Match Chat’ and the ‘Likelihood to Win’ feature, which leverage real-time data and generative AI to deepen fan interaction during matches. These innovations highlight the tennis equipment market’s shift towards incorporating AI not just for player performance but also to enrich the spectator experience, creating a holistic ecosystem around the sport. As AI continues to advance, the global tennis equipment market is expected to see increased adoption of smart technology across products, boosting ...

The Western Europe tennis equipment market is poised to register a valuation of USD 1.8 billion in 2025. The industry is slated to grow at 3.3% CAGR from 2025 to 2035, witnessing USD 2.6 billion by 2035. The market is growing steadily on the back of several factors including the growing interest in tennis, growing health and fitness awareness among consumers, and advances in sports equipment technology.

Metrics	Values
Industry Size (2025E)	USD 1.8 billion
Industry Value (2035F)	USD 2.6 billion
CAGR (2025 to 2035)	3.3%

Competitive Landscape

Company Name	Estimated Industry Share (%)
Amer Sports Corporation	10-12%
Head N.V.	12-15%
Dunlop Sports Co., Ltd.	8-10%
Tecnifibre	6-8%
Oliver Sports & Squash GmbH.	2-4%
Babolat	15-18%
Adidas AG	4-6%
Solinco	2-4%
Volkl Int. GmbH	4-6%
Yonex Co., Ltd.	18-22%
NISHOHI	1-3%
Bridgestone	2-4%
Mizuno Corporation	3-5%
Tachikara	1-2%
XIOM Co., Ltd	1-2%
Seino Logix Co., Ltd	1-2%
Molax Line Ltd.	1-2%
Amer Sports Korea	3-5%
F&F	2-4%

Tennis Equipment Market Outlook

According to our latest research, the global tennis equipment market size in 2024 stands at USD 9.6 billion, with a steady compound annual growth rate (CAGR) of 4.3% anticipated through the forecast period. By 2033, the market is projected to reach approximately USD 13.7 billion, reflecting robust expansion driven by rising participation in tennis, growing health consciousness, and technological advancements in sports gear. The growth in this sector is further underpinned by the increasing popularity of tennis as both a recreational and professional sport across diverse demographics and regions.

One of the primary growth factors for the tennis equipment market is the surge in global tennis participation. Over the past decade, tennis has witnessed a remarkable uptick in popularity, with more people engaging in the sport at both amateur and professional levels. This increase is attributed to greater investments in grassroots programs, enhanced visibility through international tournaments, and the influence of high-profile athletes who have become global icons. Moreover, various governments and sports organizations have launched initiatives to promote tennis as a means of supporting active lifestyles, particularly among youth. As a result, demand for high-quality tennis equipment, including rackets, balls, apparel, and footwear, has grown significantly, fueling market expansion.

Another critical driver is the ongoing innovation in tennis equipment technology. Leading manufacturers are consistently introducing advanced materials and designs that enhance performance and user comfort. For example, the use of carbon fiber composites in rackets has led to lighter yet more durable products, while innovations in tennis ball construction have improved bounce consistency and longevity. Apparel and footwear are also benefiting from moisture-wicking fabrics and ergonomic designs tailored for agility and support. These technological advancements not only attract seasoned players seeking a competitive edge but also appeal to beginners looking for accessible, user-friendly equipment, thereby broadening the marketÂ’s consumer base.

Additionally, the expanding retail landscape and the rise of e-commerce platforms have significantly contributed to the tennis equipment marketÂ’s growth. Consumers now enjoy easier access to a wide array of products, from premium brands to affordable alternatives. Online retail, in particular, has democratized shopping for tennis gear, enabling customers to compare prices, read reviews, and make informed purchasing decisions from the comfort of their homes. This trend has been especially pronounced in the wake of the COVID-19 pandemic, which accelerated the shift toward digital commerce. Furthermore, specialty stores and supermarkets/hypermarkets continue to play a vital role in offering personalized services and fostering brand loyalty through in-store experiences and expert advice.

Among the various accessories that enhance the tennis playing experience, the Tennis Dampener stands out as a subtle yet impactful tool. These small devices are attached to the strings of a tennis racket to reduce the vibrations felt by players upon ball impact. By minimizing these vibrations, tennis dampeners can help prevent discomfort or strain in the player's arm, making them particularly beneficial for those who play frequently or competitively. Additionally, they can contribute to a more satisfying sound and feel when hitting the ball, which many players find enhances their overall enjoyment of the game. As the market for tennis equipment continues to grow, the demand for such accessories is likely to rise, reflecting the ongoing trend towards personalized and optimized sports gear.

From a regional perspective, the Asia Pacific region is emerging as a powerhouse in the tennis equipment market, driven by rising disposable incomes, growing urbanization, and increasing interest in sports and fitness activities. Countries such as China, Japan, and India are witnessing a surge in tennis participation, supported by government initiatives and the proliferation of tennis academies. North America and Europe remain mature markets, characterized by high consumer spending and a strong presence of established brands. Meanwhile,

Platform Tennis Equipment Market Outlook

According to our latest research, the global platform tennis equipment market size reached USD 148.2 million in 2024, reflecting steady growth driven by rising participation and expanding product innovation. The market is projected to grow at a CAGR of 6.4% during the forecast period, reaching approximately USD 258.7 million by 2033. This robust growth is primarily fueled by increasing awareness of platform tennis as a year-round sport, the proliferation of organized leagues, and a surge in investments in sports infrastructure globally.

One of the primary growth factors for the platform tennis equipment market is the escalating popularity of the sport across diverse demographics. Platform tennis, originally concentrated in North America, has been gaining traction in Europe and Asia Pacific due to its unique appeal as a social, all-weather sport. The sportÂ’s adaptability to various climates, thanks to heated courts, has made it an attractive option for both recreational and competitive players. This, in turn, has spurred demand for specialized paddles, balls, and court accessories, driving the overall market expansion. Additionally, the integration of platform tennis into school and community sports programs has encouraged younger participation, further fueling the market.

Innovations in product design and materials have also significantly contributed to the growth of the platform tennis equipment market. Manufacturers are focusing on the development of lightweight, durable, and high-performance paddles and balls, utilizing advanced composite materials and ergonomic designs. This emphasis on technological advancement not only enhances player performance but also improves safety and comfort, attracting a broader consumer base. The increasing trend of customization, with brands offering personalized paddles and apparel, has also created new revenue streams and heightened consumer engagement. Moreover, the rise of e-commerce platforms has made these innovative products more accessible to a global audience, accelerating market growth.

Another crucial driver is the growing emphasis on health, wellness, and active lifestyles, particularly in urban centers. As urban populations seek engaging and convenient fitness options, platform tennis offers a compelling alternative to traditional racket sports due to its smaller court size and social format. The sportÂ’s ability to be played in both singles and doubles formats makes it inclusive and adaptable for players of varying skill levels and ages. This inclusivity has led to an uptick in club memberships and participation rates, directly impacting the demand for platform tennis equipment. Furthermore, partnerships between sports clubs, equipment manufacturers, and local governments to promote platform tennis have amplified its visibility and accessibility.

The introduction of Smart Padel Racket technology is revolutionizing the platform tennis equipment market. These rackets are equipped with sensors that track player performance metrics such as swing speed, impact force, and ball spin. This data can be analyzed to provide players with insights into their game, helping them to improve their skills and strategies. The integration of smart technology into padel rackets not only enhances the playing experience but also appeals to tech-savvy consumers who are looking for innovative ways to engage with the sport. As a result, the demand for Smart Padel Rackets is expected to grow, contributing to the overall expansion of the platform tennis equipment market.

From a regional perspective, North America continues to dominate the platform tennis equipment market, accounting for over 62% of the global revenue in 2024. The regionÂ’s leadership is attributed to the sportÂ’s deep-rooted presence, a well-established network of clubs, and a mature retail ecosystem. However, Europe and Asia Pacific are emerging as high-growth markets, with increasing investments in sports infrastructure and rising interest in niche sports. The expansion of international tournaments and cross-border collaborations has also contributed to this regional diversification. As a result, the global platform tennis equipment market is poised for sustained growth, with regional dynamics playing a pivotal role in shaping future opportunities.
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BASE YEAR	2024
HISTORICAL DATA	2019 - 2023
REGIONS COVERED	North America, Europe, APAC, South America, MEA
REPORT COVERAGE	Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
MARKET SIZE 2024	4.1(USD Billion)
MARKET SIZE 2025	4.23(USD Billion)
MARKET SIZE 2035	5.8(USD Billion)
SEGMENTS COVERED	Product Type, End User, Distribution Channel, Material, Regional
COUNTRIES COVERED	US, Canada, Germany, UK, France, Russia, Italy, Spain, Rest of Europe, China, India, Japan, South Korea, Malaysia, Thailand, Indonesia, Rest of APAC, Brazil, Mexico, Argentina, Rest of South America, GCC, South Africa, Rest of MEA
KEY MARKET DYNAMICS	increasing participation rates, growing health consciousness, technological advancements, rising disposable incomes, popularity of professional tennis
MARKET FORECAST UNITS	USD Billion
KEY COMPANIES PROFILED	Prince Global Sports, Mizuno, Adidas, Dunlop Sports, Pacific Strings, Volkl, Yonex, Tecnifibre, Head, Slazenger, Wilson Sporting Goods, Gamma Sports, Under Armour, Srixon, Nike, Babolat
MARKET FORECAST PERIOD	2025 - 2035
KEY MARKET OPPORTUNITIES	Rising popularity of tennis globally, Increased demand for eco-friendly products, Growth of online retail channels, Adoption of advanced technology in equipment, Expansion into emerging markets
COMPOUND ANNUAL GROWTH RATE (CAGR)	3.2% (2025 - 2035)

Platform Tennis Equipment Market Outlook

According to our latest research, the global platform tennis equipment market size reached USD 185.4 million in 2024, driven by a steady rise in recreational sports participation and facility development. The market is projected to grow at a CAGR of 7.8% during the forecast period, reaching approximately USD 373.2 million by 2033. The robust expansion of this market is primarily attributed to increasing awareness of platform tennis as a year-round sport, coupled with growing investments in sports infrastructure and a surging demand for innovative, high-performance equipment.

One of the primary growth factors for the platform tennis equipment market is the sport’s unique appeal as an all-weather, social, and accessible activity, especially in North America and parts of Europe. The sport’s adaptability to various age groups and skill levels has led to a significant uptick in participation rates, fueling demand for specialized paddles, balls, and apparel. As clubs and recreational centers expand their offerings to include platform tennis, the requirement for premium equipment has surged, encouraging manufacturers to innovate with advanced materials, ergonomic designs, and enhanced durability. This trend is further bolstered by endorsements from professional athletes and the formation of local and national tournaments, which not only popularize the sport but also drive equipment sales through aspirational marketing.

Technological advancements in equipment manufacturing represent another crucial driver for market growth. Companies are increasingly focusing on the integration of lightweight composites, vibration dampening technologies, and moisture-wicking fabrics to improve player performance and comfort. The evolution of e-commerce platforms has also revolutionized the distribution landscape, making it easier for consumers to access a wide variety of platform tennis equipment, compare features, and benefit from competitive pricing. This digital transformation has enabled both established brands and emerging players to reach a broader customer base, thereby intensifying market competition and accelerating product innovation cycles.

Demographic shifts and changing lifestyle preferences have also played a pivotal role in shaping the platform tennis equipment market. The growing emphasis on health and wellness, particularly among urban populations, has led to increased participation in niche sports like platform tennis. This, in turn, has prompted sports clubs, schools, and community centers to invest in new courts and training programs, creating a ripple effect that stimulates demand for related equipment. Additionally, the sport’s inclusive nature—appealing to men, women, and children alike—has expanded the target consumer base, further amplifying market growth prospects. The proliferation of social media and influencer marketing has also contributed to heightened brand visibility and consumer engagement, reinforcing the upward trajectory of the market.

From a regional perspective, North America continues to dominate the platform tennis equipment market, accounting for the largest share in 2024. This dominance is underpinned by a well-established sporting culture, extensive club networks, and significant investments in sports infrastructure. Europe follows closely, with countries like the United Kingdom, Sweden, and Germany witnessing growing interest in the sport. Meanwhile, the Asia Pacific region is emerging as a promising market, driven by increasing urbanization, rising disposable incomes, and a burgeoning middle-class population keen on adopting new recreational activities. Latin America and the Middle East & Africa, while still nascent markets, are expected to exhibit steady growth over the forecast period as awareness and access to platform tennis facilities improve.

Product Type Analysis

The platform tennis equipment market is segmented by product type into paddles, balls, apparel, footwear, and accessories. Among these, paddles represent the most significant revenue contributor, accounting for a substantial portion of the market share in 2024. This dominance is attributed to the frequent need for paddle replacement due to wear and tear, as well as the increasing preference for technologically advanced paddles that offer enhanced control, power, and durability. Manufacturers are leveraging cutting-edge materials such as carbon fiber and advanced polymers to develop li

The global Tennis Equipment Market size is projected to rise from USD 4 billion in 2024 to USD 4.97 billion by 2034, representing a CAGR above 2.2% for the 2025–2034 forecast period. Dominant industry players include YONEX Co.,, Wilson Sporting Goods, Nike,, Adidas AG, BABOLAT VS S.A., Solinco, Amer Sports, Head N.V., Dunlop Sports, Technifibre, ASICS, Geau Sport, Prince Tennis, Volkltennis, Ame & Lulu.

According to Cognitive Market Research, the global Tennis market size was USD 30525.6 million in 2024. It will expand at the compound annual growth rate (CAGR) of 5.50% from the year 2024 to 2031.

North America held the major market share for more than 40% of the global revenue with a market size of USD 12210.24 million in 2024 and will rise at the compound annual growth rate (CAGR) of 3.7% from 2024 to 2031.
Europe accounted for a market share of over 30% of the global revenue with a market size of USD 9157.68 million.
Asia Pacific held a market share of around 23% of the global revenue with a market size of USD 7020.89 million in 2024 and will rise at the compound annual growth rate (CAGR) of 7.5% from 2024 to 2031.
Latin America had a market share of more than 5% of the global revenue with a market size of USD 1526.28 million in 2024 and will rise at the compound annual growth rate (CAGR) of 4.9% from the year 2024 to 2031.
Middle East and Africa had a market share of around 2% of the global revenue and was estimated at a market size of USD 610.51 million in 2024 and will rise at the compound annual growth rate (CAGR) of 5.2% from 2024 to 2031.
The apparel category is the fastest growing segment of the Tennis industry

Market Dynamics of Tennis Market

Key Drivers for Tennis Market

Influence of Tennis Celebrities and Grand Slam Events to Boost Market Growth

The tennis market is also driven by the influence of popular players and the appeal of global tournaments like Wimbledon, the US Open, and other Grand Slam events. These tournaments capture international audiences and inspire fans to participate in tennis. The popularity of elite players, who serve as role models, helps fuel interest in tennis and boosts merchandise and equipment sales. Social media has amplified this effect, as players share training routines and personal insights and engage with fans directly. Brands often collaborate with top players to promote tennis products, leveraging their massive fan followings. Additionally, the global media coverage and sponsorship investments that these events attract lead to increased visibility and aspirational value associated with the sport. This effect is particularly pronounced among younger demographics, who see tennis as not only a sport but a cultural phenomenon. For instance, Yonex launched the 7th-generation VCORE tennis racquet. It features a spin ball that drops and bounces more widely. It is available for professional players, junior players, and others

Growing Health and Fitness Awareness to Drive Market Growth

Tennis is known for its cardiovascular benefits, full-body workout potential, and mental health advantages, making it an attractive option for people aiming to maintain an active lifestyle. With rising awareness about the importance of regular physical activity, tennis has gained popularity among all age groups. Additionally, the shift toward sports that promote individual excellence, endurance, and strategic thinking aligns well with tennis. This trend has spurred demand not only for tennis facilities but also for related equipment, coaching, and organized leagues, bolstering the market. Governments and organizations advocating for active lifestyles further support tennis as an accessible sport, encouraging greater participation and infrastructure development, especially in urban areas where fitness trends tend to flourish.

Restraint Factor for the Tennis Market

The High-Cost Associated with Participation and Equipment Will Limit Market Growth

Tennis requires specific gear, including racquets, shoes, and balls, as well as access to well-maintained courts, which can be expensive, especially in urban areas where court space is limited. For young players, the financial burden can be even higher due to the need for coaching and travel to participate in competitions. These expenses make tennis less accessible, limiting its reach, especially among economically constrained demographics. In addition, this high-cost barrier often deters potential players, resulting in a smaller pool of enthusiasts and contributing to the sport's relatively lower popularity in comparison to other, more accessible sports.

Limited Accessibility and Uneven Global Popularity

While tennis enjoys strong popularity in regions like Europe, North America, and parts of Asia and Australia, its presence is comparatively weak in many other parts of the world, particularly...

In 2022, the global market size of padel equipment amounted to *** million euros, with the market for tennis being worth over ***** times that figure. Nevertheless, padel's market size is forecast to grow significantly in the coming years.

The Japan tennis equipment market is poised to register a valuation of USD 226.2 million in 2025. The industry is slated to grow at 2.2% CAGR from 2025 to 2035, witnessing USD 285.1 million by 2035. The expansion of the industry is due to a number of factors, both global and regional in nature.

Metrics	Values
Industry Size (2025E)	USD 226.2 million
Industry Value (2035F)	USD 285.1 million
CAGR (2025 to 2035)	2.2%

Competitive Landscape

Company Name	Estimated Industry Share (%)
Yonex Co., Ltd.	15-20%
Mizuno Corporation	10-12%
Bridgestone	8-10%
Head N.V.	6-8%
Babolat	5-7%
Dunlop Sports Co., Ltd.	4-6%
Tecnifibre	3-5%
Adidas AG	3-5%
Solinco	2-4%
Tachikara	2-3%
Oliver Sports & Squash GmbH.	1-3%
XIOM Co., Ltd.	1-3%

The Tennis Equipment Market size is expected to reach USD 8.94 billion in 2023 growing at a CAGR of 3.1. Tennis Equipment Market report classifying segmentation, demand forecast, trend analysis, competitive landscape, and growth.